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Making Markets Matter – Training with a Difference Somerset West, South Africa ~ May 7-12, 2017
Making Markets Matter – Training with a Difference
Somerset West, South Africa ~ May 7-12, 2017
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Acknowledgements
The “Making Markets Matter” Executive Training Program for the African Agribusiness Sector was organized by Market Matters, Inc. The organizers would like to acknowledge the generous support of the following organizations: the Food and Agriculture Organization of the United Nations (FAO), the National Agricultural Marketing Council (South Africa), the Western Cape Department of Agriculture, The Agricultural Development Agency (South Africa), the Syngenta Foundation for Sustainable Agriculture, and the Cornell International Institute for Food, Agriculture, and Development (CIIFAD), and the Institute for Money, Technology & Financial Inclusion (IMTFI). We also wish to acknowledge the volunteer contributions of our facilitators and guest speakers, who generously offered their time and expertise.
Photo credits: Helette du Toit
For photos of the program, visit:
https://www.flickr.com/photos/mminc/collections/72157680884332052/
Please refer any questions related to the Making Markets Matter program or this report to:
Krisztina Tihanyi
~Chief Operating Officer~
Market Matters, Inc.
401 S. Albany Street Ithaca, NY 14850
www.marketmattersinc.org [email protected]
https://www.flickr.com/photos/mminc/collections/72157680884332052/mailto:[email protected]
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The seventeenth Making Markets Matter (MMM) agribusiness education program was held at the Lord Charles Hotel in Somerset West, South Africa, on May 7-12, 2017. The goal of this annual program is to increase the capacity of African agribusinesses to meet the ever-growing demands of today’s global food system. Including this year’s program, the MM Inc. has trained over 2,300 participants from agribusiness firms, business development services, nongovernmental organizations, government departments, and donor agencies. After sixteen consecutive annual programs, Making Markets Matter is recognized as a premium business development services (BDS) training program for emerging entrepreneurs in Southern and East Africa.
The aim of the MMM program is to expose African agribusinesses to the latest thinking in marketing strategy, strategic planning, financial analysis, human resource management, business negotiation, and other relevant ideas to enhance their competitiveness and promote better business opportunities. World-class facilitators with extensive experience and knowledge provided participants with practical tools and strategies to increase firm profitability, expand employment, and thus also increase incomes in their communities.
The program offers the following benefits to participants: • Stimulating seminars presented by world-class facilitators. • A participatory approach involving actual market development case studies. • Access to and interactions with representatives from business development services institutions and
emerging businesses in Sub-Saharan Africa. • A chance to exhibit products and services during the MMM Product Expo. • A chance to improve key management skills in the areas of strategy, marketing, finance, and human
resource management. • High-quality training materials, which participants may share with colleagues or employees.
Opening the classroom sessions with interactive icebreaker - drumming - by the Drum Café.
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The 2017 program hosted 90 participants from 15 African countries. Thirty-one (36%) of these participants were women. A wide range of agribusiness industries from animal husbandry to farming to value-addition were represented. Facilitators and guest speakers came from eight countries (Botswana, Kenya, Malawi/Sweden, South Africa, Tanzania, the USA, and Zimbabwe) and represented 14 different institutions (Table 1).
Table 1: MMM 2017 facilitators and guest speakers (grouped by affiliations)
Last Name First name Affiliation Based in: Are of expertise/role:
Educational Institutions
Chiwona-Karltun Linley Swedish U. of Agriculture Uppsala, SWEDEN Nutrition
Christy Ralph Cornell University/MM Inc. Ithaca, NY, USA Strategic thinking
Fuh Divine University of Cape Town Cape Town, S. AFRICA Social Anthropology
Karaan Mohammad Stellenbosch University Stellenbosch, S. AFRICA Supply-chain mgmt.
Kiiti Ndunge Cornell University Ithaca, NY USA Communications
Mabaya Edward Cornell University/MM Inc. Ithaca, NY, USA Marketing
Matanda Margaret University of Sydney Bus. School Sydney, Australia Competitor Analysis
Othata Onkutlwile University of Botswana Gaborone, BOTSWANA Finance
Roberson Quinetta Villanova University Villanova, PA, USA Human Resource Mgt.
NGOs/Gov’t
De Waal Eloise Market Matters Inc. Stellenbosch, S. AFRICA Program Coordinator
Hickey Amanda Market Matters Inc. Ithaca, NY, USA Program coordinator
Mugoya Mainza Market Matters Inc. Nairobi, KENYA Agric. Economics
Somlotha Zingisa Eastern Cape Dept. of Rural Dev. Cape Town, S. AFRICA Land Reform
Tihanyi Krisztina Market Matters Inc. Ithaca, NY, USA Program Coordinator
Private Sector
Ondeng Pete LEAD Africa Nairobi, Kenya Leadership
The educational program was engaging and interactive. On Monday morning the program opened with a lively drumming session led by the Drum Café, setting the energy level for the week. During the next four days the daytime sessions focused on four key areas of business training: marketing, strategic planning, financial management, and human resource management. Key concepts were illustrated through the use of a live case study: Ikirezi Natural Products, a Rwanda-based company that grows and distills essential oils, selling them in both domestic and export markets. Ikirezi’s CEO Dr. Nicholas Hitimana video-conferenced in to provide information about the company.
