Mansfield BID AGM 25th March 2013
Safe & Secure - £71,500• 4368 – Ambassadors Patrol Hours• 645 – Pieces of Intelligence• 102 – Members Radio Scheme• 11 % - Reduction in all crime in
2011/12• 23.2% - Reduction to date 2012/13• 2 – Rapid deployable CCTV Kits• 1248 –Night Street Marshals Patrol
Hours / Street Pastors• Crime Prevention Campaigns – Public
and Businesses
Safe and Secure - Examples
OVER 90
100,000 M²
60 M²
Cleansing- £70,000
OVER 2500100 M²
15 SNOW REMOVAL
SHOP FRONTAGES
FLYTIPPING
GATEWAYSBOARDING /SECURING
WEEDING
PAT TESTING
Cleansing – Examples
Marketing - £106,000 • www.mansfieldtowncentre.co.uk
- 3900 hits per month- On average 100 new views a month- 98.2% Increase in last 12 months- 12,767 views on business pages / event
pages
• I Love Mansfield Facebook Page- 2883 average reach a week- 15 average new likes a week- 194,084 views generated from one post
made
• Privilege Card- 3450 Members- Access to 100 + Offers - Civic Pride
Marketing - Events
• Easter Events • St Georges Day • Olympic Torch• Jubilee Food Fair• Summer Events• Xmas Events – Horse & Carriage,
Giant Snowglobe, Xmas Farm• Valentines Gala• Mansfield Up Our Street
• Improved signage approved. Signage will direct visitors to both a local parking area and a further tourist parking area for other visitors.
• New gateway signage in development
• Working closely with bus station – new signage to be installed
• New town centre App launched - 1/3 of visitors to the website is via a mobile device
• Parking Schemes
Access- £3,500
Invest in Mansfield- £9,500 Appealing Mansfield
£22,000
PR Specialist Street
PastorsTown Team
Pop Up
ShopHanging
Baskets
Business Offers
Xmas Lights
Landscaping Wi-Fi
Market
Consultatio
n
Switch On
New businesses
Positives
Town Centre Expenditure:2010 – 2011 – + 4.44%2011 – 2012 – + 7.14%
Town Centre Ranking:2010 – 1372011 – 1352012 - 112
Leakage 2011 - 2012:Nottingham – reduced 0.1%Chesterfield – reduced 0.4%Meadowhall – reduced 0.2%Mc Arthur Glen – reduced 0.4%Other – increased 1.1% (likely to be online)
Dwell Time (multi story):
0500
100015002000250030003500400045005000
2013/14 Budgets• Est. Carry Over - £47,000• Est. Levy - £300,000• Security P’shp Income - £15,000• Est. additional income - £10,000
• Safe & Secure - £72,000• Marketing - £80,000• Appealing - £15,000• Investing - £10,000• Access - £10,000• Cleansing - £70,000• Office / Professional Fees - £25,000• Bad Debt - £15,000
2013/14 Priorities • Bigger and more compact event calendar• Increased consultation• Application of Purple Flag Award• Launch of the Wi-Fi project – virtual shop
windows• Dedicated Chewing Gum Removal• Further Crime Prevention Campaigns• Production of town centre magazine• Run higher profile media campaigns• Run a longer term Pop Up Shop• Lobbying of NCC to improve town lighting• Customer Service Scheme• Increased application for funding pots
WebsiteOp’s planAtcmAccounts