Date post: | 29-Jun-2015 |
Category: |
Internet |
Upload: | eteng-chin |
View: | 116 times |
Download: | 2 times |
Malaysia SeasonPromotion Planning
2014 / 2015
Malaysia Season CalendarMalaysia has one of the highest
numbers of days off in the world,
ranking number seven in the top ten
countries after Thailand, Indonesia,
India and Hong Kong.
14 of our holidays are national
and celebrated across the nation,
while some are also celebrated only in
a few states or even in one state.
*Is not a public holiday
Jan New Year
Feb ThaipusamChinese New Year*Valentine
Apr Easter – Good Friday
May Labour DayWesak Day*Great Summer Sale
July Hari Raya Aidilfitri
Aug Nati0nal / Merdeka Day
Sept Malaysia DayHari Raya Haji*MYCyberSale
Oct / Nov Deepavali*Breast Cancer Awareness
Dev Christmas
januaryfebruary
New year
Chinese new year
*Valentine
janCNY offer
febvalentine offer
aprileaster – goog friday
maylabour day
maymothes’s day
maysummerfeature on sun protection
julyHari Raya Sales
augustMerdaka sales
septemberMalaysia day
#MYCyberSales: 29/9 – 1/10 (3 days)
octoberdeepavali / diwali
novemberdecemberchristmas
decemberchristmas
flash salesDuring working hours
Weekend sales
member’s offerMember special
Points redemption
Birthday special
surveyfree coupon
surveyfree coupon
thursday offeradditional discount for mastercard user
mondayfridayofferadditional discountfor mastercard user
anniversarycelebration
for member: win a lucky code
then
i WON15% off storewide
curious…
emailmarketingtargeted marketing
highly personal
measurable results
Industry Open Click (CTR) Soft Bounce
Beauty and personal care 20.72% 2.82% 0.82%
eCommerce 17.35% 3.0% 0.48%
Analytics• A/B Testing• Track campaign performance• Monitor trends• Subscriber activity reports• Opens by location• Bounced• Industry comparison
Refer to: MailChimp.com
bench mark: email marketing
case study: thebodyshop (MY) - email frequency
4 emails / month | email once / week
thanksfor more email campaign ideas, you can refer to: pinterest/email