MAnual calculation for SPSS

8/10/2019 MAnual calculation for SPSS

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NAME : SIVANESH . M

REG NO : 3511220031

NAME OF THE COMPANY : KRISHNA BAJAJ

INTERNAL GUIDE : Mrs.K.PRIYA

EXTERNAL GUIDE : KRISHNARAJ.R


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BAJAJ

CUSTOMER PREFERENCE OF

AUTOMOBILES


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MANUFACTURING INDUSTRY

Manufacturing industryrefers to those industries which involve

in the manufacturing and processing of items and indulge in either creation

of new commodities or in value addition.

The manufacturing industry accounts for a significant share of the

industrial sector in developed countries.

The final products can either serves as a finished good for sale to

customers or as intermediate goods used in the production process.


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The Automotive industry is the industry involved in the design,

development, manufacture, marketing, and sale of motor vehicles.

The Automotive industry is a term that covers a wide range ofcompanies and organizations involved in the design, development,

manufacture, marketing, and selling of motor vehicles, towed

vehicles, motorcycles and mopeds.

It is one of the world's most important economic

sectors by revenue.


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Bajaj Group is an Indian conglomerate found by Jamnalal

Bajaj in 1926, Mumbai.

Bajaj Group is one of the oldest & largest conglomerates

based in Mumbai, Maharashtra.

The group comprises 34 companies & its flagship

company Bajaj Auto is ranked as the world's fourth largest

two- and three-wheeler manufacturer.


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Bajaj Auto Limited is an Indian motorized vehicle-producing

company. Bajaj Auto is a part of Bajaj Group.

It was founded by Jamnalal Bajaj at Rajasthan in the 1930s. It is

based in Pune, Mumbai, with plants in Chakan (Pune), Waluj

(near Aurangabad) and Pantnagar in Uttarakhand. The oldest plant

at Akurdi (Pune) now houses the R&D centre ahead.

Bajaj Auto makers and exports automobiles, scooters, motorcycles

and auto rickshaws.


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To study about the customer preference towards Bajaj two

wheeler from Krishna Bajaj.

To study about the factors influencing the customers to

prefer Bajaj two wheeler from Krishna Bajaj.

To identify the level of satisfaction of customers towards

Bajaj two wheeler from Krishna Bajaj.

To offer suggestions to Krishna Bajaj.


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This study shall make the retailer aware of the various

expectation of the consumer from the Krishna Bajaj two

wheeler.

So that the retailer can bridge the gap between the customer

expectations from the product and the actual product delivered.

Satisfying the needs and addressing their expectations will

enable the retailer to increase the sales of Bajaj two wheelers.


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Bajaj Platina 100cc

Bajaj Platina 125 DTS-Si

Bajaj Discover 135 DTS-i

Bajaj XCD 125 DTS-Si

Bajaj XCD 135 DTS-Si

Bajaj Pulsar 180 DTSi


Bajaj Pulsar 220 DTS-Fi


Bajaj Avenger 220 DTS-i

Bajaj Pulsar 200 NS


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Davis, Inman, and McAlister(1992) also examine the difference

between pre and post promotion brand evaluation at the individual

level but find no evidence that price promotions affect evaluations

for frequently purchased branded package goods.

Kekre, Krishnan and Srinivasan (1995) examine heterogeneity of

effects across individual customers of a single company using a

random effect ordered probity model. These models are similar to the

hierarchical linear models considered here, and a single customer

could be considered a subunit.


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According to Ambler, 2003 many companies measures brand equity to ensure that

marketing activities are aligned with the companys strategy and to ensure that

investment is used for the right brands.

Consumer intermediate: such as consumer awareness and attitudes. The measureslies in inputs(advertising) and behavior(sales)

Consumer behavior: such as quarterly penetration.

Direct trade consumer: distribution availability

Competitive market measures: market share (measures relatives to a competitor or

the whole market).

Innovation: such share of turnover due to new products.

Financial measures: advertising expenditure or branded evaluation.


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Research Design

A research design is a plan that specifies the source and type of

information relevant to research problem.

It is a strategy specifying which approach will be used for gathering and

analyzing the data.

The research design used in this study is Descriptive Research design.

Sample Design

The population for the study is finite in nature so under probability

sampling technique simple random sampling method is used.


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Population Size

The population size is 510 customer of Krishna Bajaj

showroom.

