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Shikha Sota
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Round 1
Round 4Round 3
Round 2
Round 5Shikha Sota
Round 1Round 1Take a pickTake a pick
• There will be 20 questions• Choose from the options• 10 marks for right answer and 5 for pass right answer• No negative marks for wrong answers• Time to answer each question: 40 Seconds• If you prompt at other team’s question and they
overhear, its YOUR mistake. The team will get marks for right answer
Shikha Sota
Which of the following is not a product Which of the following is not a product of Hindustan Lever?of Hindustan Lever?
• Rasna
• Pears
• Lux
• Pepsodent
1
Shikha Sota
Which of the following is not a product Which of the following is not a product of Hindustan Lever?of Hindustan Lever?
• Rasna
• Pears
• Lux
• Pepsodent
1
Shikha Sota
Which of the following brand does not Which of the following brand does not belong to Johnson & Johnson? belong to Johnson & Johnson?
• Savlon
• Pampers
• Clean & Clear
• Carefree
2
Shikha Sota
Which of the following brand does not Which of the following brand does not belong to Johnson & Johnson? belong to Johnson & Johnson?
• Savlon
• Pampers
• Clean & Clear
• Carefree
2
Shikha Sota
Which of the brand does not belong to Which of the brand does not belong to Glaxo SmithKline?Glaxo SmithKline?
• Iodex
• Boost
• Horlicks
• Moov
3
Shikha Sota
Which of the brand does not belong to Which of the brand does not belong to Glaxo SmithKline?Glaxo SmithKline?
• Iodex
• Boost
• Horlicks
• Moov
3
Shikha Sota
Which of the following is not a Which of the following is not a product of Parle?product of Parle?
• Monaco
• KrackJack
• Hide & Seek
• Snax
4
Shikha Sota
Which of the following is not a Which of the following is not a product of Parle?product of Parle?
• Monaco
• KrackJack
• Hide & Seek
• Snax
4
Shikha Sota
Match the followingMatch the following
a) Matiz 1)Ford
b) Ikon 2) Maruti Suzuki
c) Baleno 3) M & M
d) Armada 4) Daewoo
5
Shikha Sota
AnswerAnswer
a) Matiz 4)Daewoo
b) Ikon 1) Ford
c) Baleno 2) Maruti Suzuki
d) Armada 3) M & M
5
Shikha Sota
Match the followingMatch the following
a) HUL 1) Kesh Kala
b) Godrej 2) Pepsodent
c) P & G 3) Harpic
d) Reckitt & Benckiser 4) Head & Shoulders
6
Shikha Sota
AnswerAnswer
a) HUL 2) Pepsodent
b) Godrej 1) Kesh Kala
c) P & G 4) Head & Shoulders
d) Reckitt & Benckiser 3) Harpic
6
Shikha Sota
Match the followingMatch the following
a) Disprin 1) HUL
b) Liril 2) Reckitt & Colman
c) Dermi Cool 3) Paras Pharmaceutical
d) Keo Karpin 4) Procter & Gamble
7
Shikha Sota
AnswerAnswer
a) Disprin 2) Reckitt & Colman
b) Liril 1) HUL
c) Dermi Cool 3) Paras Pharmaceutical
d) Keo Karpin 4) Procter & Gamble
7
Shikha Sota
Match the followingMatch the following
a) Ashok Leyland 1) Cocept bus
b) Tata 2) Exuba
c) M & M 3) Quadro
d) Maruti Udyog 4) Omni
8
Shikha Sota
AnswerAnswer
a) Ashok Leyland 2) Exuba
b) Tata 1) Cocept bus
c) M & M 3) Quadro
d) Maruti Udyog 4) Omni
8
Shikha Sota
““Supply creates its own demand” is a Supply creates its own demand” is a law propounded bylaw propounded by
a) Arthur Lewis
b) Herbert Simon
c) J. B. Say
d) Ashok Mitra
9
Shikha Sota
““Supply creates its own demand” is a Supply creates its own demand” is a law propounded bylaw propounded by
a) Arthur Lewis
b) Herbert Simon
c) J. B. Say
d) Ashok Mitra
9
Shikha Sota
Who was the first economist to Who was the first economist to advocate “divison of labour”?advocate “divison of labour”?
