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Mangalore chemical and fertilizers limited Company profile Type: public limited Industry: fertilizers and chemicals Founded: 1974 Headquarters: Mangalore, India Key people: Vijay Mallya chairman, N.H.Deepak Anand MD Products: Fertilizers Website: www.mangalorechemicals.com HRIHE, HASSAN 1
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Page 1: Mangalore Chemical and Fertilizers Limited

Mangalore chemical and fertilizers limited

Company profile

Type: public limited

Industry: fertilizers and chemicals

Founded: 1974

Headquarters: Mangalore, India

Key people: Vijay Mallya chairman,

N.H.Deepak Anand MD

Products: Fertilizers

Website: www.mangalorechemicals.com

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Page 2: Mangalore Chemical and Fertilizers Limited

India Fertilizer Industry

The Indian Fertilizer Industry is one of the allied sectors of the agricultural sphere. India

has emerged as the third largest producer of nitrogenous fertilizers. The adoption of back

to back Five Year plans has paved the way for self-sufficiency in the production of food

grains. In fact production has gone up to an extent that there is scope for the export of

food grains. This surplus has been facilitated by the use of chemical fertilizers.

The large scale use of chemical fertilizers has been instrumental in bringing about the

green revolution in India. The fertilizer industry in India began its journey way back in

1906. During this period the first Single Super Phosphate (SSP) factory was established in

Ranipet in Chennai. It had a capacity of producing 6000 MT annually. In the pre and

post-independence era a couple of large scale fertilizer units were established namely the

Fertilizer Corporation of India in Sindri, Bihar and the Fertilizer & Chemicals Travancore

of India Ltd in Cochin, Kerala.

The Indian government has devised policies conducive to the manufacture and

consumption of fertilizers. Numerous committees have been formed by the Indian

government to formulate and determine fertilizer policies. The dramatic development of

the fertilizer industry and the rise in its production capacity has largely been attributed to

the favorable policies. This has resulted in large scale investments in all three sectors viz.

public, private and co-operative.

At present there are 57 large scale fertilizer units. These manufacture an extensive range

of phosphatic, nitrogenous and complex fertilizers. 29 of these 57 units are engaged in the

manufacturing of urea, while 13 of them produce Calcium Ammonium Nitrate and

Ammonium Sulphate. The remaining 20 fertilizer plants manufacture complex fertilizers

and DAP. There are also a number of medium and small scale industries in operation,

about 72 of them. The following table elucidates the installed capacity of each sector.

Sl. No Sector Capacity (LMT) Percentage Share

N P N P

1 Private Sector 53.94 35.13 44.73 62.08

2 Public Sector 34.98 4.33 29.0 7.65

3 Cooperative Sector 31.69 17.13 26.27 30.27

  Total 120.61 56.59 100.0 100.0

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Page 3: Mangalore Chemical and Fertilizers Limited

The Department of Fertilizers is responsible for the planning, promotion and development

of the Fertilizer industry. It also takes into account the import and distribution of

fertilizers and also the financial aspect. There are four main divisions of the department.

These include Fertilizer Imports, Movement and Distribution, Finance and Accounts,

Fertilizers Projects and Planning and Administration and Vigilance. It makes an

assessment of the individual requirements of the states and union territories and then lays

out an elaborate supply plan.

Though the soil in India is rich in silt, it lacks chief plant nutrients like potassium,

nitrogen and phosphate. The increase in the production of fertilizers and its consumption

acts as a major contributor to overall agricultural development.

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Page 4: Mangalore Chemical and Fertilizers Limited

Chemical Industry Overview

Overview

Total US$30.59 Billion during 2005-2006 as per March 2007 report.

Contributes to 3% of GDP in the same report.

One of the fastest growing sectors of Indian economy.

Chemical Industry in India is fragmented and dispersed - multi product and multi-

faceted.

Chemicals sold directly to large customers and through distribution channels.

Distribution channels mostly consist of stockiests and dealers spread all over India

addressing small segments and retail market.

Major Segments

Chemical Industry is highly heterogeneous with following major sectors:

Petrochemicals

Inorganic Chemicals

Organic Chemicals

Fine and specialties

Bulk Drugs

Agrochemicals

Paints and Dyes

Chemical Industry Structure

Highly fragmented and widely dispersed.

Western India accounts for 45-50% of total Indian chemical Industry.

Large players in bulk chemicals. Both large and small players in Fine and

Specialty chemicals.

Presence of many multinational companies also.

Foreign Trade

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Page 5: Mangalore Chemical and Fertilizers Limited

India was a net importer of chemicals in early 1990s , but has now become a net exporter

due to reduction in Imports because of implementation of many large scale petrochemical

plants like Reliance etc. and also because of tremendous growth of exports in sectors like

bulk drugs and pharm, pesticides, dyes and intermediates.

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Page 6: Mangalore Chemical and Fertilizers Limited

Basic Chemicals Export did exceedingly well

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Page 7: Mangalore Chemical and Fertilizers Limited

Exports by the basic chemical sector in 1995-96 surpassed the target of Rs 6,742 crore by

reaching a figure of Rs 7,979.30 crore and showing a massive growth of 24% over the

preceding year's figure of Rs 6,403.90 crore. During 1994-95 exports totaled Rs 6,403.90

crore against the target of Rs 5,504.60 crore, while in the preceding year shipments

reached Rs 4,904.40 crore against the target of Rs 4,584.00 crore.

The drugs and pharmaceuticals and the organic/inorganic/agro-chemicals contributed as

much as 63% of total exports. This has been a herculean task, which has been achieved by

competing with big multinational corporations of the world. Turnover for the year ended

1998-99 is close to Rs.15,000 crores

India is predominantly an agrarian economy. The Indian economy mainly depends upon

its agricultural produce. The agricultural output contributes to about 25% of the country's

GDP. As a result of the chemical fertilizers being one of the related parts of the

agriculture, there is tremendous scope for the growth of the chemical fertilizer industry.

