Manual de identidad

Brand guidelinesApril 2006

Headline –copy goes here

Headline

Headline

Headline

Our identity

Specifications

Applications

1 Our brand

234


2Headline

Headline

Headline

Our brand

1

Brand positioning 4

Brand attributes 5

Brand tone of voice 6

Brand architecture 12

Adecco brand guidelines | Contents | 3

Brand positioning Adecco brand guidelines | Our brand | 4

Who are we?

The world expert in connecting people both globally and locally with the talent they need and the work they want.

What makes us unique?

PeopleWe are passionate about the people we work with. We listen, and then ask more insightful questions. We find the right work as quickly as possible, we don’t wait for it to find us.

Training and assessmentWe never tire of learning and give the same opportunity to every associate. We offer life skills, career progression, specialized expertise. We seek new approaches and partner with the best trainers.

Investment in technologyWe use technology to create real advantages. We want associates and clients to benefit from working with us. We invest constantly to sustain our position as innovators.

Our responsibility

We connect people. To accomplish this, we must be easily accessed by our clients and associates at all times. We must provide them with a thorough understanding of the way we work and the services we offer.

We see a world where individuals have greater choice and, therefore, want to work with a partner who demonstrates they have the relationships and skills that fit their exact requirements.

We are confident that, as Adecco, we will help to inspire our colleagues, clients and associates to achieve “better work, better life”.

Our goal – ‘better work, better life’

We believe that those who are motivated to improve their work experience will create opportunities to improve all other parts of their lives.

We seek those motivated to make change and know that as partners we can help them to shapeand achieve their professional and personal goals.

Adecco brand guidelines | Our brand | 5

Caring People are our business and we take that seriously. We strive to inspire everyone we work with because we know how much our efforts can make a difference.

World-class Professional integrity is essential and is key to how we keep our business strong and growing.

Ahead We are committed to build and improve the skills of the human capital we provide to our Clients around the globe. We have the resources to invest constantly to improve performance through innovative training and assessment techniques.

Brand attributes

Passionate We are fully committed and go above and beyond the call of duty to provide our clients with the highest quality associates and work with our associates to help them to improve and excel in their performance.

Expert We have the scope and the insight to understand employment and labour market issues. We also invest, on behalf of our Clients and Associates, to ensure that our know ledge contributes to improving these markets.

Brand tone of voice

In all Adecco communications, our writing and speaking must reflect our brand attributes, as follows.

Caringmeans people come first, ahead of systems, technology or tools. So our language is clear, simple and transparent – we don’t use jargon, we don’t assume insider knowledge (unless the assumption is justified) and we avoid acronyms, initials and technical terms (e.g. SLA) unless we know our audience will be familiar with them.

World-classmeans everything is first rate, all the time. So our grammar, use of words, punctuation and paragraph ing are impeccable, as is our presentation. Second best is never acceptable. If you’re not sure about something you’re writing, check with a colleague, get a second opinion – be an active and collaborative communicator.

Aheadmeans we are at the forefront of change. So our style is energetic. Use short sentences, active verbs. Say ‘we did better’, rather than ‘performance was improved.’ Cut any words you can lose without losing meaning. And cut out meanings that are obvious (so long as your audience doesn’t need them).

Passionatemeans our involvement with Adecco is intense and personal. So we’re enthusiastic when we talk or write. Be careful, though, that you give your audience reasons to feel enthusiastic too. Adecco isn’t a cult, it’s a serious business that touches a vital area of people’s lives.

Expert means we understand employment and labour market issues in depth at every level, from individual to global. So our language is rational, inspiring confidence in our claims. This supports the integrity of our vision and makes it more persuasive when we want to talk about it.


Brand tone of voice Examples

Caringmeans people come first, ahead of systems, technology or tools. So our language is clear, simple and transparent – we don’t use jargon, we don’t assume insider knowledge (unless the assumption is justified) and we avoid acronyms, initials and technical terms (eg SLA) unless we know our audience will be familiar with them.

Our tone of voice will take hard work and practice to achieve consistently. On this and the following four pages there are examples from real Adecco documents of copy which fails to meet tone of voice criteria, together with a brief indication of the problems and a suggested solution. On page 26 there are some further notes and rules which Adecco writers and communicators should start to apply to their work.


ExampleThe Adecco Call Centre Census was completed in July 2004, following a nationwide survey of Call Centre Operatives (CCOs). In total, over 1200 people contributed to the survey from call centres in major industries such as Finance, Retail and Utilities. The objective of the research was to understand employee perceptions of the main factors that infl uence their jobs, such as training, development work/life balance, pay and incentives.”

Problems CCOs” is unnecessary; the phrase ‘call centre operatives’ (not capitalized) would be fi ne throughout the report, although if a less dehumanizing descriptor could be devised it would be preferable. The prioritization of information in these sentences devalues the people who responded to the survey, apparently regarding the industries they work in (unnecessarily capitalized) as more interesting than their perceptions, which were nevertheless the focus of the study.

SolutionThe Adecco Call Centre Census presents the fi ndings of a major study into how people who work on the phone in call centres view their occupation. Over 1200 call centre operatives contributed to the Census, which we completed in July 2004. Working in sectors like fi nance, retail and utilities, contributors gave their views on issues such as training, career progression, work-life balance, pay and incentives.”

“

“

“


World-classmeans everything is first rate, all the time. So our grammar, use of words, punctuation and para-graph ing are impeccable, as is our presentation. Second best is never acceptable. If you’re not sure about something you’re writing, check with a colleague, get a second opinion – be an active and collaborative communicator.


ExampleOur service provides immediate response, fl exible and quality services adapted to your specifi c local requirements.”

Problemsimmediate response” is not an adjective, therefore the sentence does not read grammatically (as a sequence of adjectives). “Quality” is not an adjective that can stand alone in good English. “Our service provides … services” is a circular proposition. What are we trying to say?

SolutionWe will meet your needs with a tailored, high quality service from the moment you call us.”

“

“

“


Aheadmeans we are at the forefront of change. So our style is energetic. Use short sentences, active verbs. Say ‘we did better’, rather than ‘performance was improved.’ Cut any words you can lose without losing meaning. And cut out meanings that are obvious (so long as your audience doesn’t need them).


“

“

ExampleCrucially however, we have developed extremely sophisticated candidate screening techniques, designed to ensure we provide candidates not just with the technical skills and expertise your [sic] require but also with the psychological and personality match that is right for your business.”

Problems This one-sentence paragraph is overloaded with fake urgency, superfl uous qualifi ers and redundant repetition that attempts to provide needless emphasis. It crawls under a huge weight of useless verbiage, wearing the reader out long before it says anything of value. (In the process it also manages to be ungrammatical.)

SolutionWe screen our associates with sophisticated methods unique to Adecco. This means you get people with the right skills and, just as important, the right personality for your business.”


Passionatemeans our involvement with Adecco is intense and personal. So we’re enthusiastic when we talk or write. Be careful, though, that you give your audience reasons to feel enthusiastic too. Adecco isn’t a cult, it’s a serious business that touches a vital area of people’s lives.


“

“

ExampleNow there’s no need to waste time searching for the ideal product or latest bargain. Adecco Lifestyle has it all. Lifestyle give you instant access to a wide range of services and products via an easy to use website with savings from over 160 suppliers, including WH Smith, Halfords, Avis, Holmes Place, Phones4U and Homebase.”

ProblemsClunky, chunky, trying too hard. Why be negative (“no need to waste time”)?

SolutionAdecco Lifestyle saves you time and money. The Lifestyle website is fun to surf and easy to use. You’ll fi nd great bargains and exclusive offers from high street favorites like Homebase, Halfords and Phones4U. So check it out. Adecco Lifestyle – for the choices you want.”


Expert means we understand employment and labor market issues in depth at every level, from individual to global. So our language is rational, inspiring confidence in our claims. This supports the integrity of our vision and makes it more persuasive when we want to talk about it.


“

“

ExampleOur position as industry leader within the Commercial and Industrial recruitment sectors has allowed us to work with a wide variety of clients on an international level. Our established reputation within the recruitment industry and our excellent working relationships with our clients has ensured that we are always fully aware of what our clients are looking for.”

ProblemsRepetitious, long-winded, too much blather not enough pay-off. There is also no logical connection between Adecco’s status and reputation and its client orientation.

SolutionAs the industry leader in commercial and industrial recruitment we have many international clients. Naturally we are always highly attentive to their needs and requirements.”

Brand architecture Adecco brand guidelines | Our brand | 12

We are Adecco. One brand. One company.

Adecco logoOur logo is the central identifier of our brand.

