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MARBELLA SUMMER 2018 www.openmindfest.com https://www.facebook.com/openmindfests/
MARBELLA
SUMMER 2018
www.openmindfest.com https://www.facebook.com/openmindfests/
CONCEPT
OPEN MIND FEST MARBELLA is: • An annual international festival of harmonious living and mindful family values;• A charity and nonprofit project that supports children, animals and plants; • An educational project that promotes a conscious lifestyle for both adults and children;• An open-air event, filled with music, dance, creativity and healthy food.
Our Mission: The mission of the Festival is to gather like-minded individuals around the idea of Consciousness, Health and Wellbeing. Bringing together the physical, social, intellectual and spiritual sides of life, we hope to go deeper into these 4 key areas to create a Harmonious Lifestyle for all.
TARGET AUDIENCE
Individuals, children, couples and families who: • Strive towards personal growth and happiness, to be in harmony with themselves and the world• Oriented on family and family values, and respect the elder generation;• Interested in conscious child education and who wish to pass on their wisdom to the younger generation;• Have a pro-active attitude.
Geography:- 70% - People of Spain;- 30% - Tourists; Income: Average and High.
Gender:- 70% female; - 30% male;
Age: 30+;
Parque de la Constitución, Marbella
LOCATION V.1
Pros.• City Center:• High people flow;• High visibility of Advertising Materials;• Massive word of mouth within the
Citizens and Tourists; • Developed infrastructure;• Paid Parking Places.
Cons.• Park’ open hours: 09:00 – 21:00 that
will influence the schedule of the Festival;
• Absence of chairs and tables; • The location can not be closed for
people – it is city park.
Centro Forestal Sueco - Calle Ciudad de los periodistas 11, Elviria, Marbella, Andalucia, 29604
LOCATION V.2
Pros.• Developed Infrastructure: there is all necessary furniture for closed lessons and open
air activities;• Good placement – next to the main street, not far from the sea, 6 km to the Center of
Malaga;• No limit for activities schedule (there is no limit for working hours);• Location allows to make 1 official entrance.• Free parking Places.
Cons.• Low people flow – the wide announcement is must.
Expansion of consciousness –harmonious lifestyle.
Healthy lifestyle. Family. Family values. Children.
Creativity gives life to happiness.
Open heart. Selfless service. Peace and goodness.
Open Mind Open Health Open Art Open Family Open Heart
TOPICS OF THE FESTIVAL
Open HealthHealthy lifestyle.
Open FamilyFamily. Family values. Children.
Open ArtCreativity gives life to happiness.
Open heart. Selfless service. Peace and goodness.
• Personal development on all levels. • Opening of human potential.• Introduction to different practices of holistic personal
development.
Open MindExpansion of consciousness –harmonious lifestyle.
TOPICS OF THE FESTIVAL
• Practices for maintaining health and accumulation of vital energy: yoga, qigong, breathing techniques, meditation, energy work, dancing, etc.
• Lighter nutrition: vegetarianism, veganism, raw food, fruitarianism, liquidarianism and living off prana.
• Activities that are designed to work with inner potential and its manifestation;
• Techniques that open your creativity.
• Family culture. Responsibilities of men and women within a family;
• Children. Their development. Conscious education.
• Understanding of the individual as part of the whole Universe. • Self-realization through selfless service and helping those in
need.
There will be 5 main halls and one open area with a stage for workshops, lectures and music events.
The program will be for both adults and children:
1. Lectures, workshops, seminars on all topics mentioned previously;
2. Creative classes; 3. Active exercises: hiking in the mountains and
walks out in nature; 4. Healthy food and artisanal crafts market; 5. Cooking classes; 6. Music program and sound healing; 7. Charity activities: “The book from Child to
Child”, Open Mind Park reconstruction, “Find your canine companion”.
PROGRAM
SPEAKERS / TEACHERS
60 conscious and creative individuals from all over the world will gather to share their experiences, wisdom, and skills for us to learn, communicate and to connect with like-minded people in an atmosphere of openness, joy, warmth, friendship and mutual understanding.
Among the invited guests are:
www.openmindfest.com
The following programs for children will run throughout the entire Festival:- Creative classes (drawing, singing, Tibetan Singing Bowls); - Yoga for children;- Dancing; - Meditations;- Holi disco for kids.
«Open Children» Program
ACTIVITIES
OPENHEART PROJECTS
Tasks:• To collect books for children in need;• To create motivation for participants of the Festival to become
mentors for orphans.
Activity Description: For children, books will be the “entrance tickets” for the Festival;
How it will be done:• The books will be gathered by volunteers during registration;• The topics for the books needed will be on the Festival’s website; • All gathered books will be delivered to the children in need and to
low-income families with children.
«The book from Child to Child»
Tasks: • To help animals living in shelters; to create motivation to take care
of the animals personally.• Educational activity to grow responsibility and humane values.Activity description: • Interaction between animals and guests of the Festival. How it will be done:• Triple-A Shelter will bring 8 dogs to the Festival at Thursday,
September 14;• Guests of the Festival can feed and walk the dogs;• It will be proposed to guests to take the liked dog to home from
the shelter.
«Find your canine companion»
OPENHEART PROJECTS
Tasks: • To attract citizens attention to the environment;• To clean the territory of the Open Mind Park in Elvira.Activity description: • The place for the planting of trees, the “Alleys of Yoga”, “Alley of Guru”, “the Stone of Happiness” and the “Alcove
of open thoughts” are agreed with the city administration of Marbella. How it will be done:• The participants of the Festival will plant trees and create the “Open Mind Park” of Marbella. A local nursery
garden will support the activity. • Money for the activity will be collected by volunteers during first 3 days of the Festival.
