Date post: | 11-Aug-2014 |
Category: |
Design |
Upload: | fred-beecher |
View: | 3,327 times |
Download: | 13 times |
MAKING MORE UX DESIGNERS:Practical UX Apprenticeship Presented by: Fred Beecher
©2010 Dimension Films
DEMAND FOR UX IS VORACIOUS
SUPPLY OF UX TALENT IS… WEE
©2014 :: @fred_beecher :: #uxapprenticeship
UX
10% - Design School
90% - Dumb Luck
©2014 :: @fred_beecher :: #uxapprenticeship
UX
10% - Design School
60% - Dumb Luck
30% - Specialty School
©2014 :: @fred_beecher :: #uxapprenticeship
UX
10% - Design School
30% - Specialty School
50% - APPRENTICESHIP
10% - Dumb Luck
INTEREST DEMANDAPPRENTICESHIP
©2014 :: @fred_beecher :: #uxapprenticeship
INTEREST DEMANDAPPRENTICESHIP
©2014 :: @fred_beecher :: #uxapprenticeship
13BOOKS READ
13MENTORS PER APPRENTICE
THIRTEENWORKSHOPSPAGES OF REFLECTION PER APPRENTICE
20
GIFs EMAILED
1,701 1,138NERDY CULTURAL REFERENCES MADE
TWENTY-FIVE
DESIGN METHODS
TWELVE
APPRENTICESHIP WEEKS
THIRTEENPROJECTS PER APPRENTICE
252MENTORSHIP HOURS
ONEEXTREMELY CREEPY FAKE DOG
2ADORABLE LITTLE DOGS
©2014 :: @fred_beecher :: #uxapprenticeship
©2014 :: @fred_beecher :: #uxapprenticeship
©2014 :: @fred_beecher :: #uxapprenticeship
BUSINESS VALUE
TRACKING
PEDAGOGY MENTORSHIP
HIRE FOR TRAITS
APPRENTICESHIP ARCHITECTURE
©2014 :: @fred_beecher :: #uxapprenticeship flickr: johnny vulkan
• Reduce hiring cost
• Reduce lost opportunity cost
• Achieve growth goals
• Solidify client relationships
• Apprenticeship can help offset its own costs!
BUSINESS VALUE
©2014 :: @fred_beecher :: #uxapprenticeship
HIRE FOR TRAITS, NOT SKILLSGood UXDs are…
• Passionate
• Curious about people
• Curious about technology
• Quick learners
• Detail oriented and “Big Picture”
• Thick-skinned
Good Apprentices are…
• Capable of accepting feedback
• Self educators
• Aware that UX is about people
• A cultural fit for your organization
©2014 :: @fred_beecher :: #uxapprenticeship
PEDAGOGYLEARN OBSERVE
PLAYPRACTICE
©2014 :: @fred_beecher :: #uxapprenticeship
DESIGN METHODSBUSINESS STRATEGY - Stakeholder Interviews
- Business Discovery Workshops
- Feature Analysis
- Communicating Business Discovery Findings
USER RESEARCH - Planning & Recruiting
- In-Person Interviews
- Remote Interviews
- Contextual Inquiry
- Survey Design & Analysis
- Web Traffic Analysis
- Research Analysis & Synthesis
- Communicating User Research Findings
INFORMATION ARCHITECTURE - Card Sorting & Analysis
- Search Log Analysis
- Content Strategy
- Content Auditing
- Site Mapping
INTERACTION DESIGN - Ideation & Design
Workshops
- Scenarios, Storyboarding, & Process Flows
- Screen Layout & Design
- Interactive Prototyping
- Prototype testing
USABILITY EVALUATION - Heuristic Review
- In-Person Usability Testing
- Remote Usability Testing
©2014 :: @fred_beecher :: #uxapprenticeship
LEARNING
READINGWORKSHOPS
PLAY
Apprentices found it extremely valuable to work through design problems together… even as a team of novices!