Adecco logo with our goal To be used in all our marketing, communication and PR applications.

Adecco logo with business linesBusiness lines represent the eight specialist areas within Adecco and have been established for internal reporting. We anticipate that approved go-to-market names will be used in marketing applications, rather than these internal business lines.

Adecco logo with go-to-market names (examples)Go-to-market names indicate and promote the specialist areas that we operate in.

To be used by specialist areas for marketing and promotional applications.


2Headline

Headline

Headline

Our identity

2

Adecco logo 14

with our goal 15

with business lines 16

with go-to-market names 17

what not to do 18

positioning 19


Colour 20

Typography 21

Imagery 22

principles 23

Brand elements 24

Adecco logo Adecco brand guidelines | Our identity | 14

Our logo is the central identifier of our brand. It is specially designed and should not be altered in any way.

Exclusion zone

The exclusion zone around the Adecco logo is dictated by half the size of the logo above, below and either side of the logo.

Where possible, the Adecco logo should appear on a white background and always ranged left in an application.

Adecco logo

Artwork files: Adecco_logo_CMYK.epsAdecco_logo_RGB.epsAdecco_logo_PMS.eps

Measuring the Adecco logo

Adecco logo (mono)

Artwork file: Adecco_logo_MONO.eps

The logo should only appear in Adecco Red, or Black depending on the application.

All logos artwork files can be downloaded from the Adecco Brand management site; http://brand.adecco.com

11mm

The size of the Adecco logo is calculated by it’s width

Minimum size

Xmm

The minimum size of the Adecco logo is 11mm

Adecco logo With our goal Adecco brand guidelines | Our identity | 15

Our goal is: better work, better life. We communicate this by using this version of the logo in all our marketing, commu-nication and PR applications, unless otherwise specified.

The Adecco logo with our goal is specially designed and should not be altered in any way. No other layout of the logo with our goal is allowed other than the examples shown here.

Adecco logo with our goal

Artwork files: Adecco_logo_goal_CMYK.epsAdecco_logo_goal_RGB.epsAdecco_logo_goal_PMS.eps

Exclusion zone

The exclusion zone around the Adecco logo with our goal is dictated by half the size of the logo above, below and either side of the Adecco logo with our goal.

Minimum size


Adecco with our goal logo (Mono)

Artwork file: Adecco_logo_goal_MONO.eps

The logo should always appear in Adecco Red, or Black depending on the application.


11mm

The minimum size of the Adecco logo with our goal is 11mm

Adecco logo With business line Adecco brand guidelines | Our identity | 16

Adecco has eight business lines, each with its own logo. These business line logos are specially designed and must never be altered in any way. The relative size and placing of logotype, business line, and goal are to be maintained at all times.

Exclusion zone

The exclusion zone around the Adecco logo with business line is dictated by half the size of the Adecco logo above, below and either side of the Adecco logo with business line.


The logo should always appear in Adecco Red with the business line in Adecco Grey, or the whole configuration in Black depending on the application.


Adecco logo with business line

Adecco logo with business line (mono)

Artwork file: Adecco_XX_logo_MONO.eps

Adecco_SME_logo.eps

Adecco_ET_logo.eps Adecco_FL_logo.eps Adecco_HCS_logo.eps Adecco_IND_logo.eps

Adecco_IT_logo.eps Adecco_MS_logo.eps Adecco_OFF_logo.eps

Minimum size

11mm

The minimum size of the Adecco logo with business line is 11mm

Adecco logo With go-to-market name (examples) Adecco brand guidelines | Our identity | 17

These logos are used to indicate and promote the specialist areas that we operate in. We have only shown five examples of go-to-market names here.

For approval of a new go-to-market name please contact either your local represent-ative or your global business line head. For Office and Industrial – Kate Gray SVP, Global Branding. Instructions for producing a new version will be provided upon approval.


Minimum size

Adecco logo with go-to-market names

Adecco logo with go-to-market names (Mono)

Artwork file: Adecco_XXX_logo_MONO.eps

The logo should always appear in Adecco Red and Grey, or Black depending on the application.


Adecco_AUT_logo.eps Adecco_ENG_logo.eps

Adecco_EVT_logo.eps Adecco_FIN_logo.eps Adecco_MED_logo.eps

11mm

The minimum size of the Adecco logo with go-to-market name is 11mm

Exclusion zone

The exclusion zone around the Adecco logo with go-to-market name is dictated by half the size of the Adecco logo above, below and either side of the Adecco logo with go-to-market name.

INFORMATIONTECHNOLOGY

Information Technology

Adecco logo What not to do Adecco brand guidelines | Our identity | 18

1. Don’t change the shape of the logo2. Don’t recolour the logo3. Don’t change the colour of the business

line or go-to-market name

4. Don’t use a different typeface for business line or go-to-market name

5. Don’t change the logo configuration for business line or go-to-market name

6. Don’t write our goal over two lines

6 7 8 9 10

1 2 3 54

7. Don’t invent new logo configurations8. Don’t recolour our goal9. Don’t place the logo on a colour

background10. Don’t reverse out the logo

Adecco logo Positioning Adecco brand guidelines | Our identity | 19

Advertisment

Stationery

The Adecco logo should always be ranged left. It can be placed top, middle or bottom left, depending on the application.

TV end frame

Online

Colour Adecco brand guidelines | Our identity | 20

The Adecco colour palette consists of: Adecco Red, Adecco Grey, White and Black.

Adecco RedPantone®485CMYK 0-100-100-0RGB 234-32-3Web # ea2026

Adecco GreyPantone® Warm Grey 7CMYK 14-19-21-38RGB 169-161-140Web # a9a18c

WhiteCMYK 0-0-0-0RGB 255-255-255Web # ffffff

BlackCMYK 0-0-0-100RGB 0-0-0Web # 000000

Adecco colours

It is important to use the Adecco colour palette correctly. Adecco Red should be used with restraint, principally for the Adecco logo and highlighting in text.

White should be the overall background colour. Smaller amounts of Adecco Grey can be used to compliment the White. Adecco Grey or Black can be used for text.

Using colour

Where appropriate, tints of Adecco Red and Adecco Grey can be used in applications such as charts.

NB. Tints of Adecco Red must not be used for the logo.

Typography Adecco brand guidelines | Our identity | 21

Our typeface is VAG Rounded. It is a vital part of our visual identity and should be used in all our communication materials, unless otherwise specified.

VAG Rounded Thin

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890(&%£$)

VAG Rounded Light

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jk lmnopqrstuvwxyz1234567890(&%£$)

VAG Rounded Black


1234567abcThis is VAG Rounded Thin

VAG Rounded Bold


Phasellus risus. Fusce eget justo sed velit; Auctor sollicitudin. Suspendisse interdum elementum enim. Vivamus sit amet ante eget pede interdum ornare elementum.

ABCDEFGHIJKLMNOPQPhasellus risus. Fusce eget justo sed velit auctor sollicitudin.

VAG Rounded is available in four weights; Thin, Light, Bold and Black.Our overall typographic style is simple and light. Here are some guides for achieving the right design:

– For main body text and headlines use VAG Rounded Light or Thin.

– VAG Rounded Bold should only be used in small amounts of copy such as small subheaders or in graphs. Avoid using it in larger type sizes.

– Avoid capitalising words as it gives the wrong tone. Use lower and upper case

instead, it’s more personal.– Range type left.– Let copy flow naturally, avoid justifying

type at all times.

Arial should be used in PowerPoint and letter writing, following the same typographic guidelines as described.

Imagery Adecco brand guidelines | Our identity | 22

To compliment the new Adecco brand identity, an image library has been created, that will develop over time.

Work imagery (examples)

Lifestyle image (example)

A selection of images are currently available for download from the brand site and more will be added as they become available.

To communicate our goal, better work, better life, a combination of work and lifestyle imagery may be used.

Imagery Principles Adecco brand guidelines | Our identity | 23

The Adecco image style shows people in their working environment. When selecting imagery or commisioning a photographic shoot, the following principles apply:

Always use images of people Always crop close in on people Never use posed images

Avoid using flat, low contrast images Correct contrast

Images should convey the belief that if you are in the right job, you feel good about life.

Images should clearly signal their particular profession. This can be achieved by careful use of location and props that suggest the profession, but avoid cliches.

Images should include real human expressions (detail matters). The people should be seen enjoying their work and social environment. They should appear natural – not looking directly into the camera.

Images should be culturally relevant.

When using black and white photography, avoid using flat, low contrast images.

Keep it real – if it doesn’t happen in life, it doesn’t happen in Adecco.

Rounded cornersAn important element of our graphic language is the use of rounded corners. These can be applied to photographs, text boxes and other graphic elements.

