Making noise for greater pedestrianpriority

Tony ArmstrongChief Executive Living Streets

What I’d like to cover:

Celebrate our impact Overview of Living Streets’ strategyWhy “making noise”?

Celebrating our impact

Pedestrian priority- the journey

No more “Ministry of Silly Walks?”

Making noise = Showing support

But bear in mind…

Our approach

16 pedestrians were killed or seriously injured every day in 2011.

EveryDAY.

Department for Transport: Reported Road Casualties in Great Britain: 2011 Annual Report

Our approach: emotion, reach, mass support and interest

And solution focused…

10,000 people took action on our 20mph e action

700 people wrote to Councillors on icy pavements

Smarter crossings campaign about to launch

Influencing current Government work on active travel- with results

National Walking Month 2013National Walking Month 2013

Walk to Work Week 13-17 MayWalk to School Week 20-24 May

Media497 pieces of coverage

A 64% increase on last year

Estimated value of coverage: £372,819

Walk to Work Week

81,067 miles logged

627 new workplaces signed up

93% of participants said they’d take part again next year

Over 50% said they’d change their behaviour (walk more!) as a result of Walk to Work Week

Profile raising

• 72,199 unique visitors to the Living Streets website in May

• 4,968 mentions of National Walking Month on Twitter

• 6,325 mentions of Walk to Work Week on Twitter• Facebook reach at peak:

28,939

Political engagement

Number of ministers/shadow ministers attending NWM events: 7

Number of MPs attending events in their constituency: 8

Number of MPs signed up to our Early Day Motions: 50

STRIDER JIGSAW

“Our goal is to influence the policy and practice of local authorities and demonstrate our legitimacy and credibility to national government audiences, as well as to strengthen Living Streets’ own capacity in key locations.”

English targets:- South Yorkshire- Greater Manchester- West Midlands- Maintaining London and North East as targets areas

Building sustainable Scotland presence

Establishing presence in Wales

Early ResultsBuilding on our award winning projects!Walk to Work Week

Before: 26% walking for some or their entire journey to or from work 5 days per weekAfter: 47%

Before: 30% walked at or during work 5 days a week After: 47%

50% felt that their overall level of walking had increased

Percentage of people travelling by car/ van decreased by 6%

ResultsDramatic results in mode shift from walk to school outreach project

Two new projects aimed at breaking down barriers:

Older people project in South Yorkshire: improving walking environment and increasing walking so that we tackle isolation and support independence for as long as possible

Primary to secondary transition in Manchester: using the transition between schools to maintain and increase walking levels and instil active lifestyles in young people

Big success: now have over 30,000 supporters- a 1500% increase over 2 years!

We now have 18 Living Streets Groups and 24 Affiliated Groups – all taking action to create better streets in their area.

This is a vital part of our overall strategy: - Volume of support = credibility- Reach = more people taking action

Products and partnerships – supporting impact and influence

In conclusion…Seen some great success, but we’re looking to the future

There is a lot more to be done, and we need to focus relentlessly on making noise for pedestrians and demanding pedestrian priority

Very ambitious strategy, because… we must see more progress, more success and a better deal for pedestrians

Thank you! We couldn’t achieve as much as we have without our committed supporters

In conclusion…

Happy to take questions later, and please do talk to me during the day

But also, please do talk to each other- there is so much experience, knowledge and inspiration in the room

And finally- to demonstrate our influence- a special message from someone who has been very supportive...