MANUAL TESTE

Sotheby’sInternational Realty®

Identity StandardsManual

Sotheby’s International Realty Affiliates, Inc. June 2006

Section 13 Introduction

Section 25 The Sotheby’s International Realty®

Trademarks

6 Using The Sotheby’s International Realty®

Name With Your Business Name

6 Legal Disclaimers

8 Using The Sotheby’s International Realty®

Name In Text

9 Uses On The Internet

14 Color

Section 315 The Sotheby’s International Realty®

Affiliate Logo Lock-up andNRT Incorporated Logo

16 Your Affiliate Logo Lock-up

18 NRT Incorporated Logo

19 Online Usage

20 Your Company’s Icon

21 Minimum Size And Clear SpaceFor Affiliate Logo Lock-up

22 Minimum Size And Clear SpaceFor NRT Incorporated Logo

23 Misuse Of Affiliate Logo Lock-up

24 Misuse Of NRT Incorporated Logo

Contents

Section 425 Signage

26 Affiliate Yard Signs

27 NRT Incorporated Yard Signs

28 Optional Affiliate Yard Signs

30 Optional NRT Incorporated Yard Signs

31 Riders

32 Affiliate Open House Signs

33 NRT Incorporated Open House Signs

34 Building Signs

35 Affiliate Building Signs

36 NRT Incorporated Building Signs

Section 537 Stationery

38 Affiliate Letterhead

40 NRT Incorporated Letterhead

41 Affiliate Envelope

42 NRT Incorporated Envelope

43 Affiliate Business Cards

46 NRT Incorporated Business Cards

48 Name Badges

Section 649 Advertising

50 Affiliate Display And Classified Ads

51 NRT Incorporated Display And Classified Ads

Section 752 Approved Vendors And

Contact Information

CONTENTS

WELCOME TO THE SOTHEBY’S INTERNATIONAL REALTY® NETWORK. THIS

IDENTITY STANDARDS MANUAL IS DESIGNED TO GUIDE YOU IN THE

CORRECT AND CONSISTENT USE OF ONE OF OUR MOST VALUABLE

ASSETS: THE COLLECTION OF BRANDED ELEMENTS THAT HELP DEFINE AND

DIFFERENTIATE THE SOTHEBY’S INTERNATIONAL REALTY® NETWORK.THIS

IDENTITY MANUAL WILL HELP YOU UNDERSTAND HOW TO USE THE

SOTHEBY’S INTERNATIONAL REALTY® LOGO, AS WELL AS HOW TO APPLY THE

BRAND ELEMENTS ACROSS A WIDE RANGE OF COMMUNICATION MATERIALS

USED IN BRAND MARKETING. ADDITIONALLY, THE STANDARDS ENSURE

THAT YOUR RELATIONSHIP WITH SOTHEBY’S INTERNATIONAL REALTY

AFFILIATES, INC. WILL BE CLEARLY DELINEATED IN ALL COMMUNICATIONS.

1. INTRODUCTION

Whether you are running an ad,hanging a sign, creatinga brochure or handing out a business card, youhave the opportunity to communicate the distinctivequalities that define the Sotheby’s InternationalRealty® brand. The full measure of the brand willbe built not only through your interaction withcustomers, but incrementally, ad by ad, web page byweb page, sign by sign. Each element of communicationreinforces what the Sotheby’s International Realty®

brand represents.

As an established real estate professional, you alreadyknow the value of a strong brand in the crowded realestate brokerage industry. Success is based as muchon reputation as it is on the perception of your name.The Sotheby’s International Realty® brand carries withit a centuries-old tradition of quality and service thatbegan with the venerable auction house establishedin 1744. Well-defined brands help shape the waycustomers think and feel about your business evenbefore they walk in the door or respond to anadvertisement. Though an existing brokerage namemay be familiar to customers in a local or regionalmarket, being affiliated with a global brand brings toyour brokerage all the positive associations andbrand equity that are part of the Sotheby’s InternationalRealty® brand. In addition, your company benefitsfrom all the marketing done by Sotheby’s InternationalRealty Affiliates, Inc., wherever the name appears.

The Sotheby’s International Realty® service marks,trademarks and logotypes are licensed by Sotheby’sInternational Realty Licensee Corporation, asubsidiary of Cendant Corporation who, in turn,licenses these marks to Sotheby’s InternationalRealty Affiliates, Inc.You are authorized to use themarks pursuant to your franchise agreement withSotheby’s International Realty Affiliates, Inc. Eachcompany granted permission to use the marks isrequired to protect them by adhering to the standardsand regulations set forth in this Identity Manual.

This Identity Manual is part of the Policy and Procedures Manual

The standards on the following pages must be adheredto without variation. You are required to use ourapproved suppliers (see Section 7) for all your materials,including stationery, business cards, yard signs, etc.They are familiar with the standards for using themarks and will afford you optimum purchasingefficiencies. If a situation should arise that requiresany departure from the standards in this IdentityManual, prior approval in writing must be obtainedfrom Sotheby’s International Realty Affiliates, Inc.

In certain limited circumstances, your building’slandlord, your city or a closed community may requirea deviation from this Identity Standards Manual (e.g. achange to the color of your building sign or thelettering of your Logo Lock-up appearing on thebuilding exterior in a landmark building). In theserare instances, the deviation must be approved inadvance by us. You must submit a copy of such localrules (or a letter from the landlord) before we approvesuch modification.An accommodation of this type willnever involve a change in your Logo Lock-up design.

Changes to this Manual

We may modify this Manual from time to time as wedeem appropriate. All changes will be posted on ourintranet site (http://members.sothebysrealty.com) andincorporated into subsequent printed versions.

NRT Incorporated

NRT Incorporated, a company owned by ourcorporate parent, Cendant Corporation, owns andoperates Sotheby’s International Realty® officesthrough a company named Sotheby’s InternationalRealty, Inc. We have noted in this Manual anyinstances where the identity standards for theseoffices differ from those of our independentlyowned and operated affiliates.

International Master Franchisorsand Franchisees

If you are an international master franchisor orfranchisee, the applicable identity standards may bedifferent in some respects, as set forth in theInternational Addendum (available separately).Please refer to the International Addendum toassure compliance with the applicable identitystandards for your country.

1. INTRODUCTION

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OUR TRADEMARKS ARE AMONG OUR MOST IMPORTANT ASSETS. THEY REPRESENT

OUR COMPANY AND OUR BRAND TO THE WORLD. AS SUCH, CORRECT AND

CONSISTENT USE IS CRITICAL TO MAINTAINING THE PRESTIGIOUS REPUTATION

ASSOCIATED WITH THE SOTHEBY’S INTERNATIONAL REALTY® BRAND. THIS

SECTION DESCRIBES THE CORRECT USE OF OUR TRADEMARKS. TAKE CARE TO

FOLLOW THIS GUIDE CAREFULLY TO ENSURE PROPER USE IN ALL APPLICATIONS.

2. THE SOTHEBY’S INTERNATIONAL REALTY ®

TRADEMARKS

Using The Sotheby’sInternational Realty® NameWith Your Business Name

When you become a Sotheby’s International Realty®

affiliate, your business will operate under a businessname or “DBA” (which stands for “doing businessas”) that combines your business name and theSotheby’s International Realty® name.

