MANAGEMENT2013Misbahuddin Azzuhri SE. MM. CPHR.
Department of Management FEB UBD Building 1st Floor, Jalan Mayjen Haryono 165 B Malang 65145
Phone : +62-341 558224, Fax : +62-341 558224E-mail: [email protected]
www.feb.ub.ac.id
2194449
081 233 72 8899
IS | IN GLOBAL BUSINESSAND COMPETITIVE ADVANTAGE
Misbahuddin Azzuhri SE. MM. CPHR.
Department of ManagementFEB | UB
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Global Business Environment
•Globalization• Industrial Economies•Transformation of the Enterprise
Department of ManagementFEB | UB
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Globalization
• Management & Control• Competition In World Markets• Global Work Groups• Global Delivery System
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Transformation
• Knowledge-based Economies• Productivity• New Products & Services• Knowledge As An Asset• Time-based Competition• Shorter Product Life• Turbulent Environment• Limited Employee Knowledge Base
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Transformation of Enterprise
• Flattening• Decentralization• Flexibility• Location Independence• Low Transaction Costs• Empowerment• Collaborative Work
Department of ManagementFEB | UB
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The Changing Management Process
• Enterprise Resource Planning (ERP)
• Electronic Commerce• Electronic Business• Electronic Market
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• How information systems are transforming business• Globalization opportunities • The emerging digital firm• Strategic business objectives of information systems
• Operational excellence• New products, services, and business models• Customer and supplier intimacy• Improved decision making• Competitive advantage• Survival
The Role of IS in Business Today
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Information technology investment, defined as hardware, software, and communications equipment, grew from 34% to 50% between 1980 and 2004.
Source:U.S. Department of Commerce, Bureau of Economic Analysis, National Income and Product Accounts, 2006.
IT Capital Investment
Department of ManagementFEB | UB
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There is a growing interdependence between a firm’s information systems and its business capabilities. Changes in strategy, rules, and business processes increasingly require changes in hardware, software, databases, and telecommunications. Often, what the organization would like to do depends on what its systems will permit it to do.
The Interdependence Between Organizations and IT
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•Technical approach •Behavioral approach •Sociotechnical systems
Contemporary Approaches to IS
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Approaches to IS
SOCIOLOGY
POLITICAL SCIENCEPSYCHOLOGY
COMPUTER
SCIENCE OPERATIONS
RESEARCH
MANAGEMENT
SCIENCE
MIS
TECHNICAL APPROACHES
BEHAVIORAL APPROACHESDepartment of ManagementFEB | UB
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Sociotechnical Perspective
Optimize System Performance• Technology & Organization
Mutually Adjust to One Another until it is Satisfactory
SOURCE: Liker, et al, 1987
Department of ManagementFEB | UB
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Challenge of IS
• Strategic: Competitive & Effective• Globalization: Multinational Info• Architecture: Support Goals• Investment: Value of Information• Responsibility & Control: Ethics
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MANAGEMENT INFORMATION SYSTEM
Information Systems and Competitive Advantege in Global Business Today
GROUP DISCUSSION
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• Explain why information systems are so essential in order to reach competitive advantage?
• Define an information system from both a technical and a business perspective!
Problems for Discussion
Department of ManagementFEB | UB
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NEXT | ETHICAL AND SOCIAL ISSUES IN ISMisbahuddin Azzuhri SE. MM. CPHR.
Department of ManagementFEB | UB
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