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Managed Response Managed Social Premium Social › pdf › DAS SFE 2020 Packages No … ·...

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1 © 2017 Digital Air Strike| Reproduction Prohibited Managed Response Managed Social Premium Social GM Respond GM Engage GM Sell All GM required services : Digital Air Strike monitors for and responds to 100% negative and 100% positive surveys as well as responding to all reviews on top review sites. Our award-winning team also provides monthly support calls and live, interactive webinar training. DAS goes above and beyond with: NEW! CARFAX Review Responses DAS responds to all new positive and negative reviews on CARFAX – a site visited 28 million times every month by car shoppers NEW! DealerRater Review Responses DAS responds to all new positive and negative reviews on DealerRater DAS EXCLUSIVE! Women-Drivers.com Review Monitoring 62% of all new cars are sold to women. DAS monitors for new reviews on Women-Drivers.com, a site created for this demographic, and sends alerts to you via the DAS Mobile App. NEW! Google Inventory Tiles Bring your showroom to the Google search page with quarterly posts of the latest GM models right on your Google My Business profile to grab the attention of consumers searching for your dealership Introductory Social Posting Package Reach car buyers on Facebook and showcase your incentives and new vehicles with multiple OEM content posts each week DAS Mobile App Stay on top of your reviews from your mobile device with alerts on your Android, iPhone or Apple Watch All GM required services : DAS monitors for and responds to 100% negative and 100% positive surveys as well as responding to all reviews on top review sites. Our award-winning team also provides monthly support calls/webinar training. Plus, we manage and enhance your social media pages, post 7x week (2 more than required) across Facebook and Twitter, including posts showcasing meaningful positive reviews. Strategic goal- setting with your dedicated automotive team for reputation management including a Client Advocate and Digital Specialist assigned to your account. DAS goes above and beyond with EVERYTHING IN GM RESPOND package PLUS… DAS EXCLUSIVE! Women-Drivers.com Review Responses Women influence 86% of all vehicle sales and with DAS you’ll receive "Trusted Dealer" verification on this site dedicated to women drivers NEW! Social Posting for Instagram Get Insta-fame and build your brand with social posting to Instagram NEW! Google Job Tiles Your next rock star employee may be searching for you on Google, so highlight your open positions and your “why work here” on the #1 search engine NEW! Google Offer Tiles Showcase your dealership specials on your dealer listing on first-page Google search results Facebook Testimonial App Feature your positive comments and endorsements to your Facebook audience Social Recruiting on Facebook Jobs Recruit better and faster! DAS posts open positions on Facebook Jobs to find the best candidates quickly and effectively Social Advertising for Recruiting Attract more applicants by amplifying the reach of a job posting each month on Facebook *Response SLAs: review responses provided within 3 days and survey responses within 5 business days or less. Posts of open job listings dependent on dealer communication and availability of open positions. Existing DAS clients and/or dealer groups may qualify for discounts off package rates listed above. Ask your Client Advocate for details. All GM required services : DAS monitors for and responds to 100% negative and 100% positive surveys as well as responding to all reviews on top review sites. Our award-winning team also provides monthly support calls/webinar training. Plus, we manage and enhance your social media pages, post 7x week (2 more than required) across Facebook and Twitter, including posts showcasing meaningful positive reviews. We respond to all social site comments within 48 hours and include strategic goal-setting with your dedicated automotive team for reputation management including a Client Advocate and Digital Specialist. DAS goes above and beyond by offering EVERYTHING IN GM RESPOND and GM ENGAGE packages PLUS… NEW! Custom Dealer Video Get more eyes on your deals, dealership, and inventory with engaging videos created every quarter by DAS and posted on YouTube, Google, and more! NEW! Google Motion Tiles Put the "motion" in your promotion with engaging short videos posted monthly to Google, promoting your dealership to car buyers and service customers searching for your dealership on both Google and within Google Maps NEW! Google Sales and Service Pages Showcase your sales and service departments with unique profiles on Google that include specific hours, specials, and reviews. Google Photo management for each department is also included to highlight the features of your showroom, service department, teams, and more NEW! Google Q&A Management! Promote what's great about your dealership with managed questions and answers on your Google profile, plus ongoing monitoring and managed responses to public questions YouTube Video Management Give your videos and television spots more views and extended life Social Pages Community Management DAS works to remove content that violates terms & conditions on your social profile pages Advertising Budget Review Automotive marketing experts help you streamline expenses and maximize ROI at no charge to you Add any of our NEW Response Logix video solutions and receive the hottest new technology devices to go along with your package. Ask for details!
Transcript
Page 1: Managed Response Managed Social Premium Social › pdf › DAS SFE 2020 Packages No … · DealerRater Review Responses DAS responds to all new positive and negative reviews on DealerRater

