MANGO INDUSTRY

Regional Production Share and Rank (MT)Region 2008 2009 2010 2011 2012 2011 Rank 2011 % Share

CAR 3,705 3,738 3,721 3,709 3,317.63 14 0.47%

Ilocos Region 382,569 293,993 290,975 276,661 265,162.89 1 35%

Cagayan Valley 66,209 37,910 58,781 46,439 34,744.83 7 6%

Central Luzon 68,314 58,453 64,401 64,053 59,828.34 4 8%

CALABARZON 40,887 42,385 44,914 58,628 55,215.19 5 7%

MIMAROPA 8,022 8,333 9,551 9,582 9,805.12 12 1%

Bicol Region 1,438 1,410 1,516 1,398 1,473.91 15 0.18%

Western Visayas 46,421 44,487 50,447 45,344 45,868.50 8 6%

Central Visayas 65,818 65,293 71,021 65,001 67,655.09 3 8%

Eastern Visayas 828 904 902 885 882.73 16 0%

Zamboanga Peninsula 53,113 57,809 74,025 78,411 80,865.66 2 10%

Northern Mindanao 33,251 35,869 37,593 35,521 38,169.19 9 5%

Davao Region 36,595 37,048 33,908 29,730 31,802.74 10 4%

SOCCSKSARGEN 47,516 53,655 56,264 52,330 53,404.63 6 7%

Caraga 17,230 15,404 15,520 12,156 12,606.56 11 2%

ARMM 12,094 14,752 12,138 8,226 7,431.48 13 1%

PHILIPPINES 884,010 771,443 825,677 788,074 7431.48 100%

Region XII ranked 6th in production of mangoes in 2012.

The Region produced 53.404 MT which contributes 7% of the entire production of the country.

Production volume fluctuates from 2008-2012 attributed to unpredictable weather condition experienced by the region for the past 5 years.

2008 2009 2010 2011 2012

Production (MT) 47,516 53,655 56,264 52,330 53,405

Production Area

(Has.)16,747 16,736 16,727 16,898 16,815

Bearing Trees

(number)783,589 872,132 906,620 920,845 928,645

Regional Summary

Production, Area, Bearing Trees

2007 2008 2009 2010 2011

MT/Ha 3.57 2.84 3.21 3.36 3.18

Kg/Tree 68.3 60.6 61.5 62.1 57.51

Regional Summary

Productivity (MT/Ha, Kg/Tree)

Provincial Mango

Industry Situationer

Production in MT

2008 2009 2010 2011 2012

North Cotabato 24,629 29,457 30,153 28,524 28,022

Sarangani 3,913 4,148 4,611 4,917 5,998

South Cotabato 16,676 17,070 19,089 16,620 17,027

Sultan Kudarat 2,297 2,342 2,410 2,269 2,357

Production Areas in Hectares

2008 2009 2010 2011 2012

North Cotabato 7,480 7,480 7,480 7,515 7,450

Sarangani 3,175 3,165 3,162 3,367 3,368

South Cotabato 4,294 4,294 4,298 7,274 4,255

Sultan Kudarat 1,798 1,797 1,797 1,742 1,741

Strengths, Weakness,

Opportunities, Threats

StrengthsWide production areas in the Region

Increased number of bearing trees

Presence of huge processing facilities in the Region and nearby region

Proximity to VHT facilities in nearby Region for export to Japan and South Korea

Weaknesses

High incidence of pest infestation

Strongly affected by increased amount of rainfall (climate change)

Close planting distance that increase incidence of pest infestation

Farmers not strongly organized

OpportunitiesStrong demand of processed mangoes in local and export market

Strong demand for healthy foods in the local and international markets

Access to new markets with easier quarantine requirements

Increased government support to Mango industry

Threats

Reduced production areas due to crop conversion and land conversion

Stronger competition from other mango producing countries

Unpredictable weather leads to unpredictable production

Agricultural Strategic

Framework

VisionA competitive, sustainable andtechnology-based mango industry,driven by productive and progressivefarmers supported by efficient valuechains and well-integrated in thedomestic and international markets,contributing to inclusive growth andpoverty reduction.

