Date post: | 07-May-2015 |
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Technology |
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Section: TitleCool little catchy phase to impress people.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
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Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Making Money with Facebook
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
How to Ask Questions
GoToWebinarQuestions Panel
Note: We are recording this webinar and you will receive an email with links to the recording and the slide deck.
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Julie FoleyDirector of Affiliate Success
Speakers
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Matt CoenOwner & Co-Founder
Brian PageOnline Products DirectorScripps Media
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Who We Are
□ Increase ROI, Build & Engage Audience
□ □ □ □
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
A truly white label contest provider
What We Do
To date, UPICKEM has executed• More than 40,000 contests• On more than 1,300 local
media sites• More than 6 million players
have participated
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Agenda
• Play Anywhere!• Why Facebook?• What is the importance of a
“Like”?• Revenue and Audience building
case studies • Best Practices• Q&A
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Section: TitleCool little catchy phase to impress people.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
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Play Anywhere!
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Play Anywhere!
• Your website• Mobile• Tablet• Facebook
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Website• “Traditional” contest
platform
Play Anywhere!
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Play Anywhere!Mobile
• More than 1/3 of US adults now own smartphones
• UPICKEM gets over half a million visits from mobile devices a month.
• People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
• Separate ad spaces for mobile version
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Play Anywhere!
Tablet• Traffic from tablets has
grown 1400% since July 2010
• Separate ad spaces for Tablet version
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Play Anywhere!
Facebook:• Unlimited Contests • Social Boost• Any UPICKEM contest can
be run inside Facebook• Ability to run contest on
multiple Facebook pages• Multiple contests one a
single Facebook Page• Shared data with website
version of contest• Like Gate • Full HTML Branding Control
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Play Anywhere!
Your Advertiser on Facebook
• Easily add the contest to your advertiser's Page
• Require the user to “Like” your advertiser before entering
• Incorporate your advertiser into the “Like-gate” of your page
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Section: TitleCool little catchy phase to impress people.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
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Why Facebook?
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
• 800 million users• 200 million users in the US*• Average user has 130 friends
and Likes two pages a month• Average user is connected to
80 community pages, groups and events
• Most popular tool among marketers who use social media**
Why Facebook?
* Inside Facebook Gold http://gold.insidenetwork.com/facebook/2011** Social Media Marketing Industry Report, Social Media Examiner, April 2011Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Like-gating
Why Facebook?
• For every one person that Likes a brand, an additional 34 of their friends can be reached through an exposure to the liker.*
* "The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing" comScore, May 2011
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Contesting generates status updates
• 65% of US Facebook users said they are more likely to buy a product based on a positive Facebook friend referral*
• Social media tactics generate nearly 2.5 times more offline and online brand conversations than non-social tactics. They also yield 4x as many influenced purchases.**
Why Facebook?
* "The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing" comScore, May 2011** Digital Actions and their effect on Advocacy, 22squared and Consumer Insights Inc., 2010
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Build Awareness
• Photos are viewed more than anything else on Facebook*
Why Facebook?
* Digital Actions and their effect on Advocacy, 22squared and Consumer Insights Inc., 2010Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Section: TitleCool little catchy phase to impress people.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Section Header
Importance of a “Like”
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Importance of a “Like”
• “Likes” come from real people• Automatically exposes your
brand to that person’s contacts• Low cost promotion tool• Allows instant interaction with
your audience
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Importance of a “Like”
• The average value of a Facebook like is $136.38
• Fans are 28 percent more likely than non-fans to continue using a specific brand.
• Fans are 41 percent more likely than non-fans to recommend a product they are a fan of to their friends.
* "The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing" comScore, May 2011
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Importance of a “Likes”
Low Barrier Contests
• More entries• Encourages sharing• Creates even playing field for all
participants
Image from “Facebook Contests, Fan Acquisition and Business Value” Social Media Explorer November, 2011.
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Section: TitleCool little catchy phase to impress people.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
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Set Goals
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Set Goals
Goals for each Facebook Contest:
• Likes for your Facebook page• Likes for your advertisers• New revenue• Drive sign-ups for database
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Section: TitleCool little catchy phase to impress people.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Section Header
Case Studies
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Scripps
Scripps Social Media Strategy
• What do you want to communicate?
• What do customers want to share?
• Integrate web page and marketing
• How will you measure success?• Leads• Fans
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
WFTS
Audience Builder
“Blue Man Group Giveaway”
Goals: Increase social media presence and user engagement by growing Facebook fans
• Facebook contest • Integrated promotion
Results
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Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
KY3
Revenue Generator & Advertiser Audience Builder
“Back to School Cool”
• Andy’s Frozen Custard Giveaway
• Exclusive contest for sponsor• 1,200 entries• Substantial growth of
Facebook fans
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Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
WFTV
Revenue Generator
“Summer Splash Sweeps”
• 11 sponsors!• Promoted on Facebook• Email opt-in for sponsors• 2,600 entries
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Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
KSWB
Revenue Generator & Audience Builder
“Football Frenzy”
• SuperCuts & Little Ceasars• Part of Football Contest
Campaign• Grown Likes by 5,000 since
start of contest
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Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
St. Louis Post Dispatch
Database Builder
“Name the Rally Squirrel”
• 72 hour contest• Facebook promotion• Like Gating for SLPD• Database builder for Daily
Deals• 3,350 entries• 36% signups for Deals email!
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
WSH
Audience Builder
“FANdemonium”
• Facebook promotion• Like Gating for WSH• 76,000 entries!• Social Boost
• 2 chances for every 1 referral!
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
San Diego Union Tribune
Database Builder
“Simon Mall Giveaway”
• 1,900 entries• Likes for SDUT• Drove sign-ups for Deals
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Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Summary
Results
• Revenue • Likes for your page• Likes for your advertiser• Database builder• Power of your Facebook fan
base is an important selling tool
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Section: TitleCool little catchy phase to impress people.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Section Header
Best Practices
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Best Practices
• When creating a contest, keep it simple. The less your fans need do to enter, the better.
• Incorporate a sharing component so your contest spreads virally. • Consider Social Boost
• Offer prizes that resonate with the target audience
• Analyze your results• Optimize• Continue to engage your
audience beyond the like
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Summary
• Build Audience, Page Views and Awareness• Generate Sponsorship & Ad Revenues• Build User Database for Email Marketing• Powers your Social and Mobile strategy
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia
Questions?
Note: We are recording this webinar and you will receive an email with links to the recording and the slide deck.
Julie FoleyDirector of Affiliate [email protected] 314-880-4910877-843-2900x4910 (Toll-free)Follow me @julie_foley
Matt CoenOwner & [email protected] (Toll-free)Follow me @mcoen