manish sharma (manu)

8/9/2019 manish sharma (manu)

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EXECUTIVE SUMMARY

PINKS DELIGHT is the first online fast food restaurant in the history ofjaipur. Our aim is to provide the quality food of your own choice at your doorsteps with the most convenient online ordering and payment system.

OUR BUSINESS

We take great pride and care to provide you with the best food and diningexperience in the quick service online restaurant business. We believe eatingsensibly, combined with appropriate exercise, is the best solution for ahealthy lifestyle. Whether you're taking back lunch or bringing back dinner,PINKS DELIGHT has all your favorite chicken, salads, sandwiches, snacks,sweets and Beverages. PINKS DELIGHT also offers a variety of menu itemsfor those who want lower fat, lower calorie choices etc. To help you further,we've provided nutritional information so you can make informed choices

about what to eat. PURPOSE The purpose to start this business is to servepeople of new era with a different and the most competitive style. The primepurpose is to generate profit by providing superb customer services. We aimto be leader in providing quality food items that fit into a balanced diet. Ouraim is to provide the hygienic and delicious tastes that the customers havenever tasted before. We want to add convenience in the lives of fastfood lovers by providing them the most wonderful dining experiences at theirdoorsteps.


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THE MOST FREQUENT CUSTOMERCOMPLAINTS:

You can't get a table during busy periods of the dayFood is cooked too far in advance of when I order it

Food is not served hot enoughTheir food doesn't stay hot if you take it homePackaging for take-out food doesn't' keep it warmRestaurant is too crowded during meal timesThey don't use high quality meatTakes too long to get your orderPeople who come in after me get served before I doYou have to wait too long when you go back to buy something else

FEATURES OF ONLINE RESTAURANT

Aiming to serve you in a way that is more convenient than ever.Our restaurant caters you 24/7 a week.This e-restaurant allows greater customer service relationship byprovidingenhanced service to their customers.Our e-service ensures hygienic, nutritious, healthy food with quickdelivery.Customers can cancel or change the order by simply clicking withoutdisturbing their busy schedules.Calorie guide and nutritional facts are displayed with each food item tohelp the customer to make the most appropriate choice.With the unique ordering system, clients can choose from a wide varietyoffood offerings available in menu.Clients make their food selections and designate the day and time thefoodshould be delivered.Once the order is placed, PINKS DELIGHT remains in contact with the


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customer to ensure that food is prepared according to the client'sinstructions and then confirms the on-time delivery.

VISION STATEMENT

The company's goal is that of a multi-faceted success. Our first responsibilityis to the financial well-being of the restaurant. We will meet this goal whiletrying to consider;The effect of our products on the health and well being of our customers(and our staff),The impact that our business practices and choices will have on theenvironment, andThe high quality of attitude, fairness, understanding, and generositybetween management, staff, customers, and vendors. Awareness of allthese factors and the responsible actions that result will give our efforts asense of purpose and meaning beyond our basic financial goals.

MISSION STATEMENT

"Change the way, food is served

Tom Peters, the Management Guru states:Any business that does not change will be dead in five years.

2010 will go down in history as the year of change, but still retailers whoprefer the old days and are, alas, losing market share.Businesses dont change for the sake of change, businesses generallychange because the consumer either asks or forces them to change. It is notthe industry that is forcing change; it is you as consumers.


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CORE VALUES AND PHILOSOPHY

Customer satisfaction through offering high quality food with exceptionalservice and good value.Be topical, not typical.Constantly involve the team in the ideas loop.More emphasis placed on the caliber and training of frontline peopleWe take great pride in serving each other, our customers and ourcommunities.We seek continuous improvement in all that we do.Build trust relation ship with customers by promoting love and expertise.We value a sense of urgency and emphasize an innovative,entrepreneurialapproach to business.We expect fairness and mutual respect in all our activities.We know our success depends upon the initiative we take individually andour ability to work as a team.

GOALS

We are committed to exceeding our customers' expectations every time.We aim to be market leader by providing the superb customerexperiences to all our customers and thus by gaining their loyalty.We will seize every opportunity to innovate and lead the industry onbehalf of our customers.Our goal is to increase the profitability and reputation of business.


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PROPOSED BUSINESS LEGAL STATUS

Although the legal status of business tends to play an important role in anysetup, the proposed fast food business is assumed to operate on a soleproprietorship basis which may extend to partnership in case of addition ofnew products that might add significant Business to the existing setup.