For example:Smythe & Jones Sotheby’s International Realty

You may not abbreviate the Sotheby’s InternationalRealty® name. Your approved company name appearsin your franchise agreement. It should provide clearidentity, and should never cause confusion withother offices or firms,or refer to a geographic areaor imply a national scope. Also, your business nameshould not use any word or name that denotes anybrand segmentation of the marks or categorizationbased upon luxury, quality, preeminence or similarcategorization.

For example,National Real Estate,Colorado Realtyor United States Real Estate Associates would beinappropriate and confusing when used as yourcompany name along with Sotheby’s InternationalRealty.

Premier Sotheby’s International Realty would beinappropriate because it would tend to segment orcategorize the brand.

When referring to your business name in text, youshould consult the specific guidelines provided in this Identity Manual. For example, when referringto your business name in text, you should not usethe registered trademark symbol (®). The Sotheby’sInternational Realty® name, with your trade name,should always be written out completely.

NRT Incorporated

Offices owned and operated by NRT Incorporateddo business as Sotheby’s International Realty.Notwithstanding the general prohibition on the useof geographic areas to identify your office, NRT mayadd a geographic location plus the word “brokerage”as a suffix when appropriate, e.g., Sotheby’sInternational Realty Greenwich Brokerage.

Legal Disclaimers

Affiliates-Minimum Required Disclaimers

Every piece of printed literature given directly toconsumers (i.e., brochures, postcards), excludingstationery, business cards, promotionaladvertisements, listing ads and classified ads, mustcontain the following legal disclaimer, set inapproximately 6-point type using Gill Sans typeface:

®,™ and SM are licensed trademarks to Sotheby’sInternational Realty Affiliates, Inc.An Equal OpportunityCompany. Equal Housing Opportunity. Each Office IsIndependently Owned And Operated, Except OfficesOwned And Operated By NRT Incorporated.

For stationery, business cards, promotionaladvertisements, listing ads, classified ads and allsignage, the following Minimum RequiredDisclaimer must be used by all affiliates:

Each Office Is Independently Owned And Operated.

If a piece such as a flyer, door hanger or postcard is tobe distributed to consumers, precede the previouslymentioned legal disclaimers with:

If your property is listed with a real estate broker, pleasedisregard. It is not our intention to solicit the offerings ofother real estate brokers.We are happy to work with themand cooperate fully.

Every piece of broadcast communication, e.g. radio(other than 10 second advertisements),TVcommercials and locally produced TV shows, used byaffiliates must contain:

(Your DBA Name) Sotheby’s International Realty. EachOffice Is Independently Owned And Operated. Sotheby’sInternational Realty® is a registered trademark.

2. THE SOTHEBY’S INTERNATIONAL REALTY ® TRADEMARKS

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NRT-Minimum Required Disclaimers

Every piece of printed literature given directly toconsumers (i.e., brochures, postcards), excludingstationery, business cards, promotionaladvertisements, listing ads and classified ads, mustcontain the following legal disclaimer, set inapproximately 6-point type using Gill Sans typeface:

®,™ and SM are licensed trademarks to Sotheby’sInternational Realty Affiliates, Inc.An Equal OpportunityCompany. Equal Housing Opportunity. Sotheby’sInternational Realty, Inc. is Owned and Operated by NRTIncorporated.

For all signage, the following Minimum RequiredDisclaimer must be used by NRT IncorporatedOffices:

Owned and Operated by NRT Incorporated.

For stationery, business cards and promotionaladvertisements, the following Minimum RequiredDisclaimer must be used by NRT Incorporatedoffices:

Sotheby’s International Realty, Inc. is Owned and Operatedby NRT Incorporated.

NRT Incorporated offices should use the following forprinted literature, promotional ads, and listing ads:

Sotheby’s International Realty, Inc. is owned and operatedby NRT Incorporated. Sotheby’s International Realty® is aregistered trademark.

If a piece such as a flyer, door hanger or postcard is tobe distributed to consumers, precede the previouslymentioned legal disclaimers with:

If your property is listed with a real estate broker, pleasedisregard. It is not our intention to solicit the offerings ofother real estate brokers.We are happy to work with themand cooperate fully.

NRT Incorporated offices should use the following forevery piece of broadcast communication e.g. radio(other than 10 second advertisements),TVcommercials and locally produced TV shows used byaffiliates must contain:

Sotheby’s International Realty, Inc. is Owned and Operatedby NRT Incorporated. Sotheby’s International Realty® is aregistered trademark.

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The use of the Sotheby’s International Realty® nameor logo is not permitted on checks or purchaseorders without the appropriate Minimum RequiredDisclaimer. Also, remember that for all uses of the Sotheby’s International Realty® name or logo, youmust comply with all of the guidelines set forth inthis Identity Manual.

Please refer to page 12 for Minimum RequiredDisclaimers on Internet usages.

Using The Sotheby’sInternational Realty®

Name In Text

When referencing the Sotheby’s International Realty®

brand name separately from your business, the name must always be accompanied by the ® symbol.Alternatively, you may use the ® symbol on the firstuse of a piece and then italicize the brand name insubsequent references.You may not refer to thebrand as “Sotheby’s” alone or attach “InternationalRealty” to any other name. You should notabbreviate the words “Sotheby’s InternationalRealty” or our corporate name Sotheby’sInternational Realty Affiliates, Inc.

When referring to Sotheby’s International RealtyAffiliates, Inc. or your business name in text, do notuse the registered trademark symbol (®) next toSotheby’s International Realty or italicize thosewords. The Sotheby’s International Realty® name,withyour trade name, must be written out completely.

Do not use the registered symbol when usingyour business name. i.e., Smythe & Jones Sotheby’sInternational Realty, or for NRT Incorporated,Sotheby’s International Realty.

Correct uses of our name in text:

Our tradition makes the Sotheby’s InternationalRealty® brand a quintessential real estate brand.

Smythe & Jones Sotheby’s International Realty operatesoffices in Ridgewood, New Jersey.

Sotheby’s International Realty Affiliates, Inc.maintains itsinternational headquarters in Parsippany, New Jersey.

Incorrect uses of our name in text:

Do not use the brand name as a noune.g. Sotheby’s International Realty® has offices inover 40 states.

Do not abbreviate Sotheby’s International Realtye.g. Smythe & Jones SIR

Do not use the ® symbol in your business namee.g. Smythe & Jones Sotheby’s International Realty®

Do not abbreviate your business namee.g. SJ Sotheby’s International Realty

When referencing sothebysrealty.com, it shouldalways appear in lower case bold with no spaces, asdemonstrated here:

We invite you to visit sothebysrealty.com, wherewe bring the luxury real estate market to your home.

Failure to use a registered trademark in the correctmanner may lead to the loss of its status as a protected mark. Therefore, careful considerationmust be taken to ensure that our trademarks areused correctly in all applications.

NRT Incorporated

Offices owned and operated by NRT Incorporatedshould always ensure that any use of the Sotheby’sInternational Realty® name as a noun is used in a contextthat clearly identifies the offices as being owned andoperated by Sotheby’s International Realty, Inc. or NRTIncorporated.Additional precautions should be takenin any material or communication that includes areference to the Sotheby’s International Realty® brandor Sotheby’s International Realty Affiliates, Inc.