©2014 :: @fred_beecher :: #uxapprenticeship
©2014 :: @fred_beecher :: #uxapprenticeship
MENTORSHIP IS THE ENGINE OF APPRENTICESHIP
©2014 :: @fred_beecher :: #uxapprenticeship
Principal Mentor
Apprentices Large Design Team
©2014 :: @fred_beecher :: #uxapprenticeship
Design Manager
Apprentices
Medium Design Team
©2014 :: @fred_beecher :: #uxapprenticeship
Apprentice
Small Design Team
©2014 :: @fred_beecher :: #uxapprenticeship
Acco
untab
ility
Observation
Assistance
Mentorship
Oversight
©2014 :: @fred_beecher :: #uxapprenticeship
Acco
untab
ility
Observation
Assistance
Mentorship
Oversight
APPRENTICE • Watches • Asks questions
MENTOR • Shows what
they’re doing • Explains why
GATES • None
©2014 :: @fred_beecher :: #uxapprenticeship
Acco
untab
ility
APPRENTICE • Assists with
menial, related tasks
• Bills time
MENTOR • Shows what
they’re doing • Explains why
GATES • None
ObservationAssistance
Mentorship
Oversight
©2014 :: @fred_beecher :: #uxapprenticeship
Acco
untab
ility
APPRENTICE • Executes the
method • Bills time
MENTOR • Talks apprentice
through the method
GATES • Workshop
complete • Apprentice
feels ready
ObservationAssistance
Mentorship
Oversight
©2014 :: @fred_beecher :: #uxapprenticeship
Acco
untab
ility
APPRENTICE • Executes the
method • Bills time
MENTOR • Checks
apprentice’s work
GATES • Apprentice
feels ready • Mentor agrees
ObservationAssistance
MentorshipOversight
©2014 :: @fred_beecher :: #uxapprenticeship
DEFINE APPRENTICE CAPABILITIES
©2014 :: @fred_beecher :: #uxapprenticeship
TRACK APPRENTICE PROGRESS
TRACK OPPORTUNITIES TO PRACTICE©2014 :: @fred_beecher :: #uxapprenticeship
TRACK REFLECTIONS, THOUGHTS, & FEELINGS©2014 :: @fred_beecher :: #uxapprenticeship
TRACK PROGRAM FEEDBACK©2014 :: @fred_beecher :: #uxapprenticeship
©2014 :: @fred_beecher :: #uxapprenticeship
YOUR NEXT STEPS - LAY THE FOUNDATIONBUSINESS VALUE
• Meet growth goals?
• Offset recruiting costs?
• Profitable employees?
• Client goodwill?
• Determine the length
Define how apprenticeship will benefit your organization
HIRE FOR TRAITS
• Standard UXD traits
• Additional traits?
• Undergrads?
• Grad students?
• Career switchers?
Define apprentice traits & identify key sources
©2014 :: @fred_beecher :: #uxapprenticeship
• Choose design methods
• Write/choose workshops
• Develop reading list
• Create “play” projects
Define how apprentices will be exposed to the basics
PEDAGOGY
• How will you spread the burden?
• What different levels of mentorship are required?
• What should apprentices be capable of?
Define the mentorship structure of your program
MENTORSHIP
YOUR NEXT STEPS - INSTRUCTIONAL DESIGN
©2014 :: @fred_beecher :: #uxapprenticeship
YOUR NEXT STEPS - SET UP TRACKING
TRACKING
• Forms, spreadsheets, databases, processes, etc.
• Progress & feedback
• Practice opportunities
• Feelings & reflections
• Program feedback
Set up the infrastructure you need for tracking
Fred Beecher UX Apprenticeship Lead !
[email protected] nerdery.com/fb @fred_beecher !
slideshare.net/fred_beecher/
ICONS BY NOUNPROJECT: Erlenmeyer Flask by Dmitry Baranovskiy :: Magnifying Glass by Lemon Liu :: Person by Alex Fuller :: Volunteer by Amanda Clifford :: Education by Travis Yunis :: Mentor by Irene Hoffman :: Statistics by Nate Eul :: Bridge by Torehan Sharman :: Four Leaf Clover by Iconoci :: Unicorn by Bram van Rijen :: Mortar Board by Ryan Beck (all other icons are public domain)