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American University Of Science And Technology
(AUST)
Faculty of Business Administration
Graduate Program (MBA)
REM 054Management and Marketing
Development Skills
Fall Semester 2010-2011
Dr. Ziad F. Haddad
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Chapter OneIntroduction to
Management
and
Organizations
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Learning OutlineWho Are Managers?
We will explain how manager differ from non-managerial employees.
We will discuss how to classify managers inorganizations.
What Is Management?
Define management.
Contrast efficiency and effectiveness. Explain why efficiency and effectiveness are
important to management.
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Learning Outline (contd)
What Do Managers Do?
Describe the four functions of management.
Explain Mintzbergs managerial roles.Discuss the changes that are impactingmanagers jobs.
Why Study Management?
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Who Are Managers?
A Manager is:Someone who works with and through
other people by coordinating andintegrating their work activities in order to
accomplish organizational goals.
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Classifying Managers by Levels First-line Managers:
Are at the lowest level of managers and manage thework of non-managerial employees. They supervise
and coordinate the activities of operating employees.
Middle Managers:
Large group of managers in organizations who areprimarily responsible for implementing the policiesand plans of top managers. They manage the work offirst-line managers.
Top Managers:The relatively small group of executives whoare
responsible for making organization-wide decisions
and establishing plans and goalsthat affect the entire
organization.
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Managerial Levels
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Kinds of Managers by Area
Marketing Managers:
Work in areas related to getting consumers andclients to buy the organizations products or
servicesnew product development, promotion,and distribution.
Financial Managers:Deal primarily with an organizations financial
resourcesaccounting, cash management, andinvestments.
Operations Managers:Concerned with creating and managing the
systems that create organizations products and
servicesproduction control, inventory, quality
control, plant layout, site selection.
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Kinds of Managers by Area (contd)
Human Resource Managers:
Involved in human resource planning, recruiting andselecting employees, training and development,designing compensation and benefit systems,formulating performance appraisal systems, and
discharging low-performing employees. Administrative Managers:
Generalists who are familiar with all functional areasof management and who are not associated with any
particular management specialty. Other Kinds of Managers:
Organizations have developed specialized managerialpositions (e.g., public relations managers) directly
related to the needs of the organization.
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Kinds of Managers by Level and Area
Middle managers
Areas of Management
Levels of Management
First-line managers
Top managers
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What is an organization?
A group of people working togetherin a structured and coordinatedfashion to achievea set of goals.
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Organizational Resources
Human resources:
Managerial talent and labor
Financial resources:
Capital investments to support
ongoing and long-term operations Physical and
Technological Resources:
Raw materials; office and
production facilities,and equipment
Informational Resources:
Usable data, information linkages
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What is Management?
A set of interrelated activities including:planning and decision making, organizing,
leading, and controlling;
Directed at an organizations resources:human, financial, physical, technological
and informational,
with the aim of achieving organizationalgoals in an efficient and effective manner.
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Management in Organizations
Inputs from the environment
Human resources
Financial resources
Physical and technological
Information resources
Planning
and decision
making
Leading
Organizing
Controlling
Goals attained
Efficiently
Effectively
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The Management Process
Planning and Decision Making:
Setting an organizations goals and selecting a course
of action from a set of alternatives to achieve them.
Organizing:
Determining how activities and resources are to be
grouped. Leading:
The set of processes used to get members of theorganization to work together to advance the interests
of the organization. Controlling:
Monitoring the organizations progress towards its
goals.
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The Management Process (contd)
Organizing:Determining how
best to groupactivities and
resources
Controlling:
Monitoringand correctingongoing activitiesto facilitate goal
attainment
Planning andDecision Making:Setting the organiza-
tion s goals anddeciding how best
to achieve them
Leading:
Motivating membersof the organizationto work in the best
interests of theorganization
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Management Functions
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Primary Purpose of Management
EFFICIENCY
Using resources wiselyand
in a cost-effective way
EFFECTIVENESSMaking the right decisions and
successfully implementing them
And
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Basic Purpose of Management
Managerial Concerns:Efficiency
Doing things right
Getting the most output
for the least inputs
Effectiveness
Doing the right
things
Attaining organizationalgoals
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Effectiveness and Efficiency in Management
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Managerial Roles (Henri Mintzberg)
Interpersonal Roles (3 roles)
Figurehead, leader, and liaison roles: Involve dealing withother people.
Informational Roles (3 roles)
Monitor, disseminator, and spokesperson roles: Involve the
processing of information. Decisional Roles (4 roles)
Entrepreneur, disturbance handler,
resource allocator, and negotiator
Are managerial roles primarily
related to making decisions.
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Ten Basic Managerial Roles (Mintzberg)
Category Role Sample Activities
Interpersonal Figurehead Attending ribbon-cutting ceremony for new plantLeader Encouraging employees to improve productivityLiaison Coordinating activities of two projects
Informational Monitor Scanning industry reports to stay abreast of
developmentsDisseminator Sending memos outlining new organizationalinitiatives
Spokesperson Making a speech to discuss growth plans
Decisional Entrepreneur Developing new ideas for innovation
Disturbancehandler Resolving conflict between two subordinates
Resource allocator Reviewing and revising budget requestsNegotiator Reaching agreement with a key supplier or labor
union
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Managerial Skills Technical Skills:
Skills necessary to accomplish or understand thespecific kind of work being done in anorganization.
Interpersonal Skills:
The ability to communicate with, understand, andmotivate both individuals and groups.
Conceptual Skills:
The managers ability to think in the abstract.
Diagnostic Skills:
The managers ability to visualize the most
appropriate response to a situation.
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Managerial Skills (contd)
Communication Skills:
The managers abilities both to convey ideas andinformation effectively to others and to receiveideas and information effectively from others.
Decision-Making Skills:
The managers ability to recognize and define
problems and opportunities correctly and then toselect an appropriate course of action to solve theproblems and capitalize on opportunities.
Time-Management Skills:
The managers ability to prioritize work, to work
efficiently, and to delegate appropriately.
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Management: Science or Art?
Science of Management:
Assumes that problems can be approached usingrational, logical, objective, and systematic ways.
Requires the use of technical, diagnostic, anddecision-making skills and techniques to solveproblems.
Art of Management:
Decisions are made and problems solved using ablend of intuition, experience, instinct, and
personal insights.Requires the use of conceptual, communication,
interpersonal, and time-management skills tosuccessfully accomplish the tasks associatedwith managerial activities.
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Why Study Management?
The Value of Studying Management:The universality of management
Good management is needed in all organizations.
The reality of work
Employees either manage or are managed.
Rewards and challenges of being a manager
Management offers challenging, exciting andcreative opportunities for meaningful and fulfilling
work.Successful managers receive significant monetary
rewards for their efforts.
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Becoming a Manager?
Sources of Management Skills:
Sound educational
base; continued
life-long educational
experiencesSuccessful
acquisition and
utilization of basic
management skills
Initial job experiences;
continued experiencesthrough a variety of
job assignments
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How The Managers Job Is Changing?
The Increasing Importance of CustomersCustomers: the reason that organizations exist
Managing customer relationships is theresponsibility of all managers and employees.
Consistent high quality customer service isessential for survival.
Innovation
Doing things differently, exploring new territory,
and taking risksManagers should encourage employees to be aware
of and act on opportunities for innovation.
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Universal Need for Management
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NEXT: CHAPTER TWO
Management History