a) Amartya Sen
b) Adam Smith
c) Thomas Malthus
d) J. M. Keynes
10
Shikha Sota
Who was the first economist to Who was the first economist to advocate “divison of labour”?advocate “divison of labour”?
a) Amartya Sen
b) Adam Smith
c) Thomas Malthus
d) J. M. Keynes
10
Shikha Sota
Which economist introduced the Which economist introduced the concept of GNP?concept of GNP?
a) Simon Kuznets
b) Adam Smith
c) Thomas Malthus
d) Amartya Sen
11
Shikha Sota
Which economist introduced the Which economist introduced the concept of GNP?concept of GNP?
a) Simon Kuznets
b) Adam Smith
c) Thomas Malthus
d) Amartya Sen
11
Shikha Sota
Who is the first management theorist Who is the first management theorist to receive Nobel Prize for Economics?to receive Nobel Prize for Economics?
a) Amartya Sen
b) Herbert Simon
c) Arthur Lewis
d) Milton Friedman
12
Shikha Sota
Who is the first management theorist Who is the first management theorist to receive Nobel Prize for Economics?to receive Nobel Prize for Economics?
a) Amartya Sen
b) Herbert Simon
c) Arthur Lewis
d) Milton Friedman
12
Shikha Sota
Swatch is to Switzerland as Nokia is toSwatch is to Switzerland as Nokia is to
a) Japan
b) Denmark
c) USA
d) Finland
13
Shikha Sota
Swatch is to Switzerland as Nokia is toSwatch is to Switzerland as Nokia is to
a) Japan
b) Denmark
c) USA
d) Finland
13
Shikha Sota
Which newspaper in India became the Which newspaper in India became the first one to be available on mobile phone?first one to be available on mobile phone?
a) Business Standard
b) The Times of India
c) Pioneer
d) The Hindu
14
Shikha Sota
a) Business Standard
b) The Times of India
c) Pioneer
d) The Hindu
14
Which newspaper in India became the Which newspaper in India became the first one to be available on mobile phone?first one to be available on mobile phone?
Shikha Sota
The agency responsible for estimating The agency responsible for estimating the National Income of India is the National Income of India is
a) Planning Commission
b) National Development Council
c) Ministry of Finance
d) Central Statistical Organization
15
Shikha Sota
The agency responsible for estimating The agency responsible for estimating the National Income of India is the National Income of India is
a) Planning Commission
b) National Development Council
c) Ministry of Finance
d) Central Statistical Organization
15
Shikha Sota
What is Green Money?What is Green Money?
a) Money obtained from agriculture
b) Money assigned for agriculture expenditure
c) The latest Rs. 1000 note in India
d) The U.S. Dollar
16
Shikha Sota
What is Green Money?What is Green Money?
a) Money obtained from agriculture
b) Money assigned for agriculture expenditure
c) The latest Rs. 1000 note in India
d) The U.S. Dollar
16
Shikha Sota
The letter ‘V’ The letter ‘V’ in the logo stands forin the logo stands for
a) Volkswagen
b) VSNL
c) Voltas
d) Vimal
17
Shikha Sota
The letter ‘V’ The letter ‘V’ in the logo stands forin the logo stands for
a) Volkswagen
b) VSNL
c) Voltas
d) Vimal
17
Shikha Sota
The letters ‘HP’ The letters ‘HP’ in the logo stand forin the logo stand for
a) Hewlett Packard
b) Hindustan Papers
c) Hindustan Petroleum
d) Hot Pot
18
Shikha Sota
The letters ‘HP’ The letters ‘HP’ in the logo stand forin the logo stand for
a) Hewlett Packard
b) Hindustan Papers
c) Hindustan Petroleum
d) Hot Pot
18
Shikha Sota
The letter ‘T’ The letter ‘T’ in the logo stands forin the logo stands for
a) Tanishq
b) Toyota
c) Tata
d) Timex
19
Shikha Sota
The letter ‘T’ The letter ‘T’ in the logo stands forin the logo stands for
a) Tanishq
b) Toyota
c) Tata
d) Timex
19
Shikha Sota
The letters ‘G’ & ‘E’ The letters ‘G’ & ‘E’ in the logo stand forin the logo stand for
• General electronic
• Golden eagle
• General Electric
• Golden Era
20
Shikha Sota
The letters ‘G’ & ‘E’ The letters ‘G’ & ‘E’ in the logo stand forin the logo stand for
• General electronic
• Golden eagle
• General Electric
• Golden Era
20
Shikha Sota
Audience!Audience!
