MAMMA MIA

CASE STUDY

ABOUT MAMMA MIA…

• Jukebox musical

• Hit Song from album ABBA

• Title - 1975 chart-topper

• Mamma Mia! The Movie – July 2008

• Supported by Benny and Bjourn

HISTORY OF ABBA

• Began in 1966

• Swedish pop/dance group

• 1969, met Agnetha and Anni

• 1974 – changed name to ABBA

• “Waterloo”

• ABBA TV Show in Australia

• 1976 ABBA released “greatest hits and The best of ABBA”

• 1977 “dancing queen”

CHESS

• “Chess” - Musical theatre

• Tim rice – producer and lyricist

• 1981 – met Benny and Bjorn through Richard vos

• West End – May 14 1986

• Bad review from New York Times

• Closed down on 1988

MAMMA MIA ON THE ROAD

• First production fund was $ 4.8 million

• 1999 – London’s Prince Edward Theater

• $ 6.5 million advance ticket sold

• May2000 - Toronto’s Princess of Wales Theater

• Created touring companies in US

• Word of Mouth

• Hit for first 18 months

Broadway musical• Launched in U.S under Broadway branded

productions

• $ 27 million worth of tickets sold

• Problem – World Trade Centre attack

• Recession and loss of tourist

• Raised $500,000 for the victim’s families

MAMMA MIA CORPORATIONS• Production houses – London ,Toronto, US,

Providence, R.I and Melbourne

• Versions – German, Hamburg Nov 2002 ; Japanese in December 2002 ; Moscow and Madrid

• 2002 – Grossed more than $400 million with 1 day ticket sales of $831000 in London

• Later morphed into a 9 production employing over 700 people

Why is MAMMA MIA so successful?

• Branded under Broadway

• Already accepted by a large crowd

• Combination of both hard work, skills and sheer luck

CURRENT NEWS ABOUT MAMMA MIA

• Judy Craymer to produce spice girls musical for the stage

• MAMMA MIA! becomes 12th longest-running show in broadway history

Thank

you!

Presented By:Nasreen khan

Asangla walingJithin M. George

BBA L3S2