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Making Sense of Programmatic Buying - Radium One - Daniel Warner

Date post: 09-May-2015
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Making Sense of Programmatic Buying
12
making sense of [proh-gr uh - mat -ik]
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Page 1: Making Sense of Programmatic Buying - Radium One - Daniel Warner

making sense of[proh-gruh-mat- ik]

Page 2: Making Sense of Programmatic Buying - Radium One - Daniel Warner

making sense of[proh-gruh-mat- ik]

dynamic creative optimisation

supply side platformdemand side platforms

data management platform

real time bidding

campaign strategiesprivate market place

software development kit

audience segmentation

black boxes

tech wizardsalgorithms

Page 3: Making Sense of Programmatic Buying - Radium One - Daniel Warner

something is missing

Page 4: Making Sense of Programmatic Buying - Radium One - Daniel Warner

the most efficient way to market your products and services to people

making sense of[proh-gruh-mat- ik]

Page 5: Making Sense of Programmatic Buying - Radium One - Daniel Warner

it’s simple

Page 6: Making Sense of Programmatic Buying - Radium One - Daniel Warner

toast down, beans on

step one get your app on users phones.

step two drive engagement and/or purchases.

*other meals available

Page 7: Making Sense of Programmatic Buying - Radium One - Daniel Warner

step one smart attribution

single tech platform to overview all media partners.

lift lid on cost effectiveness and media efficiency

real users - not ‘gold diggers’

Page 8: Making Sense of Programmatic Buying - Radium One - Daniel Warner

step two drive re-engagement and sales

Understand user behaviours and products /

pages they like.

Personalised display ads sent to the user in real

time.

Send a push message as an additional layer of

intelligent communication.

Page 9: Making Sense of Programmatic Buying - Radium One - Daniel Warner

step 2 drive even more re-engagement and sales

Automatically send further personalised ads to a user

for more engagement.

Continues the loop of display ad and push for

perfect timing.

Results in on going engagement and strong

loyalty to the app.

Page 10: Making Sense of Programmatic Buying - Radium One - Daniel Warner

high quality and brand safe publisher base

all major exchanges 6000+ direct publisherw/ preferred access

Page 11: Making Sense of Programmatic Buying - Radium One - Daniel Warner

making sense of[proh-gruh-mat- ik]

come in, and let us show you.

Carl MillikinHead of Platform Ops

Page 12: Making Sense of Programmatic Buying - Radium One - Daniel Warner

making sense of[proh-gruh-mat- ik]


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