Brand elements Adecco brand guidelines | Our identity | 24

They reflect the visual style of the Adecco logo. Various sizes of curves can be used in one application but should be applied with restraint.

Lorem ipsum dolor sit amet, consectet adipiscing elit. Etiam purus risus, molestie dapibus, dignissim a, feugiat sit amet, elit. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Mauris mollis libero quis quam. Maecenas ultricies duis dignissim.

Lorem ipsum dolor sit amet, consectet adipiscing elit. Etiam purus risus, molestie dapibus, dignissim a, feugiat sit amet, elit.

Fusce elementum. Donec eleifend molestie ante. Morbi justo augue, dapibus sit amet, vestibulum a, luctus vitae, leo. Praesent ut nibh. Pellentesque vehicula augue. Sollicitudin nunc. Pellentesque habitant morbi tristique.

When applying rules, use lines with rounded corners instead of straight cut edges.


2Headline

Headline

Headline

Applications

3Adecco brand guidelines | Contents | 25

Stationery 26

Forms 30

Folders 31

Literature 32

Posters 38

Recruitment advertising 39

PowerPoint 40

Sponsorship 43

Promotional gifts 44

Advertising 46

Online 47

Branch Environments 48

Stationery Adecco brand guidelines | Applications | 26

This is the visual style of Adecco’s master stationery. For full specifications and templates, see section 4.

Stationery Business line Adecco brand guidelines | Applications | 27

This is the visual style of Adecco’s business line stationery. For full specifications and templates, see section 4.

Stationery Fax, memo, press release Adecco brand guidelines | Applications | 28

This is the visual style of Adecco’s standard MS Office templates. For full specifications and templates, see section 4.

Stationery Envelopes Adecco brand guidelines | Applications | 29

This is the visual style of Adecco’s envelopes. For full specifications and templates, see section 4.

Forms Adecco brand guidelines | Applications | 30

This is the visual style of Adecco’s standard forms.

Folders Adecco brand guidelines | Applications | 31

This is the visual style of Adecco’s folders.

Literature A4 covers Adecco brand guidelines | Applications | 32

This is the visual style of A4 literature covers.NB: In the USA use US letter formats.

Literature A5 covers Adecco brand guidelines | Applications | 33

This is the visual style of A5 literature covers. NB: In the USA use US letter formats.

Literature 1/3 A4 covers Adecco brand guidelines | Applications | 34

This is the visual style of 1/3 A4 literature covers. NB: In the USA use US letter formats.

Literature Spreads Adecco brand guidelines | Applications | 35

This is the visual style of literature spreads.


These spreads illustrate how work and lifestyle images can be used together.


This is the visual style of literature spreads.

Posters Adecco brand guidelines | Applications | 38

This is the visual style of posters.

Recruitment advertising Adecco brand guidelines | Applications | 39

These are examples of single and multiple position recruitment advertisments. Imagery can be used if required.

European financial controllerHertfordshire. c£70,000 + packageNa corem ing eliquam del ipsuscipit aut il el do commy nulputpat. Lore modolore tatueros aut wiscidunt

adecco.com/finance

Na corem ing eliquam del ipsuscipit aut il el do commy nulputpat. Lore modolore tatueros aut wiscidunt wis et loreraestin volobortis ex exeraesto commole sequipisl diat alit, se tem ea alismolor sequis ametummy nim quatio dolorem ipissectet, commod dolore magnisi elis nos at.

• Iscidunt wis et loreraestin volobortis ex exeraesto commole sequipisl diat alit, setem ea alismolor sequis ametummy

• Volobortis ex exeraesto commole set

For further information please contact Name Surname on +44 020 7100 1000 or [email protected]

Reference: ABC100200300

This highly operational role, reporting to the european financial director, will see you supporting finance colleagues and country MD’s accross a highly aquisitive and rapidly changing region. Supported by a finance team

• Lorem ipsum et dolce

• Volobortis ex exeraesto commole sequipisl diat

• Iscidunt wis et loreraestin volobortis ex exeraesto commole sequipisl diat alit, se tem ea alismolor sequis ametummy

• Volobortis ex exeraesto commole sequipisl diat

For further information please contact Name Surname on +44 020 7100 1000 or [email protected]

Reference: ABC100200300

Adecco Company Name12 The Street, Town Name,City PostCode, Country

adecco.com/finance

European Financial ControllerHertfordshire. c£70,000 + packageNa corem ing eliquam del ipsuscipit aut il el do commy nulputpat. Lore modolore tatueros aut wiscidunt

Iscidunt wis et loreraestin volobortis ex exeraesto commole sequipisl diat alit, setem ea alismolor sequis volobortis ex exeraesto commole set iscidunt wis et oreraestin volobortis ex exeraesto.


Accounting Department ManagerLondon. c£50,000 + packageNa corem ing eliquam del ipsuscipit aut il el do commy nulputpat.

Iscidunt wis et loreraestin volobortis ex exeraesto commole sequipisl diat alit, setem ea alismolor sequis volobortis ex exeraesto commole set iscidunt wis et


Financial Systems ConsultantWestminster. c£65,000 + bensNa corem ing eliquam del ipsuscipit aut il el do commy nulputpat. Lore modolore tatueros aut wiscidunt

Iscidunt wis et loreraestin volobortis ex exeraesto commole sequipisl diat alit, setem ea alismolor sequis volobortis ex exeraesto.


Accounts OfficerLondon. c£70,000 + packageEliquam del ipsuscipit aut il el do commy nulputpat. Lore modolore tatueros aut wiscidunt

Iscidunt wis et loreraestin volobortis ex exeraesto commole sequipisl diat alit, setem ea alismolor sequis volobortis ex exeraesto commole set iscidunt wis et oreraestin volobortis ex exeraesto.


PowerPoint Adecco brand guidelines | Applications | 40

This is the visual style of Adecco PowerPoint presentations. For specifications see section 4.

A full working template can be downloaded from the Adecco Brand management site; http://brand.adecco.com

PowerPoint Adecco brand guidelines | Applications | 41

Sponsorship Adecco brand guidelines | Applications | 42

OFFICIAL SPONSOR OFFICIAL RECRUITMENT PARTNER

This is the visual style for co-branding in sponsorship. The Adecco logo is always positioned on the left of a sponsor logo.

For further guidance on sponsorship branding, please contact Ian Grundy.

The Adecco logo and sponsor logo should be placed within an Adecco co-branding device and positioned either as portrait or landscape.

If due to a sponsor’s restrictions it is not possible to use an Adecco co-branding device, the Adecco logo and sponsor logo should be visually aligned and positioned as below.

Adecco co-branding device

Sponsorship Adecco brand guidelines | Applications | 43

As with the Adecco logo, the Adecco co-branding device should always be left aligned in communications.

Promotional gifts Adecco brand guidelines | Applications | 44

The look and feel of promotional gifts must reflect the Adecco brand attributes.

Always select gifts that are of the standard and quality that you would expect from a world class company like Adecco. Gifts should be relevant to Adecco’s business. Cheap, gimmicky items should be avoided.

Promotional gifts Adecco brand guidelines | Applications | 45

Advertising Adecco brand guidelines | Applications | 46

In advertising the Adecco logo should always be positioned on the left with the call-to-action on the right.

Always place the Adecco logo and call-to-action on a white background.

Online Adecco brand guidelines | Applications | 47

This is the visual style of Adecco online. If required, the initials ’www’ can be used in domain names. i.e. www.adecco.com/ukHowever it is recommended that where possible the ’www‘ initials are dropped.

To signal one global Adecco, we use the adecco.com suffix followed by country. For example; adecco.com/uk and not adecco.co.uk

Adecco brand guidelines | Applications | 48Professional Branch Environment External Elevation

03

Wel

com

e Opening Hours

Mon 09.00-17.00Tues 09.00-17.00Weds 09.00-17.00Thurs 09.00-17.00Fri 09.00-17.00Sat 10.00-16.00Sun Closed

Industrial

Office

Engineering & Technical

Human Capital Solutions

Medical & Science

Finance & Legal

Information Technology

Sales, Marketing & Events

adecco.com

In light of the introduction of Adecco’s professional segmentation in each market, we will need significant improvement in our branch environments; especially those more tailored to our increasingly professional offer.

The following provide illustrations of how

the new Adecco Professional Branch Environment will appear.

Please note this is work in progress and these are not final designs for construction. The work has been reviewed by senior management who have given their support to progress.

This site will be regularly updated, as the designs are developed and the prototyping/testing stages have been completed.

We are currently negotiating with suppliers and deciding the elements that can be procured centrally.

