Maneuver Warfare and Other Badass Habits of a Lean Product Developer

Marko TaipaleTampere Goes Agile 2011

Lean Product Developer = Developer of business, products and software

Why this topic is important for you?

2 reasons...

We are wasting time and efforton doing the wrong thing

1

Lean: respect people

16%13%

7%

45%

19%

Features used

SometimesOftenAlwaysNeverRarely

XP2002 CHAOS report

20% valuable

We do not see the purpose in our workor

We do not know if the work we do has a purpose

53% of us don’t know what the company is trying to achieve

2TBWA North - Study on 2010

Lean product developer

Respects the people

Understands, establishes and clarifies the purpose

Improves continuously by learning

How to become a lean product developer?

Cycle as fast as possible

Habits of a lean product developer

1. "Lean" your business ideas

2. Build faster (or not at all!)

3. Measure it!

4. Learn Faster

IDEAS

BUILD

MEASURE

LEARN

1. "Lean" your business ideas

2. Build faster (or not at all!)

3. Measure it!

4. Learn Faster

What is a ”business idea”?

What is a ”business idea”?

This guy is guessing...

It is just a “series of guesses”

How to communicate your business idea?

1 23

4

5

67

8

9

So where is the guess?

Remember this guy?

How to validate the guesses?

Customer Development

Customer Discovery

Customer Validation

Customer Creation

Company Building

Problem /Solution Fit

ProposedMVP

ProposedFunnels

Product /Market Fit

Business Model

Sales & MarketingRoadmap

ScaleExecution

ScaleOrganization

ScaleOperations

Customers are part of the system

Customer Development

Customer Discovery

Customer Validation

Customer Creation

Company Building

Problem /Solution Fit

ProposedMVP

ProposedFunnels

Product /Market Fit

Business Model

Sales & MarketingRoadmap

ScaleExecution

ScaleOrganization

ScaleOperations

Get out of the building!

Customers are part of the system

Customer Discovery

Customer Validation

Customer Creation

Company Building

Product Development

data, feedback, insights

hypotheses, experiments,

insights

Customer Discovery

Customer Validation

Customer Creation

Company Building

Product Development

data, feedback, insights

hypotheses, experiments,

insights

Problem Team

Solution Team

Lean Business Idea - Summary

• Business idea is just a series of guesses

• You can validate the guesses with the help of Customer Development

• Business Model Canvas is effective tool to communicate your business ideas

1. "Lean" your business ideas

2. Build faster (or not at all!)

3. Measure it!

4. Learn Faster

The Concept of an inventory

Business case

Development

Testing Deployment

Design

The Concept of an inventory

Business case

Development

Testing Deployment

Design

82 10

5

25

Don’t write the code!

Business case

Development

Testing Deployment

Design

It is an investment that does not produce anything!Cheapest solution

Don’t write the code!

Business case

Development

Testing Deployment

Design

If you write the code..

Inventory with ATDD

Business case

Development& Test

Deployment

Design

82 5

15

ArchitectureVisionRealisation

Update both, JIT implementation, JIT Scalability, Think big, implement small

Inventory with ATDD + JIT Architecture

Business case

Design, Development& Test

Deployment

2 5

7

Get the stuff from VCS Build & deploy Test & Report

Backup Deploy to production

Monitor & Alert+

Continuous Integration

Continuous Deployment

Continuous Integration & Deployment

coordination and transaction cost

Inventory with ATDD + JIT Architecture + CD

Business case

Design, Development& ATDD & Continuous

Deployment

2

2

What about design of the product?

• UX

• Business model pivots etc.

• Some inventories are needed - they are actually buffers

Example value stream

Summary- Build faster

• Think timing (Just-In-Time)

• Think big, implement small (and fast)

• be aware of the inventory (queues) in your product development process (system)

1. "Lean" your business ideas

2. Build faster (or not at all!)

3. Measure it!

4. Learn Faster

What are things we NEED to measure?• How do you know you’re done?

• How do you know something is more important/valuable than something else?

• How do you know how are you doing?

• How do you choose between two or more solutions?

Number One Waste?

16%13%

7%

45%

19%

Features used

SometimesOftenAlwaysNeverRarely

XP2002 CHAOS report

Measure the usage, think measurements BEFORE your implementMonitor continuously

Measuring if it is used

Comments for service offers and requests

Owner: Marko

QUEUE: 1.6.2010READY: 3.6.2010

DONE: 6.6.20105 days

3 days

Size: S

Levels of monitoringMonitoring

Business

Application

Containers & DB

OS & Services

Hardware

Biz reports

Hearbeat.rb & navigator

Hearbeat.rb & Monit

Monit & Nagios

Monit & Nagios

Funnel analysis

Acquisition

Activation

Retention

Referral

Revenue

Testing hypotheses with Split Testing

BA

Acquisition

Activation

Retention

Referral

Revenue

20%

Acquisition

Activation

Retention

Referral

Revenue

40%Front page 1, Front Page 2Learning vs. measuring

Summary - Measure it

• Measure what matters to you

• Measure to throw away the waste (optimize the whole system)

• Think measuring when implementing the solution

• Measure the business (not only tech)

1. "Lean" your business ideas

2. Build faster (or not at all!)

3. Measure it!

4. Learn Faster

Ship it! - learning inventory

Business case

Design, Development& ATDD & Continuous

Deployment

2

Amazon: new deployment every 11.6 secondsFacebook: continuous deployment

Flickr: same thingIMVU, KaChing, KISSMetrics...

Elisa, Huitale...

Continuous deployment is a way to reduce learning inventory

Get out of the building

meet your customers

Testing hypotheses with Split Testing

BA

Acquisition

Activation

Retention

Referral

Revenue

20%

Acquisition

Activation

Retention

Referral

Revenue

40%Front page 1, Front Page 2 (tee balsamiq?)Learning vs. measuring

Everything is a guess

So how to formulate that as hypotheses?

A way of learning

5 whys

remember economicsremember to choose the levels of “whys” to attack

A3 template for problem solving

http://www.crisp.se/lean/a3-template

using this as impediment description template

Customer Discovery

Customer Validation

Customer Creation

Company Building

Product Development

data, feedback, insights

hypotheses, experiments,

insights

Problem Team

Solution Team

wider bandwidth (than single PO model)

Summary - Learn faster

• Truth is out there: Ship It & Get out from the building

• Identify root causes and use A3 for problem solving

Tie every action to the big pictureMeasure customer satisfaction and profitCustomers are part of the system

End Slide

• Stop wasting people’s time

• Communicate the purpose to engage people around you

Never doubt that a small group of thoughtful, committed people can

Change the World

Indeed, it is the only thing that ever has

Margaret Mead

Marko Taipale@markotaipale

huitale.blogspot.com

marko.taipale@huitale.com

I help companies to improve by showing what I have done, how I have done it and what I have learned about it

I am also a CTO of