Additional presentations included a morning session on competitor analysis, business communications, leadership, and a panel discussion on the role of Mobile Money in agribusiness in Africa. On Wednesday afternoon, the program featured parallel breakout sessions on competitor analysis, business communications, land reform initiatives in South Africa, a special session for seed industry participants, and one on business incubation. The formal program also featured a Product Expo, which displayed a number of products, including wine, chocolate, lavender essential oils, honey, shea and coconut oil beauty products.
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A unique feature of the 2017 program was that, for the first time in its 17‐year history, MMM offered simultaneous translation in French, for a group of French speaking participants sponsored by the Food and Agriculture Organization of the United Nations. The participation of the FAO group also expanded the program’s geographical reach in Central and West Africa. The FAO‐sponsored group also included representatives from the African Agribusiness Incubators Network (AAIN). Members of the FAO sponsored group also participated in a side program organized by AAIN.
World class facilitators and guided small group work – two hallmarks of MMM programs.
In addition to the daytime sessions, the program featured evening programs that provided an ideal atmosphere for informal networking. On Sunday, the program started with a lively opening reception featuring a performance of pennywhistle and drumming, provided by the Drum Cafe. On Monday evening participants were treated to a dinner at Seven Sisters Winery in Stellenbosch, where they listened to evening speaker Ms. Vivian Kleynhans, Seven Sister’s CEO, tell the inspiring story of how her business went from a dream to a distribution deal with Walmart. On Tuesday evening, the group visited Neethlingshof Wine Estate for more networking in a picturesque setting.
A few years ago the program successfully introduced a Product Expo, providing a platform for participating agribusinesses to showcase their products. In 2017, about 20 companies/organizations displayed their products and/or information about their products, which included honey, shea and coconut oil beauty products, essential oils, wine, cereals, seeds, and more. The displayed products received an enthusiastic response; companies with products to sell had a successful day at the Expo!
Scenes from the 2017 MMM Product Expo
The week’s program concluded with the Closing Banquet on Thursday, which was jointly sponsored by the Department of Agriculture – Western Cape, and the National Agricultural Marketing Council. Invited guests
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represented the South African agribusiness sector, including the National Agricultural Marketing Council, The Western Cape Department of Agriculture, and Stellenbosch University. The program concluded with the presentation of the MMM Certificates of Completion and the African Agribusiness Entrepreneur of the Year award, an annual prize that recognizes an outstanding agribusiness from the Continent. The 2017 award went to Monica Musonda, CEO and founder of the successful Zambian company Java Foods. On Friday, participants also had the opportunity to attend one of three optional post‐workshop tours: Agricol (a South African seed company), Thokozani Wines, and DeFynne, an indigenous plant nursery and fruit farm.
The evaluations indicate that overall the program was enthusiastically received, and participants rated it as highly successful. The topics covered were relevant to participants’ professional backgrounds. The training materials met participants’ expectations, who found them practical and applicable to their work. Overall participants also felt that facilitators delivered well thought‐out and applicable presentations and that the learning environment was conducive to discussions and debate as well as networking.
Tour of Agricol (seed company)
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MONICA KATEBE MUSONDA - THE 2017 AFRICAN AGRIBUSINESS ENTREPRENEUR OF THE YEAR
Corporate lawyer turned entrepreneur, Monica Musonda is CEO & Founder of Java Foods, a Zambia-based food processing company. Java Foods’ vision is to become a leading food manufacturer, committed to providing high quality and nutritious food from local products at affordable prices. Java Foods’ first product was “eeZee Instant Noodles”, which has become Zambia’s leading instant noodle brand. Java Foods recently launched a fortified instant cereal under the brand name “eeZee Supa Cereal” made from soya and maize flour and corn snacks called “Num Num’s”. As the owner of Java Foods, Monica is one of few Zambian
women involved in the processing and distribution of nutritious food products, while also focusing on making supply chains function better. Together with the social enteprise Lima Links she is building an agro-technology platform that brings prices, promotions, and trade to rural smallholder farmers.
Monica began her legal career working for the Attorney General of Zambia, followed by private practice in London and Johannesburg. She also worked at the International Finance Corporation (Washington DC) and the Dangote Group in Lagos, Nigeria. Her experience working with one of Africa’s most successful entrepreneurs gave her the impetus to start her own business in 2012, when she moved back to Zambia and set up Java Foods. Monica has served on numerous corporate boards, and in May 2016, the United Nations Secretary General Ban Ki-Moon appointed her to the Lead Group of the Scaling Up Nutrition (SUN) Movement in recognition of her strong commitment to improving the conditions of the poor, the hungry, and the vulnerable. She is a 2013 Young Global Leader (World Economic Forum) and an Archbishop Desmond Tutu Leadership Program Fellow. In 2013 and 2014, respectively, Forbes Magazine and Africa Investor named her as one of the leading Young Power Women in Business in Africa. When she is not manufacturing food, she speaks to Zambian youth on entrepreneurship and business development. She holds a LL.B from the University of Zambia and an LL.M from the University of London.
