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Managing Talent
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Managing Talent 

Employee journey

Redeployment and

Recruitment

Recruitment Planning

Attraction

Employment Branding

Performance Management

Leadership/personal

Development

Talent Management

Coaching and

Mentoring

Outplacement & Career Support

Employee Engagement

Talent Management challenges 

Trust

Public scrutiny and compliance

Unions

Existing policies & processes

Competition for talent /low turnover 

Leadership 

Stakeholder complexity

Creativity/ risk 

Lack of accountability

3

PEST Factors

The Future of WorkHR Trends

MediaOutcome of charter renewal and license fee negotiationEconomic 

recovery anticipated in 

2014

Technology rules!

Global vs. local

Emerging markets will be invested in heavily

Younger consumers become more relevant 

Technology becomes seamless – and can sense emotions

Outsourcing becomes more prevalent

Holistic Talent Management(specifically attraction, engagement  and mobility)

Information moves quickly

Developing 

Leaders

Audience Fragmentation –trust becomes key to assemble mass audiences

AccessAudience control will increaseContent is King

People will move more (both jobs and companies)

Different and new 

skills required for a digital 

world

Employees will want more control, ownership and growth

Multi generational: Baby Boomers, Gen X and Millennials

Globalistion = increased diversity at work and cultural differences

Reskill HR

AnalyticsFlexible/Remote 

Working

Mobile devices will become 

more powerfulDigital multi taskers; more personalisation

Communication becomes 24/7

Ageing population

Disruptive world 

Fortune Worlds Most Admired Companies secret of success:  

• Executing and enabling strategy• Building structures and processes to sustain long‐term performance

• Achieving success through people• Placing a high value on leadership and talent 

CULTURE 

“Culture eats strategy for breakfast” 

InnovativeExciting

Challenging

QualityProfessional

Development

CreativeFunExperience

Diverse

Brand

Bureaucratic

Rewarding

Interesting

Thorough

Technology

Pride

Media

Inspiring

Driven

Impersonal

Audience

Employment brand perception 

BureaucraticFrustrating

Routine

Development

FlexibleWelcoming

Unstructured

Uninspiring

Thankless

Stressful

Slow

Rewarding

Quiet Pride

Political

Innovative

Indecisive

Focused

Fair

Experience

Fun

CreativeCost-Constrained

Challenging

Employment brand reality  

Engagement drivers

17/11/2014 14:50 | Title of presentation | Presenter name 9

Segmented by division / location / grade to give a deep understanding of what drives engagement at the BBC

WELCOMETO THE BBC

RECRUITING IN THE BBC

Employee experience 

Trust is the foundation of the BBC; we are independent, impartial and honest

• I am truthful and fair in all my dealings

• I behave with integrity and do what I say I’m going to do

• I make decisions based on our values and stick by them

• I take responsibility for my work and my decisions

Audiences are at the heart of everything we do

• I put audience needs first• I know how audience needs are 

changing and I adapt• I recognise that audiences are not 

all like me and my friends• I embrace difference so we can 

better reflect our audiences 

We take pride in delivering quality and value for money

• I am demanding of myself • I ask for help when I need it and 

know where I need to up my game• I challenge waste and spend money 

as if it were my own• I channel my energy into making 

things better• I change or stop things that aren’t 

working

Creativity is the lifeblood of our organisation

• I am brave and try new things• I seek out different perspectives 

and others’ ideas and opinions• I seize opportunities to train myself, 

develop my career and try new roles

• I embrace new technology• I innovate and demonstrate 

creative ambition

We respect each other and celebrate our diversity

• I am a BBC ambassador; I speak out if something is not right and deal with it within the BBC

• I am honest, direct, and always courteous

• I challenge others’ ideas but respect decisions once made

• I act by our values and question others if I think they have not

We are one BBC; great things happen when we work together

• I work across all our teams to create more for audiences

• I share ideas and involve others to improve them

• I make connections inside and outside the BBC and learn from the wider industry

12

“Our values will inform our decisions...”

Quarters relate to BBC financial year April-March

• Job descriptions • Careers website videos • Job adverts requirements • Screening questions • Interview questions

ATTRACT & FIND

• Induction programme – Upfront • First day orientation • First six months objectives

and probation review

JOININGEXPERIENCE

PERFORMANCE MANAGEMENT

• Pay discussions for leaders and managers

• Celebrate those who live the behaviours - awards, vouchers, Gateway articles, etc.

REWARD &RECOGNITION

• Leadership development programmes

• Executive coaching • Succession planning

LEADERSHIP

• Staff survey questions and action planning

• Internal communications messaging

WORKING HERE

• Exit process – do we live our behaviours

MOVE/LEAVING

DEVELOPMENT & PROGRESS• Training and development

programmes • Career management moves and

development discussions • Coaching/mentoring feedback • Talent management initiatives

• Appraisal process • Leadership 360°• Employee 360°• Managing poor performance

Embedded in the employee journey 

Invest in the future 

Everyone is Talent! 

