Date post: | 17-Feb-2017 |
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Mapping the (Digital) Moral Domain: Using Mined Twitter data in investigating the Sociology of Morality with Undergraduates
Dr. Brian Lowe, SUNY College at OneontaMr. James Greenberg, SUNY College at
Oneonta
Digital Sociology Mini-Conference (2016)@ The Eastern Sociological Society
Why Investigate the Sociology of Morality with Social Media?
• Objectives of introducing undergraduates to social media data gathering and analysis:
• Introduction to data-gathering • Hypothesis testing and theoretical application• Infusion of academic materials with unfolding events• Excellent grounds for exploring constructivism
Exploring Constructivism with Social Media
• Investigation of terminology used in primary sources
• Confronting the ambiguity in terminology used in social media
• Assessing apparent patterns in data
Case Study: Cecil the Lion• 13 July 2015: Cecil is killed near Zimbabwe’s Hwange National Park
• 28 July 2015: UK Telegraph identifies American Dentist Walter Palmer as hunter who killed Cecil
• Reaction in mass media and social media is swift
• http://www.telegraph.co.uk/news/worldnews/africaandindianocean/zimbabwe/11767119/Cecil-the-lions-killer-revealed-as-American-dentist.html
Case Study: Cecil the Lion• 4 August 2015: Image of Cecil the lion projected onto the Empire State building
• Legislative action
• 16 September 2015:
• HR. 2494 Global Anti-Poaching Act• S. 1918 C.E.C.I.L. Act
• 2 November 2015: H.R. 2494 passed with bipartisan support
• http://www.takepart.com/video/2015/12/14/how-cecil-changed-wildlife-policy
Case Study: SeaWorld• 24 February 2010: Tilikum (Orca) kills trainer Dawn Brancheau during public show at SeaWorld
• 23 August 2010: OSHA fined SeaWorld $75,000 for violations related to Dawn Brancheau’s death
• 2013: Blackfish released (directed by Gabriela Cowperthwaite)
• Made for $76,000 US dollars; initially screened in five theatres
• Aired in October 2013 by CNN to an estimated audience of 21 million
• http://www.nytimes.com/2010/08/24/us/24brfs-SEAWORLDFINE_BRF.html• http://www.cnn.com/2014/02/07/us/blackfish-wrap/index.html
Case Study: SeaWorld• 2013-2014: Withdrawal of celebrity entertainers including
• The Beach Boys• Trisha Yearwood• From “Bands, Brews and BBQ” event
• August 2014: SeaWorld stock had lost more than 30 percent of previous value
• http://www.nytimes.com/2014/08/14/business/media/media-scrutiny-drags-on-earnings-at-seaworld.html