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Making the Case Making the Case for Afterschoolfor Afterschool
Tools, Resources and Techniques to Build Financial, Political and Community Support
for your Program
www.afterschoolalliance.org
Afterschool Alliance
www.afterschoolalliance.org
What We’ll Cover Making the Case:
Public Wants & Needs Afterschool Afterschool Outcomes Benefits to Bottom Line
Policy Matters: Funding & Resources for Afterschool National State and Local
What You Can Do: Events, Media & More
www.afterschoolalliance.org
The Need Is Clear
Parents of 28 million kids work outside the home. 14.3 million, or 25%, of the country’s K-12 youth
take care of themselves after school. 3 to 6 p.m. are the most dangerous hours for
kids. Juvenile crime soars Peak hours for drugs, alcohol, cigarettes and sex Lack of physical activity/obesity
Parents of 15 million children would sign up for an afterschool program – if one were available.
www.afterschoolalliance.org
Demand for Afterschool Programs
83% of voters agree – children need a place to go afterschool that is organized, safe, and educational
76% - newly elected officials in Congress should increase funding for afterschool
69% of voters - support tax increase 94% Democrats, 83% Independents, 71%
Republicans – there’s a need for an organized, safe place for children and teens afterschool
Source: Afterschool Alliance Poll conducted by Lake, Snell, Perry & Associates, Inc., November 2006 and 2008
www.afterschoolalliance.org
Benefits of Quality Afterschool Programs
Improved Test Scores and Grades 21st CCLC participants nationwide—43% improved reading scores,
42% improved math scores In California, higher academic achievement, test scores In Ohio, higher scores in every subject tested Oct 2007 study – big gains in test scores, work habits
Improved School Attendance, Engagement in Learning More likely to come to school, stay in school and graduate In NY, higher daily attendance and credit accumulation In Chicago, higher class attendance, lower course failure,
higher graduation rates Los Angeles program reduced drop out rate by 20%
www.afterschoolalliance.org
Benefits of Quality Afterschool Programs
Improved Social and Emotional Behavior Lower truancy, drug use, violence
teen pregnancy Greater self-confidence Develop leadership, critical thinking,
team-building skills Improved Health and Wellness
Structured physical activities, healthy snacks help prevent weight gain tied to inactivity after school and during summer
www.afterschoolalliance.org
Benefits to Bottom LineBenefits to Bottom Line
Rose Institute Every dollar invested in afterschool programs saves
taxpayers at least $3 Catalyst Study (December 2006)
New Catalyst Study - $50-$300 billion/year due to lost productivity
PCAST – Parental Concern about Afterschool Time Low-income and minority parents are much more likely
than higher-income, white parents to have trouble finding high-quality, convenient and affordable programs.
Corporate Voices for Working Families “After School For All: A Call To Action From The
Business Community”
www.afterschoolalliance.org
Who’s Doing What
www.afterschoolalliance.org
Federal Afterschool Policy
21st Century Community Learning Centers $100 million increase for FY08
Senate proposed level funding, House proposed increase of $50 million
NCLB authorized $2.5 billion Other sources of afterschool money:
CCDBG, Safe and Drug Free Schools, OJJDP, SES, Department of Agriculture
New Initiatives: Rural Afterschool and Afterschool for Older Youth
American Recovery and Reinvestment Act
FYAmount
Appropriated Amount
Called for in NCLB
2002 $1 billion $1.25 billion
2003 $993.5M $1.5 billion
2004 $991M $1.75 billion
2005 $991M $2 billion
2006 $981M $2.25 billion
2007 $981M $2.5 billion
2008 $1.1 B $2.5 billion
Federal Funding Picture
www.afterschoolalliance.org
State Afterschool Policy
States Take on Afterschool Challenge
38 Statewide networks working to build supportive afterschool systems
26 Governors held Afterschool Summits 50 Governors’ Proclamations for Lights
On Afterschool Creative and Diverse Ways to Fund
Afterschool
www.afterschoolalliance.org
States & Afterschool in ‘07 and ‘08
CA – $550 million to K-8 programs - ASES WV – Partnership between Americorps, Universities, DOE GA – $14 million to school- and community- based afterschool programs
through TANF, renewed for FY09, plus $20.3 million in one-time funds MA – $5.5 million in state funding NJ – $14.6 million in state funds to NJ After 3 PM OH – $10 million in TANF funds to support afterschool programs in targeted
communities TN – $12.5 million unclaimed lottery funds (LEAP) MN – $5+ million over two years NY – $9.4 million through a mix of state and TANF funds WA – $3 million for programs and professional development CT – $5.5 million in new state funds
www.afterschoolalliance.org
www.afterschoolalliance.org
What You Can Do
www.afterschoolalliance.org
Making Afterschool a National Priority
Nationally: Need a strong, broad diverse coalition of
organizations & individuals to champion
afterschool for all
•Afterschool for All Campaign