Today, the Indian chemical fertilizer industry is developing fast in terms of using the

latest world-class technology. Indian manufacturers of chemical fertilizers are now

adopting some of the most advanced manufacturing processes to prepare innovative new

products to supplement the Indian agriculture. India is also ranked as the third-largest

exporter and producer of nitrogenous fertilizer.

In the present day scenario, there are more than 57 large-sized and 64 medium- and small-

sized chemical fertilizer production units in India. The main objective of these chemical

fertilizer industries is to make sure that there is a proper supply of primary and secondary

fertilizers to the Indian crops in adequate quantities. Some of the prominent products

manufactured by the Indian fertilizer industry are nitrogenous fertilizers, phosphate-based

fertilizers, calcium ammonium nitrate, urea, ammonium sulfate, and other complex

fertilizers.

The chemical fertilizers industry in India has performed a significant role in enabling the

increased supply of essential nutrients to plants. It has also helped India achieve the

objective of being self-sufficient in the production of food grains and has accelerated the

growth of agriculture 

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Page 8: Mangalore Chemical and Fertilizers Limited

The chemical fertilizer industry is one of the most energy-intensive sectors, and it is very

vital from the viewpoint of environmental discussions. Today, there is a great need to

increase the productivity of chemical fertilizers through implementation of pollution-free

and environment-friendly technologies. This will be helpful in achieving economic,

social, and environmental development objectives.

 The chemical fertilizer industry of India gained momentum after India adopted the

liberalization and globalization policy in 1991. The government aimed to reduce subsidies

and attract new investments by decontrolling all the phosphatic and potassic fertilizers.

The Department of Fertilizers is the nodal organization that is responsible for the

planning, development, and promotion of the chemical fertilizer industry in India. This

department also monitors the production, distribution, and imports of fertilizers. Besides,

it is also responsible for management and provides financial assistance to the investors

who are investing in the sector.  

The Indian Chemical Fertilizer industry promises a great future for investments. India's

demand for fertilizers is set to increase its supply manifold in the near future. Thus, there

are great investment opportunities for foreign investors to invest in the Indian chemical

fertilizers industry, optimize the fertilizer production through the use of modern

technology, and gain valuable returns. The government of India has made ambitious plans

to set several chemical fertilizer projects in place. These plans aim to increase the

production of fertilizers; thus, there are a lot of opportunities for new investors to enter

into a joint venture with government undertakings and earn good returns on investments.

Great potential lies ahead for foreign investors looking to invest in the chemical fertilizers

industry in India if they invest in the state of Gujrat as the state is foreseen to be a leading

state in the production of fertilizers

Company profile

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Page 9: Mangalore Chemical and Fertilizers Limited

Mangalore Chemicals & Fertilizers is a Fertilizer Production factory located in Mangalore, India.It is situated opposite to the New Mangalore Port on the other side of the national highway .The company produces fertilizers like urea, DAP and special nutrients and chemicals under the brand name of Mangala.The company was started by government of Karnataka. The company's management was subsequently sold to Vijay Mallya's UB Group during tenure of Veerendra Patil's as Karnataka's chief minister.

is a Rs.2,100 Crore Fertilizers Manufacturing Company situated in the state of Karnataka,

India. The Company with its wide range of a product, that include Urea, Di-Ammonium

Phosphate, Muriate of Potash, Granulated Fertilizers, Micronutrients, Soil Conditioners

and Specialty Fertilizers, touches and enriches the lives of farmers across Southern India.

Mangalore Chemicals and Fertilizers Ltd is a part of The UB Group, a large and

diversified business house. The group is one of the foremost multinational organizations

based in the sub-continent with operations in many world markets. It has diverse interests

– Brewing. Distilling, Aviation, Fertilizers, Life Sciences, Engineering, Research and

Development and Information Technology.

Mangalore Chemicals and Fertilizers Limited (MCF), with a turnover of over Rs.

2,081.73 Crore (FY 2009-2010), is the only manufacturer of chemical fertilizers in the

state of Karnataka. The factory is strategically located at Panambur, 9 km north of

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Page 10: Mangalore Chemical and Fertilizers Limited

Mangalore City, on the banks of the Gurpur River, in front of the New Mangalore Port.

The plant is well connected, both by rail and road. The West Coast National Highway

(NH-l7) from Kochi to Mumbai separates MCF from the New Mangalore Port.

The Company is a part of the UB Group with Group shareholding of 30.44%. Dr. Vijay Mallya is

Chairman of the Board of Directors. The operations are managed by a team of highly dedicated and

experienced professionals

The New Mangalore Port is an all-weather port capable of handling ships up to 30 feet draft.

Naphtha, Fuel Oil, Ammonia and Phosphoric Acid - the main raw material are obtained through the

port. The plant site is well linked, both by rail and road.

The Company has capacity to manufacture 2,17,800 MT Ammonia (intermediate product), 3,79,500

MT Urea, 2,55,500 MT Phosphatic Fertilizers (DAP & NP 20:20:00:13), 15,330 MT Ammonium

Bi-Carbonate (ABC) and 33,000 MT Sulphuric Acid (SAP) annually. . The design and engineering

of the Ammonia/Urea plants was done by Humphreys & Glasgow Limited, London, a leading

international firm in the fertilizer field and their associates, Humphreys & Glasgow Consultants Pvt.

Ltd., Bombay. (The firm is now merged with Jacobs Engineering, USA). The Phosphatic plant is

designed and engineered by Toyo Engineering Corporation, Japan. PDIL and Furnace Fabrica the

Indian firms were involved in the construction of ABC and SAP respectively.

The construction work started with the first pile driven on October 15, 1972 by the then Chief

Minister, Shri D. Devaraj Urs.

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Page 11: Mangalore Chemical and Fertilizers Limited

The Ammonia/Urea plants were commissioned in March 15, 1976.

1976 Ammonia & Urea production commenced1982 60 tons per hour auxiliary boiler installed

Ammonium Bi-carbonate plant commissioned1984 Purge gas recovery unit installed1985 Captive power plant commissioned1986 Di-ammonium phosphate plant went on stream1993 2.5 Million Gallons reservoir constructed1999 Marketing of Granulated Fertilizers2002 Installation of Pipe Reactor.

