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managing intertextuality:meaning, plagiarism and power
perry share phd, itsligo 2nd international plagiarism conference
gateshead 19 June 2006
living in an intertextual world
• the nature of contemporary communication
• the ethics of textual production• the specific nature of the academic
community• the purposes of education
brilliantly innovative or one
of the most blatant acts of plagiarism ever
conceived ?
(Amazon.com)
#1 mash-up
plagiarism or satire?
creativity or theft?
(someone else’s) Material Girl?
Madonna Bourdin
the realignment of [existing] elements in
transformative recombination (Livingston-Webber, 1999: 265)
• rap music• TV advertising• blog/zine culture • fashion• Hollywood film
• pop art• posters• T-shirts• cartoons• websites . . .
institutionalised plagiarism
• entertainment industry• the commercial internet• web 2.0
Eurovision copying contest?
Liefde is een kaartspel Belgium 1996
Listen to your heartbeat Sweden 2001
web of deceit?
web 2.0
more institutional plagiarism
speechwritingghostwritingphotocopying
software piracyacademic writing
teaching materials
intellectual property
[the law] forms an airtight protective seal around the brand, allowing it
to brand us, but prohibiting us from so much as scuffing it
(Klein, 2000: 176)
cultural appropriation
a moral or an ethical issue?
theft: plagiarism as stealingorigination
scalecontextualisationdisciplinary skills
why the concern now?
engagementmarketisation
technologycommunicative context
the question of power
• what is education for?• an instrumentalist and
managerialist state• a resolutely hierarchical system• disciplinary power
possibilities?
community education
‘a process of empowerment, social justice, change, challenge, respect
and collective consiousness’ (Aontas, 2000)