DIRECTION by IndigoAugust 5, 2009
everyday inspiration –making the ordinary extraordinary
• over 15 years of fragrance / flavor experience
• trend forecaster identify and analyze lifestyle trends
• look for inspiration across industries and markets fornew product development
• enjoy creative process and engage all of your senses
intro to trendincite
everyday inspiration
• common themes across industries – color– tactile/texture– technology– travel– climate– fun– individual / personal
connections
• Travel business & pleasure– restrictions– extra charges
• Kids/Family life– always carrying something
• Convenience– multi-purpose– functional
on the go
Oscar Blandi
Pronto Dry Shampoo
CARGO DailyGloss™Colgate Wisp Portable
Mini-Brush
on the go
Enbrightenment BriteSmile®
Whitener & Tarte Lip gloss
DERMAdoctor
MED e TATE wipes
Shampowder by
Buttercream Cosmetics
Wysi™ Wipe
Biodegradable TowelsTowTab
Fredala Disposable
Bathing Suits
just add water
Swimeeze Disposable
Bathing Suits
Travelon Sheets
• disposable travel clothes– women, men, & children casual /
sportswear – active wear – career / business casual
ideas – clothes on the go
• Public spaces• Epidemic
– Swine Flu– SARS
germ protection
Skip Hop Via Messenger bag w/
pocket protected by Agion®
antimicrobial lining to help reduce
odor-causing bacteriaPurell Purifying Essentials
Instant Hand Sanitizer
Tiny Diner™
Portable Placemat
Charmin Travel Toilet
Seat Covers
anti-bac on the go
Butler Travel Toothbrushes
with Antibacterial Bristles
Rocket Shower
Microban® Soap Dish
Germ Guardian UV-C Mini
Sanitizer Wand
VIOlight Zapi UV
Toothbrush Sanitizer
anti-bac @ home
Clorox® Anywhere®
Hard Surface™ Daily
Sanitizing Spray
Antibacterial Socks
w/ Prolen ® Siltex
ExOfficio Give-N-Go Underwear w/
Aegis Microbe Shield
Kids shoes w/ Green Tea infused
anti-bacterial, removable insole
anti-bac fashion
CW-X line w/ Silver dioxide
fiber technology
Stella McCartney for Adidas with AgION™
• preventive or protective clothes– men’s & women’s career / business casual– casual wear and sleepwear– children’s clothing– outerwear– luggage & laptop accessories– UV treated fabrics
ideas - antibacterial everyday
• hot / cold– climates– physiology i.e. menopause, illness
• activity / sports
extremes
sizzle
Iiamo Go Self Heating
Feeding Bottle
Grabber Warmers Air
Activated Multi-Warmer
BenGay Pain Relieving Cream
Traditional Heating Pads & Blankets
Heat Treat
Icy Hot Maximum Strength,
Medicated Sleeve, Ankles,
Elbows & Knees
Mini-Chillow Comfort Device
brrr
Coors Light Cold
Activated Can
Cryo-Max Reusable Cold Pack
Stay-Dry The No-Sweat
Refillable Ice Pack
Maplin Self-Heating Electric Gloves
Babyglow
Battery Powered Heat Sock
Reusch Solaris Gloves
self heating accessories
• active wear men and women• maternity wear• sleepwear / loungewear
ideas - self heating / cooling
• skincare– spf – anti-aging– nutraceuticals / nutricosmetics /
cosmeceuticals
fountain of youth
spf
Sun Precautions
Bethesda Sunscreen Soap
Neutrogena Healthy
Defense Daily Moisturizer
SPF 30Phytoplage L'Originale
Protective Beach Spray
Solestrom SmartSwim™
UV Intensity Bikini
SolarSafe Uv Sun
Monitor Wristbands
Olay Total Effects
Bliss The Youth As
We Know It
Ageless Fantasy
by Harvey Prince
anti aging
Tarte ReCreate™ Anti-Aging Foundation
w/ Wrinkle Rewind™ Technology SPF 15
Fekkai AGELESS
Rejuvenating Shampoo
Perricone MD line
anti aging – you are what you eat
Glowelle Beauty Drink
FunctionaLab
Borba Atomizer for linen,
face, and body
Skin Glow™ Pillow with Cupron® Copper
Technology
Skineez
skin care meets home & fashion
• anti aging clothes – sleep wear• spf career / business casual • functional adult/children clothes to
treat skin conditions i.e. eczema
ideas – skin care
• scentertainment– scented products– flavored products– food / beverage & fragrance pairings– sampling
multi-sensorial
Bounce Awakenings Dry Sheets
Revlon Scented Nail Polish
Wode Scent Paint by Boudicca
Scent Opera Guggenheim
fragrant
Sniffy Scented Pens
Bacon Soap
German for Flavor Lab
First Flavor Peel ‘n Taste strips
Flavor Paper Fruit Cocktail scratch & sniff wallpaper
tasty
Living Perfume Mandy
Aftel Event Henri Bendel
Zeta Bar, Australia
Sugar Factory Couture Lollis
• scented clothes– scratch and sniff– paired combos– time released
• edible children’s wear i.e. bib
ideas - multisensorial
• movies– special effects, sci-fi
• gaming / virtual worlds– 2nd life, avatars, Wii
• social networks– twitter, facebook, linkedin
entertainment
Disney Digital 3D Polarizing Glasses
Crayola 3D Sidewalk Chalk
3D
American Apparel
Puma Basket CC
color changing
Kool-Aid Magic Twist
Willy Wonka Everlasting Gobstoppers
Fable & Lore
Kids Fashion
Almay Smart Shade Makeup
Revlon Beyond Natural
Skin Matching Makeup
Varilux Transitions® Glasses
L’Oreal True Match
Super-blendable Makeup
smart technology
• 3D children’s wear • gaming attire • smart clothes for sun protection
ideas - interactive fashion
fashion for thought
• what’s next– disposable travel wear– antibacterial clothes– self heating / cooling clothes– skincare ingredients infused clothes– multi-sensorial fashion– interactive clothing– smart clothes
questions & answers