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Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 1
Unlock Content™
XML Content Platforms: Making Web Content Agile
John Kreisa – Director of Product Marketing
6/18/08
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 2
Topics
What do we mean by agility?
Why is agility important?
How do XML content platforms enable agility?
Examples
Summary
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 3
What is Agility?
agile • adjective 1 able to move quickly and easily.
2 quick-witted or shrewd.
— DERIVATIVES agilely adverb agility noun.
— ORIGIN Latin agilis, from agere ‘do’
Source: Oxford English Dictionary
You have to respect 20 volumes, and a $995 price (even on Amazon)
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 4
What is Content?
Generally textual information
May include images and other rich media
Books, journals, manuals, doctrine, web pages, email, messages, etc.
May come in a wide range of formats
PDF, .doc, .txt, XML, .html etc.
Has some structure/format and hierarchy
Sections, subsections, paragraphs, etc.
May have mixed schemas (data organization)
One customer site has 25+
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 5
What is Content Agility?
Load content as-is
Worry about the structure later
Process and transform content
Query and analyze content for a full understanding
Leverage the structure (or lack of) in content
Rapidly prototype new products
Adjust to changing business conditions
Quickly create syndicated services
Enable dynamic publishing
Easily deliver to multiple devices/formats
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 6
Topics
What do we mean by agility?
Why is agility important?
How do XML content platforms enable agility?
Examples
Summary
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 7
IT Departments Need Agility
Fewer resources yet more demands
Re-use content across the business
Many sources and structures of content
Across divisions/organizations
From acquisitions
Changing business models
Quickly develop new applications
Adapt to the next disruptive technology
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 8
Business Needs Agility
Increasingly companies are moving more content to the web
Author fewer times – reuse more often
Flexibility for the future
How will users consume your content?
What will the partner relationships be?
Differentiate for greater competitive advantage
New packaging and distribution models
Create new content offerings to users
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 9
Users Want Agility
People are a key part of content
Creating new content
Enhancing content
Interacting with content
Socializing around content
Content the way they want it
Aware of their context
Flexible access
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 10
Topics
What do we mean by agility?
Why is agility important?
How do XML content platforms drive agility?
Examples
Summary
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 11
MarkLogic Server
Platform for integrating and delivering contentRapidly build and deploy applicationsXQuery application languageSimultaneous delivery to multiple channels
XML repositoryNatively understands XMLStore & retrieve contentManipulate and enrich content
Powerful search & analyticsFull-textStructured (XML)
Built to maximize your investment in XML
Slide 11
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 12
Multi-grained Access to Information
Does this table interest you?
Perhaps this list?
These paragraphs (you’ll make the list)?
Or, take the whole section?
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 13
Fully Leverage Your Content
News Article Book Research Report
Journal Article Product Sheet Operations Manual
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 14
Multi-grained Re-use
Content can be dynamically accessed, assembled and delivered to the web for a
specific audience or purpose
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 15
Designed for Delivering Content
Rich navigation optionsSearch results – by taxonomy or sourceFaceted navigationTag clouds
Facilitates user interactionUser tagging, comments and ratings
Delivers content in context Geographic position (of the content or user)Enriched results (persons, places, things)
Includes help for the usersSuggested options based on terms, thesauri, spell correction
Faster, more efficient for web applicationsNo mis-match – deliver directly to Xhtml, faster, easier.Multi-channel delivery – web, print, services
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 16
Topics
What do we mean by agility?
Why is agility important?
How do XML content platforms enable content agility?
Examples
Summary
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 17
How We Make Our Customers Agile
Powering . . .
Web content delivery
Search applications
Custom publishing
Digital asset distribution
Content assembly
MarkLogic accelerates the creation of web applications
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 18
Agility Through XML
Embracing XMLCorporate initiative to leverage investment in XMLDeliver richer interaction with content to usersCreate business models to reach new markets
Working to deliver articles in contextExplore how enriching traditional search and display of journal articles could change their business and serve members.
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 19
Agility Through Centralized Content
Creating a single centralize repository for all XML content
Leveraging the power of XQuery to develop applications
Providing better operating efficiency, security, and opportunity to develop a more powerful services layer
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 20
Agility Through Rich Interfaces
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 21
Battle Command Knowledge System
US Army “Warrior Knowledge Base”Sophisticated knowledge management and information sharing environmentUp-to-the-minute information for war-fighters and mission planners Army-level central repository of battlefield knowledge
BenefitsReduces cycle time for capturing and sharing mission essential knowledgeFast performance enables soldiers in forward areas to access knowledge
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 22
User Agility Through Rich Interfaces
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 23
User Agility Through Rich Interfaces (2)
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 24
University of Virginia Press
Multiple web based applications including
Dolley Madison Digital Edition
The Papers of George Washington Digital Edition
Herman Melville Typee
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 25
University of Virginia Press
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 26
The Papers of George Washington
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 27
Herman Melville’s Typee
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 28
Content Platform - O’Reilly Labs
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 29
Agility Through Analytics
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 30
Role Aware Application: ImagingCONSULT
Crawl / slice / content, informational, navigational, and next-step value
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 31
IP Mgmt
Syndication Server
DAM(metadata +
content)
Web Services
Loader
Admin interface (search, load, etc.)
Other partners
Search,Get Catalog,Get TOC,Look inside book,Etc.
Agile Delivery of Content
Syndication Server
System to store, manage and distribute content
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 32
Agile Platform for Delivery
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 33
Content Logic Configurator
Mark Logic
magazine books cases
get-article get-author get-toc
XHTML PDF XML
WebServices HTTP Rest
Channel Specific Renderers
Services
Content Repositories
Integration Protocols
J2EE .NET PHP Integration Classes
This slide courtesy of Harvard Business Review
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 34
PDF Reprints via .NET
Mark Logic
magazine books cases
get-article get-author get-toc
XHTML PDF XML
WebServices HTTP Rest
Channel Specific Renderers
Services
Content Repositories
Integration Protocols
J2EE .NET PHP Integration Classes
This slide courtesy of Harvard Business Review
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 35
WS via PHP thin client
Mark Logic
magazine books cases
get-article get-author get-toc
XHTML PDF XML
WebServices HTTP Rest
Channel Specific Renderers
Services
Content Repositories
Integration Protocols
J2EE .NET PHP Integration Classes
This slide courtesy of Harvard Business Review
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 36
XML-basedcontent library(MarkLogic)
XML-basedcontent library(MarkLogic)
Web content management
Web content management
Dynamic personalized
website
Dynamic personalized
website
Dynamic content delivery interface
Dynamic content delivery interface
XML-basedsite map/content
(MarkLogic)
XML-basedsite map/content
(MarkLogic)
Granular authoring
Granular outside feeds
XQueryXQuery
Complimentary to Web CMS
XQueryXQuery
PDFPDF
Can be deployed with tight integration with Web CMSsEasy integration of content from multiple sources
Dynamic delivery to web and pdf
Copyright © 2008 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 37
Summary
Content agility drives organizational agilityIT flexibilityBusiness flexibilityUser flexibility
XML content platforms provide the capabilities for greater content agility
Search applicationsCustom publishingDigital asset distributionOnline content deliveryContent assembly
Complimentary to Web CMS applications for website delivery