Career support

Individual led  

Purpose 

“The two most important days in your life are the day you are born and the day you find out why.” Mark Twain 

BBC missionTo enrich people's lives with programmes and services that inform, educate and entertain.

Leadership Reminders

Keep it simple  

Planning

Succession Planning

Event Calendar

ResourcePlanning

Taking Action

Management of data

DevelopmentSolutions

Talent Moves

Identifying

Talent

Pipeline

9 Box Grid

EngagementSurvey ResultsAppraisal

Having Conversations

Calibration

Leadership Development

Plan

Development Assessment Feedback

360 Feedback

Talent Management Framework

Reward &Recognition

Eval

uatio

n &

Mea

sure

men

t

Recruitment

Talent Development Assessment

Nomination &

Sponsorship

Identify Gaps in Succession

Plans

Relationship Building -

External Talent

Regular Talent Reviews

Talent Management Framework

Identify External Talent

(4) High Performing SpecialistSkills hard to replace

• Consistently exceeds objectives• Specialist / Expert in their field• Adds value through the breadth and

depth of their knowledge• Others want to learn from them• Delivers consistently to the audience• Wants to develop within their field rather

than to become a future leader

(7) Adaptable High Performer Sustained high performer, likely to remain at this

level for at least 2 years

• Delivers high performance against stretching objectives

• Learns from feedback to improve performance

• Personally ambitious, keen to grow beyond current role

• Responds positively to new challenges and additional responsibility

• Has great audience focus and delivers at the highest level

• Adds value in their interaction with others

(9) Top TalentSustained high performer, potential to move

higher now or in less than 1 year

• High capacity for learning & stretch• Clear leader amongst peer group• Brings people on and others with them• Adds significant value in a range of

situations• Consistently exceeds objectives• Delivers exceptional performance• Has great audience focus and delivers at

the highest level

(2) Solid PerformerCurrent performance reflects an urgent and

significant need for improvement

• Performance below required level• Achieving some but not all objectives• May have lost direction or be unclear

about expectations• Responds without urgency to feedback

about performance improvement• Lacks focus and/or energy

(5) Valuable PerformerSustained effective performer, may have potential to do

more, needs to be stretched to ensure capability maximised

• Consistently achieves objectives• Reliable and consistent in their delivery

against objectives• Learns from feedback to improve

performance• Adapts / responds well to changing

situations and new challenges• Personally ambitious, keen to grow beyond

current role and be recognized as a key player in the team

• Adds value in their interactions with others• Key team player with good people skills

(8) Future StarClear potential beyond current role, capacity

for larger role within 2 years

• Consistently achieves objectives• High capacity for learning & stretch• Responds well to feedback• Driven and hungry for growth and

opportunity• Role model, well respected amongst

peers• Supports colleagues & invests time in

them• Makes good decisions and will take a

well judged risk• Enthusiastic and energetic

(1) Low PerformerHigh risk performance issues, up or out

within 3 months

• Performance below required level• Achieving few key objectives• Negative and demotivated• Not responding to performance feedback

(3) Inconsistent PerformerMeets the expectations of the organisation in

their current role

• Achieves current objectives• Works consistently to deliver what is asked• Reliable and effective in their interactions

with others• Provides good service / support within

scope of their role / responsibilities

(6) Diamond in the roughHas potential to improve performance, needs to be tested to ensure capability maximized

• Performance against objectives patchy and / or inconsistent

• Achieving some but not all key objectives• May have lost direction / motivation /

confidence• Has previously delivered better

performance• Responds well to feedback• Keen eager to do a good job

Performan

ce Track Record

Potential for More (advance and/or broaden career)

Performance – Potential Matrix(4) High Performing Specialist

Skills hard to replace

• Consistently exceeds objectives• Specialist / Expert in their field• Adds value through the breadth and

depth of their knowledge• Others want to learn from them• Delivers consistently to the audience• Wants to develop within their field rather

than to become a future leader

(9) Top TalentSustained high performer, potential to move

higher now or in less than 1 year

• High capacity for learning & stretch• Clear leader amongst peer group• Brings people on and others with them• Adds significant value in a range of

situations• Consistently exceeds objectives• Delivers exceptional performance• Has great audience focus and delivers at

the highest level

(5) Valuable PerformerSustained effective performer, may have potential to do

more, needs to be stretched to ensure capability maximised

• Consistently achieves objectives• Reliable and consistent in their delivery

against objectives• Learns from feedback to improve

performance• Adapts / responds well to changing

situations and new challenges• Personally ambitious, keen to grow beyond

current role and be recognized as a key player in the team

• Adds value in their interactions with others• Key team player with good people skills