Mango Industry Goals

and Strategies

Goal 1 - Increased Production and Productivity

Increased production to 955, 823MT in 2013 to1.1 million MT (5% annual increase in 2016)*

2009 2011 2012 2013 2014 2015 2016

Philippine Target 788,074 868,852 912,295 955,823 1,003,614

1,053,795

1,106,485

Region XII Target 53,655 59,155 62,113 65,218 68,479 71,903 75,498

North Cotabato 29,457 32,476 34,100 35,805 37,595 39,475 41,449

Sarangani 4,148 4,573 4,802 5,042 5,294 5,559 5,836

South Cotabato 17,070 18,820 19,761 20,749 21,787 22,876 24,020

Sultan Kudarat 2,342 2,582 2,711 2,847 2,989 3,138 3,295

* Figures presented during the 15th National Mango Congress, March 19-20, 2013, Iba, Zambales

Region XII’s production target for 2016 is 75, 498 MT.This will be 7% of the total national target.

Goal 1 - Increased Production and Productivity

Increased Productivity from 4.10 in 2009 to 5.06in 2016**

2009 2011 2012 2013 2014 2015 2016

Philippines* 4.10 5.06

Region XII Production Areas

16,736 16,898 16,898 16,898 16,898 16,898 16,898

Region XII Target Production

53,655 59,155 62,113 65,218 68,479 71,903 75,498

Region XII Productivity Target

3.21 3.50 3.68 3.86 4.05 4.26 4.47

* *Philippine Development Plan, 2011-2016, NEDA

Productivity is contributory to industry’s target for increasedproduction. Philippines is targeting 5.06 MT/Ha productionby 2016. This is 19% increased from 2009 baseline of 4.10MT/ha.

Stable increase in production areas indicating a negligibleareas of expansion. Production increases are largely broughtabout by increased productivity of existing trees as trees getsmore mature.

Region XII target 4.47 MT per hectare productivity in 2016 toreach the 75,498 MT production target with the existing treescounted in 2011.

Strategies for increased productionand productivity

✤ Production training on technology updates based oneffective farmers practice and intensified fieldresearch

✤ Production trials on new technologies from researchto determine adaptability in Region XII

✤ Encourage continuos production by incorporatingmarket opportunities during training

Goal 2 - Reduce Post harvest losses

Reduce level of post harvest losses from 30% in2009 to 24% in 2016**

2009 2011 2012 2013 2014 2015 2016

Philippines Target 30% 28% 27.4% 26.6% 26% 25% 24%

Region XII Target*** 27% 25% 25% 24% 23% 22% 21%

* *Philippine Development Plan, 2011-2016, NEDA** *Based on a study conducted by EP Serrano, et al of UPLB PHTRC, 2007 presented during the 15th

National Mango Congress, March 19-21, 2013, Iba, Zambales.

✓With the absence of post harvest losses study in RegionXII, this document shall use a study conducted by UPLBPHTRC for Davao mangoes.

✓In a study conducted by EP Serrano in 2007 in postharvest losses for mangoes in Davao, 26.5% of volumeshipped to Manila retailers via CDO port are rejected.

✓Damage are caused by disease infestation and mechanicaldamage due to mishandling during transport. Diseaseinfestation can be attributed to poor sanitation practices atthe farm level.

Strategies to reduce post harvest losses

1. Massive campaign for implementation of GoodAgricultural Practice.

2. Provision of post harvest facilities to minimize damageduring transport (farm based packing centers, plasticcrates, etc).

3. Provision of hot water treatment facilities to wholesalersto reduce damage caused by anthracnose and stem-endrot.

4. Technology trainings on farm sanitation for farmers andpost harvest techniques for wholesalers.

Goal 3 - Increased Percentage of Exportable

Fresh Fruits

Increased % of exportable fresh fruits from54.16% to 72.02%*

2009 2011 2012 2013 2014 2015 2016

Philippines Target* 54.16% 72.02%

Region XII ** 36.90% 38.75% 40.60% 42.45% 44.30% 4.62% 49.07%

* Figures presented during the 15th National Mango Congress, March 19-20, 2013, Iba, Zambales** Based on a study conducted by EP Serrano, et al of UPLB PHTRC, 2007 presented during the 15th

National Mango Congress, March 19-21, 2013, Iba, Zambales.

Philippines target is to increase the proportion of exportablefresh fruits by 33% from 2009 to 2016. The industry aims onimproving the quality of produce to export grade to 72.02%of total production by 2016.

On the same study conducted by EP Serrano, et al, 2007,exportable fresh fruits only reached 36.9% based on quality.These are locally termed as the Hongkong Grade and JapanGrade. Based on this study are reference, Region XII targetsincrease fresh fruit export grade by 49.07% by 2016.

