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During 78 years, MARCA has been providing sports information; it has been present in historical moments, telling the best stories and achievements of our athletes. Nowadays, MARCA has become the undisputed leader in sports information and also in daily press.
MARCA is supported by millions readers and users that confirm the ability to inform and entertain every type of target. Moreover, MARCA has become the sports media with the most participation in social networks thanks to our followers.
MARCA, UNDISPUTED LEADER
OUR FOLLOWERS ARE LEADERS
13,4 MILLION people are waiting for you at MARCA universe34 % COVERAGE.
Marca
As
MundoDeportivo
Sport
With millions of readers, MARCA is the leader of dailies and sport dailies in our country, offering a
maximum multimedia coverage (press+radio+digital) and with a huge number of unique followers.
MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS
34 %
22 %
15 %
13 %
MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS
MILLIONS OF CONSUMERS ARE WAITING FOR YOU.
Readers on paper
Digital Users
Mobile Users
Audience in Radio Marca
Pcusers
With millions of readers, MARCA is the leader of dailies and sport dailies in our country, offering a
maximum multimedia coverage (press+radio+digital) and with a huge number of unique followers
2.2 M
11,3 M 4 M8,7 M
461 MIL
8,5 M
Women also prefer MARCA: 20% in coverage with 3 million in audience
Men from 25 to 44 years, A-B social class,
with higher education.
HardwareSpending+200 per year
Use Videogame+42% got it and +18% play with it.
Online gambling En el último mes
INDEX INDEX INDEX
PlaneLast year journey Sport Club
Members
Restaurants+once a week
INDEX INDEX
INDEX
Man ClothesSpending+600per year
Carpurchase intent
INDEX INDEX
THE MOST ATTRACTIVE AUDIENCE
MARCA is the favor i te opt ion for men and for
women with an at t ract ive prof i le for consumption.
MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS
multimedia189
multimedia183
multimedia132
multimedia262
multimedia113
multimedia238
multimedia250
multimedia172
multimedia153
Cinema Once a week
INDEX
THE MOST EFFICIENT PLANNINGMaximum multichannel coverage for the most commercial target: Man, 25-44, A-B social class.
Campaign during 1 month with 10 press insertions, 30 radio and 6 M impressions (3 freq.) - Target: M, 25-44, MM-MA-A.
MARCA mult ichannel offers the best coverage for the most desired
prof i le, even compared to more massive media
35% Coverage
MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS
Coverage (000) Coverage (000) Coverage (000)1.796 1.643 7
coverage % Coverage % Coverage %34,7 31,8 9.7
MARCA MULTICANAL OFF+ON AS MULTICANAL OFF+ONMUNDO DEPORTIVO MULTICANAL OFF+ON
Campaign in Diario Marca, Radio Marca and Marca.com
Campaign in youtube.com Campaign in facebook.com
Campaign in Diario AS, Ser sports programs and As.com
Campaign in Diario Mundo Deportivo and Mundodeportivo.com
YOUTUBE.COM FACEBOOK.COM
UU (000) UU (000)784 749
Coverage % Coverage %15,1 14,5
ORBYT
MARCA ESTILO
GUÍAS MARCA
RADIO MARCA
EVENTS
MARCA offers different informative possibilities in press, radio and digital media, always with the
maximum quality. Those who want to enjoy and share prefer our contents.
MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS
THE BEST MULTIMEDIA CONTENT
MARCA MÓVIL
MARCA.COMMARCA BUZZ MARCA MOTOR
TIRAMILLAS
A great content offer for a demanding Audience.
MARCA is always available regardless the place.
e-SPORTS
DISCOVERYMAX
LIVING SPORTS IN A DIGITAL WAY
> Responsive design website> Continuous navigation.> The most powerful daily HOMEPAGE: 5,5 M UUs and 136 M PVs
MARCA offers different informative possibilities in press, radio and digital media, always with the
maximum quality. Those who want to enjoy and share prefer our contents.
multiplatform coverage
Leader brand in sports
35,5%
11,3 MM UUs
MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS
8,7 MM 4 MMIn mobile In Pc
>
MARCA is an online point of reference for millions of people who are passionate of sports and entertainment.
We make a huge effort in order to give our public a superior digital experience every day.
MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS
THE BIGGEST SPORTS COMMUNITYMARCA is the most influential Spanish media in social networks.
Moreover, there are more 400 M people registered for emailing actions. 414.691 Registrations in the Data Base
MULTIMEDIA CONTENTS
Video impressions per month 15 MM
VIDEO is the most important feature of MARCA, with a wide variety of formats: interviews, press conferences, streamings... And the best
contents with relevant partners:Adventure and action by Discovery
4,1 M LIKES
421.000 FOLLOWERS
4,38 M FOLLOWERS
The f i rst s i te of sports informat ion in mobi le supports. MARCA mobi le
offer (Apps and mobi le s i te) is a model of innovat ion and advert is ing creat iv i ty
MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS
LEADER IN MOBILE
Sports Leader in Mobile 8,7 MM UUs
Marca también es líder en soportes móviles con 8,7 mill de usuarios
(más de 7 mill son exclusivos de móvil).
