Marc Canter talk

Thank you for having me

Here I was at LeWeb ‘08

Status

• Adored by some, unknown to most, original software dude

• Wikipedia page, blog, mentor, public speaker

• Entrepreneurial for 30+ years, put my own projects on back burner 1+ years ago

• Ready to relocate, fired up

• Matt called me a CPO

A Hero’s journey

• Started a company, got VC, became an industry

• Continued my Quest, started Family 2.0, watched Web 1.0 & 2.0 evolve

• Started more companies, built a platform, fought battles, wrote a book

• Moved to Cleveland, have an approach to “create on-line jobs for normal people” – called the “Digital City” project

• Here’s what I’ve been doing since I left Macromedia in ‘92

Content + Technology – ’92-’97

• MediaBand

• The Marc Canter Show

• MediaBar

• SuperBowl XXXII

Cyber-club – Trieste, Italy – ‘98

Citizen Dashboard

Digital CityNavigation

Digital Cities

Notice the Patterns, Spot the Trends

• Content + Technology + Community

• Do something WITH the bandwidth – Smart Cities need software infrastructure

• Media rich intelligent client side

• Multi-device, multi-platform, multi-location

• Lots and lots of stuff to keep track of, participate in and maintain presence in

• Adaptive User Interfaces

• Digital Lifestyle Aggregation

New work habits, ways to run a project

• Virtual

• Agile

• Open Source

• Project-based

• Brainstorm

• Design, Architect

• Recruit, Grow team

• Lead, Inspire

While also staying relevant

• Story teller, Blogger, Advocate, Believer

• Participate in Conversations, Forums, Comment threads, Social Media

• Speeches, Panels, Audience member

• Mentor, Adviser, Friend

• Constantly learn – and teach

NoticeOutlinerStructureeditor

User InterfaceAdjuststo theuser

Relationshipsof peopleto eachother

AOLPrototypeof aVideo chatCommunity

Design for “Friends”Portal and Community- Warner TV -’01

Design for newkind of SocialNetwork – ‘02

eg. I can design, architect and build large scale systems with virtual, local or hybrid teams.

Enabling humanswith tools

To control Structure, Content and Community

in the proper context

Case study: the Persona Editor

• Structure editor for managing one’s digital lifestyle

• In-Do-Out – never hold onto data – or lock customers in

• Based on the “two-way web” – which doesn’t exist – yet

• Prototype built (view video starting @ 23:05 prototype = 28:50–30:35)

• What can we learn from this tool design and it’s history – about me?

Kill several birds with one stone

• Useful tool, day one, becomes selling point to two-way web – solve Catch-22

• Licenseable technology, works with everyone

• Establish an open standard, attain leadership = publicity

• Gradually expose the Kimono, multi-year roll-out strategy

• Work with others, build consensus and community around solutions that help

• Web service + Tool + Packaged Content + Community

Tool Goals

• Come up with an open format to inter-connect networks, platforms, vendors and independents – together (“Connect the dots”)

• Leave crumbs on the table – for the little guy (eg. Distributed Open Architecture)

• Be the co-creator and leader of this format’s growth and importance

• Ride on those coattails – with a coolio new kind of tool – that can edit the content, services and user’s data – in an outliner

We start off with “open social networking”

• A Dashboard Container format – for inter-connecting stand alone networks• …..together

Dashboard Container format

• Microformats built into HTML web pages –discoverable “by others”

• Regardless of website, blog, eCommerce or Web Service – they all have “Contact Us”, “About”, or some way of finding out “what this site IS?”

• Proposed set of “dashboard containers” that we’d all “share” – to facilitate an open distributed architecture

Shared Access examples

• Drunken Coed uploads photos – after a rough night• Changes her mind the next day

• How can she retrieve not just the images from the main site (even after Snapchat expiration) – and make SURE nobody has access – anymore?

• Shared Software Infrastructure – open APIs – free access and usage:• Listings, Catalogs, Directories (ala Craigslist, Etsy, Angie’s List, AirBnb,

Yelp, Kudzu)

• History of a local region – senior citizen and figurehead interviews

• Surveillance cameras, security status

The format is the agenda

• Make sure that all stakeholders have a problem that gets solved

• Find sponsors and licensees – to bootstrap and slowly iterate

• Build consensus through great solutions

• Open Source, Developer program and lots of Code Libraries

• Cross-vendor promotions

In-Do-Out

• Import and/or Point at external data

• Do something to the data (combine w/other, edit, tag/categorize, annotate)

• Send it back out (publish, route, update)

• Supports real-time dynamic data that is coming from various real-time services, content sources, publishing nodes and end-points

• And is going back out to multiple nodes, web presences, conversations, dashboards, networks, channels, games or end-points.

Persona Editor MVP – 1st version

• Is the launching pad for the format

• Works w/Facebook, Google, most existing platforms

• Maintains one’s personal Media collection

• Enables you to combine, publish, maintain

• Something coolio – dynamically changing, updating

• Becomes utility for the real-time web

Show working prototype

Buh bye

• Marc Canter – 925-876-0475

• Marc@DigitalCityMechanics

• Marc.Blogs.It

• @MarcCanter4Real

• http://www.linkedin.com/in/marccanter

• http://en.wikipedia.org/wiki/Marc_Canter

Digital City project