To read more about the company, visit: http://www.java-foods.com .
http://www.java-foods.com/
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Profile of Participants The program drew 90 participants from diverse geographic and occupational backgrounds. Participants came from 15 countries, represented producers (29%), processors, (17%) seed companies (10%), government (18%), NGOs (17%), education/research organizations (7%), and other (2%).
Country Number of Participants
Benin 3
Botswana 1
Cameroon 4
Cote D'Ivoire 3
Dem. Rep. Congo 4
Ghana 6
Kenya 13
Malawi 2
Mali 4
Mozambique 2
Sierra Leone 1
South Africa 36
Sweden 1
Tanzania 1
Uganda 5
Zambia 4
Total 90
36%
64%
Women
Men
Number of participants by gender. Number of participants by sector.
29%
17%10%
7%
18%
17%2%
Producer
Agroprocessor
Seed co.
Education
Government
NGO
Other
Countries represented in MMM17 (shaded in brown)
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SECTION 2 – Formal Program Evaluation
PROGRAM EVALUATION
At the end of each MMM program, participants are asked to complete a detailed evaluation, starting with their general impressions about the program, including its applicability to their work, the quality of presenters and materials. Table 1 below shows that all participants were satisfied or highly satisfied with the program overall. The majority said that the program met their expectations. Ninety-six percent (96%) of participants said that the program was applicable to their work and that they would recommend it to colleagues. Similarly high marks were given to facilitators, who were rated as knowledgeable and good communicators by virtually all participants.
TABLE 1: PARTICIPANTS’ GENERAL IMPRESSIONS ABOUT THE MMM 15 PROGRAM (%)
Strongly Disagree
Neutral
Strongly
Agree Group Avg.
1 2 3 4 5
The program has met my expectations 0% 1% 1% 29% 68% 4.6
The program is applicable to my business/job 1% 0% 3% 22% 74% 4.7
I will recommend this program to others 1% 0% 3% 16% 80% 4.7
Program was well paced within allotted time 0% 1% 11% 26% 61% 4.5
The instructors were good communicators 0% 1% 0% 22% 77% 4.7
Materials were presented in organized manner 0% 1% 3% 19% 77% 4.7
Instructors were knowledgeable on the topic 0% 1% 0% 23% 76% 4.7
Table 2 captures participants’ overall impressions of the program. Sixty six percent (66%) of all participants thought that, given the topic, the 5-day program the right length. One-third of participants felt that the program was too short. Overall 81% of participants thought the program was either intermediate or advanced. All participants rated the program as being above average, with over two-thirds (68%) rating it as excellent.
TABLE 2: OVERALL IMPRESSIONS
Too Short
Right Length
Too Long
Given the topic, this program was: 33%
66%
1%
Introductory
Intermediate
Advanced
In your opinion, this program was: 18%
49%
32%
Poor
Average
Excellent
1 2 3 4 5
How would you rate this program overall? 0% 0% 0% 32% 68%
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EVALUATION OF THE PROGRAM’S EDUCATIONAL VALUE
Next, participants were asked to consider the educational value of each presentation, ranking each presentation on a scale of 1-5. The responses in Table 3 show the average score each presentation received. Overall, the highest ranked sessions were Human Resource Management and Leadership, which both received 4.8 out of a possible 5.
TABLE 3: EVALUATION OF SESSIONS Learned Very Little
Learned a Great Deal
Group Avg.
1 2 3 4 5
Monday (Strategic management)
Strategic Management (R. Christy) 0% 1% 4% 34% 60% 4.5
Ikirezi Case Study Discussion Analysis 0% 1% 16% 40% 43% 4.2
Dinner Speaker (V. Kleynhans) 0% 1% 9% 42% 48% 4.4
Tuesday (Marketing Management)
Communicating your Business (N. Kiiti) 0% 0% 7% 35% 58% 4.5
Marketing management (E. Mabaya) 0% 0% 3% 30% 68% 4.7
Ikirezi Case Study Discussion/Analysis 0% 0% 17% 40% 43% 4.3
Wednesday (Financial Management)
Gender Session (L. Chiwona Karltun) 0% 0% 8% 45% 47% 4.4
Competitor Analysis (M. Matanda) 1% 0% 14% 48% 37% 4.2
Financial Management (O. Othata) 0% 4% 15% 37% 44% 4.2
Panel on Mobile Money 0% 11% 26% 45% 18% 3.7
Parallel Sessions:
Session for Seed Companies (E. Mabaya) 0% 0% 5% 48% 48% 4.4
Communicating your Business (N. Kiiti) 0% 0% 10% 60% 30% 4.2
Competitor Analysis (M. Matanda) 0% 0% 19% 38% 44% 4.3
Intro to Business Incubation 0% 0% 12% 56% 32% 4.2
Land Reform in S. Africa 0% 0% 19% 50% 31% 4.1
Thursday (Human Resource Management)
Human Resource Management (Q. Roberson) 0% 0% 1% 15% 84% 4.8
Leadership (Pete Ondeng) 0% 0% 5% 8% 86% 4.8
EVALUATION OF INSTRUCTION METHODS
Participants were also asked to rate the educational value of the various instructional methods and tools (Table 4). Ninety-one (91%) percent of participants found use of case studies the most useful learning tool. Interactions with facilitators outside the classroom was also rated highly by 93% of participants. Group work was also rated as a useful teaching tool by ninety-three (93%) percent of participants.
