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Training for a business analytics marathon 56% lack capability to develop deep, data-driven insights 38% aren’t even using free analytics tools 66% lack technology to store and access data Business Analytics A runner’s GPS Standard reports Predictive analytics Queries Alerts Statistical models Forecasting Decision optimization Competitive Advantage The analytics continuum From the jogger to the running enthusiast Key analytics Fuel to help you go the distance Degree of Intelligence 96% aren’t successfully using analytics Half marathon Ultra marathon 5k walk/run Audience • New vs. returning visitors • Frequency • Time on site • Purchases • Assistance required • Conversion paths Conversion Content • Downloads • Outbound links • Media views Traffic Source • Search terms • Direct or referral sources • Social media traffic 56 % don’t have right systems to capture needed data Tools to help you cross the finish line SAS ® Predictive Analytics Suite Reveal patterns, identify variables and predict future events to develop insights and make better decisions. Sources "Business Analytics." Wikipedia. Wikimedia Foundation, 30 Nov. 2013. Web. 06 Jan. 2014. Wegener, Rasmus. "The Value of Big Data: How Analytics Differentiates Winners." Bain & Company. N.p., 17 Sept. 2013. Web. 20 Jan. 2014. <http://www.bain.com/publications/articles/the-value-of-big-data.aspx>. Przyklenk, Garry. "5 Ways to Make Web Analytics Data More Insightful." Search Engine Watch. N.p., 17 Oct. 2012. Web. 14 Jan. 2014. <http://searchenginewatch.com/article/2217270/5-Ways-to-Make-Web-Analytics-Data-More-Insightful>. "Predictive Operational Analytics." IBM. N.p., n.d. Web. 27 Jan. 2014. <http://www-01.ibm.com/software/analytics/solutions/operational-analytics/index.html>. www.4imprint.com Infographic created by www.4imprint.com, based on the Making Sense of Analytics Blue Paper ® . Download Blue Paper at: http://info.4imprint.com/bluepapers/making-sense-of-analytics-2/ You may reproduce and distribute this infographic in its entirety. You may not create derivative works. (Licensed under the Creative Commons: http://creativecommons.org/licenses/by-nd/3.0/) Hootsuite ® Monitor multiple social media accounts from a single dashboard and schedule social media activity ahead of time. Quantcast ® T rack demographic info and traffic to learn who is coming to your site and how. Social Mention T rack and measure who is talking about your company , product or industry with data from more than 100 different social media platforms. Google Analytics ® T rack organic search keywords and paid traffic to drill down and segment data. On your marks, get set, GO! 4 Steps to staying on course START FINISH Obtain leadership buy-in Outline goals Determine ROI Marker 1: Define your analytics strategy Streamline operations Optimize production/ distribution channels Overcome marketplace changes More effectively allocate capital & human resources Marker 3: Make improvements Implement training Enhance communication Obtain executive sponsorship Marker 4: Embrace change What happened? How often did it happen? Where did problems occur? Marker 2: Use your data
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