INDUSTRY ANALYSIS

Although the restaurant industry is very competitive, the lifestyle changescreated by modern living continue to fuel its steady growth. More and morepeople have less time, resources, and ability to cook for themselves. Trendsare very important and PINKS DELIGHT is tasking interest to provide lighter,healthier foods at moderate to low prices.

THE RESTAURANT INDUSTRY TODAY

The food service business is one of the largest industries in the country. Thisnumber has been increasing for the past seven years. In the past five yearsthe restaurant industry has out-performed the national GNP by 50%. The

reasons given by the Folkney Report (November 2008) are1) lifestyle changes,2) economic climate, and3) Increase of product variety.There are 600 new restaurants opening every month and over 200 moreneeded to keep pace with increasing demand.


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FUTURE TRENDS & STRATEGICOPPORTUNITIES

The predicated growth trend is very positive both in short and long-termprojections. Folkney states that as modern living creates more demands,people will be compelled to eat more meals away from home. The DMRIndustrial Report (April1995) estimates this as high as 30% over the nextfive years.In 1988 The National Restaurant Association released theFoodservice Industry 2000 report that forecasted how the industry mightlook in the year 2000. Some highlights from the panel's findings:y"Consumers will spend a greater proportion of their food dollar away fromhome.yIndependent operators and entrepreneurs will be the main source of new

restaurant concepts.yNutritional concerns will be critical at all types of foodservice operations,and food flavors will be important.yEnvironmental concerns will receive increased attention."

OUR CUSTOMERS/TARGET MARKET

All the youngsters, children and fast food lovers who want to get the mostexclusive and the more innovative dinning experience


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WHO EATS FAST FOOD

The food concept and product image ofPINKS DELIGHTwill attract 3differentcustomer profiles;yTHE STUDENT -- more and more young people have developed healthyeating habits. Some also go through a "health food phase" while in college.yTHE HEALTH CONSCIOUS PERSON OF ANY AGE OR SEX -- this includesanyone on a restricted or prescribed diet or those who have committed to ahealthy diet.yCURIOUS AND OPEN-MINDED -- "if you try it, you will like it."Throughmarketing, publicity, and word-of-mouth, people will seek out a newexperience and learn that nutritious food can be tasty, fun, convenient, andinexpensive.

WHEN DO PEOPLE EAT FAST FOOD

Lunch (44%)Morning snack (40%)Afternoon snack (31%)Dinner (19%)Evening snack (14%)Breakfast (12%)The average person (over the age of 12) eats at a fast-food restaurant anaverage of 9.2 times monthly.


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COMPETITIVE ANALYSIS

PINKS DELIGHTis not without competitive pressures. Chief competitorsinclude Yum! Brands, McDonalds, etcYum! Brands are the world's largest, with 33,000 restaurants in over 100countries .Four of the company's highly recognizable brands, KFC, Pizza Hut,are global leaders of the Mexican, chicken, pizza, quick-service foodcategories. Yum! has a workforce of 272,000 employees and isheadquartered in Louisville, Kentucky.McDonald's Corporation (McDonald's) is the world's largest foodserviceretailing chain with 31,000 fast-food restaurants in 119 countries. Thecompany also operates restaurants under the brand names 'The BostonMarket' and 'Chipotle Mexican Grill'. McDonalds operates largely in the USand the UK and is headquartered in Oak Brook, Illinois employing 447,000people.

MAJOR COMPETITORS

McDonaldspizza hut


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SWOT ANALYSIS

PINKS DELIGHTrestaurant is well positioned to leverage its strengths andaddress reasonable threats, weaknesses, and opportunities. The table belowhighlights these Strengths, Weaknesses, Opportunities, and Threats.

Strengths

yIts the first online fast food restaurant in the history of jaipuryMenu reflects demand for fresh, healthy and fast food.yUse of non-traditional channels.yPartnering with the jaipur food associationyCustomizable menu offerings.yStaff training is structured and designed to assure rapid start-up andsuccess.yConvenience is an important factor of fast food restaurant i

Weaknesses

yEmployee turnover is high.yLack of trust of general public about online order placing and then finallyget their desired food item


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Opportunities

yContinue to Grow Business in the whole countryyUpdate website decor to encourage more dine-in business.yImprove Customer Service Model.yContinue to expand channel opportunities to include event wagons.yExpand packaged dessert offerings.yContinue to revise and refresh menu offerings.yDevelop more partnerships with movie producers and toy manufacturers topromote new movie releases through children's menu packaging and

cobranding opportunities.