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TABLE 4: TEACHING TOOLS Learned Very Little
Learned a Great Deal
Group Avg.
1 2 3 4 5
Group Assignments and Presentation 0% 1% 6% 56% 37% 4.3
Use of Case Studies 0% 3% 6% 45% 46% 4.4
Availability of Facilitators to discuss/ answer your questions outside the classroom
0% 0% 7% 36% 57% 4.5
EVALUATION OF PROGRAM LOGISTICS
Next, participants were asked to rate various logistical aspects of the program. The majority of participants were satisfied with logistical arrangements in general. In terms of activities, the highest rated was the Monday morning drumming session (4.8). The evening programs were all rated similarly at 4.5 and 4.6. The Product Expo on Thursday was rated at 4.3, indicating the growing success of this aspect of the program. All aspects of the venue (the Lord Charles Hotel), including guest rooms, the conference room, and meals were rated highly by participants, although informally some facilitators and participants highlighted the slow internet access as a problem.
TABLE 5: PROGRAM LOGISTICS Strongly Disagree
Strongly Agree
Group Average
Logistical aspects 1 2 3 4 5
Information and communication prior to arrival 0% 0% 3% 20% 77% 4.7
Opening Reception/ Dinner (Sunday) 0% 2% 9% 22% 67% 4.6
Drumming ice breaker (Monday) 0% 0% 3% 14% 83% 4.8
Dinner at Seven Sisters (Monday) 0% 0% 6% 32% 62% 4.6
Product Expo 0% 0% 12% 48% 40% 4.3
Conference rooms 0% 0% 0% 22% 78% 4.8
Lodging/ Accommodations (Lord Charles Hotel) 0% 0% 6% 10% 83% 4.8
Tea breaks and lunches 0% 0% 6% 18% 76% 4.7
Dinner at Neethlingshof 0% 1% 7% 31% 60% 4.5
Opportunity to get to know other participants 0% 0% 11% 27% 63% 4.5
Participants were also asked to rate the amount of free time available during the program (Table 6). While the majority felt that free time was generally adequate, a few people indicated that free time was either too little or too much.
TABLE 6: AMOUNT OF FREE TIME Too Little
Enough
Too Much Amount of free time 5% 13% 59% 17% 6%
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TRAINING NEEDS IDENTIFIED BY PARTICIPANTS
The second part of the evaluation asked participants to list topical areas on which they would like to receive additional training. Table 7 lists the various topics (training needs), the level of training needed, and the frequency with which participants listed the particular topic, in order of popularity. The most frequently listed areas were marketing, financial management, and human resource management – topics that have been identified by participants in previous years as well. As these topics are already included in the MMM program, this feedback may signal that participants would like to receive additional, more extensive, training in these areas. As shown below, almost all participants are interested in either intermediate or advanced-level training.
TABLE 7: COMPANY'S TRAINING NEEDS Introductory Level
Intermediate Level
Advanced Level
Total
Marketing 1 12 15 28
Financial Management 2 8 8 18
Human Resource Management 5 12 8 25
Communication 1 3 8 12
Strategic planning - - 1 11
General Management 1 3 3 5
Gender relations (gender equity) - 2 1 3
Production - 1 4 5
Family business 1 1 - 2
Leadership - 3 6 9
Value chains - 2 - 2
Technology 2 3 - 2
TOTAL 13 50 54
OPEN-ENDED FEEDBACK ABOUT THE PROGRAM
Lastly, participants were asked to give feedback, in their own words, about aspects of the program they found useful and those that needed improvement in future programs. The responses have been edited only minimally (for language and clarity) to maintain the originality of participants’ feedback. Overall the responses indicate that participants greatly valued the educational and networking experience offered by the MMM program and that many of them left the week-long event energized and motivated to tackle the challenges facing their businesses and organizations.
In your opinion, what were the best aspects of the program?
• The quality of the presentations, the level of experience of the communicators, the ambiance with the participants and the site
• Presentations and discussions, visits to wineries and shopping malls, strategic management and cash flow, leadership and HR management
• Meeting inspiring people who are leaders in their field, exchanges of information
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• All aspects were best, information enlightening, capacitating, leadership, communication getting to know all the participants, leadership, human resources, marketing, strategic communication
• Best facilitators made the experience, practical issues that are out there in the market, very organized, keeps time is a big virtue to me, the impact that will be realized by mm Is great.
