Dani HeilemanOwner615.538.7332dani@redcanarycreative.com

Strategy & PlanningDesignContent

CodeSEO

ManagementAnalytics

Social Media

How can I get my website back on the right track?

Strategy & Planning

• Set a goal• Know your demographic• Focused & Flexible• Realistic strategic goals• Look at existing analytics• Understand User Tasks• Prelaunch/Post to dos• be adaptive

“Effectively assimilate our

diverse methods to meet and

empower our clients “

Set a strategy & plan

Design & Ux

Key design elements

• User centric design• Good visuals = trust• basic html and css • Avoid Paralysis by analysis • Put the user first

Content creation

• Get to the point quickly• No marketing fluff• Clear language• Keyword stuffing is so ‘98• Thou shalt not lie• Thou shalt not use industry jargon

Great Web Writing

IT’SGONNARAIN!

Code consideration

• Keep it current• Choose based on needs• Validate!• What type of site = type of client• Ask your Dev smart questions

Dev & code guidelines

Search engine op

• SEO is Organic• Rapidly changing• These ain’t yo momma’s keywords• Watch out for too good to be true• Seo is a process

Spot SUPER SEO

Project management

• Design, dev, copy, seo• Wide knowledge• Translates wants into $$• Keeps scope in range• Strikes a balance in client relations

Pm and you

Analytics & data

• Measure• Plan ahead• Make educated changes• Test• Don’t overwhelm users

Analytics

Social media

Have a primary objectiveCreate blogging policies Decide who should writeEngage readersshort, fresh, consistent & pro Update regularlyDecide how to Handle feedbackMonitor frequently

✖Make excuses✖Think it’ll magically generate traffic ✖Act like a faceless corporation✖Make it a marketing blog✖Post robotic press releases✖Worry about competition✖Expect too much from your readers✖Give up

create a custom landing pageHave a great profile picPost multiple types of mediaPost oftenEngage with questionsUse FB as a customer service outlet use places for deals Integrate via a “Like” button

✖Turn off comments✖Use FB events✖Message your entire network✖Post multiple times about …✖Lose your professionalism✖Nobody likes a spammy mcspamerson✖Trolls do exist!✖Post links on someone else’s wall

have a personality share links, photos, and videos Watch follow ratiosGuide followers to helpBalance your streamHave a relevant bioUse a link shortenerShow interest

✖Get carried away✖Retweet every compliment✖Negotiate with customers✖Make conversation one-sided✖Repeat after me: I will not auto dm✖Tweet too often✖Treat it like im✖Use hrble grmr

StrategyDesignContent

Code

SEOManagement

AnalyticsSocial Media