Sample Size

The data was collected from a sample of 150

customers.


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TYPES OF DATA COLLECTION

Primary Data

The study mainly based upon the primary data.

A structured questionnaire is to collect the data from the customer.

A sample size of 150 customers has been appended in this research

report.

Secondary Data

The secondary data was collected from Website and Advertisement.


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Weighted average

Chi-Square test.

Percentage analysis


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Monthly Income

(Rupees)No of Respondents

% of respondents

25,000 22 14.67

Total 150 100

0

10

20

30

40

50

60

70

(Rupees) 25,000

Respondents

Monthly income

Number of Respondents

% of respondents


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Factors

No of Respondents

% of respondents

Cash 47 31.33

Bank loan 42 28.00

Installment

61

40.67

Total

150

100

0

10

20

30

40

50

60

70

Cash Bank loan Installment

Respondents

Purchase

Number of Respondents% of respondents


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Factors

No of Respondents

% of respondents

Highly satisfied 12 8.00

Satisfied

90

60.00

Neither satisfied nor

dissatisfied36

24.00

Dissatisfied

5

3.33

Highly dissatisfied

7

4.67

Total 150 100

0

10

20

30

40

50

60

70

80

90

100

Highly satisfiedSatisfiedNeither satisfied nor dissatisfiedDissatisfiedHighly dissatisfied

Respond

ents

Delivery time

Number of Respondents

% of respondents


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O

E

(O-E)

(O-E)^2

(O-E)^2/E

5 5.43 -0.43 0.18 0.03

11 9.13 1.87 3.51 0.38

9 8.63 0.37 0.13 0.02

6 8.63 -2.63 6.93 0.80

6 5.18 0.82 0.67 0.13

5 4.69 0.31 0.09 0.02

8 7.89 0.11 0.01 0.00

5

7.47

-2.47

6.08

0.81

9 7.47 1.53 2.35 0.31

5 4.48 0.52 0.27 0.06

6 4.99 1.01 1.03 0.21

9 8.39 0.61 0.38 0.04

8 7.93 0.07 0.00 0.00

6 7.93 -1.93 3.74 0.47

5 4.76 0.24 0.06 0.01

6 4.99 1.01 1.03 0.21

9 8.39 0.61 0.38 0.04

8 7.93 0.07 0.00 0.00

6 7.93 -1.93 3.74 0.47

5 4.76 0.24 0.06 0.01

TOTAL 4.05


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Since the calculated value ofX2(4.05) is less than thetable value ofX2(21.0), the Null hypothesis (H0) isaccepted and consequently the Alternative hypothesis(H1) is rejected.

Hence it can be inferred that there is nosignificant relationship between Respondents age andopinion towards the influencing factor.


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O

E

(O-E)

(O-E)^2

(O-E)^2/E

5 4.99 0.01 0.00 0

7

8.39

-1.39

1.92

0.22

9 7.93 1.07 1.14 0.14

8 7.93 0.07 0.00 0

5

4.76

0.24

0.06

0.01

12

11.73

0.27

0.07

0

22 19.73 2.27 5.14 0.26

18

18.67

-0.67

0.44

0.23

21 18.67 2.33 5.44 0.29

7 11.20 -4.20 17.64 1.57

5

5.28

-0.28

0.08

0.01

8

8.88

-0.88

0.77

0.08

8 8.40 -0.40 0.16 0.01

6

8.40

-2.40

5.76

0.68

9 5.04 3.96 15.68 3.11

TOTAL 6.62


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Since the calculated value of X2(6.62) is less than thetable value ofX2(15.5), the Null hypothesis (H0) isaccepted and consequently the Alternative hypothesis(H1) is rejected.

Hence it can be inferred that there is nosignificant relationship between Respondents age andopinion towards features of Bajaj.


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O

E

(O-E)

(O-E)^2

(O-E)^2/E

5 5.6 -0.6 0.41 0.07

16

19.4

-3.4

11.74

0.60

12 10 2.0 3.89 0.39

5 5 0.0 0.00 0.00

9

6.9

2.1

4.44

0.64

7

5

2.0

3.84

0.76

16 17.4 -1.4 1.85 0.11

8

9

-1.0

0.92

0.10

5 4.5 0.5 0.27 0.06

6 6.2 -0.2 0.03 0.00

6

7.3

-1.3

1.74

0.24

30

25.2

4.8

22.91

0.91

12 13 -1.0 1.03 0.08

6

6.5

-0.5

0.26

0.04

7 8.9 -1.9 3.79 0.42

Total 4.43


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Since the calculated value of X2(4.43) is more than thetable value ofX2(15.5), the Null hypothesis (H0) isaccepted and consequently the alternative hypothesis(H1) is rejected.