Current work also involves defining the standards, modules and levels of investment for either professional or general staffing branches.

Artist impression – not for construction

Adecco brand guidelines | Applications | 49Professional Branch Environment Reception & Customer Lounge


Adecco brand guidelines | Applications | 50Professional Branch Environment Customer Lounge


Adecco brand guidelines | Applications | 51Professional Branch Environment Technology / Internet Wall & Interview Pod


Adecco brand guidelines | Applications | 52Professional Branch Environment Interview Pods


Adecco brand guidelines | Applications | 53Professional Branch Environment Zoning Diagram

TRAINING ROOM

TWO THIRDS

Lower Specification

Plan Based on sqm of Brugge Site

4 no. InterviewPods

Plasterboard ‘lid’Above

Host Reception Brand Wall: Hospitality Plasma’s Magazines Leaflets

Lounge AreInternet/Registrationand Self Browse

Higher Specification

ONE THIRD

BACK OFFICE

General layout – not for construction

Adecco brand guidelines | Applications | 54Professional Branch Environment Timeline

Desig

n Pr

incip

les

Prot

otyp

e Sig

nage

Pilo

t Site

Bru

ssel

s

End of April ‘06 Mid-May ‘06 End of June‘06

Guid

elin

es &

Spe

cifica

tions

(firs

t rel

ease

)


2Headline

Headline

Headline

Specifications

4Stationery

Letterheads 49

Compliment slips 60

Business cards 65

Envelopes 68

Address labels 73

Email 74

Fax 75

Memo 76

Press release 77


PowerPoint

Slide templates 82

Online

Overview 88

Logo 89

Country/languageselection 90

Navigation 91

Fonts 92

Images 95

Grids 98

Literature

Covers 78

Posters 81

Legal information goes here

Name SurnameCompany Name 12 The StreetTown NameCounty AB1 2CD

01 Month 2006

Dear Member

Subject title

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam purus risus, molestie dapibus,dignissim a, feugiat sit amet, elit. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Mauris mollis libero quis quam. Maecenas ultricies. Duis dignissim, arcu adipiscing porta auctor, leo eros pulvinar nulla, id consequat urna pede at elit. Integer dictum,tellus sed rutrum porta, tellus arcu lacinia ante, sed feugiat ante massa commodo felis. Curabitur molestie porta purus. Pellentesque vel mi. Curabitur blandit neque sit amet diam. Suspendissepulvinar nisl a odio. Sed ornare.

Phasellus risus. Fusce eget justo sed velit auctor sollicitudin. Suspendisse interdum elementum enim. Vivamus sit amet ante eget pede interdum ornare. Quisque sollicitudin. Aliquam at maurisnon tellus mattis fermentum. In hac habitasse platea dictumst. Donec at nisl in metus sagittis faucibus. Nullam purus. In arcu nisi, hendrerit a, mollis non, dapibus in, odio.

Fusce elementum. Donec eleifend molestie ante. Morbi justo augue, dapibus sit amet, vestibulum a, luctus vitae, leo. Praesent ut nibh. Pellentesque vehicula sollicitudin nunc. Pellentesque habitantmorbi tristique senectus et netus et malesuada fames ac turpis egestas. Donec eu elit vitae massafaucibus ultricies. Pellentesque habitant morbi tristique senectus et netus et malesuada fames acturpis egestas. Donec sollicitudin pretium ipsum. Aliquam nisl leo, varius interdum, varius vitae, ullamcorper at, nunc. Aliquam elit. Cras porta, massa ornare fringilla viverra, orci enim tinciduntsem, ut euismod eros nulla quis nisl. Maecenas iaculis. Sed imperdiet. Pellentesque ullamcorper.

Yours sincerely

Name Surname

Adecco Company Name12 The Street, Town Name,City PostCode, CountryTelephone +41 12 345 67 89Direct +41 12 345 67 89Fax +41 12 345 67 89Mobile +41 12 345 67 [email protected]

Printing specificationsPaper size: A4 Colours: Adecco logo – Adecco Red Text, fold mark – Adecco GreyPaper: 100gsm, white, uncoated stock

Adecco logo Adecco_logo_PMS.eps, 25mm in width

Company name 8pt VAG Rounded Bold, on 9.5pt leading

Contact information 8pt VAG Rounded Light, on 9.5pt leading

Fold mark 0.25pt rule, 5mm in length

Legal information 6pt VAG Rounded Light

Download template from the Adecco brand management site:Adecco_LetHead_Masterbrand.qxd

16

5 1450 24

0

105

A4 letterhead Masterbrand Adecco brand guidelines | Specifications | 56

Example shown at 50% actual size. All measurements are in millimetres unless otherwise specified.

290

5

4

3

2

1

4

32

1

210

2975


Name SurnameCompany Name 12 The StreetTown NameCounty AB1 2CD

01 Month 2006

Dear Member

Subject title

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam purus risus, molestie dapibus,dignissim a, feugiat sit amet, elit. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Mauris mollis libero quis quam. Maecenas ultricies. Duis dignissim, arcu adipiscing porta auctor, leo eros pulvinar nulla, id consequat urna pede at elit. Integer dictum,tellus sed rutrum porta, tellus arcu lacinia ante, sed feugiat ante massa commodo felis. Curabitur molestie porta purus. Pellentesque vel mi. Curabitur blandit neque sit amet diam. Suspendissepulvinar nisl a odio. Sed ornare.


Fusce elementum. Donec eleifend molestie ante. Morbi justo augue, dapibus sit amet, vestibulum a, luctus vitae, leo. Praesent ut nibh. Pellentesque vehicula sollicitudin nunc. Pellentesque habitantmorbi tristique senectus et netus et malesuada fames ac turpis egestas. Donec eu elit vitae massafaucibus ultricies. Pellentesque habitant morbi tristique senectus et netus et malesuada fames acturpis egestas. Donec sollicitudin pretium ipsum. Aliquam nisl leo, varius interdum, varius vitae, ullamcorper at, nunc. Aliquam elit. Cras porta, massa ornare fringilla viverra, orci enim tinciduntsem, ut euismod eros nulla quis nisl. Maecenas iaculis. Sed imperdiet. Pellentesque ullamcorper.

Yours sincerely

Name Surname

Name SurnameJob Title




Name 9pt VAG Rounded Bold, on 9.5pt leading

Job description 8pt VAG Rounded Light, on 9.5pt leading





Download template from the Adecco brand management site: Adecco_LetHead_Masterbrand.qxd

16

5 1450 24

0

105

A4 letterhead Masterbrand (personalised) Adecco brand guidelines | Specifications | 57


290 7

6

5432

1

210

297

6

5

4

3

2

1

7

A4 letterhead With business line Adecco brand guidelines | Specifications | 58



Name SurnameCompany Name 12 The StreetTown Name County AB1 2CD

01 Month 2006

Dear Member

Subject title

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam purus risus, molestie dapibus, dignissim a, feugiat sit amet, elit. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Mauris mollis libero quis quam. Maecenas ultricies. Duis dignissim, arcu adipiscing porta auctor, leo eros pulvinar nulla, id consequat urna pede at elit. Integer dictum, tellus sed rutrum porta, tellus arcu lacinia ante, sed feugiat ante massa commodo felis. Curabitur molestie porta purus. Pellentesque vel mi. Curabitur blandit neque sit amet diam. Suspendisse pulvinar nisl a odio. Sed ornare.


Fusce elementum. Donec eleifend molestie ante. Morbi justo augue, dapibus sit amet, vestibulum a, luctus vitae, leo. Praesent ut nibh. Pellentesque vehicula sollicitudin nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Donec eu elit vitae massafaucibus ultricies. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Donec sollicitudin pretium ipsum. Aliquam nisl leo, varius interdum, varius vitae, ullamcorper at, nunc. Aliquam elit. Cras porta, massa ornare fringilla viverra, orci enim tinciduntsem, ut euismod eros nulla quis nisl. Maecenas iaculis. Sed imperdiet. Pellentesque ullamcorper.

Yours sincerely

Name Surname


16

0

0

105

290

210

297

5 14524

32

1


Adecco logo with business nameAdecco_SME_logo_PMS.eps, Adecco logo 25mm in width





NB. Our goal (better work, better life) is not used on stationery.

