Mobile  Marke+ng  Webinar  -­‐  12th  Sept  2012

Oisin  Lunny,  Senior  Market  Development  Manager,  OpenMarket

Making Sense of Mobile CRM

Proprietary  &  Confiden0al  to  OpenMarket

Your  Trusted  Partner  for  Mobile  Engagement

OpenMarket  are...

Proprietary  &  Confiden0al  to  OpenMarket

OpenMarket  provide...

“The industry-leading, cloud-based mobile engagement platform, allowing customers to create

complex mobile solutions without the need for their own technical

infrastructure.”

Proprietary  &  Confiden0al  to  OpenMarket

OpenMarket  customers  include...

Proprietary  &  Confiden0al  to  OpenMarket

OpenMarket

• OpenMarket  provides  a  comprehensive  set  of  mobile  solu+ons  for  enterprises  to  engage  and  transact  with  their  customers  via  their  wireless  devices.  

• Customers  depend  on  OpenMarket  for  our  superior  domain  exper+se,  global  scale,  demonstrated  performance,  and  industry  leading  reliability.

• Our  clients  trust  us  to  power  their  mobile  business.

• #1  Mobile  messaging  and  payments  provider  in  the  UK  &  US,  with  global  reach.

• Backed  by  AmDocs,  a  $6bn  company.  

Sun,  sea,  and  mobile  CRM.  

Proprietary  &  Confiden0al  to  OpenMarket

Planning  the  holiday

7

I need a holiday!!!

Proprietary  &  Confiden0al  to  OpenMarket

Planning  the  holiday

8

Proprietary  &  Confiden0al  to  OpenMarket

Flight  booking  confirma0on

9

Proprietary  &  Confiden0al  to  OpenMarket

Finding  the  hotel

10

Proprietary  &  Confiden0al  to  OpenMarket

Hotel  search

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Proprietary  &  Confiden0al  to  OpenMarket

Car  parking

12

Proprietary  &  Confiden0al  to  OpenMarket

Airport  promo0ons

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Proprietary  &  Confiden0al  to  OpenMarket

Customer  compensa0on  voucher

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25 Proprietary  &  Confiden0al  to  OpenMarket

CRM  outreach

Proprietary  &  Confiden0al  to  OpenMarket

Arrivals  promo0on

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29 Proprietary  &  Confiden0al  to  OpenMarket

Pay  by  SMS

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In  holiday  reminders

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Proprietary  &  Confiden0al  to  OpenMarket

Customer  compensa0on

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Proprietary  &  Confiden0al  to  OpenMarket

Transport  innova0on

20

• LBS  finds  nearest  licensed  cab  from  database  of  over  45,000

34 Proprietary  &  Confiden0al  to  OpenMarket

Charity  dona0on

Proprietary  &  Confiden0al  to  OpenMarket

Re-­‐ac0va0on  campaigns

22

I need a holiday!!!

Proprietary  &  Confiden0al  to  OpenMarket

Mul0  modal  short  codes

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Proprietary  &  Confiden0al  to  OpenMarket

Post  campaign  analy0cs

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Bringing  it  all  together  =  mCRM

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SMS  chat A2P  SMS

Credi0ng

Vouchers

LBS Mul0  modalshortcode

Analy0cs

Proprietary  &  Confiden0al  to  OpenMarket

OpenMarket  CMX2  mCRM  plaYorm

Proprietary  &  Confiden0al  to  OpenMarket

OpenMarket  CMX2  mCRM  plaYorm

Proprietary  &  Confiden0al  to  OpenMarket

OpenMarket  CMX2  mCRM  plaYorm

Proprietary  &  Confiden0al  to  OpenMarket

OpenMarket  SMS  Chat  mCRM  plaYorm  

sales@uk.openmarket.comtwi\er  @OpenMarketEUfacebook  @OpenMarketwww.openmarket.comtext  “sales”  to  88600

Contact  OpenMarket