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1/19MAKING GOOD BUSINESS SENSE 3
Corporate social responsibility:
making good business sense
JANUARY 2000
Richard Holme Rio Tinto
Phil Watts Royal Dutch/Shell Group
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Foreword
2
Executivesummary
3
Setti
ngthescene
4
TheHeadlines
6
Soundingsaregional
8
perspective
Pra
cticalsteps
14
andhands-ontools
CSRnavigator
20
Thewayforward:question
s
23
andqueries
Appendices:
Appendix1:Self-assessmentquestionnaire
24
Appendix2:CSRtools
26
Appendix3:Keycharacteristicsofsocialreports
29
Appendix4:Resources
30
Ackn
owledgements
31
Processnote
32
Abou
ttheWBCSD
32
Co
ntents
Section1:
Section2:
Section3:
Section4:
Section5:
Wehavetochoosebetweenaglobalmarket
drivenonlybyca
lculationofshort-termprofit,
andonewhichhasahumanface.Betweena
worldwhichcond
emnsaquarterofthehuman
racetostarvation
andsqualor,andonewhich
offerseveryoneatleastachanceofprosperity,
inahealthyenvironment.Betweenaselfish
free-for-a
llinwhichweignorethefateofthe
losers,andafutureinwhichthestrong
andsuccessfulaccepttheirresponsibilities,
showingglobalvisionandleadership
KofiAnnan
UNSecretary-GeneralJanuary1999
AT&Tunderstandstheneedfora
globalallianceofbusiness,societyand
theenvironment.Inthe21stcentury,
theworldw
onttoleratebusinessesthat
donttakethatpartnershipseriously,
butitwille
ventuallyreward
companiesthatdo.
C.MichaelArmstrong
Chairman&CEO
,AT&T
ISBN2-9
40240-0
78
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World Business Council for Sustainable Development
160 Route de Florissant
CH-1231 Conches-Geneva, Switzerland
Tel: +41 22 839 31 00 Fax: +41 22 839 31 31
E-mail: [email protected]