Threats

yFood contaminationyCompetition.yEconomic downturn.y

Government policiesyPeople with the access of internet only can place online orders.

COMPETITIVE STRATEGY

There are three major ways in which we will create an advantage over ourcompetitors:1. Product identity, quality, and novelty2. High employee motivation and good sales attitude3. Innovative and aggressive service options


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NUTRITION CALCULATORPINKS DELIGHTserves a wide range of quality foods that can easily fit intoindividual diet needs based on the principles of balance, variety andmoderation. Our varied menu and range of serving sizes make it easy to fitour food into a balanced diet and to create a range of meal combinationsthat fall within recommended guidelines for calories, fat and other nutrients.

Concerned about fat content? Need a special order? With our cookingsystem, customers can special order various menu items to help meet their

nutrition needs.Today, building on our Food Facts program, nutritioninformation is also included on our double-sided tray liners and on postersthat are conveniently located near our front counters. Also, customers canget nutrition information online. Simply visit our Nutrition Calculator fornutrition and ingredient information and to customize menu items to yourneeds.

PINKS DELIGHT is also helping you learn more about our food byadding nutrition information on some of our packaging. Some of ourpackaging now includes the PINKS DELIGHT Nutrition Chart Our goal is toprovide you with the information you need to assist you in making sensibledecisions about balance, variety and moderation in your diet.

FOOD QUALITY ASSURANCE

The bedrock of all our socially responsiblesupply efforts is our commitment to ensuringthat all the foods and beverages we serve ourcustomers are safe. We do business only withsuppliers that share this commitment andwork with them to continuously monitor, test,and track our ingredients. We have stringent


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standards and checks in place in critical areasthroughout the food supply chainfrom "itc and Epic.

PURCHASING HIGH-QUALITY SAFE FOODPRODUCTS

Companies that supply food products to the PINKS DELIGHT must have anumber of food safety programs in place. They include, among others,programs for sanitation, pest control, and microbiological control, and ahazard analysis critical control point (HACCP) plan and program. HACCP iswidely recognized, worldwide, as an effective method of preventing food-borne illnesses.

ENSURING FOOD SAFETY AT THERESTAURANT LEVEL

Food safety training begins the first day an employee arrives for work, withan orientation to our standards. It is reinforced and expanded in the

curricula and materials that prepare restaurant employees for moreadvanced positions. Shift managers must successfully complete an entirecourse in food safety before being certified as capable of managing a shiftalone.Our Operations and Training manual for restaurant managers includes a

whole chapter on food safety, with requirements and guidance that cover allthe critical control points at the restaurant levelfrom supply and deliverythrough storage,preparation, and holding.

Food safety procedures aremonitored by staff operations consultants, who regularly visit our

restaurants to advise managers on operations. The consultants also conductperiodic restaurant operations reviews, which include assessments of foodsafety procedures. Managers are expected to correct any irregularitiesidentified. Onsite assessments are also used to identify needs for expertassistance and for further development of our training programs. They arean important factor in evaluating company-operated restaurant managersand in deciding whether owner/operators are qualified for additionalrestaurants and for continuation within the System.


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INVENTORY MANAGEMENT SYSTEM OF PINK`SDELIGHT

Just-in-Time (JIT) inventory is the big thing right now in operations PINKSDELIGHT are is another example of a JIT system wherein PINK`S DELIGHTdoesnt begin to cook its orders until a customer has placed a specific order.Now, due to more sophisticated burger-making technology (including arecord-breaking bun toaster),Pinks delightis able to make food fast enoughto wait until it's been ordered.

WHAT ARE THE BENEFITS FOR PINK`SDELIGHT ?

The major benefits for PINKS DELIGHTare better food at a lower cost.PINKS DELIGHT has found something that allows them to improve qualityand lower costs. Let's take a look at how it does both.1. Improved Quality

The benefits of a better tasting burger should be fairly apparent. Unless ofcourse


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PACKAGING

Packaging design is a fundamental part of our

top quality customer service. Many of ourmenu offerings have unique packaging designsto provide insulation, help ensure food safety,and make them convenient for carryout. Thisgives us many ongoing opportunities tominimize the environmental impacts of ourpackaging and to provide industry leadershipin natural resource conservation.you prefer aged burgers, the fresher burger is going to be higher quality ifmade fresh just for you.