• The networking opportunities were excellent. Opportunity to voice opinions, questions, concerns were excellent
• Learning about strategy and human resource management, learning from the experiences of other participants
• Strategic management, financial and cash flow management and leadership • Human resource management, Gender, group discussions • Respecting of the schedule. Good presentations and speakers • The structure was great with overall introduction to business than marketing, communication, finance and
finally managing people. It essentially is a summary of a MBA program in the context of an African setting. Loved it.
• The overall organization, sticking to time, proper communication from organizers, availability of materials, very interactive
• It was a great program • Strategic management, marketing and human resource development • Leadership and gender inclusion in agribusiness • The business communication and marketing mgmt. • Having knowledgeable facilitators and interacting with people of like mind ie focused on developing the
agribusiness sector • It’s one of the best programs I have ever attended • Marketing management and strategic management aligning it to SMEs • Interaction on the case studies. Leadership. Human resources • The facilitators were giving realistic examples and illustrations. The inclusion of all African countries and
gender. • The presentations were enriching and concise. The level of experience of the facilitators, time management • The facilitators and the way the content was conveyed • Competitor analysis, helped me see where I fit • The session on leadership where a professional addressed us? the entire training and it was a wonderful
experience • The opportunity of having facilitators with presentations and understanding of African issues making them
valuable for us to our understanding • Translating theory into practice, which allows me to step back and look at issues from a different perspective. • The talks which took place on Thursday were inspiring. General conversations and interactions with speakers
and audience throughout the week. Oh, and the food :-) • The facilitators impact of knowledge on the given topics. The opportunity given to participants to ask and
also contribute. • studying the case and sharing experiences. • Being a leader to spearhead profitability growth and legacy through integrated approaches • The simultaneous translation for the francophones
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• Marketing management, human resource management, communicating your business, leadership • Case studies, working groups • The quality of the sessions and pedagogy • leadership • Case studies and their application • Marketing and gender in agribusiness development • This was a well-rounded program, like the fact that there was flexibility to choose to attend what interested
you. Marketing strategy, gender equality, growth strategy. FOOD FOOD FOOD • marketing mgmt topic, gender in agribusiness, leadership presentation • It is very informative and welcomes everyone to put in their opinion • Learning how to manage your money and marketing strategy • The fact that complex issues are broken down into simpler subjects. Presenters bring their personality into
explaining the content, excellent. Interaction with people from different prats of the world. • presenters’ engagement, hospitality • Very useful and it opened my eyes • All of them, though I expected a little bit more from the financial management, perhaps a little
advanced/details • time management and content of the presentation • the topic and the presenters • for upcoming business this program helped a lot • An interesting and excellent program • leadership=practical connection to theory. Strategy delivery was great. Location • The topics convened were very resourceful. The facilitators had vast knowledge of the specific topics they
were handling • the food (just joking even though it was great) the networking, the new insights to existent knowledge • The program was practical as it allowed us to reflect on our own businesses • Education, marketing, leadership • The presenters and organizers • The best aspects of this program was the case studies and analysis it helps to know similar problems some
organizations are facing and ways they can go about it • Group working to solve case problems. Highly qualified experts delivering program which was executed with
passion. Meeting Africa's giants of today and tomorrow. • The opportunity to meet other industry participants. Exploration of new ideas. Food. • It taught a lot on leadership and it was all eye opening • marketing management, competitor analysis, strategic management, financial management • The last session about leadership it was very powerful. Marketing and strategic management also helped me
understand some other things differently • The variety which was a perfect mix for a small/med sized business
In your opinion, what were the weak aspects of the program? • None • No weak point for now
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• The finance section was insufficient and not well tailored to CEOs of businesses • Time allocation • financial management, analysis • Nothing much! Good job well done thank you • The competitor analysis session wasn't very good. Also need to make deliberate efforts to bring in
participants from West African countries like Nigeria and North Africans • Difficult to find but the weakest point could only be attributed to time. We often had to rush over
presentations and less time to discuss and assimilate • It would be great to have half an hour after the drumming for people to go through the case study before the
video of the case study as I noted many did not read the case study. • Not enough time for participants to develop their own plans based on principles learned. Needs a more
practical approach than teaching • The weak point of the program is that few countries that were present we were not given a chance to present • Getting more case studies form all the countries. Seed businesses are being over emphasized • Practical application of concepts. Put participants (with like businesses) together to discuss how learnt
concepts can be applied in their own small businesses • None • Panel session- it was too short, no examples, limited info. Plan a town tour to historic sites after the classes • None • A lot of information in a short time, not allowing for more in-depth discussion • The overall program was great • I can’t think of any which require any action • Session such as competitive analysis had too little time and could have been balanced out with other sessions • Some presenters need to engage more with audience • To me it was excellent but I believe more packages can be added to enable participants to acquire more
knowledge for business growth • Need more time to visit enterprises and learn about technology etc. • Management and coordination of breakaway sessions cause yesterday some people got lost and ended up
in another group • The program was a bit squeezed. Time allocated for various topics was short • Late dinners • More practical examples • Too little time given to discussions • To improve on the financial management presentation • More time for discussion and case studies • Competitor analysis speaker must engage with audience. Bring in innovation speakers and engineering in ag
please. • Punctuality and time management • None • All countries should be represented in terms of facilitators and speakers • Nothing much in my opinion either than the fact that you could add on or more teach activities (like
drumming, karaoke etc.)