(8) Future StarClear potential beyond current role, capacity

for larger role within 2 years

• Consistently achieves objectives• High capacity for learning & stretch• Responds well to feedback• Driven and hungry for growth and

opportunity• Role model, well respected amongst

peers• Supports colleagues & invests time in

them• Makes good decisions and will take a

well judged risk• Enthusiastic and energetic

(4) High Performing SpecialistSkills hard to replace

(Retain/ use as expert/ ambassador)

External• Go on external speaker circuit (discipline

specific)• Deliver Continuing Professional

Development

Internal• Use as mentor/ coach/ facilitator• Internal Networking opportunities• Present at pan-BBC forums

(7) Adaptable High Performer Sustained high performer, likely to remain at this

level for at least 2 years(Retain, broaden and stretch)

External • Common Purpose• Cross industry Action Learning• External secondment

Internal• Access to Internal Leadership Classes (see

Leadership Solutions)• Coaching from external/ internal coach• Lateral job move to test in different setting• Involve in key pan-BBC project

(9) Top TalentSustained high performer, potential to move

higher now or in less than 1 year(Retain and stretch)

External • Non-Executive Directorship• Critical Eye membership• Windsor Leadership Trust membership• Wavelength Connect membership

Internal• Coaching from external/ internal coach• Exec Mentor • Access to Internal Leadership Classes

(2) Solid PerformerCurrent performance reflects an urgent and

significant need for improvement(Motivate high performance and test career

ambitions)

Internal• Undertake 360 degree feedback• Structured Personal Development Plan

(5) Valuable PerformerSustained effective performer, may have

potential to do more, needs to be stretched to ensure capability maximised

(Stretch and motivate high performance)

External • Cross industry Action Learning• Whitehall Industry Group (for Corporate

areas)

Internal• Access to Internal Leadership Classes• Coaching from external/ internal coach• Undertake 360 degree feedback• Myers Briggs Type Indicator feedback• Continuing Professional Development

(8) Future StarClear potential beyond current role, capacity

for larger role within 2 years(Motivate high performance and match

opportunity to appetite)

External • Windsor Leadership Trust• Wavelength• External Secondment • Womens leadership programme Internal• Access to Internal Leadership Classes

Coaching from external/ internal coach• Undertake 360 degree feedback• Myers Briggs Type Indicator feedback

(1) Low PerformerHigh risk performance issues, up or out

within 3 months(Action/ Transition)

Internal• Undertake 360 degree feedback• Structured Personal Development Plan• Discuss with HR

(3) Inconsistent PerformerMeets the expectations of the organisation in

their current role(Provide insight and increase performance)

Internal• Undertake 360 degree feedback• Structured Personal Development Plan

(6) Diamond in the roughHas potential to improve performance, needs to be tested to ensure capability

maximized(Provide insight and increase performance)

Internal• Undertake 360 degree feedback• Structured Personal Development Plan• Transition/ career coaching• MBTI feedback • Leaders’ Voice – Master Class• Building Trust in Challenging Times –

Master Class

Performan

ce Track Record

Potential for More (advance and/or broaden career)

Development Ideas

Identify Top Talent

Identify Top Talent

Analyse Succession Plans

Analyse Succession Plans

Talent Transfer Window

Talent Transfer Window

Example  “5 People, 5 Roles”HRD to work with Divisional Board to Identify Top Talent• Identify Top Talent by mapping Top 150 onto 9

Box Grid• Agree talent ratings with Board Members • Identify individual’s development needs aligned

to succession plan• Identify those likely to leave the BBC (flight

risks)• Create Profile for 5 key individuals including –

transferrable skills, summary profile, engagement scores, 360 feedback (if available), development needs, flight risk, mobility etc.

HRD to work with Divisional Board on Succession Plans and Critical Roles• Align talent to Succession Plans• Identify critical gaps in

Succession Plans• Identify roles where Top Talent

is being blocked by non-moving and/or long-serving employees

• Identify critical roles for Talent Transfer Window – consider stability & impact on team, change agenda, level of specialism required, exit plan or move for existing person in role

HRD to work with Divisional Leader to prep them on Critical Roles and Top Talent (maximum 5 – but it may be less)• Bring 5 Critical Roles to pan-BBC

Talent Transfer Window• Bring 5 key Top Talent and collate

profiles for Talent Transfer Window• Discuss development plans and

agree moves and recommend mentors

• Nominate for development programmes

• Discuss consequences of moving critical roles (filling shoes)

Insight 

What’s the Leadership Gap? 

Impact On Engagement

High

Line management

Key strength areas

Critical improvement

areas

Emplo

yee f

avou

rabil

ity

Direction/ DQF

Audience

External world

Career development

Recognition

Culture and values

Communication

Leadership

Management

Reward

Performance management

HighLow

360

Summary

• Culture• Invest in the future• Everyone is talent• Individual led and owned • Leadership reminders • HR role is to enable not control • Use Data to make people decisions 


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