Malowany Annual Report2008

CONSCIOUS. CONSISTENT. CAFFEINE-DRIVENTM

Annual Report 2008

“To design is much more than simply to assemble, to order, or even to edit;

it is to add value and meaning, to illuminate, to simplify, to clarify,

to modify, to dignify, to dramatize, to persuade, and even amuse.”

FREELANCE creative director

celebrating 30 years of creative excellence.

creative consultant in concept and strategy.

Former creative director.

20 years experience in the business of printing.

12 years experience in information architecture.

retail packaging expert.

BASEBALL COACH and dad.

gene’s last name is The russian-language word

meaning colorful or painted.

Who am I?

For over thirty years, I’ve been asking the same question of myself – with

no answers. Well...maybe an answer here and there. Like...I love to design –

for any one or any company or any organization – accomplishing projects

properly and having a lot of fun along the way. And...I’ll always take you

with me (even if you decide to kick and scream).

I also listen (just imagine!). And dialogue. And pride myself on the ability

to impart intangible or abstract concepts in a manner which is easily

accessible by your intended audiences.

I also love to write. What did Mark Twain say about words? Oh yeah, “The

difference between the right word and the almost right word is the difference

between lightning and lightning bug.” So clever...and so right.

So, what’s my position on creativity? It resides in the eloquent quote on the

cover, by Paul Rand, and it says it all: design (and content) must add value

and meaning.

Now, if you don’t know who Paul Rand was, or why I’m quoting him, the

next time you see the UPS, ABC or IBM brands, you’ll know. Mr. Rand was

a Professor of Design at Yale, an author, loved graphic design like no other,

and got the best three-letter clients in the business. R.I.P.

But – I’ve always had great clients, too – even though only a small portion of

those clients are represented in this 2008 Annual Report. I am grateful to

them, and all the clients I’ve ever guided and served, for allowing me to

open doors to new viewpoints and new ideas.

What have I done?!

Product Packaging

Brain TonIQ – The smart antidote to Brain Fog.TM

Branding & Identity

To all the examples, we applied our proven, all-in-one,

nutrient-based, brand-revitalization product, This Old Brand.TM

Details on This Old Brand can be found on the last page.

Trade Show Exhibit

UNAVCO – The largest scientific non-profit.

The Web World

Center for Customer Focus – Business Education

EarthScope – Proposed Website Overhaul

Eat Local! – Boulder County Resource Guides

The Professions

Meyers-Dining Insurance – We know you by name.TM

American Bar Association – Section of Litigation

Technology

Amadeus Consulting – Virtuosos of the Virtual World.TM

Event Promotion

Friends’ School – 9th Annual Auction: POP!

Non-Profit

Davis Phinney Foundation – Supporting awareness.

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TRUETONIQSTM

Project Concept Project DesignContent Development

Brand Development Brand Revitalization Brand Expansion

Logo Development Logo Enhancement Marketing Look

Photography Photo Art DirectionIllustration

Web DevelopmentPhotoshop: SimplePhotoshop: Complex

Packaging Liaison: Print/MfgResearch

Brain ToniqTM is the world’s first organic, botanically-based, non-caffeinated think drink

specifically designed for those who need more mental focus and clarity.

Project Positioning: The new, smart, Apple-computer-looking drink.

Tagline: The smart antidote to Head Fog.TM

Descriptor: The clean and intelligent think drink.TM

Project Direction: Design and create the single can in Photoshop

(before the actual can was manufactured), and design a “very smart”

custom 4-pack and sell sheets for the natural foods marketplace.

C L I E N THow Health Works and TrueTonIQsTM P R O J E C T Can & 4-Pack Consumer Packaging05

Sell Sheet

Phoenix Fibers Flame-retardant Insulation Fibers

Friends’ School Annual Auction: Splash! Private Elementary Education

Davis Phinney Foundation Raising Parkinson’s Disease Awareness

JMC Enterprises Racial- and Cultural-differences Consultants

Isaak Bond Investments Investment Firm

Boulder County Going Local! Community Self-sufficiency

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EXCELLENCE IS NOT AN ACT – BUT A HABIT. ARISTOTLE

UNAVCO’s mission is to promote Earth science by advancing high-precision

techniques for the measurement of crustal formation.

