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1/26

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2/26

The First Wave Started in 1999. Crossroads 1,50,000 sq. ft.

Instant success as it was the first of its kind.

Anchor tenant was their own departmental store.

Could not sustain itself even though it had a strategic location.

Center One was the first in the satellite city. -2003

Soon all other malls mushroomed in the city.

City Centre, Palm Beach Galleria, Satra Plaza, Raghuleela.

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3/26

Stats: The City

City was developed in 1972.

Population of 11,19,477 as on 2011.

Infrastructure of Rs.40 billion/USD 610 Million.

One of the worlds largest planned city.

7/27/2019 Mall Mortality

4/26

Brief:

Problems soon surfaced when the supply exceeded the demand

City had the capacity for around 3 to 5 malls but had 35 instead.

Brands and companies started arm-twisting the mall managemreduce prices.

The Mall business wasnt attractive like it used to be.

7/27/2019 Mall Mortality

5/26

Essentials of a Good Mall

Location

Connectivity and Accessibility

Visibility

Size Of the Plot

Zoning Classification

Available Infrastructure

Neighbouring Buildings

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6/26

Palm Beach Galleria

Architects : Raheja and Associates Rajeev Thakker

Initial Aim

Current Scenario

Wrong foresight planning

Infrastructure planning Why some retailers stayed ?

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7/26

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8/26

Initial Aim

Palm Beach Galleria

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9/26

Current Scenario:Palm Beach Galleria

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10/26

Wrong foresight planningPalm Beach Galleria

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11/26

Infrastructure planning

Palm Beach Galleria

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12/26

Why some retailers stayed ?

Palm Beach Galleria

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13/26

CITY CEN

7/27/2019 Mall Mortality

14/26

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15/26

CITY CENTRE, VASHI (2007)

250,000 sq ft (23,000 m2)

It is 2 kms away from Vashi station and located on palm beach ro

Constructed by Akshar and Wellwisher Group.

Ground floor- big size shops, multipurpose stage.

First & second floor- all impressive brands

Third & fourth floor- food court and multiplex Basement 2 levels of parking

Additional open surrounding parking facility

Security

7/27/2019 Mall Mortality

16/26

Reasons for failures:

Migration to other new malls- CENTRE ONE , INORBIT

Neighboring malls offered better services.

Low demand & high supply.

Premium brands shut down -

Location

High rent

Catchment area

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17/26

SATRA PLAZA

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18/26

Satra Plaza

Satra Properties

Real estate development; which include residential, commercia

retail, malls and hotels.

Subsidiaries

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19/26

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20/26

Reasons of Failure

Name of Brand

Location

Food Court

Right Blend of Brands

Customer Profiling

Market Research

Focused planning

FUTURE PLANS

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21/26

Commercial Business Centre

From 500 sq. ft. to 10000 sq. ft. and above area officesavailable High Street Shopping Plaza Many offices with an enigmatic sea view A beaming triple height air conditioned entrance lobby State-of-the-art reception center and atrium appended w

wide passages. 15 high speed elevators with enchanting interiors An extensive two level basement car parking Round the clock security arrangement Rich haven for companies Business hotels in close vicinity to Satra Plaza

FUTURE PLANS

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22/26

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23/26

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24/26

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25/26

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26/26

Thank