The less obvious benefit is the higher quality customerservice that arises from the JIT burger assembly. When PINKS DELIGHTwaitsfor you to order the burger, they do a few things to improve customerservice. First of all, when you place a special order, it doesn't send Pinksdelightinto a panic that causes huge delays. Now that PINKS DELIGHT is inthe practice of waiting until you order a burger until they make it, they don'tfreak out when they have to make a special order fresh just for you. Thishigher quality customer service is subject to PINK`S DELIGET ability toactually produce faster. Without this ability, PINK`S DELIGHT ordering costswould be sky-high because the costs associated with ordering would be theloss of customers tired of ordering fast food that really isn't fast.


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2. Lower Costs

The holding costs for burger parts are fairly high because of its spoilage

costs. Frozen ground beef that's good today might not be so good in a fewmonths. Once cooked, the same ground beef's spoilage rate shoots throughthe roof. Instead of having a shelf life of months or weeks, the burger needsto be sold within 15 minutes or so. The holding costs go from roughly 20%per week to 100% per hour. For PINKS DELIGHT, the benefits of JIT arefairly clear PINKS DELIGHT suppliers play a pivotal role in our success,providing quality products at competitive prices.Together, suppliers and the Company create new products,help reduce costs and ensure our customers receive thesame great taste ofPinks delightin every community acrossthe country.In essence, we shop where our customers shop - ourshopping basket is just a bit bigger! Pinks delight buys andserves the same wholesome foods our customers use athome, supplied by brand name companies which JAIPURknow and trust.

RAW MATERIAL SURVEY

The adequate material will be available to support our project from localmarket suppliers . Raw material used in our products belongs to thefollowing categoriesNatural form ( chicken , vegetables, rice)Finished form ( oil, bread bun, butter cheese ,spices, beverages)


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PRODUCTS

Salads BeveragesZinger Burger French FriesProduct Raw material used

Fried chickenChicken, floor, oil, spices

BurgerBun, chicken ,floor, oil, mayonnaise, salad,Cheese

SaladsFruits, Vegetables, chicken, pasta,Macaronis

SandwichesBread, chicken, egg, vegetables ,butter,Mayonnaise

French friesPotatoes, oil

Operating Facilities and Equipment to run thebusiness:

1. Kitchen Equipment

Commercial FryersHot Food StorageSteam EquipmentCommercial OvensWood Cabinet CartsWork TablesTissue rollsCutlery setsFreezersGeneratorsMicrowavesWaste bins


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2. Cooking equipment

Restaurant ToastersSandwich GrillsSandwich Press

3. Kitchen apparels

apronsbandannascaps& hatschef coatschef hatsface masksfinger guardkitchen gloves

4. Stationary

Register rollsSales bookTape products


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ORDERING SYSTEM

It is now easier than ever before to order a fast food delivery from your localtakeaway because you can do it over the internet. Using this website, you

can PINKS DELIGHT fast food restaurants in your local area and see theentire menu online. Ordering is just a matter of clicking on what you wantand entering your address. The order be sent to the fast food restaurant fordelivery to you - it's as easy as that. Best of all its completely free!

Become a free

You don't have to be a member to use this website but if you sign up for afree account, it will make ordering food even easier in the future. You canstore all your details so that you only have to enter them once. Signing upalso lets you to see a past history of all your orders. You can even see yourfavorite meals and quickly reorder them.

Ordering

you start by entering your postcode. Check out the list and select whichevertype of food that you feel like.Instead of ordering by phone and going for your usual burger and chips, youget to see the full menu of this fast food place. Decide what you want andsimply click on it to add it to your shopping list. You'll see this at the left ofthe screen and it shows you everything you've ordered along with the totalprice.we give you the chance to customize your order by selecting the type ofsauce you want on your burger or whether you want salad on your kebab. Inyour shopping list, you might see a cross like this next to an item. This

means that you can customize this item. Just click on it to see all the choicesyou have.When you're sure you've chosen everything you want, just click on 'PlaceOrder'. After letting us know the delivery address of your order and choosingwhether youwant to pay by cash or card, just sit back, relax and wait foryour food.


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Whathappens next?