Project Positioning: Outreach and education create scientific curiosity.

Project Direction: Create a 10 x 20 Interactive Trade Show Exhibit also able to be used

as a 10 x 10 exhibit without loosing presence, and to visually represent each

scientific and research practice group.






Packaging Liaison: Print/MfgResearch (photo)

C L I E N TUNAVCO – Education & Outreach P R O J E C T Interactive Trade Show Exhibit07

Davis Phinney Foundation supports Parkinson’s Disease research and wellness

through sponsoring biking and racing events all over the country.

America’s winningest cyclist, Davis Phinney, contracted Parkinson’s and

subsequently put forth an effort to help others who share the disease.

Project Positioning: The Foundation’s operating philosophy will follow Davis Phinney’s

extraordinary desire to win and “never give up” attitude.

Tagline: Every Victory Counts.TM

Descriptor: Supporting Parkinson’s Disease Research and Wellness.TM

Project Direction: Use Davis Phinney’s fame as a springboard for the

foundation’s exposure utilizing his memorable wins, and attitude, in visual form.

ONLY THOSE WHO RISK GOING TOO FAR CAN POSSIBLY FIND OUT HOW FAR ONE CAN GO. T. S. ELIOT

C L I E N TDavis Phinney Foundation P R O J E C T Brand Expansion08






Packaging Research (photo)Liaison: Print

Boulder County Going Local! is a catalyst organization in the national Relocalization movement.

The organization’s purpose is to develop local self-sufficiency in food, energy, transportation,

systems of care, and economy while regenerating community.

Project Positioning: Make Boulder County, Colorado completely self-sufficient.

Project Direction: Create an Eat Local! Food Resource Guide of the county’s numerous

and substantive food producers; Create a robust website.FALL PREVIEW EDITION




Photography Photo Art DirectionResearch (photo)


Packaging Liaison: Print/WebResearch (photo)

C L I E N TBoulder County Going Local! P R O J E C T Eat Local! Campaign09

The Center for Customer Focus features corporate training by the 20-year-veteran corporate

speaker, Howard Hyden. Mr. Hyden is the authority on the concept of

customer focus as opposed to customer service.

Project Positioning: Experience beyond measure. Tagline: The DNA of Customer Focus.TM

Project Direction: Complete re-branding and positioning of Mr. Hyden focusing on his experience

and personality in order to compete with younger and less experienced speakers;

Complete re-branding of the training facility, The Center for Customer Focus.




Photography (custom)Photo Art DirectionIllustration


Packaging Liaison: PrintResearch

C L I E N TCenter for Customer Focus P R O J E C T Full Re-Branding10

Speaker Brochure

Meyers-Dining Insurance is a recent merger of two small insurance consultancies

into a complementary new firm with a much larger reach.

Project Positioning: We offer much more than large agencies at less cost to our customers.

Tagline: BENEFIT from what we know.TM

Advertising Tagline: We know you by name.TM

Project Direction: Upgrade Meyers-Dining marketing look and

acquire a “boardroom” presence in the regional industry.







C L I E N TMeyers-Dining Insurance P R O J E C T Full Re-Branding11

Yellow Pages Ad

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Ghaster Painting & Coating High-end Commercial Applications

Highest Life Health Centre Comprehensive Health Alternatives

Corporon & Katz Attorneys and Counselors at Law

Colorado Mountain Home AdvisorsCustom Home Building Advisory

Boulder Valley School District Manhattan Middle School Riders

Moye, Giles, O’Keefe, Vermiere & Gorrell Attorneys at Law; Technology Practice

MgOVg

COMMUNICATION THAT DOESN’T TAKE A CHANCE, DOESN’T STAND A CHANCE. CARLOS SEGURA

International Packaging Printer

Brand Platform:The complementary opposites of new technology.

1. Quality Assurance & Time Savings:

The simplicity of managing complexity.TM

2. Around the Corner & Around the World:

Success is measured by relationships – not miles.TM

3. Reflection & Transparency:

Putting your best face forward – every time.TM

GRAPHIC DESIGN IS THE INTERSECTION POINT BETWEEN ART AND COMMUNICATION. PHILLIPE APELOIG

C L I E N TAll Packaging Company P R O J E C T New-Technology-Promotion Brands13

Amadeus Consulting is a custom-software and Internet-

software development firm with offices in Chicago and Boulder.

