Social Media AnalyticsMantis Technology GroupMay 2011

© 2011 Mantis Technology Group, Inc. All rights reserved. 2

Legal Disclaimer

The information in this presentation is confidential and proprietary to Mantis Technology Group, Inc. (Mantis) and may not be disclosed without the permission of Mantis. This presentation is not subject to any license, service or subscription agreement with Mantis. Mantis has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and Mantis’ strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by Mantis at any time for any reason without notice. The information on this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. Mantis assumes no responsibility for errors or omissions in this document, and shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of this document. This limitation shall not apply in cases of intent or gross negligence.

All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward- looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

© 2011 Mantis Technology Group, Inc. All rights reserved. 3

Agenda

1. Social Media & Analytics

2. Business Challenges & Value

3. Technical Overview

4. Demonstration

© 2011 Mantis Technology Group, Inc. All rights reserved. 4

Social MediaTop 10 Strategic Technologies for 2011

• Cloud computing

• Mobile applications and media tablets

• Social communications and collaboration

• Video

• Next generation analytics

• Social analytics

• Content aware computing

• Storage class memory

• Ubiquitous computing

• Fabric-based infrastructure and computers

“Gartner predicts that by 2016, social techno-logies will be integrated with most business applications.”

David CearleyCarl ClaunchTop 10 Strategic Technology Trends for 2011October 29, 2010

© 2011 Mantis Technology Group, Inc. All rights reserved. 5

1. People are talking about you

2. People want to be heard

3. It’s not all noise

4. SM is the next customer service channel

5. SM can deliver bottom line results

Social Media5 Things You Should Know

“More than 90 million Tweets a day”

© 2011 Mantis Technology Group, Inc. All rights reserved. 6

1. People are talking about you

2. People want to be heard

3. It’s not all noise

4. SM is the next customer service channel

5. SM can deliver bottom line results

Social Media5 Things You Should Know

“More than 126 million blogs tracked”

© 2011 Mantis Technology Group, Inc. All rights reserved. 7

1. People are talking about you

2. People want to be heard

3. It’s not all noise

4. SM is the next customer service channel

5. SM can deliver bottom line results

Social Media5 Things You Should Know

“100 million videos watched a day”

© 2011 Mantis Technology Group, Inc. All rights reserved. 8

1. People are talking about you

2. People want to be heard

3. It’s not all noise

4. SM is the next customer service channel

5. SM can deliver bottom line results

Social Media5 Things You Should Know

“More than 700 billion minutes / month”

© 2011 Mantis Technology Group, Inc. All rights reserved. 9

1. People are talking about you

2. People want to be heard

3. It’s not all noise

4. SM is the next customer service channel

5. SM can deliver bottom line results

Social Media5 Things You Should Know

“The majority of consumers rely to some extent on social networks to guide them in theirpurchase decisions.”

© 2011 Mantis Technology Group, Inc. All rights reserved. 10

Agenda

1. Social Media & Analytics

2. Business Challenges & Value

3. Technical Overview

4. Demonstration

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© 2011 Mantis Technology Group, Inc. All rights reserved. 11

Social MediaBusiness Challenge

Social Media is new voice of the customer Need to listen to new customer service channel

Increasing competition Vying for customers attention

Rising customer service expectations More experienced buying public

Quicker market reaction Shorter product development timelines

Growth of mobile and location based services Particularly among younger demographic

“Social media encourages interaction which leads to a new type of intelligence that CRM systems were not tracking before. Data such as reactions, activities, sentiments, locations, behavior and preference are converging providing a never seen before clear picture of each Customers.”

Eric TsaiHow Will Social Media Impact Your BusinessDecember 17, 2010

© 2011 Mantis Technology Group, Inc. All rights reserved. 12

Customer Service

Public Relations

Marketing

Executive

“I want to respond to what customers are saying about our product and resolve their issues.”

“I want to measure the effectiveness of our campaigns and promotions.”

“I want to measure sentiment towards our company among the public and among analysts.”

“I want to know that my company is respected and our customers are happy.”

Brand / Product Manager

“I need to know what consumers like and dislike about my competitors products so I can make ours better. ”

Social MediaBusiness Challenge

© 2011 Mantis Technology Group, Inc. All rights reserved. 13

Social MediaBusiness Value

Improve marketing and customer service Listen to consumer sentiment Respond quickly to customer service issues

Track sentiment across market segments Brand, geography, language, most mentioned topics

Track competitive sentiment Understand what consumers like and dislike about competitors

Reduce product design lifecycle Get consumer feedback in real-time

Mantis Pulse Analytics provides enterprise customers the right solution to monitor, measure and visualize social media and market sentiment towards its brand and products.

“Social media tools are having a huge impact on customer service and employee hiring to marketing and product development.”

Jason Peck6 Buckets of Social Media MeasurementJanuary 19, 2011

Contact information:

Brian VickeryEmail: brian.vickery@mantis-tgi.com LinkedIn: http://www.linkedin.com/in/brianvickery Twitter: dbvickeryPulse: http://pulse.mantis-tgi.com

For more information and a Pulse Analytics demo…