At any time, you can check on the status of your order by using the ordertracking system on this website

PAYMENT PROCEDUREOn line payment through credit cardsin cash at the time of delivery of order

LOCATIONTo run the business we have selected the most favorite site of fast foodlovers i.e. M.I Road


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DEPARTMENTS OF FAST FOOD RESTAURANT

Finance departmentmarketing departmentOperations departmentpurchasing department

customer services department


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Finance department

This department is responsible to arrange the cash inflows of the business. italso identifies the sources from where the finances can obtain to run the

business operations smoothly.Basic source of financing are:Banks.Credit UnionsFamilyNetwork of connectionsWith the loan provision proper accounts of cost and revenues are maintainedround the year Such as:

Average Sale per Customer Total Sales / Number ofCustomertransactions This can be done by the year, month, week or day. The

important thing is sales members need a target to aim for and this is one ofthe most effective ways of doing this

Sales per Full time Team Member= Total Sales / Number of full timeequivalent team members.To allow you to benchmark with other businesses you need to look at fulltime equivalent team members to get a comparable figure

Labor Costs as a Percentage of Sales= All payroll expenses related toSales x100 \ Total Sales.

This tells you the cost of doing business with your present team

Return on Investment:There are two ways of doing this:

Return on Total Assets (ROA %)= Earnings before Interest & Tax (EBIT)x 100 \Total Assets

Return on Equity (ROE %)= Earnings after Tax (EAT) x 100 \ OwnersFunds

NOTE: An old saying"If you can't measure it then you can't manage it."


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Marketing department

The marketing department focuses on designing colorful advertising andpromotion materials.

WE BELIEVE:

Your team has the ideas that can help you be topical. Typical businessestend not involve the team in marketing strategies. Topical businessesconstantly involve the team in the ideas loop.Once a month take a couple of hours to work on your business with yourteam, provide some refreshments, and brainstorm ideas. Set a budget(which could be nil) prior to the session so the team have a parameter towork within. The subject could include how to develop unique displays,marketing campaigns or advertising to get more people through your front

door

MARKETING PLAN & SALES STRATEGY

MARKET PENETRATION

Entry into the market should not be a problem. The store has high visibility

with heavy foot traffic all day long. The local residents and students alwayssupport new restaurants and the tourists do not have fixed preferences. Inaddition, $10,000 has been budgeted for a pre-opening advertising andpublic relations campaign.

Marketing Strategy

Focusing on the unique aspect of the product theme (healthy, tasty foods) amix of marketing vehicles will be created to convey our presence, our image,and our message.

Currently advertisement is being done through

E-mailsBill boardsAdvertisement on different entertainment sitesPrint media


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Operations department

This department focuses on preparing food efficiently

Purchasing department

Is responsible to manage the adequate number of supplies and RAW matrialpurchases at the right time and in the right quantity.

Customer services department

Are concerned to tackle and answer the complaints of customers in the most

congenial way. Any inconvenience faced by customers is tried to resolvethroughFAQsE-mailsIf you're having any problems with this website then please don't hesitate tocontact us. You can find all our details on our contact page.If you have any problems or disputes with any of the fast food order that weserve, please contact us and we will investigate.We are also interested in your comment and suggestions. This website is foryou so if you can think of anything we can help with, just let us know.

MANAGEMENT REQUIRED TO RUN THE BUSINESS

1. Fast food manager.

2. HR manager.

3.Quality assurance manager.

4.Training & development officer.


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CALIBER OF HR

Excellent customer service skillsAbility to lead and motivate teams and influence people

Designation/type no

owner1

kitchen supervisor2shift supervisor3cook 4take away order taker8dish washer2cleaner1guard(12hour) 1

Total 22Good organizational skillsEnergy and staminaDecision making ability and problem solving skillsStrong communication skills, tact and diplomacy


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LONG-TERM DEVELOPMENT

GOALS

PINKS DELIGHT is an innovative concept that targets a new, growingmarket. We assume that the market will respond, and grow quickly in thenext 3 years. Our goals are to create a reputation of quality, consistency andsecurity (safety of food) that will make us the leader of a new style ofdining.

STRATEGIESOur marketing efforts will be concentrated on take-out and delivery, theareas of most promising growth. As the market changes, new products maybe added to maintain sales.

MILESTONESAfter the restaurant opens, we will keep a close eye on sales and profit. Ifwe are on target at the end of year 1, we will look to expand it to other city.

RISK EVALUATIONWith any new venture, there is risk involved. The success of our project

hinges on the strength and acceptance of a fairly new market. After year 1,we expect some copycat competition in the form of other independent units.Chain competition will be much later.

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