Date post: | 31-Oct-2014 |
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Business |
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cut-e Approach to Psychometrics
Effective use globally and in the UAE
Presented by David Barrett MD cut-e MENA
Agenda• Insight into what happens in reality when it comes to assessment in
selection and development
• What organisations should be doing
• Brief look at challenges facing UAE in the talent domain
• Who are cut-e and what we do – our solution
• Experience and case study with UAE clients - standards and norms
– Etihad - Dubai Duty Free – Dubai Airport – Dubai Petroluem
Could you purchase one of these for yourorganisation without a business case ?
3
But..have you recently hired these people ?
4
The Bottom Line: Retention & PerformanceMore Green & Less Red & Some Yellow
Strong Performer – ButLeaves At Approx 2 yrs orearlier
Strong Performer & Stays 2yrs +
Weaker performer andleaves or stays at any time
OK performer and stays 2yrs +
Length Of Tenure
Per
form
ance
Define the Roles, Pilot Groups, Business – Performance Metric or KPI’s
Deployment of Likely Assessments To Trial Group
Evaluation of Data & Validation Against Performance Metric
Configure Role Assessment & Selection Models & Report Outputs
Validation Study – Hi Level
What Key Metric to improve?
Churn Rate
RetentionProductivity
ProfitAppraisal Rating
Revenue
Customer RatingsCost & speed to hire
UAE Current Position & Focus– Improve selection and retention in hard to fill roles
– Improve management and leadership succession planning and talent developmenti
– Deliver process efficiency for lower level roles,
– Move recruitment processes online to deliver process efficiency
– direct sourcing and less advert and agency spendi
– Desire for greater science and evidence based approach - norms and languages
– Better logic of assessment of local candidates and in Emiratisation programmes
Who are Cut-e Talent Solutions
Professional talent process and legal advisory services on screening, assessment, development
Assessment platform with tools 40 Asian & European & Arabic languages
Over 7 Million Candidates Per Annum Assessed
Fully integrated with all ATS providers – Taleo / Lumesse (iGrasp)/ SAP e-recruit /eRecruit/ WCN
Full time consulting teams in 25 countries with UAE offices and team at JLT in Dubai with UAE norms
200 staff world wide – combination of Psychology , Technology , Talent & Recruitment Specialists
Integrated Screening & Assessment Solutions
Online psychometric &competency assessmentsystems
Full suite of technicalknowledge tests MS Office /IT / Call Centre / Aviation /Accounting / Health
Online automated videointerviewing systems
Some Clients ( add CBD / /Flydubai / dubai airport /
Online Tools
Personality & Behaviour
Values & Motivation
Measuring Safety & Values
(c) cut-e 2012
Situational Judgement Questionnaire-Dubai Duty Free
Knowledge & Technical Skills
Automated Video Interview & Assessment
A low score on the SJQ isassociated with a low
performance score
A high score on the SJQ isassociated with a high
performance score
SJQ test coreLOW
LOW
HI
HI
Cumulative6-month
Total (Sales)
Some Correlation Results – SalesAdvisor
Configure Assessment & Selection/ Risk Models
PersonalityTraits
Values
Correlation Data Ideal Profile
Selection
Development
Example Assessment Output &Report
• A customised report for each role will become available to present the basis for interview
• Different Sections:– Competency Fit– Values Fit– Interview &
Assessor Guide
Example Assessment – InterviewGuide Output
Interview Guide
• Customisable• Standardized• Indicators• Consistent Scoring
Candidate Screening Grid
Connecting Results To Your ATS
4 Cases - Clear Communication Of ROI
• Dell - European Technical and Sales Consulting– Through use of cut-e shapesbehavioural styles questionnaire connected with a custom risk management interviewguide. New hires in model against 5 core behaviour areas achieve 36% more revenue and42% more profit than alternate hiring methods
• Siemens – Though use of cut-e logical tests and interest inventories 7% improvementfrom 88% to 95% in successful completion of apprenticeship training. This equates toapprox €4,200,000 ROI per annum in wage and training costs.
• Harveys Furniture – Second Largest Furniture Retailer In Europe – 14% salesgain in new hires using cut-e shapes and situational Judgment tools .
• easyJet Airline - use simple verbal test and situational judgment questionnaire toachieve. 40% reduction in interview volumes across EU to complete hiring 2,500 cabincrew per annum. Approx. 6,000 less interviewing hours cost and logistical expense.
Now for a little game – make a note ofwhich shapes you think reflects your
personality
What does triangle mean
What does triangle mean
• If you picked thetriangle
• Incisive• Sharp• Thrusting leader
What does square mean ?
What does square mean ?
• If you picked the Square
• Solid• Robust• Trustworthy• Responsible
What does hexagon mean ?
What does hexagon mean ?
• If you picked thehexagon
• Multitasker• Enjoys variety• Creative
What does a circle mean ?
What does a circle mean ?
• If you picked the circle
• Slightly crazy
• Propensity for carjacking
• Likely addicted towatching TV at too lateat night
Personality Comparison – over 10,000 UAE candidates assessed
Dimension UAE Internationaldirecting 20.55 21.55persuasive 19.67 18.66socially confident 20.95 20.45sociable 19.12 18.41agreeable * 25.55 23.47behavioural 17.98 18.93prudent 20.42 21.29focused on results 23.64 22.81systematic 22.45 21.61conscientious 23.99 23.18analytical 20.49 20.16conceptual 20.43 20.23imaginative 19.53 18.87open to change 20.40 20.45autonomous * 16.04 19achieving 23.12 23.21competitive * 17.93 15.58energetic 24.33 24.03consistency 2.93 3.33
Verbal Assessment
Numerical Assessment
Inductive logical Assessment
English Assessment
Checking & Classify
Some Best Practice For UAE
• Etihad – Contact centres & tawteen
• Dubai Airport – Norms and English Language
• Omar K.Alesayi - easy to use reports
• Dubai Petroleum – easy to use reports
An Overview of our Solution= Sourcing Speed & Secure Selection
Talent Pool Building / Sourcing /Advertise / Agency
Online Application System
Online psychometric, skills,language Assessments
Online Automated VideoInterview
Final In Depth Assessment &Selection Process
Hiring Decision / Offer
A Cost Efficient, High Quality Process
Questions
cut-e MENA37th Floor, JBC-2 Jumeirah Lake TowersDubaiPhone: +971 4 374 [email protected]/uae