20:20:0 & 16:20:0 complexes producedMarketing of micro nutrient - Zinc Sulphate

2003 SAP R/3, integrated software system, OPERATION MITE, implemented.MCF receives ISO 14001 Certification

2005 Receives OHSAS certification2006 Installation of 100 TPD Sulphuric Acid plant2008 Installation of Imported Fertilizers Handling Unit

Awards & Recognitions

From the year 1996-97, the Company’s performance dramatically improved with higher

levels of production in all the plants. In fact, the rated capacity of Urea was manufactured

for the first time in 1996-97 since commissioning in 1976, a singular achievement!

We are proud of having received the following Awards:

FAI Award for 'Improvement in overall performance of a Company’ for three

consecutive years 1996-97, 1997-98 and 1998-99. 

 

Letter of recognition in 1997 from Directorate General of Factory advisory

Services and Labour Institutes (DGFASLI) for maintaining good safety and

occupational health standards.

 

MCF received the ‘Honest Tax paying businessmen’ award from Commercial

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Page 12: Mangalore Chemical and Fertilizers Limited

Taxes Department, Mangalore Division, a unique initiative taken by Government of

Karnataka to honour the prompt Tax payers. Mr. P. C. Jain, Senior Vice President

(Works), MCF, Mangalore, received the award in a felicitation function held at

Mangalore on 18th March 2005

MCF has been awarded the prestigious certificates on 1. Environment

Management System conforming to ISO 14001:2000 in 2003 which was updated

to latest version ISO 14001:2004 in 2005 and 2. Occupational Health & Safety

Management System conforming to OHSAS 18001:1999 standard in 2005 which

was updated to latest version OHSAS 18001:2007 in 2008.

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Page 13: Mangalore Chemical and Fertilizers Limited

MISSION AND VALUES

MISSION

• To create value for farmers, consumers and other stake holders by providing

integrated Agri-Solutions and leveraging our competencies to develop synergistic

businesses.

VALUES

1. Integrity

2. Customer focus

3. Innovation

4. Teamwork 

5. Agility

6. Excellence

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Page 14: Mangalore Chemical and Fertilizers Limited

Companies under UB Group

Conglomerate of different companies.

1. Beverage alcohol

2. Pharmaceuticals

3. Media

4. International Trading

5. Aviation

6. Fertilizer: - Mangalore Chemicals and Fertilizers

7. Research and development Infrastructure development

Awards by MCF :

1 Gram Vikas Project

2 Mangala Raitha Suraksha Vima Yojane: - Accident Insurance Scheme for its customer

farmers

3 Area excellence award: - For highest performing dealer in each area

4 Mangala Ratna award: - For highest overall sales by a dealer over the entire marketing

territory

5 Area/District Level

6 Institutional Agencies: - Winner and runner-up awards both for public & private

institutional dealers.

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Page 15: Mangalore Chemical and Fertilizers Limited

Program

Mangala Dealer Training

Inaugurated by Director of Extension, University of Agricultural Sciences,

Dharwad. M.H

The training included cultivation practices of different crops, role of plant

nutrients, plant protection measures, specialty fertilizers, fertilizer control order

and value added tax.

The “fruit fly” and the bitter Neem

The UB Group has appointment Fraser Castellino as chief marketing officer for its

sports marketing business.

Differentiation strategy

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Page 16: Mangalore Chemical and Fertilizers Limited

PRODUCTS

Manufactured products:

Mangala Urea

Product Description

Urea is a Synthetic organic compound containing 46% Nitrogen in Amide form.

Available in the form of white solid prills free flowing for easy application.

Being Hygroscopic, urea is packed in moisture proof High Density Poly Ethylene

bags.

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Page 17: Mangalore Chemical and Fertilizers Limited

Details

Features & Benefits

Less acidifying than many other nitrogenous fertilizers. Hence most suited for

high pH soils.

High concentration of nutrients makes packing, storage and transport cost cheaper.

Application

Can be applied to soil. Also suitable in solution form as spray.

Application is recommended in split doses for better use efficiency.

Packing

Packing - 50 kg HDPE Bag

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Page 18: Mangalore Chemical and Fertilizers Limited

MANGALA DAP

Product Description

DAP contains the second most important primary nutrient element,

Phosphorous besides Nitrogen,

Single most important source of nutrient Phosphorous.

Available in free flowing granular form.

For differentiation with other low analysis compound fertilizers, DAP

granules are colored with black.

Granules are stronger, harder and of uniform size.

Details

Features & Benefits

It is completely soluble in Water

It has good storage properties.

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Page 19: Mangalore Chemical and Fertilizers Limited

Total water soluble P2O5 helps plants to utilize moisture better and makes

roots grow stronger and deeper even in acidic soils

Being non- hygroscopic, DAP can be conveniently stored well even in

high rainfall areas

High concentration of nutrients makes packing, storage and transport costs

per unit cost of nutrient very low.

Nitrogen being present in an easily absorbed Ammoniac form, loss due to

leaching is minimum.

Application

DAP is suitable for all crops and soils

Recommended for initial application

Packing

Packing - 50 kg HDPE Bag

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Page 20: Mangalore Chemical and Fertilizers Limited

Ammonium Bi Carbonate

Trade Enquiries & Distributors

Product Description

Food grade product with 99.8 % purity on dry weight basis.

White crystalline product.

Being very hygroscopic, it is packed in air tight, laminated HDPE bags.

Details

Features & Benefits

Carbon dioxide (CO2) liberated from Ammonium bicarbonate is vital to the

baking industry. It plays an important role in texturing the crumb structure and

leavening.

Best source of CO2 for baking industry - increases shelf life, does not spoil

flavour, leaves no residual odour.

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Page 21: Mangalore Chemical and Fertilizers Limited

Gives off more CO2 per unit weight than any other brand.

