Organisational Behaviour

Case Study

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Computers manufacturer - Make failsafe computer systems

Informal management style - DCL works with few rules and allows employees lots of freedom

Mr. Dhami. DCL’s chairman firmly believes that corporate environment nurtures creativity

He created a sense of equity among the employees

Rewards are based on talent

Encourages interaction and sharing of ideas, informal meetings of employees

Delhi Computers Limited

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DCL doubled its sales almost every year between 1992-97

Since 1997 its growth is has slowed

The informal management led to lack of internal controls

The challenge is to exercise a management control without losing creative, entrepreneurial culture

APPROCHES TO MANAGE CHANGE

Unfreezing – change efforts to overcome the both individual resistance and group conformity

Movement – changing, Individuals learn to behave in new ways after having convinced that their present behavior is inappropriate

Refreezing – Stabilizing a change

Delegating and participating [S3,S4]

(9,9) Team Management – Grid model

Informal & Collaborative

LEADERSHIP STYLE

Unfreezing

Movem

entRefreezing

Needs

High salaryPromotional OpportunitiesJob Satisfaction

Mr. Prakash

Barrier

Problem Soving

• High salary• Power• Promotion• Job Satisfaction• Identity

Desired Goal

Frustration

It’s the Same Story EverywhereIt’s the Same Story Everywhere

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Reduce Frustration

ApplyMaslow Motivation Theory – Social needsEsteem, Safety and security

Self – Actualization – Growth, challenging job, Advancement, creativity

Social – Love & belongingness, friendly supervision, cohesive work group

Safety – Job Security, company benefits, stability

Physiological – pay, cafeteriaFood, water, sleep

Esteem – Self respect, status, social recognition

Maslow’s Hierarchy Motivation Theory

Maslow’s Hierarchy Motivation Theory

Departmental Store

Permanentclerks

TemporaryClerks

Roopchand Departmental Stores, New DelhiIt has seperate section to sell winter garmentsThere is a Tug of war situation in this section between temporary clerks and permanent clerks

InsecureThey could not tolerate the temporary sales girl getting high commisson

Anxious to show GOOD PerformanceCriticized by the permenant clerks.

The Sales GirlsThe Sales Girls

Mr. Garjan Singh

Result OrientedAutocratic style

Telling(S1)

ImpatientSeeks only

performance and nothing else

Improve the value Of company

Turnaround artist

Doesn’t work in long-term basis

Tough GuyTough Guy