•160+ Lights On national partners
•Afterschool for All Challenge
•Business stakeholder groups
•Coordinate advocacy and awareness work with allies who support expansion of afterschool, e.g., YMCA, PTA. Especially on federal legislation
•Share knowledge with those with common interests: e.g. literacy, health, service learning
Community-Level: Need active, diverse, confident field of local programs,
stakeholders & supports
• Systems approach
•Communications & advocacy training and tools •Policymaker & opinion leader engagement
•Parent & grassroots empowerment
•Develop steady streams of resources and provide updates, information and best practices
•Connect community efforts on local wellness policies for youth
•7,000 local Lights On sites
•Community-school partnerships
State-Level: Need capable, influential networks to push for expansion and support
quality afterschool
•Mott funded state networks
•Work with state agencies
•Identify new funding streams for afterschool
•Provide technical assistance to state level advocacy
•Support Governor's Summits
•Train/develop state leadership
•Media strategy
•Support intermediaries
www.afterschoolalliance.org
Know Your Allies
Afterschool Providers House & Senate Afterschool Caucuses CEOs, Police Chiefs, District Attorneys,
Parents and more Youth State and citywide leaders
www.afterschoolalliance.org
Use Events to Boost Profile, Build Relationships
Generate Media Coverage
Make Afterschool An Election Year Issue
Contact Congress
Tap Afterschool for All campaign
Position your program and issues du jour
www.afterschoolalliance.org
Arrange a Site Visit Ask your Members of Congress, local policy makers and
media to visit your afterschool program: Help your elected officials and your community establish a personal connection to afterschool by inviting them to visit a program and see firsthand how it is helping kids and families
Find the home district address and phone number for your elected officials.
Identify a few dates during the next Congressional recess when you could host a tour of your program.
Call the district office. Before the visit: Identify youth, parents, program staff,
school officials and community partners who would be convincing spokespeople for your program.
What to do the day of the visit.
www.afterschoolalliance.org
Ten Steps to Media Coverage
1.1. Create a Media List.Create a Media List.2.2. Invite the Public.Invite the Public.
3.3. Identify your 2-3 key messages.Identify your 2-3 key messages.4.4. Structure events with media in mind.Structure events with media in mind.
5.5. Appeal to the press, build relationships.Appeal to the press, build relationships.6.6. Issue news releases.Issue news releases.
7.7. Develop press kits.Develop press kits.8.8. Manage media at your events.Manage media at your events.
9.9. Event management.Event management.10.10. Reap the benefits of your work!Reap the benefits of your work!
www.afterschoolalliance.org
Additional Media Strategies
Newspaper Opinion Page
Contact with radio and TV stations to promote your programs via public service announcements.
www.afterschoolalliance.orgOctober 22, 2009October 22, 2009
www.afterschoolalliance.org
Lights On Afterschool! Annual nationwide event Brings attention to the need for afterschool programs
and resources 7,500+ events and 1 million Americans nationwide National Chair Governor Arnold Schwarzenegger;
Kevin Sorbo and Rhea Perlman as spokespeople Thousands of newspaper & TV stories Build relationships w/ business community,
neighborhood leaders, elected officials
www.afterschoolalliance.org
Afterschool & Elections Get afterschool on the radar of policy makers and
candidates Learn the rules of non-profit lobbying Present a Candidate Kit to those running for office in
your community Includes materials on latest afterschool research and
outcomes, polling data and needs assessments Use the Campaign Kit during an election year to raise
awareness about the need for afterschool Includes materials for reaching out to media, community
partners and policy makers Provides actions for varying tiers of election
involvement – you don’t have to run a full
campaign!
www.afterschoolalliance.org
Contact Congress Call, write or email Meet district staff Afterschool for All Challenge
Premier afterschool event in the nation’s capital
Honoring leaders in Congress and in the States
Let Members of Congress hear from you and your youth about afterschool
www.afterschoolalliance.org
Afterschool for All
Show your support for afterschool programs and what they do for our children, families and communities
Register your support & be recognized by Afterschool for All campaignThousands of leaders, organizations and
businesses already on board Sign up at
http://www.afterschool2010.org/a4aJoin.cfm
www.afterschoolalliance.org
Afterschool Alliance Resources
Facts & Research
Subscribe to the Afterschool Advocate
Program Toolbox – Funding, Media & Reaching Policy Makers
Policy & Action Center
www.afterschoolalliance.org
Rivka Burstein-Stern
Field Outreach Coordinator
Afterschool Alliance
202-347-2030
www.afterschoolalliance.org
WWW.AFTERSCHOOLALLIANCE.ORG