Strategies to increase percentage ofexportable fresh fruits

1. Massive campaign for implementation of GoodAgricultural Practice.

• Implementation of farm sanitation for farmers toreduce pesticides usage

• Implementation of proper post harvest techniquesto reduce losses

Goal 4 - Increased Total Exports

Increased total exports to 5% annually

Item

2007 2008 2009 2010 2011

MT US$ (000) MTUS$ (000)

MT US$ MT US$ (000) MT US$ (000)

Mangoes, Fresh 26,338 23,284 20,844 19,576 20,381 15,984 20,115 15,188 21,151 16,721

Mangoes, Dried 2,591 15,267 1,027 7,479 1,050 8,824 3,620 28,617 9,464 79,506

Mango Puree, 7,898 9,012 6,772 8,138 4,986 5,682 5,160 5,576 6,090 7,560

Mango Juice 10,490 24,277 7,800 15,616 6,037 14,506 8,780 34,193 15,552 87,066

Other Processed

Products

47,317 71,840 36,443 50,808 32,454 44,996 37,676 83,575 52,259 190,854

Total 94,634 143,680 72,886 101,617 64,908 89,992 75,351 167,149 104,516 381,707

Price per Product form (US$/kg)

Item 2007 2008 2009 2010 2011

Mangoes, Fresh 0.88 0.94 0.78 0.76 0.79

Mangoes, Dried 5.89 7.28 8.40 7.91 8.40

Mango Puree, 1.14 1.20 1.14 1.08 1.24

Mango Juice 2.31 2.00 2.40 3.89 5.60

Other Processed

Products

1.52 1.39 1.39 2.22 3.65

Goal 4 - Increased Total Exports

Item

2011 2012 2013 2014 2015 2016

MT US$ (000)

MT US$ (000)

MTUS$ (000)

MT US$ (000)

MT US$ (000)

MT US$ (000)

Mangoes,

Fresh21,151 16,721 22,209 17,557 23,319 18,435 24,485 19,357 25,709 20,324 26,995 21,341

Mangoes,

Dried9,464 79,506 9,937 83,481 10,434 87,655 10,956 92,038 11,504 96,640 12,079 101,472

Mango Puree, 6,090 7,560 6,395 7,938 6,714 8,335 7,050 8,752 7,402 9,189 7,773 9,649

Mango Juice 15,552 87,066 16,330 91,419 17,146 95,990 18,003 100,790 18,904 105,829 19,849 111,121

Other

Processed

Products

52,259 190,854 54,872 200,39

7

57,616 210,417 60,496 220,937 63,521 231,984 66,697 243,583

Total 104,516 381,707 109,742

400,792115,22

9420,832 120,990 441,874 127,040 463,967 133,392 487,166

Increased total exports to 5% annually

Strategies to increase total exports to 5%annually

1. Market Promotion to New Markets

• Compliance to Quarantine Requirements throughGAP

• Consider ASEAN Nations as Markets (BIMP - EAGA)

• Increased international food safety compliance e.g.HACCP, ISO1400, GAP, BRC

Goal 5- Increased Per capita consumptionIncreased per capita consumption from 8.5 kgto 11.5 kg

Strategies to increase per capitaconsumption

1. Promotion of mango consumption in public schoolsand government offices

• Reduce retail price of fresh mangoes competitivewith imported fruits

• Conduct Mango Festivals to increase awareness

Goal 6- Increased Net Profit-Cost RatioIncreased net profit-cost ratio for major commodities (netreturns/total cost in pesos) from 0.73 in 2009 to 0.98 in 2016* (PDP2011-2016, NEDA)

1. Promote farm sanitation through pruning to reduceincidence of pests thus reducing cost of pesticides

• Promote use of soil test analysis and leaf tissue analysisto minimize wastage of fertilizers

• Monitor weather reports for proper scheduling ofspraying

Strategies to increase net profit-cost ratio

SUMMARYGoals Baseline (2009) Target (2016)

Increased Production (MT)* 53,655 75,498

Increased Productivity (MT/ha)* 3.21 4.47

Reduce Post harvest losses* 27% 21%

Increased Percentage of Exportable Fresh Fruits*

36.9% 49.07%

Increased Total Exports** 64,908 MT 133,392 MT

Increased Total Exports (US$ ‘000)** $89, 992 million $487,166 million

Increased Per capita consumption** 8.5 kg 11.5 kg

Increased Net Profit-Cost Ratio** 0.73 0.98

* Region XII Baseline and Target Figures** National Based and Target Figures

DA-HVCDP XII Work and Financial Plan

Year Physical (MT) Financial (PhP 000)

2012 62,113 6,850

2013 65,218 6,714

2014 68,479 8,862

2015 71,903 17,725

2016 75,498 15,952

Thank You!