For example, in the proper context, NRTIncorporated may write: Sotheby’s InternationalRealty has more than 75 sales associates in JacksonHole.

Typography

The only approved typefaces that may be used areGill Sans and Minion families of fonts. These arenot the fonts for the Sotheby’s International Realty®

Affiliate Logo Lock-up,which is a custom-designedillustration.These fonts should be used as supportingtypefaces when creating ads, brochures and otherprinted materials.


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You will be provided with a proprietary Logo Lock-upconsisting of the Sotheby’s International Realty® Logoand a unique type treatment for your business name.Existing logos or type treatment may not be used.

Please refer to Section 3 of this Identity Manual fordetails about the proper use of the Logo Lock-up.

The Sotheby’s International Realty® Logo is thecore element in the Sotheby’s International Realty®

Affiliate Logo Lock-up. While it appears to berendered in a commercially available typeface, it isa specially created illustration that should not bere-created. When you become a member of theSotheby’s International Realty® network, you arelegally obligated to adhere to the exact and correctuse of our trademarks.

Many common items such as stationery, yard signs andpersonal promotion literature can only be purchasedwith company-specific, imprinted information. Whenutilizing brochures or pre-printed presentationmaterials that do not have company-specific imprintedinformation, you must use the die-cut business cardholder for insertion of a business card (when available)to ensure that your company name is displayed in thematerials. Depending on the item, the MinimumRequired Disclaimers (see page 6) must always appearin upper and lower case Gill Sans type style eachtime your company name appears in conjunction withthe Sotheby’s International Realty® name or any mark.

Uses On The Internet

Whether you’re creating a site for your company, yourteam or yourself, you must follow our corporatename and trademark guidelines. In addition, companyand office Web sites must comply with thisIdentity Manual.

This section uses a fictional company in Parsippany,NJ (“Your Team Sotheby’s International Realty”),a fictional Sales Associate (Jane Smith) and a fictionalInternet Service Provider (“ISProv”) to show youhow all these guidelines apply on the Web.

Establishing Web Addresses

When most people refer to the “address” of a Website, they’re talking about its domain name. In orderto connect a particular domain name to your Website, you must first register that name,pay a registrationfee, and provide certain administrative and technicalcontact information.

See http://www.internic.net/regist.html for a completelist of accredited registrars.

If you are establishing a Web address for a companyor office site, and intend to use the Sotheby’sInternational Realty® brand name in that address,make sure you do so correctly.


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In your domain name, you may use:

Your full, approved company name, for example:

www.yourteamsir.comhttp://www.isprov.com/yourteamsir

A modification of your approved company name,for example:

www.yourteam.comwww.yteam.comwww.yourteamsir.comwww.yourteam-sothebysrealty.comwww.yourteamsothebysrealty.comhttp://www.isprov.com/yourteamhttp://www.isprov.com/yteam

The abbreviations of the Sotheby’s InternationalRealty® name set forth above are the only approvedabbreviations.The dashes appearing in the examplesare not required.You may not use the name Sotheby’salone in your domain name. These permittedabbreviations are acceptable in thecontext of a domain name only, NOT in thecontent of a Web site. All other references to thebrand name must always spell out the Sotheby’sInternational Realty® name correctly, and must usethe fully-approved company name (i.e., Your TeamSotheby’s International Realty).

Geographic Identifiers

With a large number of franchised brokers and salesassociates around the world, it’s inevitable that somecompanies and individuals will have duplicate names.Locally this isn’t a problem, but on the Web it can be challenging.

If you are creating a company or office Web site, andduplication of names is a concern for you, you maywant to include your geographic location (city andstate) in your domain name.

These examples are acceptable:

www.yourteamsirnewyorkny.comwww.yourteamnewyorkny.comwww.isprov.com/yourteamsirnewyorknywww.isprov.com/yourteamnewyorkny

These examples are NOT acceptable:

www.sothebysinternationalrealtynewyorkny.comwww.isprov.com/sothebysinternationalrealtynewyorkny

If you intend to use the words “Sotheby’s InternationalRealty” with a geographic identifier in your domainname, you may refer to the Sotheby’s InternationalRealty® brand ONLY if you include your companyname, for example:

www.yourteamsothebysinternationalrealtynewyorkny.com


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Avoiding Confusion

It is important to avoid confusion betweenSotheby’s International Realty Affiliates, Inc. and itsfranchisees and sales associates, and to distinguishthe Sotheby’s International Realty® brand from otherreal estate brands.

This means that in your domain name, you shouldnever separate the Sotheby’s International Realty®

brand name from the rest of your address by placingit between two dots or between two slashes.

Unacceptable addresses might include:

www.sothebysinternationalrealty.yourteam.comwww.yourteam.com/sothebysinternationalrealty/

Information Accuracy

You are solely responsible for the information andother content that you choose to make available onyour Web site, sothebysrealty.com or on anyother Web site or online service. Accordingly, youshould carefully consider what information andother content is permissible to be reproduced anddisplayed in accordance with applicable trademark,copyright, patent and other laws. In addition, youmust adhere to all restrictions (including Sotheby’sInternational Realty® system restrictions and applicablelocal laws) governing the accuracy and presentationof advertising and the promotion of your businesson the Internet and through all other online services.

Refer to Section 3 for guidelines on the use of theSotheby’s International Realty® Affiliate Logo Lock-upon the Internet.


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Brand Usage Guidelines

In addition to following corporate guidelines in creatingyour Web address, you must also represent theSotheby’s International Realty® brand correctly in theactual content of your site. All of the rules regardingthe use of the Sotheby’s International Realty® nameshould be applied to your Web site.

Mandatory Disclaimers

Office, company, team and individual Web sites mustcontain disclaimers on every page. Disclaimers aremost often found at the bottom of the page.

Each page of your Web site should include the following:

Sotheby’s International Realty® is a registered trademarklicensed to Sotheby’s International Realty Affiliates, Inc.Each Office Is Independently Owned And Operated.

NRT Incorporated offices should use thefollowing disclaimer:

Sotheby’s International Realty® is a registered trademarklicensed to Sotheby’s International Realty Affiliates, Inc.Sotheby’s International Realty, Inc. is Owned and Operatedby NRT Incorporated.

Online Advertising

Any Web presence is considered online advertising.This means that your content is subject to many regulations and should be carefully considered beforebeing made public.

You are solely responsible for the information andother content that you make available anywhere onthe Web. This includes sothebysrealty.com andyour own business Web site. Make sure you complywith the following:

As discussed at length earlier in this section, your sitemust use the Sotheby’s International Realty® markscorrectly and consistently.

Make sure you have permission to reproduce anddisplay content (as well as any artwork and graphicimages), in accordance with applicable trademark,copyright, patent and other laws.

Follow all regulations governing the accuracy andpresentation of advertising and the promotion ofyour business on the Web. This includes local lawsand, for company and office sites, be sure to followthe restrictions of Sotheby’s International RealtyAffiliates, Inc.

As a Sotheby’s International Realty® franchisee,you mayrequest a link from sothebysrealty.com to yourcompany or office Web site. Sotheby’s InternationalRealty Affiliates, Inc. reserves the right to disapproveand deny access to any franchisee whose Web sitecontains content which violates this Identity Manual orotherwise threatens to damage the Sotheby’sInternational Realty® service mark.


