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Manageria Manageria l l Decision Decision Making Making Chapter 03 Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin
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Page 1: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Managerial Managerial Decision Decision MakingMaking

Chapter 03Chapter 03

Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin

Page 2: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Learning ObjectivesLearning Objectives

LO1 Describe the kinds of decisions you will face as a manager

LO2 Summarize the steps in making “rational” decisions

LO3 Recognize the pitfalls you should avoid when making decisions

LO4 Evaluate the pros and cons of using a group to make decisions

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Page 3: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Learning Objectives (cont.)Learning Objectives (cont.)

LO5 Identify procedures to use in leading a decision-making group

LO6 Explain how to encourage creative decisionsLO7 Discuss the process by which decisions are

made in organizationsLO8 Describe how to make decisions in a crisis

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Page 4: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Characteristics of Managerial Characteristics of Managerial DecisionsDecisions

3-4Figure 3.1

Page 5: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Lack of StructureLack of Structure

Programmed decisions Decisions encountered

and made before, having objectively correct answers, and solvable by using simple rules, policies, or numerical computations.

SOP

Non programmed decisions New, novel, complex

decisions having no proven answers.

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Page 6: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Comparison of Types of DecisionsComparison of Types of Decisions

3-6Table 3.1

Page 7: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

© 2006 by South-Western, a division of Thomson Learning. All rights reserved.

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Ex. 6.1Ex. 6.1 Conditions That Affect the Possibility of Conditions That Affect the Possibility of Decision FailureDecision Failure

OrganizationalProblem

ProblemSolution

Low HighPossibility of Failure

Certainty Risk Uncertainty Ambiguity

ProgrammedDecisions

NonprogrammedDecisions

Page 8: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

ConflictConflict

Conflict Opposing pressures from different sources,

occurring on the level of psychological conflict or of conflict between individuals or groups.

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Page 9: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Two Levels of ConflictTwo Levels of Conflict

Individual decision makers experience psychological conflict when several options are attractive, or when none of the options is attractive

Conflict arises between people

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Page 10: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

© 2006 by South-Western, a division of Thomson Learning. All rights reserved.

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Ex. 6.3Ex. 6.3 Six Steps in the Managerial Decision-Making ProcessSix Steps in the Managerial Decision-Making Process

Page 11: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Identifying and Diagnosing the ProblemIdentifying and Diagnosing the Problem

Typically, a manager realizes some discrepancy between the current state (the way things are) and a desired state (the way things ought to be).

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Page 12: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

© 2006 by South-Western, a division of Thomson Learning. All rights reserved.

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Diagnosis QuestionsDiagnosis Questions(Kepner & Tregoe)(Kepner & Tregoe)

What is the state of disequilibrium affecting us? When did it occur? Where did it occur? How did it occur? To whom did it occur? What is the urgency of the problem? What is the interconnectedness of events? What result came from what activity? Who,what, when, where,why,how, importance? Downstream effects

Page 13: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Identifying and Diagnosing the ProblemIdentifying and Diagnosing the Problem

Such discrepancies may be detected by comparing current performance against (1) past performance, (2) the current performance of other organizations or units, or (3) future expected performance as determined by plans and forecasts.

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Page 14: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Generating Alternative SolutionsGenerating Alternative Solutions

Ready-made solutions Ideas that have been

seen or tried before

Custom-made solutions New, creative

solutions designed specifically for the problem

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Page 15: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Evaluating AlternativesEvaluating Alternatives

Evaluating alternatives Involves determining the value or adequacy of the

alternatives that were generated Which solution will be the best?

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Page 16: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Making the ChoiceMaking the Choice

Maximizing A decision realizing

the best possible outcome

Degree of certainty Satisfying optimizing

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Page 17: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Implementing the DecisionImplementing the Decision

1. Determine how things will look when the decision is fully operational.

2. Chronologically order the steps necessary to achieve a fully operational decision.

3. List the resources and activities required to implement each step.

4. Estimate the time needed for each step.5. Assign responsibility for each step to specific

individuals.

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Page 18: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Implementing the DecisionImplementing the Decision

What problems could this action cause? What can we do to prevent the problems? What unintended benefits or opportunities could

arise? How can we make sure they happen? How can we be ready to act when the opportunities

come? Barriers-legal, political, personalities, competition

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Page 19: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Barriers to Decision MakingBarriers to Decision Making

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Page 20: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Evaluating the DecisionEvaluating the Decision

Feedback that suggests the decision is working implies that the decision should be continued and applied elsewhere in the organization.

Negative feedback means that either (1) implementation will require more time, resources, effort, or thought or (2) the decision was a bad one

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Page 21: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Psychological BiasesPsychological Biases

Discounting the future A bias weighting

short-term costs and benefits more heavily than longer-term costs and benefits.

What about group decision-making?

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Page 22: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Pros and Cons of Using aPros and Cons of Using aGroup to Make DecisionsGroup to Make Decisions

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Table 3.2

Page 23: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Potential Problems of Using a GroupPotential Problems of Using a Group

Groupthink A phenomenon that

occurs in decision making when group members avoid disagreement as they strive for consensus

Goal displacement A condition that

occurs when a decision-making group loses sight of its original goal and a new, less important goal emerges.

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Page 24: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Managing Group Decision MakingManaging Group Decision Making

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Page 25: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

BrainstormingBrainstorming

Brainstorming A process in which group members generate as

many ideas about a problem as they can; criticism is withheld until all ideas have been proposed.

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Page 26: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Models of Organizational Decision Models of Organizational Decision ProcessesProcesses

Bounded rationality A less-than-perfect form

of rationality in which decision makers cannot be perfectly rational because decisions are complex and complete information is unavailable or cannot be fully processed

Incremental model Model of organizational

decision making in which major solutions arise through a series of smaller decisions

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Page 27: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Models of Organizational Decision Models of Organizational Decision ProcessesProcesses

Coalitional model Model of organizational

decision making in which groups with differing preferences use power and negotiation to influence decisions.

Garbage can model Model of organizational

decision making depicting a chaotic process and seemingly random decisions.

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Page 28: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Two DisastersTwo Disasters

3-28Table 3.3

Page 29: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Decision Making in a CrisisDecision Making in a Crisis

What kinds of crises could your company face?

Can your company detect a crisis in its early stages?

How will it manage a crisis if one occurs? How can it benefit from a crisis after it has

passed?

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Page 30: Managerial Decision Making Chapter 03 Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Elements of a Crisis PlanElements of a Crisis Plan

1. Strategic actions2. Technical and structural actions 3. Evaluation and diagnostic actions 4. Communication actions 5. Psychological and cultural actions

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