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Making Product Sourcing a Community Affair Alex Hodgson.

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Making Product Sourcing a Community Affair Alex Hodgson
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Page 1: Making Product Sourcing a Community Affair Alex Hodgson.

Making Product Sourcing a Community Affair

Alex Hodgson

Page 2: Making Product Sourcing a Community Affair Alex Hodgson.
Page 3: Making Product Sourcing a Community Affair Alex Hodgson.

Current Reality

Researcher

Product

Search Site to Site

Sift through Google Results

Ask Colleagues

Sift through Publications

Guess

Cold Call Other LabsBuy Multiple

Products

Page 4: Making Product Sourcing a Community Affair Alex Hodgson.
Page 5: Making Product Sourcing a Community Affair Alex Hodgson.

THE RISKS

Lose Credibility

Failed Experiments

Wasted Resources

Lost Time

Lose Grant

Rejected Publications

Lose Credibility

HUGE RISKS

Serious Consequences

Page 6: Making Product Sourcing a Community Affair Alex Hodgson.

Michael J. Fox Foundation spend 10m to identify and eventually commission development of 2 quality reagents for LRK2, for furthering Parkinson’s Research

Harvard study showed when looking at Cancer related targets – commercially available reagents essential for furthering research failed over 50% of time – products were of insufficient quality.

According to HUPO (Human Proteome Organization), many commercial reagents fail to include even basic information required for proper usage.

Going to Extremes for Quality

Page 7: Making Product Sourcing a Community Affair Alex Hodgson.

Plenty of Consumer Tools

Page 8: Making Product Sourcing a Community Affair Alex Hodgson.

Even for Door Hinges…

Page 9: Making Product Sourcing a Community Affair Alex Hodgson.

Bridging the gap

?

Page 10: Making Product Sourcing a Community Affair Alex Hodgson.

So how did we get here???

Page 11: Making Product Sourcing a Community Affair Alex Hodgson.

• 100’s of manufacturers, 1000’s of distributors.• The growth of cross-licensing• No governing body regulating quality• No centralized resource• Poor communication between users• Poor feedback mechanism for companies

How did this happen?

Page 12: Making Product Sourcing a Community Affair Alex Hodgson.

Building a better way…

Page 13: Making Product Sourcing a Community Affair Alex Hodgson.

Revenue Generation

Hybrid Model

Community Resource

Comprehensive

Easy to Use

Independent

Open Access

Sustainable

Products Ranked by Quality

ADs

Page 14: Making Product Sourcing a Community Affair Alex Hodgson.

Market Research

Analytics

Premium Listings

DirectoryListings

Hybrid Model

Revenue GenerationCommunity Resource

Comprehensive

Easy to Use

Independent

Open Access

Sustainable

Products Ranked by Quality

Page 15: Making Product Sourcing a Community Affair Alex Hodgson.

Generating Content

PublicationsReviewsProducts

Spread the Word

ProductsQuality Control Data

PromotionPut themselves out there

Page 16: Making Product Sourcing a Community Affair Alex Hodgson.

37,500605,000

156993

168,0001583

UsersProductsSuppliersDistributorsProduct CitationsReviews

Site Content

Community driven growth

Contribution Rate: 5.84%

Page 17: Making Product Sourcing a Community Affair Alex Hodgson.

Product Listings

(6) (1)

Page 18: Making Product Sourcing a Community Affair Alex Hodgson.

Reviews

1573 Reviews

Page 19: Making Product Sourcing a Community Affair Alex Hodgson.

What I learned…

Page 20: Making Product Sourcing a Community Affair Alex Hodgson.

Advice/Lessons Learned

Don’t let anyone tell you that its impossible.

Don’t build your business model in a vacuum.

You don’t look the same as you did when you were 3, 14, 29….. Neither will your business model.

The right investment partners are out there.

Start-up “War wounds” build character and create a better product.

Page 21: Making Product Sourcing a Community Affair Alex Hodgson.
Page 22: Making Product Sourcing a Community Affair Alex Hodgson.

1DegreeBio Team

Page 23: Making Product Sourcing a Community Affair Alex Hodgson.

For More Information Contact

Thanks

Alexandra Hodgson

Tel: 647.981.2461Email: [email protected]: www1degreebio.org

@1DegreeBio


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