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Makro Riversands - Trade Features/171129_Photo... · PDF fileMakro | Riversands Photo...

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  • PHOTO FEATURE

    29 November 2017

    Makro Riversands Flagship Store opening

  • Makro | Riversands

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    2017 |

    New Store Opening Formalities

    In the early hours of Wednesday, 29th November 2017, Doug Jones opened the floor welcoming colleagues, dignitaries,

    suppliers, guests and proud members of staff in celebrating this BIG moment

    Assisting Doug Jones with the ribbon cutting ceremony were Ward Councillor of Fourways, David Folley, Massmart Holdings

    Chairman, Kuseni Dlamini, and Massmart CEO, Guy Hayward

    Photo: Courtesy of Makro

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    2017 |

    Trading Context

    Makros 21st store, Riversands, is located north of Fourways, close to other affluent residential areas such as Chartwell,

    Dainfern and Steyn City, and value-driven township Diepsloot

    Store size measures 23,263m, and boasts an uncluttered trading space of +16,500m, while stocking an impressive + 68,000

    SKUs carefully selected to cater for the community within which they trade

    The store services a primary retail shopper across LSM 6 10, and secondary wholesale / commercial shoppers across LSM

    2 8

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    2017 |

    BIG on Development | BIG on Innovation

    Makro continues to roll out their BIG on Life brand philosophy,

    in the successful launch of the newly developed flagship store

    A world-class store of the future, ensuring a one-stop shopping

    experience

    Innovation at its best, the store is built to be environmentally

    sustainable by producing renewable energy via 890 solar panel

    shaded parking bays, along with 250 skylights and LED lighting

    brightening up the wide aisles, as well as ozone-friendly, closed-

    door refrigeration

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    2017 |

    Store Layout

    Store layout steers shoppers on a slower-paced shopping journey and is predominantly made up of general merchandise

    (60%) as you enter the store, food (30%) positioned at the far right of the store, and liquor (10%), with its own separate

    entrance

    70 till points accommodate shopper volume - 62 service retail shoppers and 8 service wholesale / commercial shoppers

    7 till points are available in the liquor store

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    2017 |

    Store Interior

    The interior is clean and bright, with spacious aisles to accommodate shoppers with their trolleys and staff with their

    forklifts / hoists

    The store is easy to navigate, with clear departmental and category signage, and gondola ends display promotional items

    with side panels stocked with related merchandise

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    2017 |

    Store Interior

    Low profile shelving has been introduced to hero areas such as Health & Beauty, Baby & Toys, and Homeware

    Island-style fridges have been introduced in the Butchery / Fresh & Frozen Food sections, as well as island-style units in the

    Bakery / Fresh Produce sections

    All features that encourage shoppers to slow down from the normal rush of buying general merchandise and dry groceries, to

    more relaxed browsing

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    2017 |

    BIG on Food | BIG on Fresh

    The introduction of food increases foot traffic, basket size and attracts new shoppers to the store, especially the value-driven

    shoppers from Diepsloot

    The groceries and fresh section is cleverly located near the bulk tills and online collections point, as the store does attract a

    large number of Food Traders, and is geared for bulk trading

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    2017 |

    Private Label

    Private label, a key focus area for Makro, is prominently featured in-store, through an expanded selection of private,

    exclusive and Walmart shared brands across general merchandise and food

    Private Brands:

    M brand, Aro, First Value

    Walmart Shared Brands:

    Marketside, Equate, OlRoy

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    2017 |

    BIG on Convenience

    Other innovations of significance are the Mugg &

    Bean Quick Service Restaurant, a Walmart

    branded Money Centre, browse online touch-

    screens, browse and shop online digital hub, a

    wine tasting room in the liquor store, and an online

    collections drive-thru point outside

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    2017 |

    BIG on Community | BIG on Service

    Makro Riversands is not just about the store, its also about

    investing in staff from the local community, creating more than 420

    permanent jobs and another 200 for peak periods

    o Staff are easily identified and only too happy to assist shoppers

    Serving the community is regarded as integral to Makros corporate

    social investment programme. Makro Riversands hosted a separate

    event, which took place on 07th December 2017, where much

    needed contributions were handed over to four earmarked CSI

    partnerships within the community they serve i.e.

    o Hope Worldwide (SUCCEED), Shout Foundation, Tomorrow

    Trust and Gift of the Givers Foundation

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    2017 |

    Understand and respond to the influences and trends

    shaping the shopper?

    Trade Intelligence Shopper Marketing at Retail report provides in-

    depth insight into the changing dynamics and trends driving trade

    spend to improve and align your shopper marketing, customer

    marketing and new product development plans

    For more information contact Talisha at [email protected] or visit our website www.tradeintelligence.co.za