Mangala 20:20:00:13

Product Description

Contains 20% Nitrogen & 20% P2O5

Contains 13 % Sulphur, a Major Secondary plant nutrient.

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Page 22: Mangalore Chemical and Fertilizers Limited

Granules are uniform and light grey in colour

Details

Features & Benefits

It has good storage properties.

Least hygroscopic and does not readily absorb moisture from the air. It can

be kept indefinitely without quality deterioration

Due to high water solubility, has a greater mobility in the soil.

Being non- hygroscopic, can be conveniently stored well even in high

rainfall  

 

Application

Suitable for all crops both for initial application and top dressing

Granules are stronger, harder and of uniform size which facilitates easy

application.

Packing

Packing - 50 kg HDPE Bag

 

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Page 23: Mangalore Chemical and Fertilizers Limited

Sulphuric Acid

Product Description

Colorless, nonflammable liquid.

Sulphuric acid (H2SO4) monohydrate is very hygroscopic.

Details

Features & Benefits

Sulphuric acid is the strong mineral acid.

It is soluble in water at all concentrations.

Sulfuric acid has many applications and is one of the exhaustively used chemicals

in chemical industry.

Application

Used as an intermediate for manufacturing of phosphatic fertilizer.

Used in lead-acid batteries.

Packing

Transport by road tank truck

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Page 24: Mangalore Chemical and Fertilizers Limited

HRIHE, HASSAN 24

SulphonatedNaphthaleneFormaldehydeLiquid

Product Description

ChemCF NL is an aqueous solution of Sulphonated Naphthalene

Formaldehyde, Sodium salt polymer.

This is an excellent dispersing agent.

It is a powerful water reducing element in Concrete Admixtures.

Engineered & designed to offer wider tolerances in formations of admixture

manufacturing.

Compatible with most of the additives used in admixture formulations which

helps in producing versatile applications.

Details

Features & Benefits

Water reduction in concrete up to 18% - 25%.

Higher slump with lower water / cement ratio.

Flowable & pumpable concrete with improved rheology.

Homogeneous, honey comb – free, dense concrete.

High strength due to reduced water / cement ratio.

Application

Construction industry: High Range water reducer in concrete.

Textile industry: It works as an effective wetting agent in cotton.

Leather industry: Used as a dying & leveling aid.

Tanning industry: Acts as a good dispersing agent.

Oil industry: Functioning as an anti friction agent in oil rigging operation.

Packing

Supplied in Bulk Tankers of 10 t, 16 t & 20 t capacity. It can also be supplied in

customized pack size in HDPE barrels or jerry cans.

Page 25: Mangalore Chemical and Fertilizers Limited

ChemCF NP - Sulphonated Naphthalene Formaldehyde Powder

Product Description

ChemCF NP is a Sulphonated Naphthalene Formaldehyde (SNF) poly -

Condensate product.

It is a powerful water reducing agent used for concrete and cement grouts.

This is an excellent dispersing agent.

Designed to offer wider tolerances in formulations for concrete admixture

manufacturers.

It is compatible with most of the additives used in admixture formulations.

It helps in producing concrete with various unique properties.

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Details

Features & Benefits

Water reduction in concrete up to 25%.

Higher slump with lower water – cement ratio.

Flow able & pump able concrete with improved archeology.

Possess homogeneous, free from Honeycombing and dense concrete.

High strength due to reduced water – cement ratio.

Application

Construction industry: High Range water reducer in concrete.

Textile industry: It works as an effective wetting agent in cotton.

Leather industry: Used as a dying & leveling aid.

Tanning industry: Acts as a good dispersing agent.

Oil industry: Functioning as an anti friction agent in oil rigging operation.

Packing

Packing – Supplied in customized pack sizes of 25 kg and 40 kg HDPE bag

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Other products

Mangala MOP

Product Description

Contains 60% Potash (K).

By far the most widely used K fertilizer.

Available in white and reddish crystalline form.

Details

Features & Benefits

Readily dissolves in water

On application to soil, it ionizes to dissociate into K & Cl ions. K gets attached or

adsorbed on the soil complex. As such, though MOP is readily soluble in water, it is

not leached.

High concentration of nutrients makes packing, storage and transport costs per

unit cost of nutrient very low.

Application

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Page 28: Mangalore Chemical and Fertilizers Limited

Extensively used in manufacture of compound fertilizers and also for direct

application to the soil.

Suitable for all crops both for basal application & top dressing

Essential for all crops for healthy growth and better yields.

Packing

Packing - 50 Kg HDPE Bag

Mangala Bio20

Product Description

Mangala Bio –20 is a highly concentrated emulsion containing macro and

chelated micro elements suitable for foliar spray and fertigation.

It helps in better availability of essential nutrients to plants.

It contains an organic material derived from a single seaweed variety which has

proven beneficial effects on plants by stimulating metabolic activities in the plant

system.

Details

Features & Benefits

High quality product

Available in saturated liquid form

Mangala Bio–20 is formulated also to maximize the production potential of crops

at risk of damage from stress conditions such as temperature stress, moisture stress

and disease stress.

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Application

Mangala Bio-20 promotes greater root biomass and therefore helps maximize

utilization of moisture and nutrients.

It maximizes the production potential of crops that are at the risk of damage from

stress conditions caused by high or low temperatures, excess soil moisture.

Mangala Bio-20 is formulated to supply plants with essential plant nutrients. It has

an organic material derived from a single seaweed variety that stimulates root

development.

It improves vegetative and reproductive activities in the plant system.

It helps in increasing biomass production resulting in higher yields of improved

quality.

Packing

50mL sachet, 250, 500, 1000 and 5000 mL HDPE containers

 

Mangala 3X

Product Description

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Mangala 3X is a highly concentrated emulsion containing macro and chelated

micro elements suitable for foliar spray and fertigation.

It helps in supply of essential nutrients to plants.

Details

Features & Benefits

Highly concentrated,

Totally soluble in water

Free flowing formulations for maximum bio- effectiveness on a wide range of

crops.