Here is your turn…
Shikha Sota
Safi, a blood purifier toner is Safi, a blood purifier toner is manufactured bymanufactured by
a) P & G
b) Ranbaxy
c) Dabur
d) Hamdard
Shikha Sota
Safi, a blood purifier toner is Safi, a blood purifier toner is manufactured bymanufactured by
a) P & G
b) Ranbaxy
c) Dabur
d) Hamdard
Shikha Sota
““My daddy Strongest” is associated My daddy Strongest” is associated with which product?with which product?
a) Colgate toothpaste
b) Saffola
c) Dhara Cooking Oil
d) Zandu Chyavanprash
Shikha Sota
““My daddy Strongest” is associated My daddy Strongest” is associated with which product?with which product?
a) Colgate toothpaste
b) Saffola
c) Dhara Cooking Oil
d) Zandu Chyavanprash
Shikha Sota
Round 2Round 2IllustrationsIllustrations
• There will be 8 questions• Identify the model/picture • 10 marks for right answer and 5 for pass right answer• No negative marking for wrong answers• Time to answer each question: 30 Seconds
Shikha Sota
Identify the modelIdentify the model
1
Shikha Sota
Porter Five Forces modelPorter Five Forces model
1
Shikha Sota
Identify the modelIdentify the model
2
Shikha Sota
Maslow Need HierarchyMaslow Need Hierarchy
2
Shikha Sota
Identify the modelIdentify the model
3
Shikha Sota
Consumer buying behavior ModelConsumer buying behavior Model
3
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4
Shikha Sota
Fill In the blankFill In the blankin the Product in the Product levels Modellevels Model
4
Shikha Sota
Fill in the blanks & name the strategiesFill in the blanks & name the strategies
5
Shikha Sota
5
Shikha Sota
Identify the modelIdentify the model
6
Shikha Sota
BCG (Boston Consulting Group) BCG (Boston Consulting Group) Matrix Matrix
6
Shikha Sota
Identify the modelIdentify the model
7
Shikha Sota
Value Chain AnalysisValue Chain Analysis
7
Shikha Sota
Identify the modelIdentify the model
8
Shikha Sota
NPD (New Product Development)NPD (New Product Development)
8
Shikha Sota
Audience again!Audience again!
Shikha Sota
Identify the type of segmentationIdentify the type of segmentation
STRUGGLERS
FULFILLEDS
BELIEVERS
ACHIEVERS EXPERIENCERS
STRIVERS MAKERS
Low Resources
High Resources
Action OrientedStatus OrientedPrinciple Oriented
ACTUALIZERS
9
Shikha Sota
VALS segmentationVALS segmentation
STRUGGLERS
FULFILLEDS
BELIEVERS
ACHIEVERS EXPERIENCERS
STRIVERS MAKERS
Low Resources
High Resources
Action OrientedStatus OrientedPrinciple Oriented
ACTUALIZERS
9
Shikha Sota
Identify the modelIdentify the model
TimeProduct
Develop-ment
Introduction
Profits
Sales
Growth Maturity Decline
Losses/Investments ($)
Sales andProfits ($)
10
Shikha Sota
Product Life CycleProduct Life Cycle
TimeProduct
Develop-ment
Introduction
Profits
Sales
Growth Maturity Decline
Losses/Investments ($)
Sales andProfits ($)
10
Shikha Sota
Round 3Round 3Connecting peopleConnecting people
• There will be 4 questions• Need to find the common connection or to combine
the pictures to get a Brand/ Product/ Company/ personality name
• 20 marks for right answer and 10 for pass right answer
• No negative marks for wrong answers• Time to answer each question: 45 Seconds
Shikha Sota
Shikha Sota
Shikha Sota
Volkswagen
Shikha Sota
Shikha Sota
Shikha Sota
Shikha Sota
Shikha Sota
Audience Time!