1© 2017 Digital Air Strike| Reproduction Prohibited

GM SFE Sell

Managed Response Managed Social Premium Social

GM Respond GM Engage GM SellAll GM required services: Digital Air Strike monitors for and responds to 100% negative and 100% positive surveys as well as responding to all reviews on top review sites. Our award-winning team also provides monthly support calls and live, interactive webinar training.

DAS goes above and beyond with:• NEW! CARFAX Review Responses DAS responds to all new

positive and negative reviews on CARFAX – a site visited 28 million times every month by car shoppers

• NEW! DealerRater Review Responses DAS responds to all new positive and negative reviews on DealerRater

• DAS EXCLUSIVE! Women-Drivers.com Review Monitoring 62% of all new cars are sold to women. DAS monitors for new reviews on Women-Drivers.com, a site created for this demographic, and sends alerts to you via the DAS Mobile App.

• NEW! Google Inventory Tiles Bring your showroom to the Google search page with quarterly posts of the latest GM models right on your Google My Business profile to grab the attention of consumers searching for your dealership

• Introductory Social Posting Package Reach car buyers on Facebook and showcase your incentives and new vehicles with multiple OEM content posts each week

• DAS Mobile App Stay on top of your reviews from your mobile device with alerts on your Android, iPhone or Apple Watch

All GM required services: DAS monitors for and responds to 100% negative and 100% positive surveys as well as responding to all reviews on top review sites. Our award-winning team also provides monthly support calls/webinar training. Plus, we manage and enhance your social media pages, post 7x week (2 more than required) across Facebook and Twitter, including posts showcasing meaningful positive reviews. Strategic goal-setting with your dedicated automotive team for reputation management including a Client Advocate and Digital Specialist assigned to your account.

DAS goes above and beyond with EVERYTHING IN GM RESPOND package PLUS…

• DAS EXCLUSIVE! Women-Drivers.com Review Responses Women influence 86% of all vehicle sales and with DAS you’ll receive "Trusted Dealer" verification on this site dedicated to women drivers

• NEW! Social Posting for Instagram Get Insta-fame and build your brand with social posting to Instagram

• NEW! Google Job Tiles Your next rock star employee may be searching for you on Google, so highlight your open positions and your “why work here” on the #1 search engine

• NEW! Google Offer Tiles Showcase your dealership specials on your dealer listing on first-page Google search results

• Facebook Testimonial App Feature your positive comments and endorsements to your Facebook audience

• Social Recruiting on Facebook Jobs Recruit better and faster! DAS posts open positions on Facebook Jobs to find the best candidates quickly and effectively

• Social Advertising for Recruiting Attract more applicants by amplifying the reach of a job posting each month on Facebook

*Response SLAs: review responses provided within 3 days and survey responses within 5 business days or less. Posts of open job listings dependent on dealer communication and availability of open positions. Existing DAS clients and/or dealer groups may qualify for discounts off package rates listed above. Ask your Client Advocate for details.

All GM required services: DAS monitors for and responds to 100% negative and 100% positive surveys as well as responding to all reviews on top review sites. Our award-winning team also provides monthly support calls/webinar training. Plus, we manage and enhance your social media pages, post 7x week (2 more than required) across Facebook and Twitter, including posts showcasing meaningful positive reviews. We respond to all social site comments within 48 hours and include strategic goal-setting with your dedicated automotive team for reputation management including a Client Advocate and Digital Specialist.

DAS goes above and beyond by offering EVERYTHING IN GM RESPOND and GM ENGAGE packages PLUS…

• NEW! Custom Dealer Video Get more eyes on your deals, dealership, and inventory with engaging videos created every quarter by DAS and posted on YouTube, Google, and more!