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Submittal for Approval

At the time you begin business as a Sotheby’sInternational Realty® office, a link to your current Website that contains no reference to our trademarksmay appear at sothebysrealty.com for a limited periodof time.The re-launch or any initial modification toyour Web site that will include our trademarks mustbe submitted for approval to the FranchiseAdministration Department.

A team or individual site does not need to besubmitted to the Franchise Administration Department,but should be reviewed by the managing broker.The broker is responsible for ensuring that all sitesassociated with his or her office comply with legaland trademark regulations.

To submit a company or office Web site for approval,follow these steps:

1. Contact the Franchise Administration Departmentvia email at [email protected].

2. If the Web address or the content of the site is notapproved, your office will be notified of any errorsto be addressed.

3. Correct the errors and resubmit to the FranchiseAdministration Department.

4. Upon approval, the Web address will be enteredinto our database.This database is refreshed daily,Monday through Saturday. On the next refresh, theWeb address will be uploaded to appear onsothebysrealty.com.

Email Signatures

Email is a primary form of communication forSotheby’s International Realty® affiliates.Therefore,consistent representation for our identity isimportant.The purpose of the email signature is toprovide easy access to contact information foryour customers, as well as important informationregarding confidentiality. A recommended emailsignature content and format is shown here:

Jonathan SmytheSales [email protected]

Smythe & Jones Sotheby’s International Realty

123 Street Address, Suite 1700Anytown ST 10000t 212.555.1234 f 212.555.4321 c 917.555.1234

Notice of confidentiality: This transmission containsinformation that may be confidential and thatmay also be proprietary; unless you are the intendedrecipient of the message (or authorized to receive itfor the intended recipient), you may not copy, forward,or otherwise use it, or disclose its contents toanyone else. If you have received this transmissionin error, please notify us immediately and delete itfrom your system.


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Sotheby’s InternationalRealty® Accent Gray

PANTONE 422CMYK: 0 0 0 34RGB: 173 173 173HEX: #999999

Sotheby’s InternationalRealty® Text Gray


Sotheby’s InternationalRealty® Blue


In lieu of the specific blue and gray colors indicated throughout this manual, you may use the PANTONE® colors listed, the standards for which are shown in the current edition of the PANTONE formula guide.

The colors shown on this page and throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards.

Pantone® is the property of Pantone, Inc.

Color

Our materials incorporate the following distinctive colors asshown throughout the manual. You must follow the standards forcolor exactly when producing your own material. As shown below,there are two shades of gray. The darker shade, 431, is to be usedfor text only, and the lighter shade, 422, is to be used as an accentcolor in your marketing and promotional materials.

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A SPECIAL LOGO HAS BEEN CREATED TO REPRESENT YOUR AFFILIATION WITH

SOTHEBY’S INTERNATIONAL REALTY AFFILIATES, INC. TO MAINTAIN THE

PRESTIGIOUS REPUTATION ASSOCIATED WITH THE SOTHEBY’S

INTERNATIONAL REALTY® BRAND AND YOUR LOCAL BRAND, CONSISTENT

USE OF THE LOGO LOCK-UP IS IMPERATIVE. IN THIS SECTION, SPECIFIC

GUIDELINES FOLLOW THAT EXPLAIN THE PROPER USE OF THE LOGO.

ALWAYS REFER TO THE GUIDELINES WHEN PREPARING ARTWORK FOR

COMMUNICATION MATERIALS.

3. THE SOTHEBY’S INTERNATIONAL REALTY ®

AFFILIATE LOGO LOCK-UP ANDNRT INCORPORATED LOGO

3. THE SOTHEBY’S INTERNATIONAL REALTY ® AFFILIATE LOGO LOCK-UP

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Your Affiliate Logo Lock-Up

Your Sotheby’s International Realty® Logo Lock-upwill be either a 1-line, 2-line or 3-line versiondepending on the length of your DBA. Once this isdetermined, a Logo Lock-up will be created foryou. You must always use this version of the Sotheby’sInternational Realty® Logo Lock-up in either itshorizontal or vertical configuration. Your AffiliateLogo Lock-up will be a custom-designedillustration. You may never attempt toalter, replicate or create your own version.

Visually, a 50/50 size relationship must be maintainedbetween the Sotheby’s International Realty® Logoand your company’s DBA.You must never alter thisrelationship. If your existing company logo containsan icon that has regional equity, it may be incorporatedinto your Sotheby’s International Realty® AffiliateLogo Lock-up in approved or accepted applications(see page 20).

1-line DBAThe length of the DBA must never be longer thanthe word “Sotheby’s” in the Sotheby’s InternationalRealty® Logo. The x-height of the letters in theDBA can never exceed the cap-height of the word“Sotheby’s” in the Sotheby’s International Realty® Logo.

2-line DBAThe length of the DBA must never be longer thanthe word “Sotheby’s” in the Sotheby’s InternationalRealty® Logo.The measurement from the top of thecap-height of the first word to the baseline ofthe second must never exceed the height measuredfrom the cap-height of the word “Sotheby’s” to thebaseline of the words “International Realty” in theSotheby’s International Realty® Logo.

One-line Vertical DBA Affiliate Logo Lock-up

One-line Horizontal DBA Affiliate Logo Lock-up

Two-line Vertical DBA Affiliate Logo Lock-up

Two-line Horizontal DBA Affiliate Logo Lock-up

Smythe1“S”unit

1 length unit

1“S”unit

1 length unit

Smythe1 length unit

1 length unit

1“S”unit

1/2 “S”unit

Smythe& Jones

1 length unit

1 heightunit

1 heightunit

1 length unit

Smythe& Jones

1 “S”unit

1 heightunit

1 heightunit

1/2 “S”unit


Your Affiliate Logo Lock-Up

3-line DBAThe length of the DBA must never be longer than theword “Sotheby’s” in the Sotheby’s InternationalRealty® Logo.The measurement from the top of thecap-height in the first word to the baseline of thelast word can never exceed a measurement 2.25 timesthe height of the “S” in the Sotheby’s InternationalRealty® Logo.

Three-line Vertical DBA Affiliate Logo Lock-up

Three-line Horizontal DBA Affiliate Logo Lock-up

SmytheJones & JonesProperties

1 length unit

1 length unit

1 “S”unit

2.25“S”unit

1/2 “S”unit

SmytheJones & Jones

Properties

1 length unit 1 length unit

2.25“S”unit

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NRT Incorporated LogoNRT IncorporatedOffices operated by NRT Incorporated do businessas Sotheby’s International Realty alone without theuse of a DBA.

3. THE SOTHEBY’S INTERNATIONAL REALTY ® NRT INCORPORATEDLOGO

Two-color Logo

One-color Logo

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Online Usage

The Logo Lock-up must be used correctly andconsistently in the online space to maintain the premiumquality standards established by this Identity Manual.

The Sotheby’s International Realty® Logo must remainproportional for online applications.

When presented online, the Sotheby’s InternationalRealty® Logo should never be smaller than 40 pixelshigh from the endpoints of the center rule.

In order to maintain the integrity of the Sotheby’sInternational Realty® Logo, a minimum amount ofclear space should surround the logo on Web sites orother online usage. The minimum amount of clearspace that should surround the logo should be greaterthan or equal to the dimension of the verticalcapital “S” in the Sotheby’s International Realty® Logo.