Download template from the Adecco brand management site: Adecco_LetHead_bus_lines.qxd

1

5

4

3

2

5

4

A4 letterhead French Adecco brand guidelines | Specifications | 59



01 Month 2006

Dear Member

Subject title

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam purus risus, molestie dapibus, dignissim a, feugiat sit amet, elit. Vestibulum ante ipsum primis in faucibus orci luctus et ultricesposuere cubilia Curae; Mauris mollis libero quis quam. Maecenas ultricies. Duis dignissim, arcu adipiscing porta auctor, leo eros pulvinar nulla, id consequat urna pede at elit. Integer dictum,tellus sed rutrum porta, tellus arcu lacinia ante, sed feugiat ante massa commodo felis. Curabitur molestie porta purus. Pellentesque vel mi. Curabitur blandit neque sit amet diam. Suspendisse pulvinar nisl a odio. Sed ornare.


Fusce elementum. Donec eleifend molestie ante. Morbi justo augue, dapibus sit amet, vestibulum a, luctus vitae, leo. Praesent ut nibh. Pellentesque vehicula sollicitudin nunc. Pellentesque habitantmorbi tristique senectus et netus et malesuada fames ac turpis egestas. Donec eu elit vitae massafaucibus ultricies. Pellentesque habitant morbi tristique senectus et netus et malesuada fames acturpis egestas. Donec sollicitudin pretium ipsum. Aliquam nisl leo, varius interdum, varius vitae, ullamcorper at, nunc. Aliquam elit. Cras porta, massa ornare fringilla viverra, orci enim tincidunt sem, ut euismod eros nulla quis nisl. Maecenas iaculis. Sed imperdiet. Pellentesque ullamcorper.

Yours sincerely

Name Surname



16

1450

0

105

290

210

297

4550 3

2

4

1

5 24

Printing specificationsPaper size: A4 Colours: Adecco logo – Adecco RedText, fold mark – Adecco GreyPaper: 100gsm, white, uncoated stock

Adecco logo with business line Adecco_SME_logo_PMS.eps, Adecco

logo 25mm in width






Download template from the Adecco brand management site: Adecco_LetHead_Masterbrand_French.qxd

5

4

3

2

1

5

125

A4 letterhead French (personalised) Adecco brand guidelines | Specifications | 60



01 Month 2006

Dear Member

Subject title

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam purus risus, molestie dapibus, dignissim a, feugiat sit amet, elit. Vestibulum ante ipsum primis in faucibus orci luctus et ultricesposuere cubilia Curae; Mauris mollis libero quis quam. Maecenas ultricies. Duis dignissim, arcu adipiscing porta auctor, leo eros pulvinar nulla, id consequat urna pede at elit. Integer dictum,tellus sed rutrum porta, tellus arcu lacinia ante, sed feugiat ante massa commodo felis. Curabitur molestie porta purus. Pellentesque vel mi. Curabitur blandit neque sit amet diam. Suspendisse pulvinar nisl a odio. Sed ornare.

Phasellus risus. Fusce eget justo sed velit auctor sollicitudin. Suspendisse interdum elementumenim. Vivamus sit amet ante eget pede interdum ornare. Quisque sollicitudin. Aliquam at maurisnon tellus mattis fermentum. In hac habitasse platea dictumst. Donec at nisl in metus sagittis faucibus. Nullam purus. In arcu nisi, hendrerit a, mollis non, dapibus in, odio.

Fusce elementum. Donec eleifend molestie ante. Morbi justo augue, dapibus sit amet, vestibulum a, luctus vitae, leo. Praesent ut nibh. Pellentesque vehicula sollicitudin nunc. Pellentesque habitantmorbi tristique senectus et netus et malesuada fames ac turpis egestas. Donec eu elit vitae massafaucibus ultricies. Pellentesque habitant morbi tristique senectus et netus et malesuada fames acturpis egestas. Donec sollicitudin pretium ipsum. Aliquam nisl leo, varius interdum, varius vitae, ullamcorper at, nunc. Aliquam elit. Cras porta, massa ornare fringilla viverra, orci enim tincidunt sem, ut euismod eros nulla quis nisl. Maecenas iaculis. Sed imperdiet. Pellentesque ullamcorper.

Yours sincerely

Name Surname

Name SurnameJob title



16

1450

0

105

290

210

297

4550

5432

6

1

5 24


Adecco logo with business line Adecco_SME_logo_PMS.eps, Adecco

logo 25mm in width








Download template from the Adecco brand management site: Adecco_LetHead_Masterbrand_French.qxd

1

6

5

4

3

2

7

7

125

A4 letter Typing template Adecco brand guidelines | Specifications | 61




01 Month 2006

Dear Member

Subject title


Phasellus risus. Fusce eget justo sed velit auctor sollicitudin. Suspendisse interdum elementum enim. Vivamus sit amet ante eget pede interdum ornare. Quisque sollicitudin. Aliquam at mauris non tellus mattis fermentum. In hac habitasse platea dictumst. Donec at nisl in metus sagittis faucibus. Nullam purus. In arcu nisi, hendrerit a, mollis non, dapibus in, odio.

Fusce elementum. Donec eleifend molestie ante. Morbi justo augue, dapibus sit amet, vestibulum a, luctus vitae, leo. Praesent ut nibh. Pellentesque vehicula sollicitudin nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Donec eu elit vitae massa faucibus ultricies. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Donec sollicitudin pretium ipsum. Aliquam nisl leo, varius interdum, varius vitae, ullamcorper at, nunc. Aliquam elit. Cras porta, massa ornare fringilla viverra, orci enim tincidunt sem, ut euismod eros nulla quis nisl. Maecenas iaculis. Sed imperdiet. Pellentesque ullamcorper.

Yours sincerely

Name Surname



1800 26

0

270

For consistency, we have produced a typing template to show where copy appears on a standard letterhead.

Use 10pt Arial on 12pt leading for copy.

210

297

US letterhead Masterbrand Adecco brand guidelines | Specifications | 62



01 Month 2003

Dear Member

Subject title




Yours sincerely

Name Surname

Adecco Company Name12 The Street, Town Name,City PostCode, Country Telephone +41 12 345 67 89Direct +41 12 345 67 89Fax +41 12 345 67 89Mobile +41 12 345 67 [email protected]

Printing specificationsPaper size: US letter 8.5” x 11”Colours: Adecco logo – Adecco Red Text, fold mark – Adecco GreyPaper: 100gsm, white, uncoated stock

Adecco logo Adecco_logo_PMS.eps, 1” in width






Download template from the Adecco brand management site: Adecco_LetHead_Masterbrand_US.qxd

0.6”

0.25” 5.7”0 1”

0

3.75”

Example shown at 50% actual size. Measurements are in decimal inches.

10.75”

4

32

1

8.5”

11”

5

4

3

2

1

5

US letterhead Masterbrand (personalised) Adecco brand guidelines | Specifications | 63



01 Month 2003

Dear Member

Subject title




Yours sincerely

Name Surname



Printing specificationsPaper size: US letter 8.5” x 11”Colours: Adecco logo – Adecco Red Text, fold mark – Adecco GreyPaper: 100gsm, white, uncoated stock









Download templates from the Adecco brand management site: Adecco_LetHead_Masterbrand_US.qxd Adecco_LetHead_bus_lines_US.qxd

0.6”

0.25” 5.7”0 1”

0

3.75”


10.75” 7

6

5432

1

8.5”

11”

6

5

4

3

2

1

7

US letter Typing template Adecco brand guidelines | Specifications | 64



01 Month 2003

Dear Member

Subject title




Yours sincerely

Name Surname



For consistency, we have produced a typing template to show where copy is positioned on a standard letterhead.

Use 10pt Arial on 12pt leading for copy.

7”0 1.07”

0


10”

8.5”

11”

2”

A4 continuation sheet Adecco brand guidelines | Specifications | 65


Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam purus risus, molestie dapibus,dignissim a, feugiat sit amet, elit. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Mauris mollis libero quis quam. Maecenas ultricies. Duis dignissim, arcuadipiscing porta auctor, leo eros pulvinar nulla, id consequat urna pede at elit. Integer dictum, tellus sed rutrum porta, tellus arcu lacinia ante, sed feugiat ante massa commodo felis.

Curabitur molestie porta purus. Pellentesque vel mi. Curabitur blandit neque sit amet diam.Suspendisse pulvinar nisl a odio. Sed ornare. Phasellus risus. Fusce eget justo sed velit auctor sollicitudin. Suspendisse interdum elementum enim. Vivamus sit amet ante eget pede interdumornare. Quisque sollicitudin. Aliquam at mauris non.

Tellus mattis fermentum. In hac habitasse platea dictumst. Donec at nisl in metus sagittis faucibus. Nullam purus. In arcu nisi, hendrerit a, mollis non, dapibus in, odio.