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• Little time was allocated to the program • None, but for financial management can we go deeper on the accounts and have practical experience • The finance section could be better done. It’s an important concept. • Less literature, more practical interface/African specific. Describe case study to group before start. My group
was just all over the place. • Time allocation was somehow short for some topics • There was little attention given to the financing aspect of business, and yet that is the most critical challenge
for most entrepreneurs in the program • None • The translators were too audible and distracting and the flex time was not enough • If a little more free time was added and also more time for product exhibitions and more tours so we could
be a little familiar with the place • Possibly be extended for seven days since the syllabus is quite extensive for four days • Nothing much in my opinion either than the fact that you could add on or more teach activities (like
drumming, karaoke etc.) • As a first-timer I did not see any weak points • Increase on starting time up to 9am • In my opinion, the program has been superb can't complain • Financing needs to be more in-depth and explained maybe in figures and strategic thinking
Are there any other comments you would like to share with us?
• none • There should be inclusion of sports such as football, tennis etc • I encourage you to help African enterprises to better advance them • As a farmer, I learned to be good with what I do, Never lose focus, have heart • Great work keep it up. To make it more exciting you can have people pay extra to be shown the must see in
Cape Town before the go back • Phenomenal speakers and presenters • Keep up the good work! • The MMM program should be widely disseminated prior to the start of the program • It’s a great platform to bring the African continent under one roof • One of the best training programs I have ever attended. Keep it up! • I would like to say I am very grateful for the opportunity to attend the course it has helped me to develop my
skills and improve my strategic management and I will share the information I got here with other people • Introduce and start making other people to participate in the program. Some of the times allocated to
presenters are too much some are too little, we need balance • Bravo • Excellent idea, keep it up • Include other industries other than wine only • This course was well presented on each topic. The facilitators were knowledgeable and experienced • Great job • Have bilingual facilitators
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• The program helped to reflect and analyze our own business and my personal position within the business • Excellent program. Was never bored throughout the program. Have never participated in any program where
time was respected at all points. Kudos to the organizers. • Thank you for this experience as it is empowering and planning on • I particularly like the fact that the training forces you to look inward, hence it is transformative. I recommend
a good balance of theory and the sharing of experiences such as was done by Vivian. • What I can say is we are grateful for being part of this program • Thanks to the organizers • Special gratitude to FAO for the sponsorship. Thanks to the facilitators for sharing their ideas and giving their
best. • Include French sessions • Do invite all the participants again if possible for continuity • Thank you very much for sponsoring me • This is a good program for agribusinesses. All the topics are in context to the African situation. • The program was very useful and great training • Product expo was given short time for show casing • Rooms (hotel) had no still water. • I highly appreciate the program and it has been very resourceful. The knowledge learnt is very important in
agribusiness • For future programs, also give attention to the livestock value chain to the selection of participants • Keep doing very good work • I did like the meeting, and the presenters presenting simple and making people comfortable • Great methodology for the instruction, a participative one • I would like to advice for this program to be organized like two times in a year in different countries in Africa • 1. The topics are broad. Specific, practical items should be picked to ensure rentention of material. 2. The
same people were mostly given the chance to speak. We need to give chance for others to speak out • It would be good if MMM could work with FAO to expedite the travel documents to the embassies • Thank you for the personal sacrifices of sharing years of experience and knowledge with us in Africa by your
good selves. Thanks for knowing home. • I want to give thanks to a wonderful opportunity that I was given to learn more on how to development • Learnt a lot from MMM 17 and am looking forward to spreading the gospel to other companies to join MM • The program is very good, it inspires us, makes us want to do more and be more in our continent. Keep up
the good work, it is much appreciated. • 1. Interpreters room needs to be sealed off, their mumbling were disturbing for those who sit close. 2. Hand
out the feedback papers with the rest of the documentation and as people to give feedback continuously on the form.
APPENDIX 1: EVALUATION FORM
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2017 “MAKING MARKETS MATTER” EXECUTIVE AGRIBUSINESS EDUCATION PROGRAM
Somerset West, South Africa Your feedback is critical so that we can best meet your educational needs. Please be as detailed as possible in your comments – the more you tell us, the better we can make this program.
