gabemacGAME DESIGNER - TEACHER - New Media Dude
“harness the power of play”
Reality killed the Video Star
In the mid 90's The Box used SMS to give control to the masses.
Hurting MTV’s viewers.
The Germans discovered that Reality programming experiments were gaining
popularity with the demographic.
The Box created a feedback loop with influence
A feedback loop
Cue[Call to Action].
Routine
[Viewers perform a measurable
action]
Reward
[Viewers are shown the result of their
action taken]
4 types of Game Rewards [4G]
GOD GLEE GLORY GOODS
Goods Win Money or SERVICES
Glory Have everyone recognize you on TV.
Glee because it is fun,
done with constant surprises
God Able to have influence.
Vote contestants on or off a show.
Dominos needed to respond every day to tweets, to keep them 'fresh'
Dominos #tweetwhatyoueat hacked the ad-broadcast setup
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33 days and 33 videos.
The campaign increased Domino's social score from tens to thousands of followers.
Results
2014 saw an increase of TV watching in NL
Age 35 and under TV consumption is slipping.
This is largely due to the live events of World Cup and Olympics.
Has the Stream killed the TV?
Live TV events are important for a culture.
How to increase engagement with a live audience?
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How to increase engagement with pre-recorded content?
Coca-cola Uses Sound Recognition for TVC
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DEFIANCESyFy’s Big Gamble
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2.7 million viewers Episode 1. SyFy’s best premiere since 2006.
Trion Worlds, logged more than 6 million hours of play in the first few weeks of the show’s release.
Massive cost of multi-platform development, and time cauysed overall production delays.
Defiance
In Summary
Find the technologies that allow audience feedback.
Give the audience influence / access.
Combine with great story tellers.
Poetic Commentary“DEFIANCE”
Inspired by “Found Poem” by Dave Gorman
THANK YOU
GABEMAC www.thegamebeyond.com