Fusce elementum. Donec eleifend molestie ante. Morbi justo augue, dapibus sit amet, vestibulum a, luctus vitae, leo. Praesent ut nibh. Pellentesque vehicula sollicitudin nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Donec eu elit vitae massa faucibus ultricies. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Donec sollicitudin pretium ipsum. Aliquam nisl leo, varius interdum, varius vitae, ullamcorper at, nunc. Aliquam elit. Cras porta, massa ornare fringilla viverra, orci enim tinciduntsem, ut euismod eros nulla quis nisl. Maecenas iaculis. Sed imperdiet. Pellentesque ullamcorper.

Donec eleifend molestie ante. Morbi justo augue, dapibus sit amet, vestibulum a, luctus vitae, leo.Praesent ut nibh. Pellentesque vehicula sollicitudin nunc. Pellentesque habitant morbi tristiquesenectus et netus et malesuada fames ac turpis egestas. Donec eu elit vitae massa faucibus ultricies. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Donec sollicitudin pretium ipsum.

Aliquam nisl leo, varius interdum, varius vitae, ullamcorper at, nunc. Aliquam elit. Cras porta, massa ornare fringilla viverra, orci enim tincidunt sem, ut euismod eros nulla quis nisl. Maecenas iaculis. Sed imperdiet. Pellentesque ullamcorper.

Yours sincerely

Name Surname

16

0 24

0

53

18026 210

297

1

270

The Adecco continuation sheet can also be used to print internal memos and press releases.

Printing specificationsPaper size: A4 Colours: Adecco logo – Adecco Red Paper: 100gsm, white, uncoated stock



Download template from the Adecco brand management site: Adecco_Continuation_Sheet.qxd

1

US continuation sheet Adecco brand guidelines | Specifications | 66

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam purus risus, molestie dapibus, dignissim a, feugiat sit amet, elit. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Mauris mollis libero quis quam. Maecenas ultricies. Duis dignissim, arcadipiscing porta auctor, leo eros pulvinar nulla, id consequat urna pede at elit. Integer dictum, tellus sed rutrum porta, tellus arcu lacinia ante, sed feugiat ante massa commodo felis. Curabitur molestie porta purus. Pellentesque vel mi. Curabitur blandit neque sit amet diam. Suspendisse pulvinar nisl a odio. Sed ornare.





Yours sincerely

Name Surname

The Adecco continuation sheet can also be used to print internal memos and press releases.

Printing specificationsPaper size: US letter 8.5” x 11”Colours: Adecco logo – Adecco Red Paper: 100gsm, white, uncoated stock



Download template from the Adecco brand management site: Adecco_Continuation_Sheet_US.qxd

0.6”

0 1”

0


1

1

8.5”

11”

7”1.07”

10”

2”




01 Month 2003

Dear Member

Subject title




Yours sincerely

Name Surname



Official RecruitmentPartner

Endorsement logos can be used on letterheads. Where possible, use Adecco Warm Grey for endorsement logos. Only one endorsement logo should be used per letterhead.

Endorsement logo Adecco Warm Grey 6pt VAG Rounded Light on 7pt leading

Endorsement logo CMYK

Letterhead With endorsement logos Adecco brand guidelines | Specifications | 67


2

2

1

1

1/3 A4 compliments slip Masterbrand Adecco brand guidelines | Specifications | 68


with compliments


240

0

145

13

79

210

99

32

1

Printing specificationsPaper size: 1/3 A4 Colours: Adecco logo – Adecco Red Text – Adecco GreyPaper: 100gsm, white, uncoated stock




With compliments 12pt VAG Rounded Thin, lower case


Download template from the Adecco brand management site: Adecco_CompSlip_Masterbrand.qxd

4

3

2

1

4

1/3 A4 compliments slip Masterbrand (personalised) Adecco brand guidelines | Specifications | 69


with compliments



240

0

145

13

79

210

99

54

32

1

6









Download template from the Adecco brand management site: Adecco_CompSlip_Masterbrand.qxd

6

5

4

3

2

1

1/3 A4 compliments slip With business line Adecco brand guidelines | Specifications | 70



Adecco logo with business line Adecco_SME_logo_PMS.eps, 25mm in

width





Download template from the Adecco brand management site: Adecco_CompSlip_bus_lines.qxd

4

3

2

1

with compliments


240

0

145

13

79

210

99

1

4

32


with compliments


with compliments

1/3 US letter compliments slip Adecco brand guidelines | Specifications | 71

Printing specificationsPaper size: 1/3 US letter 3.75” x 11”Colours: Adecco logo – Adecco Red Text – Adecco GreyPaper: 100gsm, white, uncoated stock

Adecco logo or Adecco logo with business line

Adecco_logo_PMS.eps /Adecco_ET_logo_PMS.eps, 1” in width





Download templates from the Adecco brand management site: Adecco_CompSlip_Masterbrand_US.qxdAdecco_CompSlip_bus_lines_US.qxd

0.375”

5.7”0 1”

0

3.75”

Example shown at 80% actual size. Measurements are in inches.

4

32

1

8.5”

3”

4

3

2

1



with compliments



with compliments

1/3 US letter compliments slip (Personalised) Adecco brand guidelines | Specifications | 72

Printing specificationsPaper size: 1/3 US letter 3.75” x 11”Colours: Adecco logo – Adecco Red Text – Adecco GreyPaper: 100gsm, white, uncoated stock


Adecco_logo_PMS.eps /Adecco_XX_logo_PMS.eps, 1” in width







Download template from the Adecco brand management site: Adecco_CompSlip_Masterbrand_US.qxd orAdecco_CompSlip_bus_lines_US.qxd

0.375”

5.7”0 1”

0

3.75”

Example shown at 80% actual size. Measurements are in inches.

6

54

32

1

8.5”

3 ”

6

5

4

3

2

1

Compliments slip With endorsement logos Adecco brand guidelines | Specifications | 73



with compliments

with compliments



2

Endorsement logos can be used on compliments slips. Where possible, use Adecco Warm Grey for endorsement logos. Only one endorsement logo should be used per compliments slip.

Endorsement logo Adecco Warm Grey 6pt VAG Rounded Light on 7pt leading.

Endorsement logo CMYK2

1

1

Business cards Masterbrand Adecco brand guidelines | Specifications | 74

Printing specificationsFormat: 85 x 55mm Colours: Adecco logo – Adecco Red Text – Adecco GreyPaper: 300gsm, white smooth uncoated card

Text is aligned to the left and is set at 8.5pt leading with only half a paragraph break between the first and second paragraph (4.25pt).

NB. Avoid unnecessary punctuation, hyphenation and abbreviations.





Contact details 7pt VAG Rounded Light, on 8.5pt leading


Download template from the Adecco brand management site: Adecco_BusCard_Masterbrand.qxd


5

4

3

2

1



60

0

5

19

25

1

54

32

85

55






2

0

19

25

54

85

55



60

0

5

19

25

1

54

32

85

55

Single person business card

Multi-person business card

1

3

(back of card)

Business cards With business line Adecco brand guidelines | Specifications | 75


Printing specificationsFormat: 85 x 55mm Colours: Adecco logo – Adecco Red Text – Adecco GreyPaper: 300gsm, white smooth uncoated card



Adecco logo with business name Adecco_SME_logo_PMS.eps, 17mm in

width






Download template from the Adecco brand management site: Adecco_BusCard_bus_lines.qxd

5

4

3

2

1



60

0

5

19

25

1

54

32

85

55






2

0

19

25

54

85

55



60

0

5

19

25

1

54

32

85

55



1

3

(back of card)

2

3

4Name SurnameJob title







0.25”0

0

0.2”

0.65”

1”

1

54

32

3.5”

2”

US business cards Adecco brand guidelines | Specifications | 76

Printing specificationsFormat: 2” x 3.5”Colours: Adecco logo – Adecco Red Text – Adecco GreyPaper: 300gsm white smooth uncoated card




Adecco_logo_PMS.eps / Adecco_SME_logo_PMS.eps, 0.67“ in width






Download templates from the Adecco brand management site: Adecco_BusCard_Masterbrand_US.qxdAdecco_BusCard_bus_lines_US.qxd


1



0.25”0

0

0.2”

0.65”

1”

1

54

32

3.5”

2”

0

0.65”

54

3.5”

2”

5

1”(back of card)






Business cards With endorsement logos Adecco brand guidelines | Specifications | 77

Endorsement logos can be used on business cards. Where possible, use Adecco Warm Grey for endorsement logos. Only one endorsement logo should be used per business card.

Endorsement logo Adecco Warm Grey 6pt VAG Rounded Light on 7pt leading.

Endorsement logo CMYK


1

1

2

2


Name SurnameCompany Name 12 The StreetTown Name, City County AB1 2CD

The preferred colour for envelopes is white. If using manilla envelopes, the Adecco logo appears in black.