Fully water soluble fluid emulsion fertilizer containing NPK, magnesium and

chelated trace elements

Application

Mangala 3X supplies plant with essential plant nutrients in balanced proportion.

It is suitable for application at different stages of the crop.

Its application stimulates metabolic activities improves growth, health of plants

leading to better yields.

Packing

50mL sachet, 250, 500, 1000 & 5000 mL HDPE containers

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Mangala Calmax

Product Description

Mangala Calmax is a fully water soluble fluid emulsion product containing high

level of calcium and balanced range of micro nutrients.

Mangala Calmax is specifically formulated for use as a foliar fertilizer.

It can be applied to all fruit and vegetable crops to improve fruit firmness,

storability, colour, and skin finish.

Details

Features & Benefits

Highly concentrated, free flowing formulation

It can be applied to all fruit and vegetable crops to improve growth of plants and

quality of produce.

Application

Calcium is a primary constituent of cell walls and membranes.

Restriction in the availability of calcium will adversely affect cell division; impair

the structural stability and the permeability of cell walls.

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Increasing fruit calcium promotes longer storage life and resists a range of

physiological break down including soft nose, blossom end rot, bitter pit and internal

browning.

Fertigation Products

This comprehensive range of powder formulations is manufactured only from technical

grade raw material and blended to exacting quality standards. These ranges of products

may be used in all fertigation systems to provide a balanced nutrient programme

containing NPK, magnesium and essential microelements.

With suitable dilution, the stock solution can be used in drip irrigation system or foliar

spray. The products are fully water soluble.

Product Range

Mangala 18-18-18+2Mgo+TE

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Page 33: Mangalore Chemical and Fertilizers Limited

Product Description

18:18:18 has immediate beneficial effect on plant growth.

18:18:18 has better nutrient use efficiency, and maintaining soil fertility.

18:18:18 provides a balanced nutrition to crops.

Details

Features & Benefits

Highly concentrated with high quality.

Fully water soluble fertilizer containing NPK, magnesium and essential chelated

micronutrients

Free flowing formulations for maximum bio-efficacy on a wide range of crops.

Application

Nitrogen, phosphorus and potassium (NPK) along with micronutrients should be

readily available to the growing crop. Deficiencies will negatively affect root and

soot development, vigor of plant and yield.

They help plants in bearing more flowers and fruits of improved quality.

Magnesium is often deficient in crops grown on sandy soils and together with

other micro nutrients is vital for chlorophyll and protein synthesis

Soil Conditioners

In the changing agriculture scenario, where the fertile and productive land area is shrinking due to unscientific and surfeit use of chemicals and fertilizers, there is an urgency to correct the soil condition to suit for modern agriculture.Soil conditioners are termed as materials which when added to the soil help in

improving or maintaining its physical conditions with improved physical and

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chemical health of soil that resultantly improve biological health. In the Integrated

Nutrient Management approach, soil conditioners are integral part of the agronomic

package.

For precise application, soil conditioners are formulated specifically to tackle

different problematic soils.

Product Range

Mangala Setright for Alkaline Soils

Product Description

Mangala Setright for Alkaline Soils brings down the pH of alkaline soils and

neutralizes the adverse properties.

It improves physical and chemical health of the soil.

Details

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Feature & Benefits

It is powder form convenient for broadcast application.

Efficient is rectification of soil pH and correction of adverse soil properties.

Efficient at lower dosage than conventional soil amendments.

Application

Unfavorable soil conditions are the primary reasons for lower productivity of

soil. Their rectification is prerequisite for a profitable agriculture.

Mangala Setright for Alkaline soils application brings about the rectification

more readily and efficiently.

Mangala Setright for Alkaline Soils has to be mixed with soil at least 3 weeks

prior to sowing or planting/transplanting.

Dosage

Dosage depends on the soil pH and the soil type.

A general guideline is given below:

Packing

50 kg HDPE bags.

Mangala Setright for Acidic Soils

Product Description

Mangala Setright for Acidic Soils brings increases the pH of acidic soils and

neutralizes the toxicities.

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Page 36: Mangalore Chemical and Fertilizers Limited

It improves physical and chemical health of the soil.

Details

Feature & Benefits

It is powder form convenient for broadcast application.

Efficient is rectification of soil pH and correction of adverse soil properties.

Efficient at lower dosage than conventional soil amendments.

Application

Unfavorable soil conditions, such as low soil acidity, toxicity of certain ions

such as Fe, Al, Mn etc, are the primary reasons for lower productivity of soil.

Their rectification is prerequisite for a profitable agriculture.

Mangala Setright for Acidic Soils application brings about the rectification

more readily and efficiently.

Mangala Setright for Acidic Soils has to be mixed with soil at least 3 weeks

prior to sowing or planting/transplanting.

Dosage

Dosage depends on the soil pH and the soil type.

A general guideline is given below:

Packing

50 kg HDPE bags.

 

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OrganicProducts

The productivity of Indian soils has drastically come down. This has necessitated

increasing the productivity per unit area per unit time. This is becoming difficult as the

soil health has deteriorated alarmingly. One of the main reasons of this is the ever

reducing soil organic matter content. Improving the soil organic carbon content by

application of suitable organic matter and manures is the only option. For realising the

benefit of application of organic matter, the product should be well decomposed and of

good quality. Moreover, if the product can offer more benefits to the farmer than a mere

organic manurial value, it is then the farmer realised more value for money. Considering

this, MCF Limited has offered high quality organic products.

Product Range : Bulky Organic Manure

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Mangala Bio Gold

Product Description

Mangala Bio–Gold is a well decomposed organic matter fortified with neem cake,

castor cake, pongamia cake and vermicompost.

It contains N fixing bacteria - Azatobactor, Azosprillium; PSB and Trichoderma.

Details

Feature & Benefits

High quality product available in free flowing brown powder form.

Improves soil health, repels soil borne insects and imparts tolerance to certain

diseases.

Creates a healthy rhizosphere.

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Application

The organic manure helps in improving the soil physical, chemical and biological

properties there by it increases the fertility and productivity status of soil.

