Managing FACEBOOK for a business organization

Managing Facebook for a business organization

Your company information

Establishing aCorporate Presence

A corporation can develop a strong presence on Facebook in multiple ways. If you are an executive within a corporation, you might question why any company would want a presence on a social network that seems so personal in nature. If you don’t want to fish in a pond that is packed with approximately 800,000 new fish every single day, then have fun somewhere else. I, of course, say that with some sarcasm. I do understand that some companies resist using Facebook for business purposes.

Key points in this presentation:

Develop a Corporate Facebook Presence Creating Facebook Page Dimensions for Facebook Page Corporate Facebook Page Privacy Communicating and using timeline How to create post Facebook Event Applications and Search Tips and Tricks

Developing a Corporate Facebook Presence

• One of the easiest ways for companies to begin developing a corporate presence is to ensure that your employees use the same name for the company in their profiles. When a company is first created by a user, it is saved into Facebook’s database so that when other employees join they can find and use a standardized company name. This helps to link employees together and allow users to search for you based on a company search!

• With Facebook continuing to grow more and more in popularity, it makes sense to develop a corporate presence. At the very least, establishing even a basic presence on Facebook can make it more difficult for others to claim your brand on Facebook. If you need even more convincing, realize that Facebook is now the top driver of traffic, over Google, to large sites.

Facebook Pages

• Facebook describes Pages as “a voice to any public figure or organization to join the conversation with Facebook users

• Facebook Pages are used by celebrities, bands, sports teams, corporations, films, nonprofits, and those users who have exceeded the friends limit on their personal profile pages.

Claim your Facebook Page

• The first step is to claim, classify, and get your Facebook Page created. One of the easiest ways to do this is to search for a Facebook Page that is already created. Scroll to the bottom and in the left corner, you notice a link that says “Create a Page for My Business”!https://www.facebook.com/pages/create/

https://www.facebook.com/pages/create/

Facebook Page

Select your PURPOSE/TYPEof organization

Facebook Page

You can choose your category (OBLIGATORY) -> write your company/organization name and click on Get Started!

Facebook Page / Step 1

• Fill the ABOUT section with no more than 155 characters

• Fill your company /organization web site

• Write your address for your facebook page

* Choose very carefully

and smart, that’s how people will search on FB!


- Your profile picture can be your LOGO or MASKOTE- Recommendation size for photo: 180 x 180- Format: .png

Facebook Page/ Step 3

In this Step, you can add your page to Favorites part of your Home page! This is require for easily access and bigger control of your notifications!


First Advertising campaign:

1. You can choose your country/city2. Add 4-10 Interests 3. Age4. Gender5. Daily/Lifetime Budget

Dimensions of images

• Cover Photo and Profile

Cover: 851 px X 315 pxProfile: 180 px X 180 px

• Newsfeed image size


• Dimensions for the timeline image are 472 x 394!

• Other image will never be cropped, instead they will be scaled down.

• So the actual ratio is 236 : 197• Our tip is to use 4:3 images!

• Image in timeline


• An image in your timeline can be at least 504 x 504!

• Ratio must be 1:1

Privacy of Facebook Page

• After you create your page, you can setyour privacy rules!


• Go to Admin panel -> Settings -> General

On the right site, you will notice EDIT! Click if you want to change the PRIVACY settings on your page!

(Privacy Settings for Messages Fan Page)


Country RestrictionsYou can choose to show your Page only to people in certain countries, or to hide it from people in others. If no countries are listed, your Page will be visible to everyone

Age RestrictionsWhen you select an age restriction for your Page, people younger than this won't be able to see your Page or its content

*This is very useful for government organizations/ alcohol companies


Blocking KeywordsTo cut down on inappropriate content, you can add keywords you'd like to block from appearing on your Page. If one of these keywords is used in a post or comment, it will automatically be marked as spam. A Page admin can approve or delete the content. The limit is 10,000 characters!

*Remember: Separated by commas


Profanity FilterYou can choose whether to block profanity from your Page, and to what degree. Facebook determines what to block by using the most commonly reported words and phrases marked offensive by the community.


Comment RepliesOnce you select this option, people can reply to new comments on your Page, but keep in mind they can't reply to past comments. Replies are shown below the comments, so it's clear who's responding.


Who Sees Posts on My PageYou can choose whether everyone automatically sees what other people post on your Page, or whether posts from others need to be approved by a Page admin first.


Communicating and using timeline

PLACE WHERE YOU POST YOUR “MESSAGE” TO THE AUDIENCE!

Schedule Post Location Upload a file

Communicating and using timeline

Type of statutes/communication:

How to create photo post

• Step 1:

From your Timeline, you choose Photo / Video

• Step 2:

Upload your photo from your computer you want to publish

• Step 3:

How to create photo post

After you upload your photo, you can say something about the photo!

• Step 4:

Your post is already on your fan page and your FANS can see it!

How to post web link

• Step 1:

• Copy the web link you want to share

• Paste in the status area• You will see image (from

the web site)• Headline (from the web

site)• Body text (from the web)

• Step 2:


• Delete the link you paste it

• Write your own description

• With the mouse course go on the image and click upload image

• Step 3:


• You can upload your own image from your computer

• Click on the Headline from the web site and change it

• Click on the body text and change it

• Click Post

Schedule post for future

Step 1: You upload or write your statusStep 2: Click on the “clock” iconStep 3: Select your dateStep 4: Select your time for publish Step 5: Click on Schedule

Creating Facebook Event

• Step 1: Select Offer/ Event

• Step 2: Fill the information form about your event

- Name- Details- Where, Location- Tickets (link to website)- When (Time)- Weather- Create

Creating Facebook Event

To invite people to your event you've already created:

1. Go to the event2. Click Share > Invite Friends in the top right3. Search for and select friends to invite and then click Send.

Editing Facebook Event

To send a message to your event guest list:

1. Go to your event and then click -> More info …2. Click on Contact Guests and Enter the names of specific guests or click Select All to message everyone on your guest list3. Click Start Chat

Facebook Application

• Apps and games are developed to enhance your experience on Facebook.

• To find an app's Page:

o Go to the App Center https://www.facebook.com/games o Enter the name of the app or game you're looking for in

the search box at the topo Select the app or game's Page from the search resultso Click App Page in the bottom right

https://www.facebook.com/games

Searching through Facebook

• Start using your search bar on the top

• You can search for people, places and things

• Be sure that your Facebook Page is easy to find

Tips and Tricks for your Corporate FB page

• Because the Notes feature in Facebook is limited in settings and features that you can control, you might also want to consider pulling in your RSS feed through one of the many RSS applications that are available.

• Adjust your email signature to include your Facebook Page. This is among the simplest tweaks you can make and will reach a lot of people, especially if you’re someone that sends a lot of emails.

• Similar to your email marketing, you should show off the various social networks that you’re active in, including your Facebook Page. You can do this by creating a separate tab and/or a sidebar widget on all the pages of your website where visitors can link out to.

• You can run targeted Facebook ads that appear in the right sidebar area or news feed of users’ Facebook accounts with a message to encourage them to fan your Page!

Date post:	14-Jun-2015
Category:	Social Media
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Managing FACEBOOK for a business organization

Social Media