Printing specificationsColours: Adecco logo – Adecco Red or BlackText – Adecco Grey or Black when used on manilla emvelopes

Adecco logo Adecco_logo_PMS.eps or

Adecco_logo_MONO.eps, 25mm in width

Addressee 10pt Arial, on 12pt leading

Sender /company name 8pt VAG Rounded Bold, on 9.5pt leading

Return address 8pt VAG Rounded Light, on 9.5pt leading

NB. Our goal (better work, better life) is not used.

Envelopes Adecco brand guidelines | Specifications | 78



Example envelop is DL size, shown at 70% actual size. All measurements are in millimetres unless otherwise specified.

0

9

-9

110 200 220

0

50

110

130

2

3

1

European envelope sizes:DL (220 x 110mm) C6/5 (224 x 114mm)C6 (162 x 114mm)C5 (229 x 162mm)B6 (176 x 125mm)

3

2

1

4

4

Envelopes come in many different sizes and formats but the principles of applying the logo and the return address remain the same.

Window envelopes

There is no international standard for window envelopes. The window size, its distance to the edges and its position, left or right, depends on the country.

In most countries the window is positioned to the left bottom edge of the envelope. The letter templates with address field have been set up accordingly.


Adecco master logo Adecco_logo_PMS.eps, 1” in width







0

9

-9

110 200 220

0

110

2

1

3

3

2

1

Adecco brand guidelines | Specifications | 79



0

9

-9

110 200 220

0

50

110

1

20

20

Window envelopes French version


In France, the window measures 100 x 35mm and sits to the right, 20mm away from right and bottom edge. The letterhead has been adjusted accordingly.






3

2

1

23




US envelopes Adecco brand guidelines | Specifications | 81



Example envelop is DL size, shown at 70% actual size. All measurements are in millimetres unless otherwise specified.

0

0

0

1

US envelope sizes:US Quarto (9.5” x 4.125”)US Monarch (7.5” x 4”)

The preferred colour for envelopes is white. If using manilla envelopes, the Adecco appears in black.



Adecco_logo_MONO.eps 1” in width





3

2

1

4

Envelopes come in many different sizes and formats but the principles of applying the logo and the return address remain the same.

2

34

0.5”

0.375”

2”

5” 9.5”8.5”

0.375”

4.125”

Ade

cco

Com

pany

Nam

e12

The

Stre

et, T

own

Nam

e,Ci

ty P

ostC

ode,

Cou

ntry


The preferred colour for envelopes is white. If using manilla envelopes, the Adecco appears in black.

Large format envelopes such as C4 and above (C3, C2 etc) follow the general principles of small envelope formats.

Printing specificationsColours: Adecco logo – Adecco Red or BlackText – Adecco Grey or Black when used on manilla envelopes


Adecco_logo_MONO.eps 25mm in width





Large format envelopes Adecco brand guidelines | Specifications | 82

Example shown is a C4 envelope at 45% actual size. All measurements are in millimetres unless otherwise specified.

Envelope sizes:

C3 (485 x 324mm)C4 (324 x 229mm)B5 (250 x 176mm)B4 (353 x 250mm)

Ade

cco

Com

pany

Nam

e12

The

Stre

et, T

own

Nam

e,Ci

ty P

ostC

ode,

Cou

ntry


0

9

1

3

0 200

140

20

0

324

229

3

2

1

4

4

2



Address 8pt VAG Rounded Light, on 9.5pt leading


Printing specificationsColours: Adecco logo – Adecco Red Text – Adecco Grey


Address labels Adecco brand guidelines | Specifications | 83




0

5

0 6

40

70

10035

321

3

3

2

1

4


0

0

40

70

10035

3

Label for branded envelopesLabel for unbranded envelopes

Email Adecco brand guidelines | Specifications | 84

The Adecco email sign off is set in 12pt Arial Bold for the name and 11pt Arial Regular for the rest of the type. The line space is set to 12pt. There is a paragraph break after the job title.

The sign off is set in Adecco Grey, apart from the Adecco website address which is set in Adecco Red.

Fax Adecco brand guidelines | Specifications | 85


Fax

To: Sample Name

Cc: Sample Name, Sample Name, Sample Name

From: Another Sample

Date: 12 June 2006

Pages: 1/5

Subject: This is a sample heading




Yours sincerely

Name Surname

16

0

0


Adecco logo Colour – Adecco Black Adecco_logo_MONO.eps, 25mm

in width

Company name 8pt Arial Bold, on 9.5pt leading

Contact information 8pt Arial, on 9.5pt leading

Fax 1 8pt Arial

To: Cc: From: Date: Pages: Subject: 10pt Arial Bold, on 17pt leading Addressee’s names, sender, date,

number of pages and subject matter 10pt Arial, on 17pt leading

Letter 10pt Arial, on 12pt leading


270

45

1

3

2

1

14524 26

32

180

4

5

6100

4

5

6

297

210

Memo Adecco brand guidelines | Specifications | 86

To: Sample Name

Cc: Sample Name, Sample Name, Sample Name

From: Another Sample

Date: 12 June 2006

Subject: This is a sample heading




Memo



Please use the continuation sheet to produce memos.

Adecco logo Colour – Adecco Red Adecco_logo_MONO.eps, 25mm

in width



Memo 1 8pt Arial





16

0

0

270

45

145 180

3

2

1

4

5

6

132

4

5

6

2624

100

297

210

Adecco brand guidelines | Specifications | 87Press release


This is a sample heading




Press Release

16

0

0


270

45

Please use the continuation sheet to poduce press releases.

Adecco logo Colour – Adecco Red Adecco_logo_MONO.eps, 25mm

in width



Memo 1 8pt Arial





3

2

1

4

5

6

145 180

1

4

5

6

2624

90

297

210

this issampletext…This is sample textSample text

Adecco logo with our goal Adecco_logo_goal.eps, with the Adecco

logo being 25mm in width

Square box with rounded corners, containing an image or colourOutline the image with an 1pt keyline in Adecco Grey

Literature A4 covers Adecco brand guidelines | Specifications | 88

Main example shown at 50% actual size. All measurements are in millimetres unless otherwise specified.

2

1

this is sample text…This is sample textSample text

0

2

1

210

0

297

Headline set in VAG Rounded Light

55

10


200

287



Square box with rounded corners, containing an image or colourOutline the image with an 1pt keyline in Adecco Grey

Literature A5 covers Adecco brand guidelines | Specifications | 89


2

1

This is sample textSample text

this is sample text…

0

2

1

8 148140

0

35

70

210

202

Headline set in VAG Rounded Light


this issampletext…




Box with rounded corners, containing an image or colourOutline the image with an 1pt keyline in Adecco Grey

Literature 1/3 A4 covers Adecco brand guidelines | Specifications | 90


2

1


this is sample text for illustration purposes

0

2

1

8 9991

0

35

70

210

202

VAG Rounded Light, upper and lower case






logo 47mm in width

Relevant Adecco website address

Posters Adecco brand guidelines | Specifications | 91

A3 example shown at 35% actual size. All measurements are in millimetres unless otherwise specified.

2

1

about youPellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Donec sollicitudin pretium ipsum liquam nisl leo, varius interdum, varius vitae.

Ullamcorper at, nunc. Aliquam elit. Cras porta, massa ornare fringilla viverra, orci enim tincidunt sem, ut euismod eros nulla quis nisl.

adecco.com/uk

0

2

1

10 297287

0

420

405

VAG Rounded Light, upper and lower case

PowerPoint Slide templates Adecco brand guidelines | Specifications | 92

Adecco’s PowerPoint templates are available for download from the Adecco brand management site.

This is a sample headingSample sub heading

Title of presentation

23 April 2007

Slide 12

Lorem ipsum dolor sit amet, consectet adipiscing elit. Etiam purus risus, molestie dapibus, dignissim a, feugiat sit ame elit. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia cura mauris mollis libero quis quam.

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia cura mauris mollis libero quis quam.

Sample sub heading• Maecenas ultricies duis dignissi orem ipsum dolor sit amet, consectet adipiscing elit. • Etiam purus risus, molestie dapibus, dignissim a, feugiat sit amet, elit. • Maecenas ultricies duis dignissi orem ipsum dolor sit amet, consectet adipiscing elit. • Etiam purus risus, molestie dapibus, dignissim a, feugiat sit amet, elit.