There is a better root proliferation.

Helps improving soil health, increases use efficiency of applied as well as natively

available nutrients.

Packing

 40 kg HDPE bag.

Mangala Gold

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Product Description

Mangala Gold is an organic product containing humic substances in the form of

humic acid, fulvic acid and humin.

The humic substances are extracted from vegetable mold and also produced by

action of acids on certain sugars and carbohydrates.

Details

Feature & Benefits

Mangala Gold is brown coloured well decomposed humic substance derived from

vegetable and other organic origin.

It application stimulates growth of roots and shoots.

Improves soil’s CEC (Cation Exchange Capacity) and helps retention of nutrients

and make them bio-available.

Increases the water holding capacity of the soil thus improving the drought

tolerance.

Improves growth resulting in increased yield of improved quality produce.

Application

It is available as ready-to-use granule and liquid.

Granules are to be applied preferably at sowing or at the initial stage of seedling

establishment.

Packing

Mangala Gold Granules in 5 kg Polypropylene Bag

Mangala Gold Liquid in 5 litre Can

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Page 41: Mangalore Chemical and Fertilizers Limited

Mangala Neem Organic Manur

Product Description

Mangala Neem Organic Manure is a good quality neem product in the form of

cake, pellets and powder.

All the three forms are de-oiled.

Details

Feature & Benefits

High quality product.

Available in free flowing powder, pellets and cake form.

The oil content in the three forms is given below:

Cake : 9-10% 

Pellets : 9-10 % 

Powder : 4%

The neem organic manure provides good organic value to the soil/crop.

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Improves fertility and productivity of the soil.

Application

Neem Organic manure is a good organic manure source and acts as soil borne

insect repellent against nematode, grubs, white ants and others.

Neem acts as nitrification inhibitor and helps in slow release of nitrogen resulting

in improving nitrogen use efficiency.

Apart from marketing Fertilizer products MCF undertakes other Social Service

activities. Some of them are described below:

COMMUNITY CARE:

Gram Vikas Project

Some of the developmental activities undertaken by the Trust are:

Adopting Sangankal village in Bellary District, Herur village in Raichur District,

Kulinje village of Kundapur Taluk and Lingappayyana Kadu village in

DakshinaKannada District for a period of three years for overall development.

The projects undertaken include construction of Community bath and toilets,

providing better infrastructure to the schools, improving their libraries,

construction of community halls and hostels and providing water distribution

systems.

Formation of a Mangala Farm Club in the villages and organizing sports activities,

free health check-up, eye camps, etc. in association with the Lions Club.

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Participation in the construction of a 'Mangala Bhavan' Auditorium in the Rotary

School, Moodabidri, Dakshina Kannada District, by giving financial assistance.

Providing Sewing Machines to Mahila Mandals, plant protection equipment to

Yuvaka Mandals, Swasthic Chulhas under the non-conventional Energy Resource

Scheme, community TV sets, etc. in different villages.

Extending financial assistance for surgeries and intra-ocular lens implants to the

disabled in association with reputed eye hospitals.

HEALTH, SAFETY & ENVIRONMENT

Health:

The company is committed to conserve, promote and maintain health and safety in the

work place and encourage attitudes and methods which will lead to improve physical and

mental health of employees.

Safety

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Highest priority is accorded to maintain high safety standards. Apart from holding weekly

fire drills, periodical emergency mock drills are conducted onsite. Safety audits are

regularly undertaken by external experts and their recommendations are meticulously

implemented. Gas monitoring and detection systems have been installed at toxic gas

handling areas. Approved personal protective equipment of international standards is

utilized for safe working. The Plant Safety Committee and the Central Safety Committee

are very active. There is a widely publicized" Safety, Health &Environment Policy" being

diligently followed.

POLLUTION CONTROL MEASURES:

Effluent Treatment and Disposal

With the aim of ensuring minimum disturbance to the ecology, all

possible precautions have been taken to avoid pollution.

Effluent treatment and disposal systems in a number of chemical plants in India

and abroad have been studied and a suitable system has

designed and built in consultation with specialists in effluent treatment and allied

engineering activities.

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The Karnataka State Pollution Control Board has accorded formal

approval after studying the effluent treatment system installed.

There is zero liquid effluent discharge.

Suitable modifications have also been made in the Urea plant to substantially

bring down the noise and air pollution levels during plant start-ups and upsets

Environment Management at MCF Environment,

Health & Safety are given top priority in MCF. A

green belt covering an area of about 50 acres area

is developed and maintained. MCF has been

certified for environmental management system

conforming to ISO 14001 : 2004 standard and

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occupational health and safety management

system conforming to OSHAS 18001 : 2007

standard by Det Norske Veritas, The Netherlands.

MCF has given top priority to its effluent

treatment and disposal system right from the

design stage of its plants.

At MCF the ammonium bi-carbonate, di-

ammonium phosphate and sulphonated

naphthalene formaldehyde plants are designed to

have zero effluent discharge. In di-ammonium

phosphate (DAP) plant a part of ammonia and

urea bearing effluent from urea/ammonia plant is

used as process condensate.

MCF has installed and commissioned urea hydrolyser stripper (UHS) at the cost of Rs.8.5

crores in 1990 and to treat ammonia and urea bearing effluents from ammonia and urea

plants. The recovered ammonia and water are reused.

MCF has achieved the aim of reusing the entire treated wastewater and the target of zero

wastewater discharge during 2010 by investing about Rs.7.0 crores. This is achieved by

upgrading the effluent treatment system by the installation of lamella clarifier, ultra

filtration and Reverse Osmosis (RO) technologies for the treatment of trade effluent and

by upgrading the sewage treatment plant by “Membrane Bio-Reactor" (MBR)

technology.

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Page 47: Mangalore Chemical and Fertilizers Limited

By the installation of urea hydrolyser stripper and wastewater treatment plants with latest

technologies, about 3000 kilolitres per day of water is recovered which is about 30 % of

our daily raw water consumption..