5,8 M
Mobile Apps: 530.301.194 Page Views
THE WEB SITE WITH THE BEST MOTOR’S CONTENT
A wide coverage for all targets, with great affinity with youth audience. Our
followers enjoy daily contents alternative to sport with MARCA.COM
MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS
5,1 MM UU
24 M PV
> MARCA MOTORA reference web for motor information. All the news, models, races, competitions, analysis….
MARCA´S MOTOR WEB CONTENT:
PRODUCT Models, testing, comparator…
LEISURE Routes, Gastronomy, adventures, hotels…
COMPETITION Formula 1, Moto GP, Dakar…
1,8 MM UUs
500.000 PVs
1 M VIDEO IMPR.
4,2 MM PVs
190.000 UUs
> MARCA BUZZThe best humor, viral videos, photo albums, memes, etc. Contents to amaze our audience. A great entertaining complement to sports information.
MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS
> DISCOVERY MAXEntertainment with capital letters. Amazing stories through genuine characters.
A wide coverage for all targets, with great affinity with youth audience.
Our followers enjoy daily contents alternative to sport with MARCA.COM
70% are exclusive readers
63% read us every day
MARCA ALWAYS WITH SPORTS
1,6 MM
841.000
MARCA was born 76 years ago and nowadays it is the undisputed leader in daily press. Our readers are loyal
to our contents and they find in MARCA the most complete information to enjoy their passion.
14 LOCAL EDITIONS
A biggest readership than all the other sports dailies together, with a 52% of coverage
MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS
exclusive readers of sports dailies.
Daily readers
17.331 Orbyt suscriptions
CopiesReaders2.242.000
Marca
As
El Pais
El Mundo
La Vanguardia
2.242
1.299
1.180
815
651
144.806
MARCA has special ized contents of a great interest for the most demanding
audience, reinforcing i ts posi t ion in the market and providing targets of a great advert is ing value.
MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS
A HUGE VARIETY OF SPECIALS AND EXTRAS FOR DIFFERENT TARGETS.SELECT YOUR IDEAL AUDIENCE AND THE SUITABLE SUPPORT.
LEISURE
BEAUTY VIDEOGAMES
RUNNING
ADVENTURE
MOTOR
MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS
MARCA ESTILO magazine, for the man of today, is where sport and lifestyle unite. A modern, new and attractive format. With the strength of MARCA. Much more than a magazine.
ADVERTISING PROFILEA TREND-SETTING MAGAZINE
82% men with an average age of 43
82%
From 20 - 44 years old
50%
A-B social classes
78%
Living in big cities
51%
MARCA has special ized contents of a great interest for the most demanding audience, reinforcing i ts
posi t ion in the market and providing targets of a great advert is ing value.
GUÍAS MARCA
MARCA publishes with a national print-run the GUÍAS MARCA (independents from the newspaper).
They are reference guides for each sport: Anuario, Guía Motor, Guía Liga, etc.
MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS
MARCA has special ized contents of a great interest for the most demanding audience, reinforcing
i ts posi t ion in the market and providing targets of a great advert is ing value.
MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS
MARCA has special ized contents of a great interest for the most demanding audience, reinforcing
i ts posi t ion in the market and providing targets of a great advert is ing value.
MARCA MOTOR• The leading magazine in the sector. It has double the audience than its closer competitor.• The best information about motor-sports: cars, motorbikes, races, prices, competition, prototypes,…
ADVERTISING PROFILE
Men
91%
25-44 years old
44%
A+Bsocial classes
79%
With higher education
18%
Readers
Share
Copies
457.000
35%
26.466
ALL SPORTS INFORMATION ON THE RADIOThe radio selected by the sport fans.
MARCA completes i ts mult imedia commitment wi th RADIO MARCA , the
f i rst sports radio in Spain and where l is teners most enjoy brands.
listeners in 48 radio stations461.000
MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS
ListenersMarcador fin de semana
262.000 ListenersDirecto Marca Mon-Fri (7-13)
135.000 ListenersIntermedio Mon-Fri (15-20)
320.000
87% 56% 80%
They are big consumers; they like enjoying their free time and take care of themselves. They are connected, informed, lovers of the latest technologies and protagonists in important purchase decisions
Men25-44 years old
A+B social classes
A HIGH QUALIFIED PROFILE
MULTIMEDIA DIGITAL PERSS RADIO EVENTS SOLUTIONS
MARCA completes i ts mult imedia commitment wi th RADIO MARCA , the
f i rst sports radio in Spain and where l is teners most enjoy brands.
THE MOST ACCESSIBLE RADIO
24.000listeners in TDT
On line listeners
Users in apps
147.000 110.000The best programs in Streaming
192.632 unique users, 537.501 page views, 224.344 reproductions
-App Radio Marca: 7.424UUs per month - more than 290.000
active downloads. -App MARCA: 101.341 UU
per month in radio
SOMETIMES WE ARE THE NEWS
MARCA rewards the best football player of every European league.
Spanish football event, where every football player of LaLiga, LaLiga2 and LaLiga Femenina is reward. A total of 14 categories.
