Making use of media on the internet to promote BNI

and your business

Presented by• Dan Garlick –

Executive Director BNI Australia Ozvox Media www.ozvoxmedia.com

• Natalie Alaimo – Assistant Director BNI Gold CoastBrilliant Web Design

www.nataliealaimo.com

What is this object ?

Bladerunner

“Tis better to be found than to find”John Jantsch – Duct Tape Marketing

What is media ?• Definition of media:

A broadcast means of communication to reach or influence people.

• What is media: Any kind of data including graphics, images, audio and video. Multimedia is a collection of different types of media.

Social Media Revolution

Media on the Internet• Written - articles, blogs, tips, hints,

newsletters• Video - screencasts or people • Audio - music, spoken words• Visual & Audio - Webinars• Images - graphics, illustrations, diagrams,

graphs

Why use media on the internet ?• V + C = P

• Media on the internet can give you the visibility + credibility then you move them to your website/blog then down the funnel to profitability

Sales Funnel

Tools & Platforms

ToolsEdina Articles Audio

Directory Listing Video

Edina Directories

Search Engine Optimisation

Social Media Optimisation

Email Marketing Software

Platforms• Facebook

• YouTube

• LinkedIn

• Plaxo

• Twitter

• Wordpress

• Wikipedia• Podbean• Ping.fm• Flickr• iTunes• Friendfeed• And others

Media Strategies

• Build your visibility & credibility in stagesvia:Brand awareness, building a community and gaining sales.

• Share Quality Content in different mediums - written, video, audio

Brand Awareness• Talking about your brand, converting

people into prospects - ie people who network - getting them to visit a BNI Chapter

• How ?Issue an invitation which provokes their curiosity ie; current open categories and recent closed business.

Building a community• Create repeat business and raving fans• How ?

Provide education on aspects of your product /service or the BNI fundamentals. Get them to ask questions which are designed to showcase you as an expert. Start a conversation ie; “I arrive early to see everyone else arrive. Do you ?”

Gaining Sales• Move them into your sales funnel from the

social media platform onto your website/blog.

• How ?Offer free report or access to an article that will require an email address to be entered.Posting interesting headlines with “read more” links which go to your website/blog.Offer platform specific specials ie; Facebook only.

Marketing Principles

The same principles for traditional offline marketing apply on the internet.

Ask yourself:Who is your target market? Where are they online?What media works best for them?

Facebook

• Fan Page – http://www.facebook.com/NatalieAlaimoPage

• Profile Pagehttp://www.facebook.com/natalie.alaimo

Facebook Profile

Facebook Fanpage

YouTube

What is BNI video

YouTube Account

Twitter

Ping.fm

Wordpress

Podbean

Linkedin

Scribd

Wikipedia

iTunes

Slideshare

Asian Social Media`• It is interesting to see that Facebook has

almost no presence in the three most prominent Asian markets: China, South Korea and Japan. In China, QQ dominates by far with 300 million active accounts, Cyworld has close to 20 million in South Korea while Mixi has 14 million in Japan.

Asian Social Media

Social Media ROI

Tips for Social Media1. Have a blog and start positioning yourself as the expert in your

industry2. Find two or three Social Media Platforms which work for you and

your clients. You can't be everywhere all the time - focus on a few.3. Be yourself, be authentic and be real.4. Work Smarter Not Harder and get your tools integrated.5. It's ok to share information about your personal life - but only as

much or as little as you want.6. Be safe - ie don't list your home address and phone numbers.