Malcolm Brown Kendall cook James IwayemiTekiah BanksSam Rhodes

Quality experience with quality prices

Quality products That provide a quality

experience.

Company history

Problem: SIUE transportation is not always reliable and having a car is not an option for everybody. Additionally, Health is ignored on campus.

Solution: create a bike company with affordable pricing for college students.

Company was founded by 5 SIUE students.

Purpose: to provide another mode of transportation for students and to encourage a healthy life style.

Core competencies

Better pricing

Convince

Better bike services than our competition.

Bike rentals

Company's Goals

Mission: Bikes “R” US mission is to provide quality service in the realm of bikes and bike repairs.

To help provide another source of transportation for the college students who cannot drive as well as provide quality reasonably priced bikes and bike accessories.

Financial Goals

Achieve break-even at the end of our first year of operation.

Increase in our profit margin by 4% annually.

Achieve profitability within two years of operation.

Reduce costs by 2%.

Budget, Schedule &

MonitoringAccording to NBDA (National Bicycle Dealers Association) (www.nbda.com) the average bicycle retailer has gross sales of $500,000 annually and an average profit of $25,000. Bike sales accounted for 47% of the gross sales revenue, while parts and accessories accounted for 35.1%, bike repair accounted for 11.4%, Bike rental for 1.6%, and the “other” category (which includes the sale of fitness equipment) accounted for 4.9% of sales revenue.

Our sales forecast is based off the information from the National Bicycle Dealers Association.

Quarterly Sales Forecast for Bikes

‘R’ Us

1st Quarter 2nd Quarter 3rd Quarter 4th Quarter $-

$5,000

$10,000

$15,000

$20,000

$25,000

$30,000

$14,250

$28,050

$25,100

$12,600

S W

T

Strengths• Production Variety• Production Quality• Resoanable Pricing

• Leading Brands

Opportunities• Add to production

line• Increace market

share

Threats• Competition with

rival• Entry of new

competitors

O

Weaknesses• Low cash assets

• Lack of reputation• Lack of management

depth

SWOT ANALYSISBikes ”R” Us

Target Market

• Active consumers between the ages of 16 and 45

• Enjoy Cycling

• Low income college students

• Ewdarsville and Glen Carbon area

Marketing Mix: Promotion.

Flyers throughout campus.

Handbills.

Community bike race.

Social Networks.

Television Advertisement.

Marketing Mix: pricing

Reasonably priced for the struggling college student.

SIUE students receive a 15% discount on bike purchases.

BMX bikes will begin at right under $300 and will go as high as $900

Marketing Mix: Product

Broad product line.

Ranges from bike accessories to bike rentals and from bike rentals to bike repairs.

Plan to expand off campus.

Marketing Mix: Distribution

Marketed locally on SIUe campus

Plans to expand regionally.

Make purchases available online.

Competition

Only competitor is the Cyclery.

Bicycles are priced higher at the Cyclery.

Plan to partner with SIUe rental bikes.