Online Affiliate Logo Lock-up Minimum Size

Online Surrounding Clear Space

Online Minimum Size

Online Surrounding Clear Space

40 pixels

40 pixelsSmythe& Jones

Smythe& Jones

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Your Company’s Icon

If there is equity in your current logo in your businessmarket, you may incorporate an icon derivativeof your current logo in the Sotheby’s InternationalRealty® Affiliate Logo Lock-up. Use of any icon,and the size and elements contained inyour icon, are subject to the priorapproval of Sotheby’s International RealtyAffiliates, Inc.

Shown here is the general area that may be dedicatedto your approved icon and its relationship to theSotheby’s International Realty® Logo. Please note thatyour logo is included in the space attributed to yourbusiness name for purposes of maintaining the 50/50size relationship.

In the vertical 2-line Logo Lock-up, your company’sicon height cannot exceed the distance from the topof the capital “S” in “Sotheby’s” to the baseline of“International Realty,” must align horizontally with theimaginary line that runs through the mid-point ofyour DBA, and must maintain a distance of at leastthe cap-height of the “S” in “Sotheby’s” betweenyour DBA and the icon.

In the horizontal Logo Lock-up, your company’s iconaligns horizontally with the imaginary line thatruns through the mid-point of your DBA.The spacebetween your icon and your DBA is equal to half theheight of the capital “S” in the Sotheby’s InternationalRealty® Logo.

NRT IncorporatedOffices operated by NRT Incorporated may notinclude an icon in combination with their logo. Withour prior approval, NRT Incoporated may use iconsseparated from their logo in marketing materials.

Horizontal Two-line DBA Affiliate Logo Lock-up with Icon

1

unit

1

unit

Smythe& Jones

1unit

1unit

Smythe & Jones

Vertical Two-line DBA Affiliate Logo Lock-up with Icon


Icon

21

Minimum Size And Clear SpaceFor Affiliate Logo Lock-up

The Affiliate Logo Lock-up must be clearly visiblewherever it appears, therefore the logo should notappear in sizes smaller than one inch in height forthe vertical Logo Lock-up and 1.25 inches in lengthfor the horizontal Logo Lock-up.

The Affiliate Logo Lock-up must never be obstructedfrom view by distracting graphics or images. Alwaysmaintain a minimum clear space around the logo asexhibited here.


Vertical 2-line DBA Affiliate Logo Lock-up Minimum Size

Horizontal 2-line DBA Affiliate Logo Lock-up Minimum Size

Vertical 2-line DBA Surrounding Clear Space

Horizontal 2-line DBA Surrounding Clear Space

Smythe& Jones

1.25"

Smythe& Jones

Smythe& Jones

1.0"

Smythe& Jones

22


Minimum Size And Clear SpaceFor NRT Incorporated Logo

The Sotheby’s International Realty® Logo must beclearly visible wherever it appears, therefore theLogo should not appear in sizes smaller than oneinch in height.

The Logo must never be obstructed from view bydistracting graphics or images. Always maintain aminimum clear space around the Logo as exhibited here.

1 .0"

Minimum Size

Minimum Clear Space

23

Misuse Of Affiliate Logo


SmytheSmythe& Jones& Jones

Smythe& Jones

Smythe& Jones

Smythe& Jones

Smythe& Jones

Smythe& Jones

Smythe& Jones

Smythe& Jones

Smyt

he

&Jo

nes

Smythe& Jones

Do not change the font for the DBA Do not use the DBA without theSotheby’s International Realty® Logo

Do not delete the rule

Do not change the scale of the Logo elements

Do not add anything to the Logo Do not rotate the Logo

Do not rearrange the Logo elements

Do not reverse Logoelements separately

Do not change the Logo color Do not scale the Logodisproportionately

24

Misuse Of NRT IncorporatedLogo


Do not alter the font sizes Do not change the Logo colors Do not change the Logo color

Do not switch the Logo components Do not add anything to the Logo Do not rotate the Logo

Do not scale the Logo disproportionately

FIRST IMPRESSIONS ARE CRITICAL. SIGNAGE REPRESENTS THE FIRST POINT

OF CONTACT FOR THE MAJORITY OF YOUR CUSTOMERS, THEREFORE

THE DESIGN OF YOUR SIGNAGE AND ITS CONSISTENT REPRODUCTION

IS IMPERATIVE.

Signage must be ordered from a Sotheby’s International Realty® approved vendor. For a list of approvedvendors, see Section 7.

4. SIGNAGE

26

Affiliate Yard Signs

The standard affiliate yard sign consists of a squareblue panel with white type and square corners.The size of the overall sign is 24" wide by 24" tall.

The diagram shown here demonstrates the correctproportions and sizes for all yard sign design elements.

The Minimum Required Disclaimer (see page 6) must appear on the yard sign as shown.

DBALogo Lock-up

Phone NumberFont: Gill Sans Regular

Web AddressFont: Gill Sans Regular

DisclaimerFont: Gill Sans Regular

4. SIGNAGE

smythejonessothebysrealty.com

800 123 4567Each Of f i ce I s Independent ly Owned And Operated

Smythe& Jones

smythejonessothebysrealty.com

800 123 4567Each Of f i ce I s Independent ly Owned And Operated

Smythe& Jones

Two-line DBA Affiliate Logo Lock-up

Two-line DBA Affiliate Logo Lock-up with Icon

NRT Incorporated Yard SignsPhone NumberFont: Gill Sans Regular



sothebysrealty.com

800 123 4567Owned And Operated By NRT Incorporated

NRT Incorporated Yard Sign

27

4. SIGNAGE

28

4. SIGNAGE

Optional Affiliate Yard SignsOptional yard signs have been developed incorporatingagent names into the signage.The size of the overallsign is 24" wide by 30" tall to allow for the addition ofnames.They allow for either one or two agent namesand contact numbers, with and without icons. If you donot see an appropriate option here, consult ourCorporate Marketing Department.

The Minimum Required Disclaimer (see page 6) mustappear on the yard sign as shown.

DBALogo Lock-up

Phone NumbersFont: Gill Sans Regular

Agent NamesFont: Minion



One Agent and Two-line DBA Affiliate Logo Lock-up

One Agent and Two-line DBA Affiliate Logo Lock-upwith Icon

smythejonessir.com 800 123 4567

523 456 7880

Each Of f i ce I s Independent ly Owned And Operated

Smythe& Jones

James Williamson


523 456 7880


Smythe& Jones

James Williamson

Optional Affiliate Yard Signs

DBALogo Lock-up

Phone NumbersFont: Gill Sans Regular




29

Two Agents and Two-line DBA Affiliate Logo Lock-up Two Agents and Two-line DBA Affiliate Logo Lock-upwith Icon


Each Of f i ce I s Independent ly Owned And Operated .

Smythe& Jones

Dianne Eschman800 954 5541Neil Lyon800 954 5505


Each Of f i ce I s Independent ly Owned And Operated .