Shikha Sota
Shikha Sota
Shikha Sota
Round 4Round 4Fast & FuriousFast & Furious
• There will be 5 questions• Team which raises hand gets the chance to answer• 20 marks for right answer• -5 for wrong answer• -10 for shouting or answering without raising hand
Shikha Sota
Find out the name of the company Find out the name of the company from this picturefrom this picture
1
Shikha Sota
1
Shikha Sota
Celebrity endorsements begin way back in 19Celebrity endorsements begin way back in 19thth century when Queen Victoria endorsed a century when Queen Victoria endorsed a
product. This brand is still in existence. Name it.product. This brand is still in existence. Name it.
2
Shikha Sota
2
Shikha Sota
This business was found by lawyer turned This business was found by lawyer turned LockSmith. This group supplied 1.7 million LockSmith. This group supplied 1.7 million ballot for Independent India’s first General ballot for Independent India’s first General
Election in 1951 and produced the first animal Election in 1951 and produced the first animal fat free soap, 1918fat free soap, 1918
3
Shikha Sota
3
Founded by Ardershir Godrej
Shikha Sota
Also referred to as the "hathiwala cream", it is the Also referred to as the "hathiwala cream", it is the flagship brand of GD Pharmaceuticals Ltd. On 15th flagship brand of GD Pharmaceuticals Ltd. On 15th August 1947, it was distributed free to anyone who August 1947, it was distributed free to anyone who asked for it during the day from two of its outlets. asked for it during the day from two of its outlets.
Name the product.Name the product.
4
Shikha Sota
Founder of the company has a Ph.d. In leather Founder of the company has a Ph.d. In leather technology. He is closely associated with Aurobindo technology. He is closely associated with Aurobindo
ashram, Pondicherry. Exporting to more than 17 ashram, Pondicherry. Exporting to more than 17 countries across the globe. This group owns a hotel countries across the globe. This group owns a hotel
“promenade” in Pondicherry.“promenade” in Pondicherry.
5
Shikha Sota
5
Shikha Sota
Round 5Round 5Rapid fireRapid fire
• Identify the logos & Personalities• Open to all four teams• Total number of questions : 15• 5 marks for every right answer• No negative marking• Write your answer on the sheet of paper provided• Time: 2 minutes
Shikha Sota
Shikha Sota
MitsubishiBank of America
AmazonTitanUninor
Ratan TataKamal Hassan
Maureen Wadia
Ramaligam Raju
Steve Jobs
Kingfisher Reebok Opel Vidoecon LICShikha Sota
Round 6Round 6Its ComplicatedIts Complicated
• 8 answers – all connected• 10 marks for every right answer• -5 for each wrong answer• Write your answer on the sheet of paper provided• Time: 3 minutes
Shikha Sota
• A is the longest running film in the history of Indian cinema.
• B is a famous Indian producer-director who featured for few minutes in A.
• C had one of the lead roles in A.
• D is the mother of C and sister of E.
• F is the son of E and appeared in a famous medical soap opera on Indian TV.
• G is the second cousin of C and F, and is a famous actress in Bollywood.
• H is the cousin of C and G and was director of one of the biggest hits of 2009.
Shikha Sota
A = DDLJB = Karan JoharC = KajolD = TanujaE = NutanF = Monish BehlG = Rani MukherjeeH = Ayan Mukherjee
Shikha Sota
Have patience & wait for the results
Shikha Sota
Shikha Sota
Shikha Sota
Identify the modelIdentify the model
11
Shikha Sota
Consumer Adoption ProcessConsumer Adoption Process
11
Shikha Sota
Al-Jazzera isAl-Jazzera is
a) A TV Channel
b) A specialty restaurant
c) A brand of an Arabic designer garments chain
d) Name of a Pakistani movie
Shikha Sota
Al-Jazzera isAl-Jazzera is
a) A TV Channel
b) A specialty restaurant
c) A brand of an Arabic designer garments chain
d) Name of a Pakistani movie
Shikha Sota