Making the leap to BI on Hadoop

Predictive Analytics & Business Insights 2014

November 19, 2014

David P. Mariani

CEO

AtScale, Inc.

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THE TRUTH

ABOUT DATA

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“We think only 3% of the

potentially useful data is tagged,

and even less is analyzed.”

Source: IDC Predictions 2013: Big Data, IDC

“90% of the data in the world

today has been created in

the last two years”Source: IBM

The Broken PromiseWhat We WantedCentralized Data Warehouse

What We GotData Marts

WHAT WE GOT

ETL + STAR SCHEMAS

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INPUT DATA

ETL

MART MART MART

QUERY ENGINE

ANALYSIS TOOLS

DATA

WAREHOUSE

Traditional Data Architecture

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INPUT DATA

ETL

MART MART MART

QUERY ENGINE

ANALYSIS TOOLS

DATA

WAREHOUSE

What’s Wrong with this Picture

Highly complex

Lots of people & skillsets

Multiple copies of data

Stale data

Rigid schema

Tough to change

Write Many StructuredEarly Transformation

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It Takes an Army

BI Engineer

Design Reports/Dashboards

ETL Engineer

Automate Cube Load

BI Engineer

Design Cube

DBA

Automate Data Load

ETL Engineer

Write ETL Code

DBA

Create Tables

Data Warehouse Architect

Design Star Schema

SAN/NAS Engineer

Define Storage Architecture

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Star Schema = Unnatural!

WHAT WE WANTED

SCHEMA ON DEMAND

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Data Management Approaches

INPUT DATA

ETL

MART MART MART

QUERY ENGINE

ANALYSIS TOOLS

DATA

WAREHOUSE

Traditional Approach New Approach

INPUT DATA

ANALYSIS TOOLS

HADOOP

Time for a New Approach

VS

Write Once Semi-StructuredLate Transformation

✔ ✔ ✔

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Not This, That

BI Engineer

Run Queries/Create Reports

Hadoop Engineer

Create EXTERNAL Tables

Hadoop Engineer

Define location to store files

BI Engineer

Design Reports/Dashboards

ETL Engineer

Automate Cube Load

BI Engineer

Design Cube

DBA

Automate Data Load

ETL Engineer

Write ETL Code

DBA

Create Tables

Data Warehouse Architect

Design Star Schema

SAN/NAS Engineer

Define Storage Architecture

VS

Example: Key-Values

Example: JSON

DEMOMOBA Game Analytics

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Demo: DOTA 2 – What the User Sees

Key Data Points: 5 vs. 5 players per match. Players choose ‘Heroes’, use ‘Items’ & earn ‘Gold’.

FOR THE DATA SCIENTISTS!

Demo: Dota2 – Raw Data (JSON)

Match Details Player Details Player Profile

View Source

View Source

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As Easy As 1,2,3

BI Engineer

Run Queries/Create Reports

Hadoop Engineer

Create EXTERNAL Tables

Hadoop Engineer

Define location to store files

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Demo: DOTA 2 – Use Case 1

Question: Who are the most popular heroes?

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Demo: DOTA 2 – Use Case 2

Question: Which heroes have the highest win rate?

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Demo: DOTA 2 – Use Case 3

Question: What are the top 3 items associated with the best win rate?

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Practical Applications

Time Server Analysis (session data)

Affinity Analysis

Segmentation Analysis

Many to Many

NO JOINS = HORIZONTAL SCALE

FOR THE

ORDINARY HUMAN!

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DEMO

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Summary: The Do’s & Don’ts

Capture data “as is” Pre-aggregate data

Apply schema on read Force schema on load

Land new data on Hadoop Land new data on relational

DBs

Create a data warehouse Create data marts

Leverage open source engines Invest in proprietary databases

Do Don’t

Business Intelligence Redefined