Winner of a Bronze awardManchester Central Library

Reborn

Manchester Central Library - Reborn

A communications campaign following a four year transformation project aimed at showing the broad range of facilities on offer to a wide range of audiences

A small budget was allocation for a large campaign that aimed for maximum exposure

The campaign became Reborn with additional straplines used such asYour world in one place to convey the breadth and range of services now offered from archives to performance space.

Wide range of channels used includingOutdoorUse of existing networks Digital channels

Results – first three months

300,000 visits

50,000 books borrowed

40,000 wifi sessions

10,000 new members

£4,800 made from branded merchandise

£28,000 cups of tea/coffee served

10,000 films views in film pods

Press coverage

• Two tweets recognised by Great UkGov as most engaging

• Social media outreach – audience of 149,498• Mcrcentral Library trended on Jan 22nd

• 50% increase in twitter engagement

Chaos to Order at Manchester Central Library - this week an artistic residency starts, curated by Manchester band Everything Everything. This is the first event of its kind for a library in Europe. It'll be a week of curated events and experiments spanning music, theatre, literature, dance, comedy, and the indefinable, to challenge perceptions and test the limits of what a 21st century library can be.

Congratulations Manchester Central Library

Recent News