MARKETING

The MCF fertilizers are sold in five states of peninsular India, viz, Karnataka, Kerala,

Tamil Nude, Andhra Pradesh, Maharashtra, under the very popular "MANGALA" brand.

Nine Area offices are strategically located and are responsible for the entire marketing

operations. During the year 2007-08, company has sold 3.76 lakhs MT Urea, 2.50 lakhs

MTDAP/complex, 1.03 lakhs MT of MOP and 1.77 lakhs MT Granulated fertilizers

throughout its marketing territory. Apart from selling its own production, MCF also

outsource and sells allied fertilizers products like Zinc Sulphate, Soil conditioners, liquid

fertilizers etc for the benefit of the farming community. In order to ensure timely

availability of fertilizers to the farmers, an efficient and extensive network of over 1300

dealers has been built over the years. In addition,” MANGALA" products are also

made available through a chain of co-operative institutions and agro Kendras.Being the

principle fertilizer manufacturing unit in Karnataka, there is a commitment to educate the

farmers by disseminating the latest agricultural technique sand modern crop management

practices, through the "Mangala Farm Services".

Market development activities are focused towards promoting balanced use of fertilizers

with a view to maintaining good soil health and high productivity so the farmer can get

sustained production.

LOGISTICS DEPARTMENT

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"Logistics is a part of a supply chain which plans, implements and controls the

efficiency, effective forward and reverse flow of storage of goods, service related

information between the points of origins to the point of consumption in order to meet

consumer requirements".

AIM OF LOGISTICS DEPARTMENT

Conveyance of the right product in right time in right quantity and at

right place.

Synchronies the movement of Urea with the ECA/NECA allocation

Programs enunciated for different District/State.

Reducing the marketing cost. Since, Fertilizers classifieds under Essential

Commodities Act, GOI indicates the district wise, State wise distribution pattern.

Based on the GOI District allocation, the products are dispatched either by road or

rail depending upon the cost and the quantity to be moved. The field force of MCF

has to indent for product based on the allocation through MCFL connects. These

indents are approved by the concerned Area

MarketingManagers and flows into Logistic Department. These indents are allocat

ed to MCFContractors through Systems. There are seven Transport Contractors

appointed by MCF to transport the product by road. These Contractors are to

provide trucks for the road movement according to the allotment of indents on day

to day basis.

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ROAD MOVEMENT

OBD ALLOTMENT TO CONTRACTOR

TRUCK ENTRY SLIP

SECURITY CHECKS

WEIGH BRIDGE

LOADING POINT

WEIGH BRIDGE

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Page 50: Mangalore Chemical and Fertilizers Limited

DOCUMENTATION

TRUCK OUT

FLOW OF DISPATCHES

Marketing Executive Key indent

Area Marketing Manager Approve indent

Logistic department/Indent allotment to contractors

Contractor Allow trucks

Bagging Section loading by Road/Rail

Logistic Department/Document preparation

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Page 51: Mangalore Chemical and Fertilizers Limited

Dealers/ Godown

Farmers

MCKENSY’S 7-S MODEL

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Strategy:

The networking model must define its strategy in terms of resource generation, funding

sources, designing an information service mix for target beneficiaries. The sustainability

issue is very important in such models, as to how revenues will be generated and how the

ICT model is to be linked with agricultural marketing institutions in order to facilitate

agricultural marketing. The product-service mix and communication strategy to farmers is

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also very important for awareness about the information on marketing and commodity

prices. Without a well-planned strategy, the business model will not be able to achieve its

objectives. The integration of the model with revenue streams such as providing e-

governance, social networking, education, health and a virtual market delivering goods

can help in drawing revenues.    

Structure:

The structure of the consortium needs to be designed in such a way that it facilitates

speedy decision-making. A networked structure having minimum hierarchies and

involving people from all stakeholder organizations with clear cut roles is needed for

implementation including those under PPP (Public Private Participation). The more the

layers, the less will be the benefits delivered to beneficiaries.

Systems:

They comprises of the procedures and policies of the organizations which define how

things should be done to achieve the objectives. The systems allow flexibility in terms of

resources and approaches as different geographical areas may need different approaches.

The systems of collecting information and updating the same and methods of content

delivery are to be defined. The delivery of SMART (specific, measurable, accurate,

relevant and timely) information is possible only through SMART systems.

Style: 

Beliefs and actions of managers determine the outcome of implemented strategy. A

participative style of management suitable for the need of rural areas is adopted. The local

communities such as farmers and intermediaries must be involved in the awareness

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programmes and selection. The success of these schemes depends upon how the

managers are able to work .The management apply the bottoms up approach for

encouraging and motivating employees working in this area.

Staff:

People are involved at every step in such type of information system. The people

involved are data collectors, official’s incharge of updating data, kiosk operators, who

deliver the information and the people who install and maintain the kiosks. Most of the

models are making use of the local entrepreneurs, who are selected among the local folk.

The selection of these entrepreneurs plays an important role. If a person involving the

local community, having good educational qualification, mental aptitude, enjoying good

relationship in the village is selected, he is able to deliver better benefits to the farmers.

Skills:

Enabling skills imply that the company ensures that employees know how to do their

jobs and stay abreast with innovation in tasks, technology and techniques. Skills imply

distinctive capabilities of people and organization which differentiate themselves from

others. 

The skill sets of the persons involved in collecting, updating and delivering information

needs to be updated from time to time. The staff must be fully equipped to deliver the

services to farmers. Unless fully trained, they will not be able to deliver the information.

Capacity building of the staff is one area which is to be looked into. 

Shared values:

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Shared values ensure that all concerned share the same guiding values. For every ICT

project, we must define the mission, vision, goals and objectives which will be shared

among the employees of partnering institutions. These values must pertain to economic,

social benefits.

