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Making JFNA Content Work for You August 12, 2014
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Making JFNA Content Work for You August 12, 2014
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What’s your favorite or most memorable Federation impact
story?
Now, summarize it in one or two sentences.
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What makes a good story?
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What makes a good story?
• Personal - focuses on one person or one family
• A change/transformation due to Federation assistance
• Ability to relate/empathize
• Quotes
• Visual assets (photo, video)
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What is the Content Feed?
A way for JFNA to share stories, videos, photos and infographics that demonstrate Federation impact.
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What is the Content Feed?
Each package has multiple assets, identified by icons, that bring it to life. Click on a box to see previews of what each packet contains.
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Images with Captions
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Videos
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Articles
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Social Media Posts
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We have infographics, too!
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A History of Federation and Bagels Infographic Preview
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And Marketing Collateral
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Content feed stories can be filtered by type of story or type of media.
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FedWeb Components
Each package comes ready with article pages and components new FedWeb. Click on “Preview FedWeb to view screenshots and find links to the stories.
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FedWeb Components
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Article Page
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Feature, Statistic and Video Components
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Content Feed Components
• Finding Content Feed components on your FedWeb admin site
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Content Feed Components
• Components are unlocked so you can customize
• Create your own components with local stories
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Who is Content Feed for?
Everyone!
No matter what web platform you use.
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Not on new FedWeb? Not a problem!
You can download each package as a zip file.
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All Word, image, and video files are packaged in a zip file.
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Where can you use Content Feed stories?
• Your website
• Newsletters
• Social media
• Internal and external presentations
• Op-eds
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Using Content Streams
• Dynamically update content to keep your site fresh
• Feature your own content
• Use JFNA content streams to populate your site
• Mix local stories with JFNA stories
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Other JFNA Content
• JTA ticker, optimized for FedWeb
• Myjewishlearning.com articles
• Tablet ticker, Jewish Rock Radio player, Israeli artist spotlight
• Hero banners
• RSS widget
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How can you make a general story more local?
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The Future of Content Feed
• Increased frequency
• Alerts when new stories are posted
• Content streams
• More video, more FedWeb components
• SEO-optimized headlines
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Lisa Kleinman, Managing Director Strategic Marketing and Communications
The Jewish Federations of North America
(212) 284-6593