Project Positioning: We work together. We play together. We’re dedicated. We’re one of the best.

Tagline: Virtuosos of the virtual world.TM

Project Direction: Express visually, and in content, the values, talents and interests

of management and staff. Mix in music motifs to reinforce the company’s name,

and contain it all in a customizable modular-brochure system.







C L I E N TAmadeus Consulting P R O J E C T Capabilities Brochure14

The American Bar Association’s Section of Litigation is a national membership of trial attorneys

(approx. 85,000) and is the largest section of the ABA.

Project Positioning: Increase membership through increased benefits and a younger, more powerful look.

Tagline: The POWER of Membership.TM

Project Direction: A specific mailing of redeveloped and redesigned

recruitment materials (recruitment brochure, benefits brochure,

fulfillment brochure, custom stationery to fit custom mailing envelope).







C L I E N TABA Section of Litigation P R O J E C T Recruitment Materials15

Benefit Brochures

EarthScope is a National Earth Science Program to explore the

structure and evolution of the North American continent and understand processes

controlling earthquakes and volcanoes.

Project Positioning: Reach out not only to the scientific community but to the general public.

Share EarthScope’s wealth of knowledge with the public.

Project Direction: Design and develop website options which are

user-friendly and interesting to the public but still acceptable to the

scientific community and the rigors of science.






PackagingResearch (photo) Liaison: Web

C L I E N TEarthScope (National Science Foundation) P R O J E C T Proposed Website Redesign16

Friends’ School is a fully-accredited, private elementary school in Boulder, Colorado.

Friends’ is known for its nurturing attitude: Educating the child – head, hand & heart

Project Positioning: Andy Warhol, Pop-culture, Op Art, & the Batman TV series.

Descriptor: An Evening of Eye-Poppers!

Project Direction: Create an atmosphere of fun and surprises for

Friends’ 9th Annual Auction & Dinner to benefit the school’s operating expenses.

C L I E N TFriends’ School P R O J E C T 9th Annual Auction & Dinner17







Is your brand out-of-shape? Our all-in-one, brand-revitalization product

contains all the essential & micro nutrients to give your brand the renewal

“shot in the arm” it needs.

But why do you need it?

Because – I know you’ve been looking at your tired old brand (for how long

now?) and hoping no one has noticed, right?

Because – at an ever-more-alarming rate, consumers are becoming sophis-

ticated in what appeals to them, whether a company, product or service.

There’s a very good chance you’re not fooling anyone – except yourself.

Ask these questions – Does your brand lack:

8 Consistency and therefore strength?

(consistency defines a company’s character and personality)

8 Formalized messaging?

(direly important in marketing and therefore sales)

8 Alignment between look and feel?

(when someone says “I think...”, what they’re really saying to you

is “I feel.......Are you listening?” )

8 Freshness?

(“not new” always reflects on products and services)

Gene is an expert at creating new brands, uplifting out-of-shape brands,

expanding existing brands into new territory, and moving brands forward.

It’s time to “pump it up,” “stretch it out” and give your brand the deep-

tissue massage it needs – and have fun doing it!

This Old Brand – Renewal. Revitalization. Relief.TM

Boulder, Colorado Mr. Gene Malowany 3 0 3 . 7 8 6 . 7 6 4 0 [email protected]

Durango, Colorado Mr. Jim Henely 9 7 0 . 7 9 9 . 4 1 0 4 [email protected]

Print Expert

All logos and logotypes shown in this presentation have won state, regional or national awards, and some have

been featured in noted industry publications like Communication Arts, Print Magazine, American Corporate

Identity Year Books and other design compilations.

All branding, logos, logotypes, taglines, and designs within this presentation are, and remain, the trademarks

of the representative and respective clients, and cannot be reproduced in any manner for any reason.

The contents of this presentation © 2008 Malowany Associates.

CONSCIOUS. CONSISTENT. CAFFEINE-DRIVENTM

FREELANCE creative director

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