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Making the Cut Roberta Lucca Co-founder, Marketer in Chief About.me/robertalucca @olicca
| Date post: | 27-Jan-2015 |
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Making the Cut
Roberta LuccaCo-founder, Marketer in Chief
About.me/robertalucca@olicca
How everything started
October 2010 – 3 people and our savings
Previously at EA, Jagex, Blitz and Nokia/Vertu (Dev + Marketing)
One big dream: to create a better world through high quality social games
Our 3 years journey
East London’s 20 hottest tech startups
BAFTA Award and 3 nominations / Develop Award
Partially acquired by Shine Group
5 games launched, 3m+ users, 30 people
Be daring
How did we make the cut?
ABP
Always be Prototyping
How did we make the cut?
ABP
Global Game Jam 2013: 48 hours on ‘Heartbeat’
Demo posted on Kongregate
The game was as much fun to watch as it was to play
Picked up by YouTubers – 2M views in 1 week
Is it real?
Is it real?
It becomes a brand
We do things differently, with bossa
Design WITH your players
Thank you!
Roberta LuccaCo-founder, Marketer in Chief
About.me/robertalucca@olicca