• NEW! Google Motion Tiles Put the "motion" in your promotion with engaging short videos posted monthly to Google, promoting your dealership to car buyers and service customers searching for your dealership on both Google and within Google Maps

• NEW! Google Sales and Service Pages Showcase your sales and service departments with unique profiles on Google that include specific hours, specials, and reviews. Google Photo management for each department is also included to highlight the features of your showroom, service department, teams, and more

• NEW! Google Q&A Management! Promote what's great about your dealership with managed questions and answers on your Google profile, plus ongoing monitoring and managed responses to public questions

• YouTube Video Management Give your videos and television spots more views and extended life

• Social Pages Community Management DAS works to remove content that violates terms & conditions on your social profile pages

• Advertising Budget Review Automotive marketing experts help you streamline expenses and maximize ROI at no charge to you

Add any of our NEW Response Logix video solutions and receive the hottest new technology devices to go along with your package. Ask for details!

Page 2: Managed Response Managed Social Premium Social › pdf › DAS SFE 2020 Packages No … · DealerRater Review Responses DAS responds to all new positive and negative reviews on DealerRater

2© 2017 Digital Air Strike| Reproduction Prohibited

Response Logix Video Connect Package• Communicate with your customers and nurture leads in a more

personal way using video!• Up to 3 users• Customer Video Reviews• Email, Page, and Content tracking• Unlimited video, document and asset storage• Video Power User Contest – paid for by DAS• PLUS – 1 webcam & 1 USB headset/microphone

Response Logix Video Pro Package • Everything in the CONNECT package, plus:• Up to 6 users• Custom, Dealership-Branded Landing Pages• Custom, Dealership-Branded Video Templates• Mobile App Access• Video Approval Queue• Branded URLs• PLUS – 2 webcams & 2 USB headsets/microphones

Response Logix Video Platinum Package • Everything in the CONNECT and PRO package, plus:• Up to 15 users• DAS Created Videos: Why Buys, Process Videos, Offers:

Professional Video Creation• Green Screen Capabilities• Video Testimonial Surge• DAS-Sponsored Customer Video Testimonial Contest• Video Email Blasts• PLUS – 3 webcams, 3 USB headsets/microphone, 1 green screen

& lighting kit

Additional Add-Ons Social AdvertisingMobile Review Surge w/ Customer Contest Increases star ratings by text messaging happy customers 10 days after the survey. Additionally, our text solution encourages customers to complete the review with a chance to win a $500 gift card as part of a national contest (paid for by DAS!)

Social Posts to Instagram Showcase your dealership and vehicles to Instagram’s active audience

Posts to YouTube and Creation of Dealer-Specific Video Posts to YouTube of your pre-existing videos. Plus, we’ll create a quarterly video highlighting new inventory and your “why buys” for use online, on social networks, and in-store

Social Recruiting—Facebook Jobs Hire better and faster by posting open positions on Facebook Jobs. Up to 4 positions posted monthly

Google Power Pack Google My Business page management, including Questions & Answers, and up to seven posts each month, including Google Offer Tiles, Google Reputation Tiles, Google Job Tiles, Google Motion Tiles, and Google Inventory Tiles

Dispute Negative Reviews That Violate T&Cs DAS will dispute negative reviews that violate Terms and Conditions

Facebook Testimonial App Allows Facebook users to see positive comments and endorsements of your dealership.

Custom Dealer Graphics Custom graphics, up to two per month

Social Inventory Ads Put your ads on mobile and Facebook Marketplace. Target intended buyers and potential future customers in your area. Increase brand exposure and SEO ranking by using social sites

Dynamic Auto Ads Increase chances of repeat business by utilizing dynamic ads (updated daily), retargeting consumers who have looked at VIN-specific vehicles. Show them vehicles they looked at to bring them back and increase the chances of a sale, by showing the right products to the right buyer at the right time

Retargeting Ads Remarket to recent web visitors to increase your conversions by bringing them back to your website. Help complete the sales process to those in-market for a new vehicle. Users can see ads relevant to brands they already looked at and have shown interest

Response Logix Video

GET EXCLUSIVE GIFTS, PARTIES & PERKS – ONLY WITH DAS

Fully hosted party with Pete Rose, Brian Bosworth, Coolio, Tone Loc & Rob Base at NADA 2020.

Save the date for 2/16/20!

Enjoy exclusive benefits available only to DAS Dealers with the 2020 DAS Client Appreciation Program including VIP access to the members-only House of Blues’ Foundation Rooms nationwide, trips to Scottsdale, AZ for Spring Training or Barrett Jackson and much more! PLUS ask how you can get the hottest technology for video engagement.

Response Logix Video prices shown are GM special rates and do not reflect current market rates.

Digital Air Strike’s content is seen by more than 100 Million Car Buyers &

Service Customers!DAS is the most-awarded automotive

vendor – because we get results!


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