Smythe& Jones

Dianne Eschman800 954 5541Neil Lyon800 954 5505

4. SIGNAGE

30

Optional NRT IncorporatedYard SignsPhone NumbersFont: Gill Sans Regular




4. SIGNAGE

NRT Incorporated Optional One Agent Sign

sothebysrealty.com 800 123 4567

523 456 7880James Williamson

Owned And Operated By NRT Incorporated

31

RidersMessage riders can be used on the top or bottom ofthe yard sign. Copy for affiliate standard riders beginsfour inches from the left edge and is flush left.Allriders are six-inch-high panels with square corners.The standard rider is 24 inches wide. Twelve-inchand 36-inch riders are also available from our approvedvendors.The rider width must match the yard sign width.

NRT Incorporated Riders

For NRT Incorporated offices, the sign riders will bealigned consistent with the logo lock-up placement.

Top-of-Sign Riders

Top-of-sign riders are always Sotheby’s InternationalRealty® Blue with type reversing to white.Theseshould always refer to an action being taken on behalfof the sale of the property. Standard signs areavailable for commonly used riders (i.e., Sold, UnderContract). Custom riders can be created followingthese guidelines.

Bottom-of-Sign Riders

Bottom-of-sign riders are always Sotheby’s InternationalRealty® Blue with type reversing to white.Theseshould always refer to an agent, phone number orfeature of the house. Again, standard signs areavailable from the approved vendors. Customizedsigns can be created following these guidelines:

First LineFont: Gill Sans RegularSize: 176 ptTracking: 10/1000em

Second LineFont: Gill Sans RegularSize: 154 ptTracking: 10/1000em

4. SIGNAGE

Top-of-Sign Rider – Single Word

Font: Gill Sans BoldSize: 215 ptTracking: 100/1000em

Top-of-Sign Rider – Multiple Words


Bottom-of-Sign Rider – One Line


SOLD

UNDER CONTRACT

WATERFRONT

800 456 7890Jonathan Smythe

Bottom-of-Sign Rider – Two Lines

32

Affiliate Open House Signs

The affiliate open house sign is similar to the standardyard sign. The diagram at right illustrates the correctdesign elements for the open house sign. Other pre-approved variations may be available through ourapproved vendors.

The Minimum Required Disclaimer (see page 6) must appear on the open house sign.

The open house sign is also available as a rider (see page 31).

DBALogo Lock-up

Open HouseFont: Gill Sans Bold


4. SIGNAGE

24 x 24 Affiliate Open House Sign


Smythe& Jones

O P E N H O U S E

33

NRT Incorporated OpenHouse Signs

The Minimum Required Disclaimer (see page 7) mustappear on the open house sign.

The open house sign is also available as a rider (see page 31).

Open House:Font: Gill Sans Bold

Disclaimer:Font: Gill Sans Regular

4. SIGNAGE

24 x 24 NRT Incorporated Open House Sign

O P E N H O U S E


34

Building SignsHorizontal and vertical format signs have been designedto provide maximum flexibility for a variety ofapplication requirements.Your building or city mayhave specific requirements for the size, color orshape of your exterior sign.We recommend thatyou consult with one of our approved vendors toexplore your options. Please note that if you are notsubject to a local restriction, your exterior sign mustbe Sotheby’s International Realty® blue with whitelettering (see page 14).

Specific measurements are not given because the sizeof the sign you will require will vary dependingon your location, the size of your office, local zoningrequirements and so on. The designs are based ona grid system, which can be enlarged proportionallyto suit your specific needs. Any deviation from theseIdentity Standards due to local rules (as described onpage 4) to the configuration of your exterior signage(e.g. an irregular shaped awning) must be approved inadvance.

Note:No slogans, telephone numbers,marks or otherwords may appear on the building sign. Any variationsfrom these specifications must be submitted toSotheby’s International Realty Affiliates, Inc. for approval.

Required Disclaimer

The Minimum Required Disclaimer (see page 6) mustappear on the building sign, aligned left with thevertical rule and displayed in Gill Sans upper and lowercase in white.

4. SIGNAGE

Affiliate Building Signs

Building signs must always contain three pieces ofinformation – the Sotheby’s International Realty®

Logo, the Affiliate name and the Minimum RequiredDisclaimer.

You must use the Logo Lock-up we provide to youwhich maintains a 50/50 visual relationship betweenthe Sotheby’s International Realty® Logo and theaffiliate name.

4. SIGNAGE

35

Square

Square with Icon

Horizontal: Long Format

Each Off ice Is Independently Owned And Operated

Smythe& Jones


Smythe& Jones


Smythe& Jones


Smythe& Jones

Horizontal: Long Format with Icon

NRT IncorporatedBuilding Signs

Building signs contain two pieces of information – theSotheby’s International Realty® Logo and the MinimumRequired Disclaimer. By using one of the preferredsigns, you ensure the Logo is being correctly displayed.

4. SIGNAGE

36


Square


Horizontal: Long Format

THE DESIGN OF OUR STATIONERY REFLECTS THE SOPHISTICATED IMAGE

OF THE BRAND. SPECIFIC PAPER AND PRINTING GUIDELINES ARE PROVIDED

AND MUST BE FOLLOWED CAREFULLY TO ENSURE CONSISTENCY AND

QUALITY REPRODUCTION.

Approved vendors must be used for all stationery. See Section 7.

5. STATIONERY

38

Affiliate Letterhead

Our letterhead design continues the sophisticationestablished for our stationery system.

Size

8.5" x 11"

Paper

Crane’s Crest, 100% Cotton Pearl White Wove, 28#with a Sotheby’s International Realty® watermark.

Ink

Letterhead can only be printed in Sotheby’sInternational Realty® Blue and Text Gray with theSotheby’s International Realty® Logo printed inSotheby’s International Realty® Blue.Complete colorspecifications can be found on page 14.

Design

Your letterhead design may include your icon if youso choose. Exhibits are shown with and without anicon. The Minimum Required Disclaimer (see page 6)must be positioned at the bottom of the letterhead,aligned left with the vertical rule, in 6 pt. Gill Sans,upper and lower case.

Symbols and awards, such as the Realtor symbol, arepermitted at the bottom of the letterhead, .25" fromthe bottom and no taller than .25".

Typography

For typography specifications, see page 8.

5. STATIONERY

1.5" 2.75"

.845"

0.25"

2.5"

Each Office Is Independ ently Owned And Operated

June 14, 2004

Mr. John SmithChairman & CFOAny Corporation1234 Any StreetAnytown, XX 12345USA

Salutation:

The public rarely sees a letterhead without a typewritten message on it. When a letter is typed on the Corporate Letterhead, in a sense, the design of the letterhead is completed. The style or format of the letter is an important part of the overall design of our company's stationery.

This is an example of one typewritten format on company stationery. As you can see, all the typewritten elements are “flush left” on the page. Everything aligns with the logotype at the top of the page and with the address line at the bottom of the page. This format is double-spaced between paragraphs but single-spaced within the paragraph. There are no paragraph indentations. The date and complimentary close are also aligned flush left with the paragraphs.

This particular letter format presents a very clean and businesslike appearance. A consistent typewritten style as well as an error-free letter will communicate an image of our companyas very organized, competent and professional.