Hence it can be inferred that there is significantrelationship between respondents income and modeof purchase.


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O E O-E (O-E)^2 (O-E)^2/E

15

14.49

0.5

0.26

0.02

6

6.01

-0.01

0.00

0.00

15 15.03 -0.03 0.00 0.00

5 5.47 -0.47 0.22 0.04

9

12.01

-3.01

9.08

0.76

5 4.99 0.01 0.00 0.00

15 12.47 2.53 6.42 0.51

5

4.53

0.47

0.22

0.05

29 26.50 2.50 6.25 0.24

11 11.00 0.00 0.00 0.00

25

27.50

-2.50

6.25

0.23

10 10.00 0.00 0.00 0.00

Total 1.84


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Since the calculated value of X2(1.84) is more than thetable value ofX2(12.6), the Null hypothesis (H0) isaccepted and consequently the alternative hypothesis(H1) is rejected.

Hence it can be inferred that there is significantrelationship between Respondents of the occupationand price.


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Majority (24.67%) of the respondents are in the age group 25-30 years. Majority (92.67%) of the respondents are male. Majority (42.67%) of the respondents have qualified UG Majority (78.67%) of the respondents are married. Majority (66.67%) of the respondents have less than 4 members in

their family. Majority (36.67%) of the respondents are private employees. Majority (41.33%) of the respondents earn a monthly income of Rs

10,000-15,000. Majority (38%) of the respondents are aware of the showroom through

friends/relatives. Majority (42%) of the respondents are using bajaj for less than 1 year. Majority (40.67%) of the respondents purchase through installments. Majority (31.33%) of the respondents prefer bajaj due to mileage.


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Majority (38.67%) of the respondents have black with blue colour vehicle. Majority (78%) of the respondents are aware of all varieties of bajaj two wheeler.

Majority (86%) of the respondents opinion that the company provides all informationabout Bajaj two wheeler before going for a test drive.

Majority (60%) of the respondents are satisfied with the delivery time of two wheeler.

Majority (72%) of the respondents have opined that information provided by theexecutives is good.

Majority (39.33%) of the respondents spend Rs 1501 - 2000 per month on fuel.

Majority (40.67%) of respondents spend Rs 401 600 per month on maintenance.

Majority (52.67%) of the respondents are satisfied with the features of Bajaj.

Majority (55.33%) of the respondents have opined that test drive provided by thecompany is good.

Majority (50%) of the respondents feel that the price is economic.

Majority (43.33%) of the respondents are satisfied with the mileage.

Majority (35.33%) of the respondents agreed that the adequate promotional schemes areprovided by.Bajaj.


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Effort must be taken to create awareness of specialbenefits and promotional schemes and morepromotional schemes may be offered.

Exchange melas may be offered during festivalseasons.

The showroom can actively take part in arrangingvehicle loan for the customers which will in turn be

helpful for the showroom in sales. More offers and discounts may be provided to the

customers to boost up sales.


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In the present scenario customers play a vital role inuplifting any kind of products. Automobile industry is onesuch industry where customers are the kings in decidingthe growth of any automobile companies. Two wheelersautomobile sectors are gaining boom now-days.Understanding customers mind set according to thechanging trends.

The company should focus towards satisfying thecustomers not only in terms of quality but also in terms of

service. Krishna Bajaj is one such showroom for bajaj Two-wheelers which is rendering a good service for itscustomers and they always strive to fulfill the needs and

wants of the customer.


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Books PHILIP KOTLER, Principles of Marketing, sultan chand

and company Ltd, New Delhi, 2002. KOTHARI C.R., ResearchMethodology,Wishwa

Prakashan, New Delhi, 1995. R.S.N. PILLAI, V.BAGAVATHI, Statistics,S.Chand &

Company Ltd, New Delhi, 2003.

Websites ww.wikipedia.com www.bajajauto.com www.bajajgroup.org
http://www.bajajauto.com/http://www.bajajgroup.org/http://www.bajajgroup.org/http://www.bajajauto.com/

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MAnual calculation for SPSS

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