«Open Mind Park» reconstruction
GUESTS AND PARTICIPANTS1000 persons
Teachers, Masters, Trainers, Lecturers from different countries, schools and spiritual paths: more then 50 prs.
Guests and Participants of the Festival: more then 500 persons from all over the world.
Musicians: more then 5 musical groups and ensembles from all over the world.
Social-oriented and Charity: International and Local organizations.
Volunteers, Sponsors, Partners: around 50 prs.
Suppliers, Organization team, Media-representatives: 70 prs.
HEALTHY FOOD & ARTISANAL GOODS MARKET
The festival will feature a healthy food and artisanal goods market that will include:
• Restaurants and stalls with healthy organic food;• Local farmers and organic food producers;• Local chefs, specializing in the preparation of healthy products; • Producers of "live" chocolate and confectionary; • Cooking workshops and presentations;• Stands will natural products and hand made goods.
Each member of the market will occupy a separate stand. All guests will be able to communicate with the market representatives, to receive advice if necessary, to learn a recipe and to taste and buy organic food and products.
HOLI DISCO
OFFICIAL OPENING OF THE FESTIVAL
The official opening ceremony of the Festival will take place on September 13th.
Everyone will be able to attend the Festival for free with only one condition: free entrance in exchange of a book for children.
The following program will run during 1st day:
- Crystals, artisanal crafts market;- Healthy restaurant and bar with live music;- Official opening ceremony;- Concert;- Holi disco.
CHARITY AND NONPROFIT PROJECT
Open Mind Fest Marbella is charity and nonprofit project.
All money collected from Sale of tickets, stalls on the Health Market and monies donated by sponsors will firstly help to cover organization expense of the Festival.
The balance will be handed over to and for: 3 main OPEN HEART PROJECTS taking place during the Festival:
• To develop, implement and open the Open Mind Park in Marbella;
The whole Organization Team and Speakers at the Festival are working as Volunteers.
Big input into the Festival (equipment, announcement, support and help) is made by Marbella City Administration and Festival’ Partners:- Art of Living; Art-mundo, Triple-A; Ventura Properties and La Mairena.
We are grateful to our Partners for their support, assistance and invaluable contribution to the organization of the Festival.
PARTNERS
PROMO CAMPAIGN
Communication
channel
Period Type Coverage Presence
Google AdWords July - September Banner 500 000 users Logo and status
Facebook promo July – September Content promotion 1 000 000 users Logo and status on the
Cover photo, paid
posts
Youtube promo July – September Pre-roll reel 100 000 users Logo and status
Promo Flyers July – September Euro-flyer А6 10 000 persons Logo and status
Poster А2 July – September Posters in the city 20 000 persons Logo and status
Announcement in
Press
July – September Poster and text 50 000 persons Logo and status
Radio
announcements
July - September 100 airings +
guests show
100 000 persons Mentioning
General coverage of potential guests of the Festival – more then 2 750 000 persons.
PACKAGEGENERAL SPONSOR / CO-ORGANIZER
General coverage of potential guests of the Festival – more then 1 180 000 persons.
Communication
channel
Period Type Coverage Presence
Facebook promo July – September,
2018
Content promotion 1 000 000 users Logo and status on the
Cover photo, paid posts
Youtube promo July – September, ,
2018
Pre-roll reel 100 000 users Logo and status
Promo Flyers July – September, ,
2018
Euro-flyer А6 10 000 persons Logo
Poster А2 July – September,
2018
Posters in the city 20 000 persons Logo
Announcement in
Press
July – September,
2018
Poster and text 50 000 persons Logo and status
• Presence on the Location: Stand of the Partner not less then 20 square meters;• 10 tickets to the Festival for all days;• Possibility of usage of the content of the Festival of it’s own goals;• Possibility to sell product on the territory of the Festival;• Festival Territory Branding;• All additional Brand Presence should agreed additionally;• Logos on the Photo Wall – 20% from all logos.
Package cost – 10K Euro.
PACKAGEOFFICIAL SPONSOR
General coverage of potential guests of the Festival – more then 190 000 persons.
Communication
channel
Period Type Coverage Presence
Facebook July – September,
2018
6 branded posts Not less than 10 000
users
Logo and status on the
Cover photo, paid posts
Youtube promo July – September, ,
2018
Pre-roll reel 100 000 users Logo and status
Promo Flyers July – September, ,
2018
Euro-flyer А6 10 000 persons Logo
Poster А2 July – September,
2018
Posters in the city 20 000 persons Logo
Announcement in
Press
July – September,
2018
Poster and text 50 000 persons Logo and status
• Presence on the Location: Stand of the Sponsor not less then 10 square meters;• 6 tickets to the Festival for all days;• Possibility of usage of the Festival’ content for it’s own goals;• Possibility to sell product on the territory of the Festival;• Festival Territory Branding (Partly);• Logos on the photo wall – 10% from all logos.
Package cost – 5K Euro.
PACKAGEPARTNER
General coverage of potential guests of the Festival – more then 190 000 persons.
Communication
channel
Period Type Coverage Presence
Facebook July – September,
2018
2 branded posts Not less than 4 000
users
Logo and status on the
Cover photo, paid posts
Promo Flyers July – September, ,
2018
Euro-flyer А6 10 000 persons Logo
Poster А2 July – September,
2018
Posters in the city 20 000 persons Logo
• Presence on the Location: Stand of the Sponsor 6 square meters;• 2 tickets to the Festival for all days;• Possibility of usage of the Festival’ content for it’s own goals;• Possibility to sell product on the territory of the Festival;• Logos on the photo wall – 5% from all logos.
Package cost – 2K Euro.
THANK YOU!!!
www.openmindfest.com https://www.facebook.com/openmindfests/
www.openmindfest.com