General text slidePresentation title slide

Author’s Name23 April 2007

Title of presentationSub-title of presentation



23 April 2007

Slide 12


1000

Jan Feb Mar Apr

2000

3000

4000

5000

6000

7000

Sample headingSecond level information

1000

Jan Feb Mar Apr

2000

3000

4000

5000

6000

7000

Sample headingSecond level information

Adecco

Adecco

Sample

Sample

Sample

Sample

Section heading slide Line graph slide


23 April 2007

Slide 12

Sample section heading




23 April 2007

Slide 12


Sample heading

10

Adecco XX XX XX

Sample heading

20

30

40

50

Captionxx%

Captionxx%

Captionxx%

Captionxx%Caption

xx%

Captionxx%

Captionxx%

Captionxx%


Adeccoxx%

Adeccoxx%

Captionxx%

Captionxx%

Captionxx%

Captionxx%

Captionxx%

Captionxx%


23 April 2007

Slide 12


Sample heading

Graphs slide Pie charts slide


Adecco



23 April 2007

Slide 12

Adecco

Adecco

Adecco



23 April 2007

Slide 12


Mon Tue Wed Thu Fri

Sample 00 00 00 00 00

Sample 00 00 00 00 00

Sample 00 00 00 00 00

Adecco 00 00 00 00 00

Sample 00 00 00 00 00

Sample 00 00 00 00 00

Total 00 00 00 00 00

Sample sub heading

Column chart slide Table slide


Sample headingSample sub heading


23 April 2007

Slide 12

Lorem ipsum dolor sit amet, consectet adipiscing elit etiam purus risus.



Lorem ipsum dolor sit amet, consectet adipiscing elit etiam purus risus olestie dapibus, dignissim a, feugiat sit ame elit. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere.Cura mauris mollis libero





23 April 2007

Slide 12

Lorem ipsum dolor sit amet consecte.

Lorem ipsum dolor sit amet consecte olestie dapibus, dignissim a, feugiat sit ame elit.







General flow-chart slides General flow-chart slides



23 April 2007

Slide 12



23 April 2007

Slide 12


Lorem ipsum dolor sit amet, consectet adipiscing elit. Etiam purus risus, molestie dapibus, dignissim a, feugiat sit ame elit. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Cura mauris mollis libero quis quam.

Maecenas ultricies duis dignissi orem ipsum dolor sit amet, consectet adipiscing elit. Etiam purus risus, molestie dapibus, dignissim a, feugiat sit amet, elit.

Imagery slide Text with image slide

Online Overview Adecco brand guidelines | Specifications | 98

The online specifications are intended to help you implement the brand more easily. We provide a guide on the use of fonts, colour, layout and positioning of the fixed elements such as the mark.

At the end we also show how flexible the grid system can be, allowing you more control over your layouts while following a consistent look and feel.

Online Logo Adecco brand guidelines | Specifications | 99

The Logo always appears with the brand line online. They are positioned top left and may not be repositioned or resized. Only use the ‘online’ version of the logo available from the brand site.

They always appear in the Adecco Red on a white background.

As browser space is at a premium, the usual rules about clear space around the logo are relaxed for this special case. They may be reduced to a minimum of 10 pixels above and to the left of the logo.

Online Country/language selection

The top right of the header area contains the Country selection button. This is used to navigate to another country site. The button is positioned 10px in from the right and 10px down from the top.

Additionally, Country sites have their title positioned to the left of the Country selection button. This is positioned 15px from the left edge of the button and 6px up from its baseline. The Country title is 18pt VAG Rounded Light in the Adecco Grey.

If other language versions are available for the site, language selection links should be used as shown. The text links for the languages are positioned 8px below the button and 12px in from the right of the country selection button, aligned with the arrow in the button above.


Top level navigationHere the use of tabs help to contain the relevant links into logical groups. The user can easily see which section they are in as well as the others available.

SearchIf a site has search capabilities, add a link to a ‘Search’ page at the far right of the tab bar. This can take the user to a search page where they have a number of search options, including site search, branch location and job search.

ArrowsCan be used on Adecco Grey, any of the grey tints, white, black as well as on graphic buttons and images.

Online Navigation Adecco brand guidelines | Specifications | 101

Secondary level navigationThe left hand column of the screen is used for the navigation for the pages contained within the top level tabs.

Throughout the site we use arrows to inform the user of interaction; to submit a form or to show that a graphic is a link. The arrow is always shown at the size provided.

Online Fonts

Graphic Fonts VAG Rounded is used for country titles, page titles, sub-titles and for captions on graphics. For smaller text sizes on graphics, Arial should be used.

For more information on the use of fonts, see the typographic page in section 2 of these guidelines.

Where it is not possible to use graphic fonts for titles the use of html text is allowed. For more information see the next page that covers this in detail.

Page titlesVAG Rounded Light – 36pt

Sub titlesVAG Rounded Light – 22pt

Country nameVAG Rounded Light – 18pt

Graphics showing both VAG Rounded and Arial. Text should fit the area comfortably.


Html Fonts Where graphic fonts cannot be used, we have the following sizes available as html text.

For page titles, use <h1>, sub titles either <h2> or <h3>, and for article titles <h4>.The sizes for these are set in pixels but would be preferable to use ems as this allows for resizing of the text by the user.

36px or 3ems – arial, sans-serif

32px or 2.7ems – arial, sans-serif




Online Fonts Adecco brand guidelines | Specifications | 103

For all bodytext, including navigation and links, we recommend the size be set using ems to allow resizing.

All html text should be set to display as:arial, sans-serif.

Online Colours

The four main colours of the brand are shown here with their respective RGB and html breakdowns.

Adecco red Adecco Grey Adecco White Adecco BlackRGB 234-32-3 RGB 169-161-140 RGB 255-255-255 RGB 0-0-0Web #ea2026 Web #a9a18c Web #ffffff Web #000000

Grey tint 1 Grey tint 2* Grey tint 3 Grey tint 4RGB 195-189-174 RGB 208-203-191 RGB 221-217-208 RGB 233-231-225Web #c3bdae Web #d0cbbf Web #ddd9d0 Web #e9e7e1

*Grey tint 2 is used for the selected tab and selected menu item in the left hand navigation, as well as for sub titles.


Adecco Red should only be used for the Adecco logo, text links and graphic elements such as text and arrows where these are also links. Overall the page should have a large amount of white with smaller areas of Adecco Grey.

Text should appear as Adecco Grey for headings, black or white for all navigation, and black for the main body text. Only text links should appear in Adecco Red.

Additionally we have chosen four tints of the Adecco Grey to be used for the navigation tabs, the secondary navigation as well as for graphic buttons and tint boxes for containing text. Page titles appear in Adecco Grey, sub titles and article titles may be used in the Grey tint 2.

For online use we have developed a range of image sizes to fit our custom grids.

All images are black and white with an Adecco Grey 2 pixel round edged border. The border has a radius of 5 pixels.

The images shown here are the full width and two half width with space between. These fit the full width content grid which is used for the homepage.

For more information see the grids pages later in this section.

Full width content grid images (homepage)Full width – 564px x 190pxTwo half width images – 277px x 190px, 10px space between all images.

Online Images Adecco brand guidelines | Specifications | 105

The full width image shown below also used on the indented content grid. All top level pages use this combination. See the grid section for more information.

The majority of the pages use the indented content grid, and as such the image area is reduced. The indent allows more space around the content, important when we are dealing with a large amount of varying content such as text, images and tabulated data.

The images shown here are two thirds and one third of the indented grid. Below is an example of an image used at half the width.

Indented content grid imagesTwo-thirds width image – 358px x 190px, One-third width images – 168px x 90px, 22px gutter between columns, 10px vertical space between images.

Indented content grid imagesHalf width image – 263px x 190px.

Online Images Adecco brand guidelines | Specifications | 106

Online Images

The list on the right shows the complete range of image sizes available, and whether they are used within the full width or indented width content grids.

Where necessary, other heights may be used, however landscape aspect ratios are still preferable.

Full width content grid

Full width image 564px x 190px Half width image 271px x 190px (with 22px gutter between columns)

Indented content grid

Indented full width image 548px x 190px Indented half width image 263px x 190px (with 22px gutter between columns)Indented two thirds width image 358px x 190px (with 22px gutter between columns)Indented one third width image 168px x 90px (with 22px gutter between columns)

Full width content images (564px x 190px) may be used at the top of the Indented grid. An example of this is top level pages, where an image is displayed before the page title.


Grids text and examples...

Full width grid with example, homepage…

Online Grids Adecco brand guidelines | Specifications | 108

Online Grids


Indented half width two column grid with example, Director Biography page…



Indented Two thirds/one third grid with example, Directors overview page…

Online Grids Adecco brand guidelines | Specifications | 110

Online Grids


Full width image with indented content grid with example, top level page…


Contacts

For further information contact:[email protected]

Adecco brand site:http://brand.adecco.com

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