Complimentary close,

John Jones

JJ/vc

Smythe& Jones

First Name Last Name

Professional Title

100 Street Name Town Name ST 00000t 555.555.5555f 555.555.5555smythejonessotheb ysrealty .com

Letterhead

39

Affiliate Letterhead With IconDBALogo Lock-upColor: Sotheby’s International Realty® Blue

NameFont: Gill Sans BoldSize: 8Leading: 10Color: Sotheby’s International Realty® Blue

Title and AddressFont: MinionSize: 8.5Leading: 10Color: Sotheby’s International Realty® Text Gray

NumeralsFont: MinionSize: 8Leading: 10Color: Sotheby’s International Realty® Text Gray

Web siteFont: Gill Sans Regular Size: 7.5 (7 pt if email address comes to within

.25 inches from edges of sheet)Leading: 10Color: Sotheby’s International Realty® Text Gray

Minimum Required DisclaimerFont: Gill Sans RegularSize: 6Color: Sotheby’s International Realty® Text Gray

5. STATIONERY

1.5" 2.75"

.845"

0.25"

2.5"

Each Office Is Independ ently Owned And Operated

June 14, 2004

Mr. John SmithChairman & CFOAny Corporation1234 Any StreetAnytown, XX 12345USA

Salutation:

The public rarely sees a letterhead without a typewritten message on it. When a letter is typed on the Corporate Letterhead, in a sense, the design of the letterhead is completed. The style or format of the letter is an important part of the overall design of our company's stationery.

This is an example of one typewritten format on company stationery. As you can see, all the typewritten elements are “flush left” on the page. Everything aligns with the logotype at the top of the page and with the address line at the bottom of the page. This format is double-spaced between paragraphs but single-spaced within the paragraph. There are no paragraph indentations. The date and complimentary close are also aligned flush left with the paragraphs.

This particular letter format presents a very clean and businesslike appearance. A consistent typewritten style as well as an error-free letter will communicate an image of our companyas very organized, competent and professional.

Complimentary close,

John Jones

JJ/vc


Professional Title

100 Street Name Town Name ST 00000t 555.555.5555f 555.555.5555smythejonessotheb ysrealty .com

Smythe& Jones

Affiliate Letterhead with Icon

40

NRT Incorporated Letterhead

Size

8.5" x 11"

Paper

Crane’s Crest, 100% Cotton Pearl White Wove, 28#

Ink

Letterhead can only be printed in Sotheby’s InternationalRealty® Blue and Text Gray with the Sotheby’sInternational Realty® Logo printed in Sotheby’sInternational Realty® Blue. Complete colorspecifications can be found on page 14.

Design

The Minimum Required Disclaimer (see page 7) mustbe positioned at the bottom of the letterhead, alignedleft with the vertical rule, in 6 pt. Gill Sans, upper andlower case.

Symbols and awards, such as the Realtor symbol, arepermitted at the bottom of the letterhead, .25" fromthe bottom and no taller than .25".

Typography

For typography specifications, see page 8.

5. STATIONERY

June 14, 2004Mr. John SmithChairman & CFOAny Corporation1234 Any StreetAnytown, XX 12345USASalutation:The public rarely sees a letterhead without a typewritten message on it. When a letter is typed on the Corporate Letterhead, in a sense, the design of the letterhead is completed. Thestyle orformat of the letter is an important part of the overall design of our company's stationery.This is an example of one typewritten format on company stationery. Asyou can see, all the typewritten elements are “flush left”on the page. Everything aligns with the logotype at the topof the page and with the address line at the bottom of the page. This format isdouble-spacedbetween paragraphs but single-spaced within the paragraph. There are no paragraph indentations. The date and complimentary close are also aligned flush left with the paragraphs.This particular letter format presents a very clean and businesslike appearance.A consistent typewritten style as well as an error-free letter will communicate an image of our companyas very organized, competent and professional.Complimentary close,

John JonesJJ/vc

FirstNameLastName

Professional Title

Sotheby’s International Realty, Inc.123 Street NameTown Name, State 00000t 555.555.5555f 555.555.5555sothebysrealty.com

Sotheby’s International Realty Inc. is Owned and Operated by NRT Incorporated

1.5" 2.75"

.845"

0.25"

2.5"

NRT Incorporated Letterhead

Affiliate Envelope

Size

No. 10 – 9.5" x 4.125"

Paper


Ink

Envelopes can only be printed in Sotheby’s InternationalRealty® Blue and Text Gray,with the Sotheby’sInternational Realty® Logo printed in Sotheby’sInternational Realty® Blue.Complete colorspecifications can be found on page 14.

DesignShown here is the only approved envelope design.Affiliate icons can also be used as demonstrated onthe right.

DBALogo Lock-up

Return AddressFont: MinionSize: 8.5Leading: 10Color: Sotheby’s International Realty® Gray

NumeralsFont: MinionSize: 8Leading: 10Color: Sotheby’s International Realty® Gray

Minimum Required DisclaimerFont: Gill Sans RegularSize: 6Color: Sotheby’s International Realty® Gray

5. STATIONERY

41

0.25"

0.625"

Smythe& Jones

Affiliate Envelope

0.25"

0.625"

Smythe& Jones

Affiliate Envelope with Icon

0.25"

0.25"

100 Street Name Town Name ST 00000

Each Office Is Independently Owned And Operated

Affiliate Envelope Back

42

NRT Incorporated Envelope

Size

No. 10 – 9.5" x 4.125"

Paper


Ink

Envelopes can only be printed in Sotheby’s InternationalRealty® Blue and Text Gray,with the Sotheby’sInternational Realty® Logo printed in Sotheby’sInternational Realty® Blue.Complete colorspecifications can be found on page 14.

DesignShown here is the only approved envelope design.

Return Address:Font: MinionSize: 8.5Leading: 10Color: Sotheby’s International Realty® Gray

Minimum Required Disclaimer:Font: Gill Sans RegularSize: 6Color: Sotheby’s International Realty® Gray

5. STATIONERY

0.25"

0.625"

NRT Incorporated Envelope

NRT Incorporated Envelope Back

123 Street Name Town Name, State 00000

Sotheby’s International Realty, Inc. is Owned and Operated byNRT Incorporated

0.25"

0.25"

43

Affiliate Business Cards

Your business card reflects who you are and thecompany you represent. Flexibility has been providedin business card design to accommodate varyingneeds, including multiple contact numbers andaddress lines, and photos.

Size

3.5" x 2.125"

Paper

Domtar Solutions, 100# Cover in Soft White

Ink

Business cards can only be printed in Sotheby’sInternational Realty® Blue, Sotheby’s InternationalRealty® Text Gray with Sotheby’s International Realty®

Logo Lock-up reversing to white. For completecolor specifications, see page 14.

Front-of-Card Design

The design on the front of the card remains the same regardless of which back-of-card design youchoose. Affiliate icons may not be included onthe back of the card.

DBALogo Lock-upColor: Reversed out of Sotheby’s International Realty® Blue

5. STATIONERY

Affiliate Business Card

Smythe& Jones

Smythe& Jones

Affiliate Business Card with Icon

44

Affiliate Business Cards (cont’d.)

Back-of-Card Options

Two options provide flexibility to customize the backof your card to suit your own needs.The back ofyour card can simply have your name, address, phonenumbers, email address and web address, and mayinclude a personal photo. If you choose to include aphotograph, you may do so as demonstrated below.You may only use black ink for your photo as nocolor photography is allowed.For specific style guidelines for your photograph, seepage 45.