Your general impressions Strongly Disagree
Strongly Agree
1. The program has met my expectations 1 2 3 4 5
2. The program is applicable to my job 1 2 3 4 5
3. I will recommend this program to my colleagues 1 2 3 4 5
4. The program was well paced within the allotted time 1 2 3 4 5
5. The instructors were good communicators 1 2 3 4 5
6. The materials were presented in an organized manner 1 2 3 4 5
7. The instructors were knowledgeable on the topic 1 2 3 4 5
8. Given the topic, this program was: � Too short � Right length � Too long
9. In your opinion, this program was: � Introductory � Intermediate � Advanced
Poor Average Excellent
10. How do you rate this program overall: 1 2 3 4 5
Topic-specific questions 11. Please evaluate the educational value of each of the following topics of the program by day:
Learned Very Little
Learned A Great Deal
Monday (Strategic Management)
Strategic Management (Ralph Christy) 1 2 3 4 5
Ikirezi Case Study Discussion/Analysis 1 2 3 4 5
Dinner Speaker (Vivian Kleynhans) 1 2 3 4 5
Tuesday (Business Communications/Marketing Management)
Business Communication (Ndunge Kiiti) 1 2 3 4 5
Marketing Management (Edward Mabaya) 1 2 3 4 5
Ikirezi Case Study Discussion/Analysis 1 2 3 4 5
Learned Learned
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Very Little A Great Deal
Wednesday (Gender/Competitor Analysis/Financial Management)
Gender in Afr. Agribus. (N. Kiiti & L. Chiwona-Karltun) 1 2 3 4 5
Competitor Analysis (Margaret Matanda) 1 2 3 4 5
Financial Management (Onkutlwile Othata) 1 2 3 4 5
Panel on Mobile Money 1 2 3 4 5
Parallel sessions (score only the one you attended):
Session for Seed Companies (E. Mabaya & M. Mugoya) 1 2 3 4 5
Financing Your Business (Grace Kabuye) 1 2 3 4 5
Communicating Your Business (Ndunge Kiiti) 1 2 3 4 5
Competitor Analysis (Margaret Matanda) 1 2 3 4 5
Intro to Business Incubation (A. Ariho & M. Njeri) 1 2 3 4 5
Land Reform Initiatives in SA (Zingisa Somlotha) 1 2 3 4 5
Thursday (Human Resource Management)
Human Resource Management (Quinetta Roberson) 1 2 3 4 5
Leadership (Pete Ondeng) 1 2 3 4 5
12. General
Learned Very Little
Learned A Great Deal
Group Assignments & Presentations 1 2 3 4 5
Use of Case Studies 1 2 3 4 5
Availability of Facilitators to discuss/answer your questions outside the classroom
1 2 3 4 5
13. Please rate the following logistical aspects of the program:
Poor Average Excellent
Information & communication prior to arrival 1 2 3 4 5
Opening Reception/Dinner (Sunday) 1 2 3 4 5
Drumming-ice breaker (Monday) 1 2 3 4 5
Dinner at Seven Sisters Wine Farm (Monday) 1 2 3 4 5
Dinner at Neethlingshof (Tuesday) 1 2 3 4 5
Product Expo (Thursday) 1 2 3 4 5
Conference rooms 1 2 3 4 5
Lodging/accommodations (Lord Charles Hotel) 1 2 3 4 5
Tea breaks & lunches 1 2 3 4 5
Opportunity to get to know other participants 1 2 3 4 5
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Too little
Enough Too
Much
Amount of free time 1 2 3 4 5 14. What are the training needs of your company/organization?
Topic Introductory level Intermediate
level Advanced
1.
2.
3.
15. In your opinion, what were the best aspects of this program?
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16. In your opinion, what were the weak points of the program? (What can we improve on?)
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17. In your own words: How would you describe to a colleague your experience in this program?
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18. What topics do you recommend we include in future Making Markets Matter programs?
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19. Are there any other comments you would like to share with us?
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20. Which of the following best describes your company/organization?
� Farmer Crop/Product: ______________________________________
� Seed Company
� Processing and manufacturing
� Government
� NGO
� Other (Specify: ___________________________________)