Since 1997, Marca rewards the excellence of our athletes.
Brands go along with the main characters in these
projects through special sponsoring, reaching a huge impact in all the media.
> MARCA Soccer Awards> MARCA Legend> Golden Boot
MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS
We are specialists in ad-hoc solutions. We offer multiple ways of sponsorship and adapted formats for new way people consume information.
Our advertising produces a maximum engagement for brands and also a good advertising experience for our audience.
MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS
A WORLD OF POSSIBILITIES IN AN UNIQUE ENVIRONMENT
> BRANDED CONTENT
> CUSTOMIZATION
> SPONSORSHIP
> MEGA FORMATS > MOBILE > SPOT-IN-NEWS
MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS
We are specialists in ad-hoc solutions. We offer multiple ways of sponsorship and adapted formats for new way people consume information.
Our advertising produces a maximum engagement for brands and also a good advertising experience for our audience.
> MAXIMUM VISIBILITY > THE RADIO WITH THE CUSTOMER
> ORBYT
MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS
We are specialists in ad-hoc solutions. We offer multiple ways of sponsorship and adapted formats for new way people consume information.
Our advertising produces a maximum engagement for brands and also a good advertising experience for our audience.
360º OF SUCCESSOur multichannel actions are really complete: microsite, web customization, branded content, newsletter, banners, social networks, radio and press.
Our expert team will find the best solution to achieve your goals.
Mul t ichannel campaigns that overcome our c l ients ’
expectat ions, reaching our fo l lowers wherever they are.
MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS
YOU CAN CONTACT WITH COMMERCIAL DEPARTMENT ON
MARCA PAPEL MARCA ONLINE MARCA RADIO
SOURCESSLIDE 03Random Combination EGM 2nd Acum. 2016, Marca, Radio Marca and Marca Motor + Comsore Multiplatform September 2017 Marca Sites > 15 years
Slide 04Digital &Mobile: Comscore Multiplatform Marca Sites September 2016. Diario Marca and Radio Marca: EGM 2nd Acum. And Ola. RRSS: September 2016. BBDD Marca June 2016 intern Marca
Slide 05AIMC Marcas 2015 and EGM 2nd Acum. 2016 Random Combination EGM 2ºAcum. 2016 + Comscore Multiplatform September 2016 Marca Sites > 15 and Woman
Slide 06Random Combnation EGM 2nd Acum. 2016 + Comscore Rech&Frecuency September 2016
Slide 08Comscore Multiplatform September 2016- Estudio Navegantes AIMC March 2014. Homepage Marca.com: Comscore Multiplatform September 2016.
Slide 09Video Marca Sites DFP September 2016 –all IPS- all Macra’s products. RRSS: September 2016. BBDD: Internal Marca June 2016
Slide 10Movil audience: Comscore Multiplatform September 2016. Itunes and Google Plus downloads September 2016. Mobile Apps: page view. Omniture September 2016
Slide 11-12Omniture September 2016. Videos Discovery Max DFP September 2016 –all IPS-
Slide 13-17EGM 2nd Acum. 2016 Orbyt subscriptions September 2016. Diffusion of Marca and Marca Motor: OJD July 2015 –June 2016. Daily readers: AIMC Marca 2015.
Slide 18EGM 2nd Ola 2016
Slide 19Listeners online: EGM 2nd Ola 2016 (audience last 30 days internet). Omniture September 2016. Itunes and Google Plus downloads September 2016 Audience TDT 2nd Ola EGM 2016 (audience last 30 days platforms).
+34 91 443 55 09
http://www.unidadeditorial.com/publicidad/Prensa/marca%20edicion%20nacional.htmlhttp://www.unidadeditorial.com/publicidad/Internet/marca.com.htmlhttp://www.unidadeditorial.com/publicidad/Audiovisual/radio%20marca.html
DEPARTAMENTO COMERCIALDIRECTOR PUBLICIDAD ÁREA PRENSA, INTERNET Y MOBILE UNIDAD EDITORIALGonzalo Casas - [email protected]
DIRECTORA DE PUBLICIDAD ÁREA MARCA PRENSA, INTERNET Y MOBILEArantxa Sanchez - [email protected]
PUBLICIDADIgnacio Arcos [email protected]
José Antonio Muñoz-Calero [email protected]
Alberto Pérez
Ana Tamaral [email protected]
Borja Jauregui [email protected]
Elena Fernández [email protected]
Fuencisla Quirós [email protected]
Iñigo de Nogales-Delicado [email protected]
Jaime Caro [email protected]
Luis Bueno
Nieves Herrero [email protected]
Nuria Ricart [email protected]
CONTACTA CON EL DEPARTAMENTO COMERCIAL EN EL O EN CUALQUIERA DE NUESTRAS DELEGACIONES.
+34 91 443 55 09
MARCA PAPEL MARCA ONLINE MARCA RADIO
http://www.unidadeditorial.com/publicidad/Prensa/marca%20edicion%20nacional.htmlhttp://www.unidadeditorial.com/publicidad/Internet/marca.com.htmlhttp://www.unidadeditorial.com/publicidad/Audiovisual/radio%20marca.html
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