TitleFont: MinionSize: 9.5Leading: 11Color: Sotheby’s International Realty® Text Gray

Company Name and AddressFont: MinionSize: 9.5Leading: 11Color: Sotheby’s International Realty® Text Gray


Email Address and Web SiteFont: Gill Sans Regular Size: 8 (7 pt if email address comes to within .25 inches

from edges of card)Leading: 11Color: Sotheby’s International Realty® Text Gray

Minimum Required DisclaimerFont: Gill Sans RegularSize: 4Leading: 9Color: Sotheby’s International Realty® Text Gray

5. STATIONERY

.763".1875" .25"

.954"

.1875"

0.12"

.8635"

Professional TitleSecondary Title or Awards Designation


tc

123Sotheby’s International Realty

555.555.5555 f 555.555.5555555.555.5555 h 555.555.5555

Smythe & Jones

Street NameTown Name, ST 00000

smythejonessir.com

[email protected]


Name

Photograph


Professional TitleSecondary Title or Awards Designation

Sotheby’s International Realty123t 555.555.5555 f 555.555.5555c 555.555.5555 h 555.555.5555


1.8255"

3.5"

.1875"

0.12"

Smythe & Jones

Street Name, Town ST 00000

[email protected]

smythejonessir.com

45

Affiliate Business Cards (cont’d.)

Photography Guidelines

Courtesy and professionalism are what you want toproject when you hand someone a business card.Therefore, your photograph, should you choose touse one, must represent you in the best mannerpossible. We have developed these guidelines to helpmaintain a consistent, contemporary look for allbusiness card photographs. Take this guide to yourphotographer and ask them to follow this styleexactly as prescribed.

A close-up head and shoulders shot is the onlyacceptable image. To ensure the professionalism theSotheby’s International Realty® brand requires,photos of other people, animals, buildings, automobiles,slogans, graphics or anything other than YOU isnot allowed.

Your picture will be an important business tool and should reflect your professional image as a member of one of the most prestigious real estate organizations in the world.

Imagery Style

Provide this style guideline to your photographer.

Background should be a solid dark gray or white.

Cropping is tight, centering on the face.

Focus is on the eyes; any visible background must beout of focus.

High-contrast black and white prints must be used.No color photographs are allowed.

Format is an elongated square.

Subject should look directly into the camera. Noprofiles allowed.

Provide three 5 x 7 black and white glossy prints.

5. STATIONERY

Unacceptable Photographs

Do not use overstyled photos

Do not use colorphotography

Do not includeobjects in the photograph

Do not use casualphotographs

Acceptable Photographs

46

NRT IncorporatedBusiness Cards

Size

3.5" x 2"

Paper

Domtar Solutions, 100# Cover in Soft White

Ink

Business cards can only be printed in Sotheby’sInternational Realty® Blue, Sotheby’s InternationalRealty® Text Gray with Sotheby’s InternationalRealty® Logo reversing to white. For complete colorspecifications, see page 14.

Front-of-Card Design

The design on the front of the card remains the sameregardless of which back-of-card design you choose.

Marks, symbols and individual awards may not beincluded on business cards.

5. STATIONERY

NRT Incorporated Business Card

47

NRT IncorporatedBusiness Cards (cont’d.)

Back-of-Card Options

The back of your card can have your name,address, phone numbers, Sotheby’s InternationalRealty-email address, web address and the Sotheby’s International Realty® Logo.


TitleFont: MinionSize: 9.5Leading: 11Color: Sotheby’s International Realty® Text Gray

AddressFont: MinionSize: 9.5Leading: 11Color: Sotheby’s International Realty® Text Gray


Email Address and Web SiteFont: Gill Sans Regular Size: 8 (7 pt if email address comes to within .25 inches

from edges of card)Leading: 11Color: Sotheby’s International Realty® Text Gray

Minimum Required DisclaimerFont: Gill Sans RegularSize: 4Leading: 9Color: Sotheby’s International Realty® Text Gray

5. STATIONERY

First Name Last Name Professional Title

3.5"

2"

.1875"

0.12"Sotheby's International Realty, Inc. is Owned and Operated by NRT Incorporated.

123 Street Name Town Name, ST 00000t 555.555.5555 f 555.555.555 c 555.555.555

[email protected]

companyname.sothebysrealty.com

t 555.555.5555 f 555.555.555 c 555.555.555

NRT Incorporated Business Card Back

48

Name Badges

These exhibits are intended to show examples ofadvertising templates and are not intended to showspecific design options. Take care to ensure that theSotheby’s International Realty® Logo is always usedconsistently.

Badges are a useful communication tool. Substrate isdetermined by the individual supplier.Always use aSotheby’s International Realty® approved vendor. SeeSection 7.

Name badges, for both Affiliates and NRTIncorporated offices, should always contain a personalname and your logo lock-ups. No Minimum RequiredDisclaimer is required.

5. STATIONERY

Engraved on Satin Silver Finish

Engraved on Satin Gold Finish

Reversed out of Sotheby’s International Realty® Blue

CONSISTENT USAGE OF THE SOTHEBY’S INTERNATIONAL REALTY® AFFILIATE

LOGO LOCK-UP AND OTHER MARKS IN OUR CLASSIFIED ADS IS CRITICAL TO

OUR MUTUAL SUCCESS.

6. ADVERTISING

49

Affiliate Display AndClassified Ads

These exhibits are intended to show examples ofadvertising templates and are not intended to showspecific design requirements. Take care to ensurethat the Sotheby’s International Realty® Affiliate LogoLock-up is always used consistently.

Listing ads must contain the Minimum RequiredDisclaimer (see page 6).

You may use your company icon on advertisingmaterials that present listings or information foryour company alone. However, icons are notpermitted on materials for co-operative advertisingprograms that feature multiple affiliates.

6. ADVERTISING

50

Positive Reverse

Listing Ad: Color

Classified Ad Listing Ad: Black and White


123 456 7890Each Office Is Independently Owned And Operated

123 456 7890

Smythe& Jones

Smythe& Jones

Classified Ad Listing Ad: Black and White

NRT Incorporated DisplayAnd Classified Ads

Listing ads must contain the Minimum RequiredDisclaimer (see page 7).

6. ADVERTISING

Positive Reverse


123 456 7890Each Office Is Independently Owned And Operated

123 456 7890

Listing Ad: Color

51

THE USE OF APPROVED VENDORS ENSURES THAT YOUR SIGNS AND STATIONERY

WILL ALWAYS COMPLY WITH THE GUIDELINES IN THIS MANUAL. OUR VENDORS

MAINTAIN THE HIGHEST LEVEL OF QUALITY AND CONSISTENCY, AND

UNDERSTAND THE IMPORTANCE OF PRESENTING THE SOTHEBY’S

INTERNATIONAL REALTY® BRAND CORRECTLY IN ALL APPLICATIONS.

The current approved vendors that must be used are listed in the Sotheby’s International Realty® Broker andSales Associate Programs Reference Guide. Please visit our private Affiliate-only web site athttp://members.sothebysrealty.com.

7. APPROVED VENDORS AND CONTACTINFORMATION

© MMVI Sotheby’s International Realty Affiliates, Inc. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates, Inc. An Equal Opportunity Company. Equal Housing Opportunity .

Each Office Is Independently Owned And Operated, Except Offices Owned And Operated By NRT Incorporated.

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