21. How did you hear about the program or get access to the brochure? Circle all that apply.
� Internet/Website � Word of Mouth/Colleague � Government Agency � Newspaper/Magazine � Other (Please specify):____________________________
22. Is this your first time attending the Making Markets Matter conference? � Yes � No
If not, in what year did you first attend? ____________
23. If you are sponsored by or represent one of the groups below, please check the appropriate box:
� NAMC
� FAO
� SODP
� APFP
APPENDIX 2: PROGRAM
Making Markets Matter 2017 Sunday, May 7 OPENING VENUE
16:00-17:30 REGISTRATION Pre-Assembly Area
18:00-19:00 Welcome by Mohammad Karaan (AgriSciences, Stellenbosch University)
Cocktail Reception & Entertainment by the Drum Café Garden Terrace Restaurant
19:00-20:00 DINNER Garden Terrace Restaurant
Monday, May 8 STRATEGIC MANAGEMENT 8:30–10:00 Welcome and Introductions - Ralph D. Christy/Ice-breaker by the Drum Cafe Somerset Suites 1 & 2 10:00-10:30 TEA BREAK 10:30-11:00 Case Study: Ikirezi (Rwanda) Somerset Suites 1 & 2 11:00-13:00 Strategic Management - Ralph Christy Somerset Suites 1 & 2 13:00-14:00 LUNCH Garden Terrace Restaurant 14:00-15:00 Case Study Analysis Break-out rooms 15:00-16:00 Case Study Analysis and Presentations Somerset Suites 1 & 2 16:00-16:30 TEA BREAK
18:00–21:00 Dinner & Invited Speaker
“The Seven Sisters Story” – Vivian Kleynhans
Seven Sisters Wine Farm (Bus departs from hotel parking lot at 17:30hrs)
Tuesday, May 9 BUSINESS COMMUNICATIONS/MARKETING MANAGEMENT
8:30 – 10:00 Business Communication – Ndunge Kiiti Somerset Suites 1 & 2 10:00-10:30 TEA BREAK 10:30-11:00 Case Study: Ikirezi (Rwanda) Somerset Suites 1 & 2 11:00–13:00 Marketing Management - Edward Mabaya Somerset Suites 1 & 2 13:00-14:00 LUNCH Garden Terrace Restaurant 14:00–15:00 Case Study Analysis Break-out rooms 15:00-16:00 Case Study Analysis and Presentations Somerset Suites 1 & 2 16:00-16:30 TEA BREAK
18:00-21:00 Dinner & Networking
Neethlingshof Wine Estate (Bus departs from hotel parking lot at 17:30hrs)
Wednesday, May 10 GENDER/COMPETITOR ANALYSIS/FINANCIAL MANAGEMENT
8:30 – 10:00 Gender in African Agribusiness – Linley Chiwona-Karltun and Ndunge Kiiti Somerset Suites 1 & 2 10:00 -10:30 TEA BREAK 10:30 – 11:00 Competitor Analysis and Profiling – Margaret Matanda 11:00-12:00 Financial Management - Onkutlwile Othata Somerset Suites 1 & 2
12:00-13:00 Financing Your Business; Panel Discussion on Mobile Money
Facilitators: Ndunge Kiiti and Divine Fuh Panelists: Clement Adamba, Eric Ngumbi, and Milcah Mulu Mutuku
Somerset Suites 1 & 2
13:00 -14:00 LUNCH Garden Terrace Restaurant
14:00-15:30
PARALLEL SESSIONS: Special Session for Seed Companies - Mainza Mugoya Communicating Your Business – Ndunge Kiiti & Pete Ondeng Competitor Analysis – Margaret Matanda Introduction to Business Incubation – Alex Ariho & Mary Njeri Land Reform Initiatives in South Africa – Zingisa Somlotha
Somerset Suites 1 & 2 and breakout rooms
15:30-16:00 TEA BREAK
AFTERNOON Flex time (Stellenbosch, Somerset Mall, beach, etc.) ~ Dinner on your own.
Thursday, May 11 HUMAN RESOURCE MANAGEMENT/LEADERSHIP
WE THANK OUR SPONSORS:
8:30 – 10:00 Developing Competencies in Human Resource Management - Quinetta Roberson Somerset Suites 1 & 2
10:00 -11:00 TEA BREAK
MMM PRODUCT EXPO: Exhibits by current and former MMM participants Vergelegen
11:00-13:00 Leadership - Pete Ondeng Somerset Suites 1 & 2 13:00 -14:00 LUNCH Garden Terrace Restaurant 14:00 -15:00 Synthesis and summary/ End-of-program evaluation Somerset Suites 1 & 2 15:00-15:30 TEA BREAK
18:00-22:00
CLOSING BANQUET
Presentation of the African Agribusiness of the Year Award: Java Foods (Zambia)
Presentation of the Making Markets Matter 2017 Certificates
Presentation of the Agricultural Professional Fellowship Program Certificates
Sponsors: Western Cape Gov’t- Agriculture & National Ag. Marketing Council
Somerset Suites 1 & 2 (Lord Charles Hotel)
Friday, May 12 POST-WORKSHOP TOURS (optional)
8:30-12:00
1. Thokozani (wine estate) 2. Agricol (seed company) 3. DeFynne (plant nursery/farm)
Meet in the hotel lobby at 08:30hrs
Friday, May 12 AAIN SPECIAL SESSION (optional/by signup)
8:30 – 5:00
AAIN - Incubation Support for SMEs and Startups Experiential Presenters: Cheick Diarra (Mali), Julius Mutundu (Kenya) Technical Expert Presenters: Alex Ariho and Mary Njeri
Somerset Suite 1.
Monica katebe musonda - The 2017 African Agribusiness Entrepreneur of the YearProfile of ParticipantsSECTION 2 – Formal Program EvaluationPROGRAM EVALUATIONEvaluation of the program’s educational valueEvaluation of instruction methodsEvaluation of program logistics
training needs IDENTIFIED BY PARTICIPANTSOpen-ended feedback about the programAPPENDIX 1: Evaluation formAppendix 2: program
MMM17 program-April 2017-FINAL.pdfBusiness Communication – Ndunge Kiiti Financing Your Business; Panel Discussion on Mobile MoneyFacilitators: Ndunge Kiiti and Divine FuhPanelists: Clement Adamba, Eric Ngumbi, and Milcah Mulu MutukuDeveloping Competencies in Human Resource Management - Quinetta Roberson
