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Making social media work for your business

Date post: 10-May-2015
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If you'd like to learn how to make social media work for your business, here's 5 step process to follow. You can find out more by visiting http://www.socialforcefive.com.au
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  • 1.Making Social Media Work For Your Business Proudly Presented by:

2. The 5-Step Plan ForSucceeding With Social Media Step 1 Educate Step 5 Step 2 Manage PlanStep 4 Step 3 EngageCreate 3. Step 1: EducateApplied knowledge is power..As social media is so new and foreign to most businesses, it isnear on impossible to create an effective strategic plan if youdont know, what you dont know. Books Blogs Courses, workshops Online learning, webinars Masterminding 4. Step 2: PlanIf you fail to plan, you plan to fail..Many businesses, large and small, approach social media froman ad-hoc, tactical basis with little or no thought out strategy.They attempt to do social media, much like writing a brochureor advertisement.To succeed in social media you must be sociable, not everynow and then, but every day, in every. 5. The 10-Step Plan Key stakeholder buy in social culture Plan and set key social media objectives Get to know your target communities Analyse competitors and influencers Create your online business personas Establish social policies and procedures Appoint brand ambassadors Collateral stock-take Conduct online/website audit - health check Create and implement the plan 6. Step 3: CreateYou need to create an iconic business brand that becomes yourvisual, written and verbal identity. A business brand will helpclearly and consistently define, express and communicate whoyou are, who you serve, and what you stand for.You need to: Stand out Be consistent (repetition creates yourreputation) Build a tribe 7. Branding CollateralVisual: Logo Business cards Powerpoint slide deck Social media profiles Professional photos Email signature 8. Branding CollateralWritten Website copy Brochure-ware Posters Banners Advertisements 9. Branding CollateralVerbal Business show reel video YouTube Channel with FAQs 10. Social Media PlatformsOnce youve established your business brand, you then need todecide what social media platforms youre going to have yourbusiness brand visible on. Heres a few to consider: 11. Step 4: EngageContent plus community, creates your currency!The creation of remarkable content (in the form of blogs, posts,whitepapers, e-books, video, audio just to name a few), that youraudience and followers are seeking out and feel excited to then sharewith their community, is a critical component to achieving social mediamarketing engagement.Publishing remarkable content positions your business as the trustedexpert and gives you the essential credibility to charge a premiumprice for your products and services. 12. Step 4: EngageSocial media has forever changed the way businesses andcustomers now communicate with each other. Weve movedfrom the interruption marketing era (known as spamming)to the permission marketing era (known as social media).Marketing initiatives need to move from me to we if we areto engage our customers on the social web. The ultimateoutcome from this is when our prospects become ourcustomers and then become evangelists promote ourbusiness with us and for us.The most effective way to connect and engage with youronline community and those that influence them is via socialmedia campaigns, email marketing, blogging and newsletters. 13. Publishing PlatformsOnce you have your content in stock, heres a listof platforms you can publish your content on toincrease your engagement: Your blog and website Scribd Slideshare Udemy Ezine Articles Squidoo Source Bottle PR Web Issuu 14. IKEA Campaign 15. Air Asia Campaign 16. Paesano Campaign 17. Facebook Advertisements 18. Step 5: ManageThat, that you can measure, you can manage!Theres a great saying I know that 50% of my marketing isntworking, I just know which half! Its important when launching online,that you have an effective way of establishing what campaigns,keywords and activities are and arent working so you can eitherexploit further or adjust accordingly.The big million dollar question with social media is how do youmeasure ROI? You need to think of social media like a vehicle, not asthe destination, therefore using traditional ROI formulas just wontwork. The better question to ask is what was the conversion rate? 19. Managing, Monitoring and Measuring Tools 20. www.socialforcefive.com.auDont forget to LIKE US on Facebook!


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