ANNUAL REPORT

Profit and Loss account for the year ended March 31, 2011(rs in lakhs)

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Page 56: Mangalore Chemical and Fertilizers Limited

HRIHE, HASSAN 56

  Schedule No. 2010-2011 2009-2010

Income

Sales and services   2076,90.78 2471,97.73

Less: Excise Duty   1,26.29 2,35.75

Net Sales and Services   2075,64.49 2469,61.98

Other Income 2.1 6,08.56 14,42.17

     2081,73.05 2484,04.15

Expenditure

Manufacturing and Other Expenditure 2.2 1955,62.32 2380,98.29

Interest and Finance Charges 2.3 23,43.57 35,99.71

Depreciation - Net of amount transferred from

revaluation 

reserve of Rs. 2,03.72 lakhs (Previous year Rs.2,14.98

lakhs)

  18,37.04 16,95.50

Variation in Stock of Finished Goods and Work-in-

Process

2.4 (23.32) 6,84.55

     1997,19.61 2440,78.05

Profit before Tax   84,53.44 43,26.10

Provision for Current Tax   25,70.00 14,65.00

Provision for Fringe Benefit Tax   6.55 (7.30)

Profit after Current Tax   2,27.77 12.35

Provision for Deferred Tax Liability (Net)   - 12.35

Excess Provision written back   28,04.32 38.71

Profit after Tax   56,49.12 15,08.76

Balance brought forward from previous year   132,77.12 28,17.34

Adjustment as on April 1, 2007 on account of AS 15

(Revised)

  189,26.24 114,30.38

Page 57: Mangalore Chemical and Fertilizers Limited

HRIHE, HASSAN 57

  Schedule No. 2010-2011 2009-2010

Income

Sales and services   2076,90.78 2471,97.73

Less: Excise Duty   1,26.29 2,35.75

Net Sales and Services   2075,64.49 2469,61.98

Other Income 2.1 6,08.56 14,42.17

     2081,73.05 2484,04.15

Expenditure

Manufacturing and Other Expenditure 2.2 1955,62.32 2380,98.29

Interest and Finance Charges 2.3 23,43.57 35,99.71

Depreciation - Net of amount transferred from

revaluation 

reserve of Rs. 2,03.72 lakhs (Previous year Rs.2,14.98

lakhs)

  18,37.04 16,95.50

Variation in Stock of Finished Goods and Work-in-

Process

2.4 (23.32) 6,84.55

     1997,19.61 2440,78.05

Profit before Tax   84,53.44 43,26.10

Provision for Current Tax   25,70.00 14,65.00

Provision for Fringe Benefit Tax   6.55 (7.30)

Profit after Current Tax   2,27.77 12.35

Provision for Deferred Tax Liability (Net)   - 12.35

Excess Provision written back   28,04.32 38.71

Profit after Tax   56,49.12 15,08.76

Balance brought forward from previous year   132,77.12 28,17.34

Adjustment as on April 1, 2007 on account of AS 15

(Revised)

  189,26.24 114,30.38

Page 58: Mangalore Chemical and Fertilizers Limited

HRIHE, HASSAN 58

Balance Sheet as at March 31, 2011

(Rs. in Lakhs)

  Schedule No. 20010-2011 2009-2010

Source of funds

Shareholders' Funds

Share Capital 1.1 118,54.86 118,54.86

Reserves & Surplus 1.2 311,05.75 270,64.81

Sub total   429,60.61 389,19.67

Loan Funds

Secured 1.3 98,16.33 391,20.49

Unsecured 1.4 - 5,59.01

Sub total   98,16.33 396,79.50

Deferred Tax Liability (Net)   39,29.73 37,01.96

Total   567,06.67 823,01.13

   

Application of Funds

Fixed Assets:

Gross Block 1.5 653,23.00 610,05.96

Less: Depreciation   296,16.21 290,13.88

Net Block   357,06.79 319,92.08

Capital Work-in-Progress   28,19.76 16,59.30

Sub total   385,26.55 336,51.38

 

Investments 1.6 5.00 5.00

Current Assets, Loans and Advances: 1.7    

Inventories   161,87.07 170,77.35

Sundry Debtors   17,30.84 9,05.00

Page 59: Mangalore Chemical and Fertilizers Limited

SUMMARY OF FINDINGS RECOMMENDATION ANDCONCLUSIONS

FINDINGS

1. Majority of the respondents are MCF Transport contractor.

2. Majority of the respondents are happy in working with MCF

3. Majority of the respondents are of the opinion that transport contractors are

meeting the MCF’s truck requirements without any problem.

4. Majority of the respondents are of the opinion that MCF releases the monthly

allocation of products by adjusting through rail.

5. Majority of the respondents are happy with the current payment system adopted by the

management.

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6. Majority of the respondents thinks that Since MCF is opposite to Port and all importers

have godown in and around Panambur is one of the main reason to get trucks.

7. Majority of the respondents thinks that the trucks deliver the quantity to the consignee

within the stipulated time.

8. Since the orders are seasonal there won’t be loading throughout the year.

SUGGESTION

1. Company should focus to increase the number of transport contractors.

2. The company should maintain the correct time of delivery.

3 .The company should try to take necessary steps in order to make sure that all the

transport contractors of the organization are satisfied with the payment system adopted by

the firm

.4. Since all respondents are not satisfied with the present working conditions prevailing

in the organization company should take necessary steps so that all the respondents will

be satisfied with the working conditions

of the company.

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Conclusion

The study conducted at Mangalore chemicals and fertilizers limited unveils a

true picture of the problems facing of transportation at MCF. Transportation is an

essential feature for any business activities. Here transport contractors are playing a vital

role in handling the problems in transportation, facing by MCF. Most of the problems

faced by MCF transport contractors are of Universal in the Transportation Trade. MCF

transports Contractors are glad in their work with MCF. As they cannot increase the in

flow of trucks they have to make use of the best period / time where imports are

minimum and other importers have no loading by road. It’s also concluded that the

Transporters have a long association in the MCF indicates that the Transport contract is in

workable proposition.

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Bibliography

www.mangalorechemicalfertilizer.com

www.google.com

www.capitalline.com

Reference-MCF brochure

Magazine -India Today

HRIHE, HASSAN 62


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