F O T. P O K A Z K O L E K C J I W I O S N A / L AT O 2 0 1 5 M A R K I B I Z U U . M E A G R O U P

C O O P E R AT I O N B E T W E E N T H E PA R T I C I PA N T S

O F T H E M E E T I N G S I N D U S T R Y – W H Y Y O U R G O A L S

A R E S O I M P O R TA N T F O R D E S T I N AT I O N M A R K E T I N G

D R K R Z Y S Z T O F C E L U C H

M E E T I N G S A N D E V E N T S I N D U S T R Y

• Having analysed all the aforementioned attempts at formulating a definition, one might try and define the meetings industry as a sector of economy connected with organising and promoting meetings and managing meetings, including congresses, conferences, trade shows, corporate events, and incentive travel6. (Celuch, 2006)

M E E T I N G S I N D U S T R Y - H I S T O R Y A N D D E V E L O P M E N T 1 9 8 9 - 2 0 1 5

Poland-Hungary Assistance in Restructuring their Economies programme

“Rynek Turystyczny” monthly Publication of Informacja o turystyce biznesowej

w Polsce w 1996 r. (W. Bartoszewicz, I. Kulesza)

Publication of “Spokojnie, to tylko konferencja! Kieszonkowy poradnik organizatora konferencji”

(T. Carey)

Publication of “Incentive po polsku – poradnik, niezbędnik, kompendium”

(A. Świątecki)

National conference “Business travel in Poland 1997-2000. Opportunities, possibilities, offers” in Warsaw

European Academy of Congress Organisers and Planners

Launching Business Travel major within the scope of the Tourism

and Recreation faculty at the WSEI (currently Vistula University)

International Scientific Conference “Turystyka biznesowa”

in Gdańsk

Przemysł spotkań w Warszawie (Warsaw Meetings Industry Report) (K. Celuch, E. Dziedzic, H. Zawistowska)

1st International Student IMEX-MPI-MCI Future Leaders Forum Warsaw

“Turystyka biznesowa w Polsce” [Business

travel in Poland] report (Institute of Tourism,

MICE Poland)

Business tourism trade show “Business Travel Forum” in Warsaw

“Panorama Konferencji i Targów” monthly

“Świat Targów i Kongresów”

magazineKonferencje w Polsce

[catalogue (S. Wróblewski)]Publication of

Stan turystyki biznesowej w Polsce [Status of business travel in Poland]

(SKKP, Ministry of Economy, Group SA)

Publication of Turystyka biznesowa – konferencje, podróże motywacyjne, wystawy, turystyka korporacyjna(R. Davidson, B. Cope)

Publication of Nowy incentive w Polsce on incentive travel (A. Świątecki)

Publication of “Organizacja Imprez” (J. Allen)

“Kongresy i Konferencje” monthly (currently MICE Poland)

Publication of Metodologia badań i badanie pilotażowe turystyki biznesowej [Methodology of research and pilot study on business travel], Institute of Tourism, Ministry of Economy Labour and Social Policy

Appointing the managers of five Polish brand products, including business

tourism

Creating “The Conferences and Congresses in Poland Association”

Establishing the Convention Bureau of Poland Polish Tourist Organisation (currently Poland Convention Bureau

Polish Tourist Organisation)

Establishing the Convention Bureau Wrocław and the

Warsaw Convention Bureau

Creating the “Polish Congress Ambassador”

programme

“Badania rynku turystyki biznesowej konferencyjno-szkoleniowej w Gdańsku” [Study of the business conference and training travel market in Gdańsk] report

Raport “Przemysł spotkań i wydarzeń w Polsce – Poland Meetings and Events Industry Report” (K. Celuch, Polish Tourist Organisation)

MICE Poland International bi-monthly

III European Federation of the Associations of Congress Organisers “Tomorrow is today”in Warsaw

International Scientific Conference ATLAS Business Tourism Special Interest Group Meeting:

“Advances in Business Tourism Research” w Warszawie

Publication of Monitoring wrocławskiej turystyki biznesowej [Monitoring of business travel in Wrocław] (Keralla Research Instytut Badań i Rozwiązań B2B)

Publication of Badanie pilotażowe rynku turystyki biznesowej województwa wielkopolskiego [Pilot study of the business travel market in the Greater Poland Voivodship] (Hospitality Market Institute)

Creation of “Meeting Professionals International Poland Club” (MPI Poland)

Creation of “The Events Industry Association Poland“ (SBE)

European Chapter Leaders Forum Meeting Professionals International in Kraków

Creation of “The Incentive Travel Organisers Association” (SOIT)

Creation of “The Event Agency Club” within the framework of the Advertising Agencies Association (SAR)

Personality of the Year MICE Poland competition

Meeting Planner Power Award competition

Initiating the Meetings Week Poland

Launching post-graduate studies in Event Management at the

University of Warsaw

1st Polish Events Management Educators Symposium PEMES

Meeting Professionals International European

Meetings and Events Conference 2015

in Kraków

European Site Networking and Educational Programme 2007 Warsaw

– the passionate heart of Europe

Creating the “National Tourist Product Development Strategy” aimed at determining the long-0term plan for

strategic transformation in tourism management in Poland

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

KEY ACTIVITIES

ORGANISATIONS

PUBLICATIONS

EVENTS

M O D E L O F C O O P E R AT I O N B E T W E E N M E E T I N G S I N D U S T R Y PA R T I C I PA N T S

AGENCY

SUPPLIER

CUSTOMER

M O D E L O F C O O P E R AT I O N B E T W E E N M E E T I N G S I N D U S T R Y PA R T I C I PA N T S

AGENCY

SUPPLIER

VENUE CUSTOMER

M O D E L O F C O O P E R AT I O N B E T W E E N M E E T I N G S I N D U S T R Y PA R T I C I PA N T S

CUSTOMER

AGENCY

SUPPLIER

VENUE

CONV

ENTI

ON B

UREA

U

MEDI

A

M O D E L O F T H E M E E T I N G S I N D U S T R Y W I T H D I V I S I O N I N T O G O A L S

CUSTOMER

CONTENT

PRODUCT

MOTIVATION

C O N T E N T

• Analysis of congresses and conferences linked to the information transfer

E U R O P E N W I N D E N E R G Y C O N F E R E N C E A N D E X H I B I T I O N 2 0 1 0

E U R O P E A N W I N D E N E R G Y A S S O C I A T I O N

F O T. E U R O P E A N W I N D E N E R G Y A S S O C I A T I O N

P R O D U C T

• Analysis of corporate events and product launches

D I R E C T I O N S E M E A 2 0 1 4 T H E N AV C O N F E R E N C E - F O R PA R T N E R S , B Y PA R T N E R S

P O Z N AŃ C O N G R E S S C E N T E R

F O T. P O Z N AŃ C O N G R E S S C E N T E R

M O T I VAT I O N

• Analysis of incentive trips and motivational events

P H I L I P S L I G H T I N G B U S I N E S S I M P R O V E M E N T C O M P E T I T I O N E U R O P E

D M C P O L A N D

F O T. D M C P O L A N D

CUSTOMER

AGENCY

CONT

ENT

PROD

UCT

MOTI

VATI

ON

SUPPLIER

VENUE

CONV

ENTI

ON B

UREA

U

MEDI

A

M O D E L O F C O O P E R AT I O N B E T W E E N PA R T I C I PA N T S O F M E E T I N G S I N D U S T R Y I N D I V I S I O N B Y G O A L S

K R Z Y S Z T O F C E L U C H W W W. K C E L U C H . C O M

„Content and creativity. Two key elements which can change the world”